Sponsorship
Opportunities
2016
A guide to sponsorship opportunities ranging from $75 to $5000 for events
and promotions held in Historic Downtown Concord, North Carolina.
Concord Downtown Development Corporation
www.concorddowntown.com
Historic
Downtown
Concord
Sponsorship Opportunities, 2016
Historic Downtown Concord
Table of Contents
Introduction
2
Small Business Saturday
Investment: $350.00
3
Concord on Canvas
Investment: $200.00, $500.00, $5000.00
4
Spring into Arts Festival
Investment: $25.00, $500.00, $1000.00
5
Union Street Live! Concert Series
Investment: $500.00, $750.00, $1250.00 (per concert)
6
CDDC Annual Meeting
Investment: $400.00
7
Great Pumpkin Hunt
Investment: $250.00
8
Holiday Happenings
Investment: $400.00
9
Virtual Tour Advertisement
Investment: $1000.00 per year
10
Downtown Event Rack Card
Investment: $100.00, $75.00 per edition
11
1
Introduction
The Concord Downtown Development Corporation (CDDC) conducts a year-round promotional
calendar that includes a combination of retail sales promotions, special events, and
opportunities for the community to gather in Historic Downtown Concord. Collectively these
activities foster a successful environment for business recruitment and retention, while
providing a district that is inviting to both local residents and visitors to Cabarrus County. A
year-round promotional calendar has been a strong component of the CDDC’s efforts since its
formation in 1990. While the CDDC is funded through tax dollars from its municipal service
district (a tax overlay paid by the property owners in Historic Downtown Concord), all
promotions, events, and marketing expenses are covered solely through sponsorships from
businesses and organizations throughout the community.
The CDDC is a 501c6 organization, and as such sponsorship dollars paid to the CDDC are not tax
deductible. (Note: the Union Street Live concert series and the Spring into Arts Festival are joint
events with the Historic Concord Preservation Trust, a 501c3. As such sponsorships for these
events can be tax deductible.) Businesses and organizations contribute to the marketing budget
for a variety of reasons. With the exposure received from a sponsorship businesses incorporate
this expense directly into their overall marketing budget. Sponsors also find satisfaction in a
sense of giving back to the community by supporting events that are free and open to the
entire public, as are a majority of the CDDC’s activities. Each sponsor is recognized for their
partnership through a variety of methods specific to each event. These methods often include a
combination of newspaper advertising, website recognition, weekly email newsletter
promotion, magazine advertisements, and social networking mediums.
This publication outlines the entire promotional calendar for 2016, specific sponsorship
opportunities associated with each event, and benefits of each sponsorship.
2
Small Business Saturday takes place the fourth Saturday of each month, except November,
when it falls the Saturday following Thanksgiving. The event is designed to increase consumer
traffic in Historic Downtown Concord on the day of the event, as well as remind the public
about the importance of supporting small, independently-owned local businesses. Shoppers
who make a purchase of any amount in any participating establishment can register for $100 in
Downtown Concord Dollars to be spent in any of the participating businesses.
Dates: January 23, February 27, March 26, April 23, May 28, June 25, July 23, August 27,
September 24, October 22, November 26, and December 24.
Time: Regular business hours.
•
•
•
Annual Sponsorship: $350, limited to six sponsors
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the Small Business Saturday page of the CDDC’s website and Facebook event
page
Sponsor name or logo on posters throughout Downtown businesses
3
Concord on Canvas
Concord on Canvas is an event to support our local professional artists, the art departments of
our local high schools, and the Concord Downtown Development Corporation (CDDC).
Professional and high school artists create original works of art that are displayed throughout
Downtown Concord through February. They are then auctioned off at a live auction at the Hotel
Concord on March 11. A portion of the proceeds from the sale of the paintings go to the
professional artist, or in the case of a student artist, to their school’s art department. The
evening of the live auction also includes a silent auction of items donated by area businesses.
Date: February, 2016 (display)
March 11, 7:00 PM (auction)
•
•
•
•
Brushstroke Sponsor: $200.00
Eight tickets for the Concord Canvas event
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Sponsor recognition at the live auction
Canvas Sponsor: $500.00
All benefits of the Brushstroke Sponsor, plus Recognition on the on-line auction site
$300 in credit toward the purchase of a painting or paintings during the live auction.
Note: not refundable if the credit is not used at the Concord on Canvas live auction.
Presenting Sponsor: one sponsor @ $5000.00
All benefits of the Canvas Sponsor, plus
Sponsor name exclusively displayed on the bottom of the event poster
4
The Spring into Arts Festival is an annual one-day event designed to showcase both visual and
performing arts in Historic Downtown Concord. It includes a juried arts show, one of the only
such shows at a festival setting in the region. Along with the juried arts show is a children’s area
where young families can take in an afternoon of child-friendly entertainment while enjoying
creative stations throughout the area. This year wine tasting and beer tasting will be included,
featuring area wineries and breweries.
