‘Emstar Express Flyer’ Management Report
Executive Summary
The main purpose of the report is to provide the effective recommendation to the ‘Emstar
Express Flyer’ company on the analysing the available opportunities and predictabilities of
the information systems that effectively ensemble the business requirements of the
company.
It is observed that in Emstar the management of the information concerning
the customers, company products and inventory, contact details of the company,
scheduling of jobs and order deliveries was multifaceted. The Emstar information system
of the company provides effective advantage to the company to manage its crucial
business information effectively. However, with the utilization of the information system
the company is required to consider the systems security by using the effective security
strategies of using the licensed software and security tools and utilization of passwords to
restrict the system access of the unauthorized users. However, the utilization of the
enterprise resource planning different information system modules will assist the company
to make use of information system effectively to support the business operations and
decision making and for conducting successful strategic planning of the business to attain
competitive advantages.
Table of Contents
Executive Summary ........................................................................................................................... 2
Introduction........................................................................................................................................ 4
Emstar Organizational Management for Implementing the Information System .............................. 4
Business Issues at Emstar and Introduction of Information System .................................................. 5
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Business Problems At Emstar ............................................................................................... 5
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Business Requirements of Emstar ........................................................................................ 6
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Assistance of Information Technology ............................... Error! Bookmark not defined.
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Support of Information Systems to Overcome Emstar Business Issues ............................... 7
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Accounting Management System ......................................................................................... 7
Human Resources Management System ............................................................................................ 7
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Scheduling Management System .......................................................................................... 8
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Customer Relationship Management System ....................................................................... 8
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Strategic Implementation of Information Systems at Emstar ............................................... 9
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Information Requirements of Emstar to Support Business Strategies .................................. 9
Security and Ethical Issues of Information System ......................................................................... 10
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Security Issues .................................................................................................................... 10
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Ethical Issues ...................................................................................................................... 10
Emstar communication and Collaboration Requirements ............................................................... 11
Strategic Utilization of Intranet, Extranet and Internet at Emstar.................................................... 11
Conclusion ....................................................................................................................................... 12
Recommendations for Effective Information Systems at ‘Emstar Express Flyer’ .......................... 12
References........................................................................................................................................ 14
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Introduction
The Emstar Express Flyer is the SME owned, which is operating the company
offers the services of the combination of the courier, removal, and cattle transportation to
businesses and home clients in the UAE market. The company worked hard in the two
years to increase its business but the company is experiencing the information
management issues, as there are only few personal computers in the office while most of
the information is manually stored in filing cabinets that are creating more issues
concerning business decision making with the incomplete, incorrect, and unreliable
information. Therefore, the report analyses the business and information management
issues of the company and provides recommendations concerning the introduction of the
IT and online presence in order to operate the business operations and business decision
effectively and to make effective strategic plans.
Organizational Management for Implementing the Information System
It is observed that the enterprise even the small ones are encourage to utilize the
integrated information system to enhance the coordination processes between business
functions and organizations units and to promote effective decision making processes to
attain new level of business efficiency to satisfy its employees and customers as well as to
meet business requirements (Strong & Volkoff, 2010). Therefore, the Emstar Express
Flyer company is recommended to adopt the incremental and facilitative approaches to
manage the organization change due to the utilization of information system effectively.
Moreover, the company is required to adopt the centralized approach for the effective
implementation of the information technology infrastructure within the enterprise (Shelly
& Rosenblatt, 2011).
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The company is required to adopt the enterprise resource planning approach and
systems that permit the enterprise to satisfy its increasing requirements for the functional
integration and enterprise behaviour coherency. The use of the enterprise resources
planning system will also permit the Emstar to support broadly its managerial and
operative automation tasks as well as to help the enterprise to significantly decreasing the
information processing costs and enhancing the reliability at the same time (Strong &
Volkoff, 2010). However, in order to apply the effective organizational change utilizing
the information technology it is essential for the organization to make consistency in the
functionality, data, usability, role, control, and organizational culture with their
information systems (Ismail & Mamat, 2012).
Business Issues at Emstar and Introduction of Information System
Business Problems at Emstar

The business having some information on the personal computer in the office
however, most of the information is stored in the filing cabinets that create
information management issue.

The information mismanagement causes difficulty in scheduling the jobs and
delays in completing the customer deliveries.

