2015-17 Strategic Plan
Background ................................................................................................................................................... 3
Mission ...................................................................................................................................................... 3
Vision......................................................................................................................................................... 3
Member Value (unique relevance) ........................................................................................................... 3
Goals and Objectives..................................................................................................................................... 3
Build Sustainable Operations .................................................................................................................... 3
Grow and engage Membership ................................................................................................................ 4
Provide information and resources .......................................................................................................... 4
Strategies ...................................................................................................................................................... 4
Operational ............................................................................................................................................... 4
Programmatic ........................................................................................................................................... 4
Organizational ........................................................................................................................................... 4
Plans .............................................................................................................................................................. 5
Membership .............................................................................................................................................. 5
Communication ......................................................................................................................................... 5
Education and Training ............................................................................................................................. 6
Policy and Advocacy.................................................................................................................................. 6
Governance ............................................................................................................................................... 7
Finance ...................................................................................................................................................... 7
Organization.................................................................................................................................................. 8
Members ................................................................................................................................................... 8
Board of Directors (proposed) .................................................................................................................. 8
Committees ............................................................................................................................................... 8
Representatives ........................................................................................................................................ 8
2015-17 NALBOH Strategic Plan
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Staff ........................................................................................................................................................... 9
Budget ......................................................................................................................................................... 10
Policies .................................................................................................................................................... 10
Revenue .................................................................................................................................................. 10
Expenses ................................................................................................................................................. 10
Balance .................................................................................................................................................... 10
2015-17 NALBOH Strategic Plan
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Background
The board of directors met April 13-14 in Omaha to start a strategic planning process. The meeting
included a facilitated discussion, lunch and learn and prioritizing exercise. A draft plan was reviewed
with the board in May, with a final plan approved by the board in June to present to the membership at
the 2015 annual meeting.
The approved plan will guide the association’s work and budgeting over the planning period (immediate
through the end of 2017).
The plan will be regularly reviewed during board meetings, with staff reporting on progress between
meetings via the association’s dashboard.
Mission
To strengthen and improve public health governance.
Vision
Boards of health are:
 Appointed as a result of a well-informed selection process.
 Comprised of individuals who have demonstrated the knowledge, skills, and abilities to
effectively represent and serve.
 Well-connected to other stakeholders in public health and government.
 Effectively and competently serving the public health needs of their community in accordance
with the core functions and essential public health services.
 Aware of NALBOH’s resources and actively engaged in its success.
Member Value
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The national organization of board of health members
Network with leaders that share common interests, challenges and responsibilities
Experienced in building partnerships to support public health
Source of information and networking amongst board of health members
Identify and share best practices related to board of health member responsibilities, authority
(six functions)
Goals and Objectives
Build Sustainable Operations
Develop and sustain long-term operations
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Diversify revenue sources to include at least 50% non-dues revenue
Maintain at least 6 months of operating expense in reserve measured by 2017
100% of all board positions filled
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Grow and engage Membership
Increase representation and involvement of boards and board members in NALBOH
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Increase membership to include over 500 boards in at least 25 states by 2017
At least 50% of boards participate in at least 1 member activity each year
NALBOH database includes current contact information for 90%+ of all boards of health in the
country by the end of 2016
Provide information and resources
NALBOH is the preferred source of information for boards and board of health members
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Over 10,000 website hits
More than 500 attendees at the annual conference
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Strategies
Strategy is “an organized pattern of behavior toward an end.”1 NALBOH strategies listed below are
those patterns of behavior we will follow to meet our goals and objectives.
Operational
Improve organizational efficiency, preparedness and execution
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Contract for staffing and operations
Leverage available technology for operational efficiency and added value to members
Programmatic
Services, activities and products that provide value to target audience
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Develop model board orientation for boards
Identify and share best practices amongst members related to implementation of the 6
functions of governance
Create comprehensive database of all boards of health in the country
Organizational
Develop resources to pursue mission related activities
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1
Build partnerships to represent boards of health in policy-making, and to provide education,
training, information and resources to our members.
Non-Profit Strategy Revolution, LaPiana, 2008, Page 4-5.
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Plans
Membership
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Membership renewal and recruitment (Membership Committee / Association Director)
o Identify recruitment goals and targets before annual notices sent; update database
o Send out annual membership notices starting in October
o Welcome all new members within same month of joining
o Follow-up with all non-renewals by the end of March
Database management (Profile Committee / Association Director)
o Define standard database fields
o Identify all boards of health
o Collect contact information for all boards of health
o Update on a regular basis
SALBOH development (SALBOH Committee / Association Director)
o Continue SALBOH Committee Calls
o Develop and implement state membership pilot in 2015; offer to others for 2016 year
based on evaluation
o Identify and share best practices for state association management
o Develop and offer state “group page” as management option
Awards (Awards Committee / Association Director)
o Recognize boards for achievements throughout the year (eg, accreditation); and
o Recognize boards of health and board members through awards and recognition
Communication
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Website (Association Director)
o Maintain current information on website by regularly posting new information
o Update home page marquee monthly
o Promote members and partners to share news
o Develop group pages for boards, committees and states
o Develop and promote member forums for exchange of information amongst members
Newsletters (Editorial Committee / Association Director)
o Publish monthly e-news for members
o Publish quarterly print newsletter to members
Advertising (Association Director)
o Promote advertising on NALBOH website as source of non-dues revenue
o Identify and update advertisers on quarterly basis
Social Media (Social Media Volunteer / Association Director)
o Create social media account
o Post new information to account monthly (information in e-news)
o Post event information on account to promote registration; recognize sponsors
o Post membership information on account at start of membership renewal
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Education and Training
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Annual Conference (Conference Committee / Association Director)
o Hold annual conference in August
o Rotate meeting based on cost, travel, marketing
o Prioritize tracks and sessions to highlight NALBOH priorities and partnerships
o Publish call for presentations to members and partners to fill remainder of available
sessions
o Hold pre-conference sessions to support organizational development (eg, SALBOHS,
committees, partners)
Webinar series (Education Committee / Association Director)
o Use webinars to showcase member and partner expertise, and to highlight association
projects and priorities
o Incorporate goals and objectives in conference “call for presentations”
o Use applications from the conference call for speakers to schedule annual webinar
series
o Archive webinars on website after production
BOH Orientation (Orientation Committee / Association Director)
o Distribute needs assessment to all members before the conference; summarize results
and report to members at the conference
o Hold pre-conference session at 2015 annual conference to share information on current
board orientation plans across the country (from a panel of 3), share summary results of
needs assessment, and ask for other feedback
o Develop suggested standard curriculum and model board of health orientation to
introduce in 2016 (recommend at the conference as a session).
