The Development and Experimental Evaluation of a
Focused Business Model Representation
Ben Roelens, Geert Poels
Business & Information System Engineering (2015)7(1)
Appendix (available online via http://link.springer.com)
Appendix B: Questionnaire
1. Group Assignment
Group A
Group B
Group C
Group D
t1
Treatment 1: Healthcare use case
Treatment 1: Manufacturing use case
Treatment 2: Healthcare use case
Treatment 2: Manufacturing use case
Treatment 1: existing VDML diagrams
Treatment 2: VDML business model viewpoint
t2
Treatment 2: Manufacturing use case
Treatment 2: Healthcare use case
Treatment 1: Manufacturing use case
Treatment 1: Healthcare use case
2. Supportive Document: Definition of the VDML Metamodel Elements
Element
Role
Participant
BusinessNetwork
Community
OrganizationUnit
ValueProposition
provides
receives
DeliverableFlow
BusinessItem
Store
High-level Activity
Store or activity:
InputPort
Store or activity:
OutputPort +
ValueAdd
CapabilityMethod
CapabilityMethod:
InputPort
CapabilityMethod:
OutputPort +
ValueAdd
CapabilityOffer
supports
(a CapabilityOffer)
supports
(a CapabilityMethod)
PortDelegation
Definition
An expected behavior or capability profile, which is associated
with participation in a BusinessNetwork.
Anyone or anything that can fill a role in a collaboration.
Participants can be OrganizationUnits or Communities.
A collaboration between companies, individuals or members of
communities, participating in an economic exchange.
A loose collaboration of participants with similar characteristics
or interests.
An administrative or functional organizational collaboration,
with responsibility for defined resources, including business
units, departments, projects, or task forces.
Expression of the values offered to a recipient.
Providing or receiving a ValueProposition from or to another
Role.
The transfer of a BusinessItem from a provider (or producer) to
a recipient (or consumer).
Resource, which can be acquired or created, that conveys
information or other forms of value and is conveyed from a
provider to a recipient.
Represents a container of a resource. The resource that is
stored is identified by a business item.
Repeated activity pattern, which implements a specific
CapabilityMethod.
Connection point for input to a Store or Activity.
Connection point for output from a Store or Activity.
A business process, which includes the activities, deliverable
flows, business items, capability requirements and roles that
deliver a capability.
Connection point for input to a CapabilityMethod.
Connection point for output from a CapabilityMethod.
Ability to perform a particular kind of work and deliver desired
value.
The support of a CapabilityOffer by a CapabilityMethod or a
Store of BusinessItems.
The support of a CapabilityMethod by a CapabilityOffer.
Linking the Port and associated DeliverableFlows of a
CapabilityMethod with the Port of a sub-CapabilityMethod.
3. Experimental Tasks
3.1 Personal Questions
1.
2.
3.
4.
What is your gender?
Study program: please select the courses you already took in your curriculum
o Informatica I (MS Word, MS Excel)
o Informatica II (Java)
o Beleidsinformatica (ER diagrams, BPMN, SQL, Java)
o Bedrijfsprocesbeheer
MIS thesis: are you doing a thesis at the department 'Beleidsinformatica'
(supervisor prof. Poels or prof. Gailly)?
Working experience: please select the industries in which you have at least 3
months of working experience
o Healthcare industry (e.g.: a hospital, doctor's office, ...)
o Manufacturing industry
o Other / Not applicable
3.2 Comprehension Questions
1.
2.
3.
4.
5.
1
2
Which processes (i.e., Activities / High-level activities1 or CapabilityMethods2)
are executed by the company? List these processes in the right order below.
When a process is splitted in sub-processes, first list the name of the complete
process, followed by the name of the sub-processes. In case of parallel
processes the ranking order does not matter.
The Role who receives the ValueProposition with the most Components if
fulfilled by the following Participant:
A. Community
B. OrganizationUnit
The input resources of processes are provided by Stores. List the input
resources of the process (i.e., Activity / High-level activity1 or CapabilityMethod2)
that is connected with the most input Stores.
List all unique ValueProposition Components provided by the
OrganizationUnit(s) within the BusinessNetwork.
Competences are the result of the coordination of resources during the
processes of a company. List those Capabilities (i.e., CapabilityOffers) of the
hospital that are directly supported by a process (i.e., CapabilityMethod).
Hint about which meta-model construct to consider for the existing VDML viewpoints.
Hint about which meta-model construct to consider for the VDML business model viewpoint.
3.3 Problem-solving Questions
1.
2.
3.
Resources, which are held in Stores, can either be material, immaterial, or
human. List those human resources, based on the diagrams provided for this
case.
The cost structure of a company is the result of acquiring resources, either
bought from an external supplier or licensed from an external partner. Based on
the provided diagrams, try to come up with some cost elements that are
economically relevant for the central OrganizationUnit in this case.
The revenue streams of a company are acquired by a Company in return for the
provided ValueProposition. Based on the diagrams, try to come up with revenue
streams that are economically relevant for the central OrganizationUnit in this
case.
Glossary
Maternity care: Kraamzorg
Monitoring: Medische opvolging
Admissions: Ziekenhuisopnames
Maternity Ward: Kraamafdeling
ER: Emergency Room
Obstetrician: Verloskundige
Anesthesiologist: Anesthesist
Pediatrician: Kinderarts
4. Instrumentation
4.1 Healthcare Case
4.1.1 Existing VDML Viewpoints