Date: May 14
Time: 10:00 AM to 4:00 PM
•
Friend of the Festival: $25.00
Friends of the Festival Sponsors are listed in the Spring into Arts Festival tabloid printed
and distributed by the Independent Tribune one week before the festival
(approximately 10,000 copies).
•
•
Supporting Sponsor: $500.00
Same benefits as the Friends of the Festival, plus
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Name or logo on the Sponsor recognition sign at the festival
Opportunity to set up at the Spring into Arts Festival
•
•
Presenting Sponsor: $1000.00
Same benefits as the Supporting Sponsor, plus
Logo on the festival poster, 100 locations, displayed for three weeks
•
•
5
The Union Street Live! Concert Series brings an outdoor concert to Historic Downtown Concord
on the third Thursday of each month from June through September. The event spreads
throughout Downtown Concord, with a Main Stage on Means Avenue, the North Stage on
Union Street, North and a block party spanning three blocks of Union Street. This free event
draws an average of 2000 plus attendees to each concert. Regional bands take the stage from 6
– 9 PM on the Main Stage playing a mixture of beach and light rock music that is enjoyed by an
audience of all ages, with the North Stage hosting bands of other music genres from 7 – 9 PM.
Dates: June 16, July 21, August 18, September 15
Time: 6 – 9 PM
•
•
•
•
•
•
•
•
Supporting Sponsor: $500.00
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Opportunity to set up at the concert
North Stage Presenting Sponsor: $750.00, limited to two sponsors
All benefits of the Supporting Sponsor, plus
Sponsor name or logo included in all print advertisement for the specific concert being
sponsored
Sponsor name or logo displayed on the North Stage banner at the specific concert being
sponsored
Main Stage Presenting Sponsor: $1250.00, limited to five sponsors
All benefits of the Supporting Sponsor, plus
Sponsor name or logo included in all print advertisement for the specific concert being
sponsored
Sponsor name or logo displayed on the Main Stage banner at the specific concert being
sponsored
6
CDDC Annual Party
The CDDC conducts an annual party the month after the close of its’ fiscal year to update the
community on the organization’s efforts, and to recognize both new and out-going board and
committee members, as well as individuals and businesses that have made a significant
contribution to the development of Historic Downtown Concord.
Date: late July
Time: 6:00 – 7:30 PM
•
•
•
Annual Party Sponsorship: $400
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Sponsor name or logo on the event invitation
Sponsor name or logo on display at the Annual Party
7
Great Pumpkin Hunt
The CDDC partners with area elementary schools with a fun Halloween hunt! Cardboard cake
plates are distributed to the schools where children young children decorate the plates in a
variety of materials. The plates are collected and put on display in storefront windows of
participating businesses where children can hunt for their artwork the week before Halloween.
•
•
•
Sponsorship: $250, limited to two sponsors
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Sponsor name on approximately 1500 flyers that go home with students
Sponsor name or logo on posters throughout Downtown in participating businesses
8
Holiday Happenings
Holiday Happenings brings many holiday traditions to life in Historic Downtown Concord. The
event consists of horse-drawn wagon rides throughout Downtown and part of the adjacent
residential historic district, holiday music, and face painting, all at no charge. For a nominal cost
of $10 per child young children can participate in the Gingerbread Candy Hunt where they visit
participating businesses to collect items to use in decorating a miniature house that awaits
them at the end of the Hunt.
Date: December 5
Time: 11:00 AM – 2:00 PM
•
•
Sponsorship: $400, limited to four sponsors
Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor
page and the event page of the CDDC’s website and Facebook event page
Sponsor name or logo on posters displayed throughout Historic Downtown Concord
three weeks leading up to the event
9
Downtown Concord Virtual Tour
The CDDC has partnered with Shop Main Street to maintain a virtual tour of Downtown
Concord. The tour includes virtual tours of individual participating Downtown Concord
businesses. Along the right-hand side of the page are advertisement spaces. Each ad remains on
the page throughout the entire tour. Clicking on an advertisement takes the visitor to the
advertiser’s website as well as their own virtual tour. The tour is renewed annually in April of
each year.
•
•
•
Sponsorship: $1000, limited to four sponsors
Filming in April, receive a link to a virtual tour of your business that you can insert into
email signatures, websites, Facebook pages, anywhere you advertise digitally
Presence on the virtual tour site on the right side bar, top of the list
http://www.shopmainstreets.com/concord-north-carolina/
10
Downtown Event Rack Card
The CDDC is publishing 1,500 two-sided rack cards each month to two months to advertise
Downtown Concord events. On both sides the bottom of the card has space for a business to
place their name or logo, website, physical address, and phone number.
•
•
•
1500 per publication
$100 for front panel sponsorship
$75 for rear panel sponsorship
11