The invoicing issues created as the customer attain the incorrect invoices as
there was no easy way to find out correct information of invoices

Payroll turned out to be problematic for the business that causes employees
getting annoyed with their incorrect pay amounts.
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
Emstar experiencing difficulty in taking business decisions because of the
incorrect and incomplete information

The Emstar experiencing numerous amount of time wastage in validating and
verifying the information between the computer and filling cabinet

Lack of online presence and reliable IT infrastructure reducing the business
productivity and competitive advantage as competitors are capable to attract
the project from the company

Moreover , there is a lack of electronic fund transfer opportunity to enhance
the business performance
Business Requirements of Emstar

The company is required to develop effective information technology
infrastructure in order to fulfil the business needs of the company

The company should make use of efficient job scheduling system to overcome
the issues of customer delivery and job assignment

Emstar needs to utilize the invoice management system to overcome incorrect
invoicing issue within the company

The company is required to adopt the effective payroll system for prevail the
salary payment problems and annoyance of employees

To develop the reliable and efficient network infrastructure and making
effective website to promote the online presence of the company
.
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Support of Information Systems to Overcome Emstar Business Issues
It is observed that the enterprise resource planning systems help to combine the
internal and external management of information across the whole organization supporting
its financial , manufacturing , sales , customer relationship , payroll management task
effectively (Kuo & Ye, 2010). However, the major information systems of the enterprise
resource planning that can effectively assist the Emstar in managing the information and
fulfilling the business requirements of the enterprise are described as follows:
Accounting Management System
The financial management system will help the company to perform the integrated
range of operations in the form of general ledger, account payable, account receivable,
budgeting, asset accounting, and cash management capabilities. The general ledger and
account payable and receivable capabilities of the sySstem may provide the capability to
the company to conduct the adaptable reporting structures and to attain the accounts
information of financial transaction, scanned invoices approval details (MacKechnie,
2012).
Human Resources Management System
The human resource management system can help the Emstar to perform the
human resource management activities and processes effectively. It will also help the
company to perform the payroll, time attendance information, employees training,
recruitment task effectively (Nambisan, 2009). The payroll functionality of the system will
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help the company to effectively automating the process of payment by gathering the data
concerning the employee time , attendance , performance , deduction and taxes
information as well as permitting the opportunity of generating the periodic pay cheques
and reports. The time attendance module of the system will help the company to gather
the standardized time, work related tasks, and provide the cost analysis of the business
operations with the passage of time. The system will also help organization to effectively
manage and monitor the employee training and development efforts (Shelly & Rosenblatt,
2011).
Scheduling Management System
The scheduling management system will help the company for effectively manage
and taking the business decisions concerning the work orders , scheduling , capacity ,
workflow management , quality control and management. However, using the system the
company will be able to overcome its job scheduling issues as well as issues of delaying in
completing the product deliveries (Zand et al., 2011).
Customer Relationship Management System
The customer relationship management will help the company to effectively
keeping the records of its customers, customer support as well as managing sales and
marketing information of the company. It will also help the company for effectively
managing the communication with its customers and clients to arrange automate and
synchronize the business processes (Christoph et al., 2011).
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Strategic Implementation of Information Systems at Emstar
It is observed that strategic information system planning provides the process of
the deciding the objectives of the organizational computing and analysing the potential
information system that the company should implement to attain the competitive business
advantages. However, the ‘Emstar Express Flyer’ company can make use of the strategic
information system planning approach to constructively using the information system
within the company. (Nowduri, 2010). The company can also use the information system
to enhance the communication with the employees and its customers, for enhancing the
top management support and to effectively forecasting the resource requirements and
allocations to establish more opportunities for enhancing its functions of its departments.
Hence, the company can utilize the information system strategy to organization the
information system in the centralized way to enhance the productivity of the business.
Information Requirements of Emstar to Support Business Strategies
It is observed that the major information requirements of the company include the
information and scheduling of the customers, suppliers, inventory, employees, payroll
information , pricing information , overheads information , company personal details and
other financial information such as account payable and receivable information (BosiljVuksic et al., 2007). Furthermore, the company also required to schedule the information
of its staff and updating of manually stored information. However, with the utilization of
the effective information systems the employees will able to attain the updated records of
the company financial and business operations information which will help the employees
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to become significantly productive and effective and hence the company will be able to
