Asian * European Forum on Discourse Analysis

Institute of Applied Linguistics
University of Warsaw
is pleased to announce
the first edition of GlobE - Asian conferences:
East-Asian Encounters
in Discourse Analysis, Translation and Language Teaching
to be held in
Warsaw, Poland,
October 16 – 17, 2014
In the last decades contacts between Asian and European countries have intensified in many
areas: research, education, business, culture and tourism. With the rapid growth in human
mobility, technological developments, business opportunities, and the hegemony of English, we
are witness to major changes eroding the historical frames of social, cultural and linguistic
reference. However, in many European countries, including Poland, cross-cultural language
studies and education are still based on the canonic literature reinforcing the traditional divide
between ‘Western’ and ‘Oriental’ systems of values.
The purpose of this conference is to revisit the key assumptions behind the traditional ‘Oriental’
(East-Asian) and ‘Western’ (European) models of communication, with a focus on areas of
interest for applied linguists, i.e.: text and genre organization, discourse strategies and
ideologies, social interaction principles, and context and user characteristics. Are the new
realities, challenges and expectations leading to the emergence of new styles of communication,
patterns of social interaction, or types of social positioning on others? Does global
multilingualism call for a redefinition of self- and group concepts in both cultural environments?
What consequences does it imply for research and educational programs in cross-cultural
communication, translation and language pedagogy?
The conference aims to bring together scholars interested in broadly defined interdisciplinary
studies of East-Asian and European discourses. Its ultimate goals are to settle the key areas of
difference and to develop the key guidelines for coordinate language research and education in
the fields of applied linguistics, contrastive (discourse) grammars, specialist discourse analysis,
critical discourse analysis, translation theory and practice as well as foreign language teaching.
Invited speakers who have already confirmed their attendance:
Professor Hailong Tian (Tianjin Foreign Studies University)
Difference of discourse systems and cross-cultural communication: Observing Chinese
politicians’ speeches in other cultural settings
Professor Issac Yue (University of Hong Kong)
What’s for dinner? Gastronomy as a linguistic genre and its translational implications
Professor Adam Jaworski (University of Hong Kong)
Translating Chinese tourists abroad: Language, culture and the de-centering of global
Professor Romuald Huszcza (University of Warsaw)
Professor Arkadiusz Jabłoński (Adam Mickiewicz University)
Call for papers
We invite proposals for 20-minute presentations in the areas of comparative culture studies,
(critical) discourse studies, contrastive rhetoric, specialist genre analysis, translation and
language teaching with a focus on Asian-European points of encounter. Abstracts of 300 words
should be sent to [email protected] by 30 May 2014.
Conference fee
The conference fee of PLN 200 (€50) covers conference materials, coffee break refreshments
and an evening reception on 16 October. Payment instructions and suggestions for
accommodation will be provided in the second circular.
Contact information
Conference webpage:
dr Agnieszka Leńko
[email protected]
dr Jarosław Pietrow
[email protected]
Institute of Applied Linguistics,
University of Warsaw
Dobra 55, 00-512 Warsaw