Value Proposition Exchange Diagram
Legend
Symbol
Meaning
Participant
Provides/
receives
Value
Proposition

Value Proposition Structure Diagram

Business
Network Structure Diagram
Legend
Symbol
Meaning
BusinessNetwork
Community
OrganizationUnit
Consists of
Text

Role
Capability Management Diagram
Legend
Symbol
Meaning
OrganizationUnit
CapabilityMethod
Store
CapabilityOffer
Supports
(a CapabilityOffer)
Supports
(a CapabilityMethod)
Glossary
Maternity care: Kraamzorg
Monitoring: Medische opvolging
Admissions: Ziekenhuisopnames
Maternity Ward: Kraamafdeling
ER: Emergency Room
Obstetrician: Verloskundige
Anesthesiologist: Anesthesist
Pediatrician: Kinderarts

Activity Diagram
Business Network
Activity Diagram
Legend
Symbol
Meaning
Role
DeliverableFlow
Text
BusinessItem
Store
High-level
Activity
InputPort
OutputPort +
ValueAdd
Maternity Care Method Activity Diagram
Glossary
Maternity care: Kraamzorg
Monitoring: Medische opvolging
Admissions: Ziekenhuisopnames
Maternity Ward: Kraamafdeling
ER: Emergency Room
Obstetrician: Verloskundige
Anesthesiologist: Anesthesist
Pediatrician: Kinderarts
4.1.2 VDML Business Model Viewpoint

Business Network Diagram
Legend
Symbol
Meaning
Participant
Provides/
receives
Value
Proposition

Text
Value
Proposition
Component
Community
OrganizationUnit
Is a

Value Stream Diagram
Legend
Symbol
Text
Meaning
Role
DeliverableFlow
BusinessItem
Store
InputPort
OutputPort
+ ValueAdd
CapabilityMethod
InputPort
OutputPort +
ValueAdd
CapabilityOffer
(CapabilityMethod)
Supports a
CapabilityOffer
PortDelegation
Glossary

Maternity care: Kraamzorg
Monitoring: Medische opvolging
Admissions: Ziekenhuisopnames
Maternity Ward: Kraamafdeling
ER: Emergency Room
Obstetrician: Verloskundige
Anesthesiologist: Anesthesist
Pediatrician: Kinderarts
Low-level Capability Diagram
Legend
Symbol
Meaning
OrganizationUnit
Store
CapabilityOffer
(Store) Supports
a CapabilityOffer
Glossary
4.2
Specification freeze: Definitief vastleggen van specificaties
Logistic Handling: Logistieke afhandeling
Release: Ontwikkeling
Fulfillment: Gehele Productie
Manufacturing Case
4.2.1 Existing VDML Viewpoints