Policy and Advocacy
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BOH Profile (Profile Committee / Association Director)
o Participate in national partnership to 2015 conduct board of health profile project
o Transform NALBOH database and data management plans to replace the bi-annual
project with an annual project conducted by NALBOH as part of NALBOH’s standard
operating procedures
Accreditation (Appointee / Association Director)
o Participate on PHAB Executive Committee
o Develop and promote Accreditation group page for members to access information and
resources, and to share experience and ideas via an online member forum
o Gather feedback from members to share with national partners on accreditation
o Serve as a resource to help review and comment on governance related issues
NPHPSP (Liaison / Association Director)
o Develop and promote Accreditation group page for members to access information and
resources, and to share experience and ideas via an online member forum
o Gather feedback from members to share with national partners on accreditation
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Governance
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Board (President / Sr Association Director)
o Staff and President meet monthly to review plans
o Executive Committee meets 1 week prior to board meeting to review and set agenda;
meets in addition as needed
o Board meets as follows:
 January – first meeting of the new year; in-person meeting to review plans for
the year
 April – Conference call to review plans through the end of the first quarter
 July – Conference call to review plans through the end of the second quarter
 August – Meet in-person prior to start of the conference to discuss plans and
midyear review
 September – Conference call to review first draft of budget and plan; finalize
action on dues to send dues notices out in October
 October – Conference call to finalize budget and workplan for the next year;
Appoint committee chairs and liaisons
Nominations and Appointments (Immediate Past President / Association Director)
o Nominating Committee prepares slate of candidates for election prior to annual meeting
o Election results announced at annual meeting
Annual Meeting (President / Sr Association Director)
o President and staff prepare annual report to the members at the annual meeting
o Board reviews bylaws and determines if any changes to be considered at the annual
meeting
o Agenda and related material posted on the website for members to review and
comment prior to the meeting
o Annual meeting held at the annual conference
Planning (Board / Sr Association Director)
o Dashboard prepared and sent monthly for board review
o Board conducts member survey, board evaluation and management services evaluation
before planning starts
o Staff prepares a midyear review for board review prior to the annual conference; the
board meets at the conference to discuss and provide guidance for staff to prepare plan
and budget
o Plans and budget reviewed and approved before dues notices sent
Endowment (Chair / Association Director)
o Develop plans to promote the endowment
o Recommend use of endowment funds to support annual plans
o Incorporate endowment funding into annual budget process
Finance
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Accounting (Treasurer / Accountant)
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Manage financial policies and procedures
o Timely recording and filing of receipts and expenses
o Prepare and review financial statements
o Convene audit committee to review finances after the end of the year
Compliance (Treasurer / Accountant)
o Maintain current insurance coverage (D&O and GL)
o File taxes
o Prepare and submit annual report
Organization
Members
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Boards of health (local, state and territory)
Individuals
Partners
Honorary
Board of Directors (proposed)
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Includes 5 Officers and 6 At-Large Directors elected to staggered 3-year terms)
Expectations:
o Participate in board meetings
o Submit nominations for awards
o Share news for the website and newsletter
o Attend events
o Promote membership
Committees
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Standing committees include: Executive, Finance/Audit, Nominating, SALBOH
Ad Hoc committees include: Membership, Awards, Education, Orientation, Profile
Expectations:
o Lead assigned committee work
o Participate in board meetings as requested
o Share news for the website and newsletter
Representatives
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Includes Appointments to other organizations and assigned liaisons
Expectations:
o Represent member interests and NALBOH priorities
o Attend meetings on behalf of NALBOH
o Notify the NALBOH President of upcoming meetings; review agendas prior to meeting
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o
o
Report to NALBOH President after meetings, and identify items that require board
discussion
Share news and information with members via the website, e-news and newsletter
Staff
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Includes: Senior Association Director, Association Director, Assistant Director, Accountant and
Designer
Expectations:
o Support workplan as assigned
o Senior Association Director to meet regularly with the President
o Develop and executive board approved plans and budget
o Manage the Association’s operations as authorized by the board
o Serve as primary point of contact for members and partners
Board
Staff
Standing
Committees
Ad Hoc
Committees
Appointments
Liaison
Executive
Membership
PHAB
NACCHO
Finance
Awards
COL
APHA
Nominating
Education
ASTHO
SALBOH
Orientation
NPHL Network
Endowment
PHF
Figure 1: NALBOH Organizational Structure
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Budget
Policies
Revenue
Expenses
Balance