decrease it additional expenditures and attaining competitive advantage to the company.
Security and Ethical Issues of Information System
Security Issues
It is identified that the malfunctioning is the security concern that may come across
due to the introduction of information that occurs because of the omission and negligence
of the individuals within the company (Fink et al., 2006). Moreover, the fraud and
unauthorized access can also be occur because of the infiltration, spamming, phishing and
unauthenticated browsing over the internet. Hence, the password, files, and other
significant financial information of the company are required to be transmitted in the
encrypted form that cannot decoded by the unauthorized users (MacKechnie, 2012).
Moreover, Emstar are also required to use firewalls that will secure the internet of the
computer and information systems from intrusion since the firewall provide the filtered
information to the information users (Tiwary, 2011). Moreover, the Emstar can also
enhance its security by using effective strategies of utilizing only the licensed software
that decreases the concerns of viruses and restricted unauthorized access to systems and
files as well as effective passwords and access controls can provide effective protection to
Emstar systems (Shelly & Rosenblatt, 2011).
Ethical Issues
The utilization of the information systems and online presence of the company can
also raised ethical concerns related to the suitable use of the customer information,
security of company personal privacy and protection of the company intellectual
property(Iriana & Buttle, 2006). Hence, ethical concerns come across by the information
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system are making liability for the results of the information systems, setting standard to
secure the quality of the system that protects the employees rights. The application of the
website in the form of the personal information privacy and cybercrime and therefore the
company is required to adopt the ethics-training programs that will help the company to
build the effective teamwork and encourage professionalism within the company (Tiwary,
2011).
Emstar communication and Collaboration Requirements
In order to make the stakeholders of the company using the information system
effectively for the effective decision making the Emstar is required to give consideration
to the distinct requirements of its stakeholders utilizing the information system since the
company is required to work effectively with its stakeholders.(Christoph et al., 2011)
However, the company collaboration and communication requirement involves the
reliable usage of information communication policies and consideration that right
information should be conveyed to the right stakeholder (MacKechnie, 2012).
Strategic Utilization of Intranet, Extranet and Internet at Emstar
The company information portal of the information system will help to deliver the
needed information to the internal and external stakeholders (Ismail & Mamat, 2012).
Moreover, the controlling centre of the company information system helps to link the
different stakeholders with the company data sources that assist to enhance the quality of
the strategic management of information.(Ismail & Mamat, 2012) On the other hand, the
decision support capability of the company information systems may provide the
information required to conduct the ad hoc knowledge concerning the business processes.
Moreover, the online presence of the company through the company personal website will
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help the company to perform the effective collaboration with its customers and other
stakeholders (Fink et al., 2006).
Conclusion
It is concluded that the management of the information concerning the customers,
financial data of the company, employees records and payroll as well as scheduling of the
jobs were complex in Emstar. Hence, the ‘Emstar Express Flyer’ is required to perform
the successful implementation and management of information system within Emstar as it
gives efficient organization change and perceived competitive business benefits. The
company information is the most important resource for the company that can be secured
from the illegal access using the efficient security technologies such as firewalls and
antivirus, which will help the company to decrease the occurrence of information loss and
fraud in the information systems and online presence. Hence, it effectively interconnects
the business of the company with its customers, suppliers, and stakeholders.
Recommendations for Effective Information Systems at ‘Emstar Express Flyer’
It is recommended to the company to use the enterprise resource planning systems
of customer management system, financial management system, human resource
management system, scheduling management system and supply chain management
(Hawking, 2007). The financial information system will help the company to perform the
efficient accounting tasks and to organize the account payable and receivable details
precisely. Moreover, it also helps to enhance the business decision-making process as
well as quality of the company financial accounting information and performance
evaluation of the company (Sajady & Dastgir, 2008). The company will also enable to
conduct the electronic fund transfer and fund payments using the information system
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however, the human resource management system will assist the Emstar for effectively
organizing the payroll, employees training, incentive and recruitment activities (Moorthy
et al., 2010).
However, the supply chain management will assist the Emstar for effectively
managing the suppliers’ inventory and order management as well as inventory records and
customer orders (Iriana & Buttle, 2006). Moreover, the customer relationship information
management that will assist the company for effectively organizing the details of the
customers , sales and marketing as well as pricing information of the company products
and provide the reliable call centre support to give the accurate details concerning the
Emstar policies and regulations (Iriana & Buttle, 2006). Hence, these information
systems will assist the company to support the business operations, decision making and to
perform the effective strategic planning for the company.
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References
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Sajady, H. & Dastgir, M., 2008. EVALUATION OF THE EFFECTIVENESS OF
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