Value Proposition Exchange Diagram
Legend
Symbol
Meaning
Participant
Provides/
receives
Value
Proposition

Value Proposition Structure Diagram

Business Network Structure Diagram
Legend
Symbol
Meaning
BusinessNetwork
Community
OrganizationUnit
Consists of
Text
Role
Legend
Symbol
Meaning
OrganizationUnit
CapabilityMethod
Store
CapabilityOffer
Supports
(a CapabilityOffer)
Supports
(a CapabilityMethod)
Glossary

Specification freeze: Definitief vastleggen van specificaties
Logistic Handling: Logistieke afhandeling
Release: Ontwikkeling
Fulfillment: Gehele Productie
Capability Management Diagram


Activity Diagram
Legend
Symbol
Meaning
Role
DeliverableFlow
Text
BusinessItem
Store
High-level
Activity
Business
Activity Diagram
Network
Innovation Management Method Activity diagram
Fulfillment Management Method Activity Diagram
InputPort
OutputPort +
ValueAdd
Glossary
Specification freeze: Definitief vastleggen van specificaties
Logistic Handling: Logistieke afhandeling
Release: Ontwikkeling
Fulfillment: Gehele Productie
Glossary
Specification freeze: Definitief vastleggen van specificaties
Logistic Handling: Logistieke afhandeling
Release: Ontwikkeling
Fulfillment: Gehele Productie
4.2.2 VDML Business Model Viewpoints

Business Network Diagram
Legend
Symbol
Meaning
Participant
Provides/
receives
Value
Proposition

Text
Value
Proposition
Component
Community
OrganizationUnit
Is a

Value Stream Diagram
Legend
Symbol
Text
Meaning
Role
DeliverableFlow
BusinessItem
Store
CapabilityMethod
InputPort
InputPort
OutputPort
+ ValueAdd
OutputPort +
ValueAdd
CapabilityOffer
(CapabilityMethod)
Supports a
CapabilityOffer
PortDelegation
Glossary

Specification freeze: Definitief vastleggen van specificaties
Logistic Handling: Logistieke afhandeling
Release: Ontwikkeling
Fulfillment: Gehele Productie
Low-level Capability Diagram
Legend
Symbol
Meaning
OrganizationUnit
Store
CapabilityOffer
(Store) Supports
a CapabilityOffer
5. Solutions
5.1 Healthcare Case

Monitoring, Emergency care, Maternity care3, Admissions, Maternity ward,
Operating room, Recovery4, Patient recovery, Child recovery ( /8)
Community ( /1)
Obstetrics nurse, Obstetrician, Pediatrician, Operating room, Anesthesiologist,
(Patient)5 ( /5)
Recourse-intensive maternity care service, Continuous monitoring of the
gestation, Reduced physical efforts, Reduced risk of death of mother, Reduced
risk of death of unborn child, Reduced cost of maternity healthcare
( /6)
Emergency, Admissions, Maternity ward, Operating room, Recovery ( /5)
1.
2.
3.
4.
5.
5.2
Manufacturing Case

1.
2.
3.
4.
5.
3
Comprehension questions (/25)
Comprehension questions (/20)
Manage innovation, Manage idea, Manage release, Manage fulfillment, Plan
fulfillment, Manage production, Deliver product ( /7)
Community ( /1)
Approved idea, Product management capacity, Engineers, Intermediate
releases ( /4)
Fair price, Market-driven design, Fast innovation, Late specification freeze ( /4)
Innovation management, Fulfillment management, Release management,
Production management ( /4)
Due to a small error in information equivalence, Maternity Care is the right answer for the existing VDML
diagrams.
4
Due to a small error in information equivalence, Recovery is the right answer for the VDML business model
viewpoint.
5
Although a patient is strictly not provided by a Store, it is not wrong to consider it as an input resource based
on the provided diagrams. As a result no points were deducted when a participant provided this answer.