WHO:
WHAT:
[Name], principal, [Sunshine Elementary School]
[Name], assistant principal, [Sunshine Elementary School]
[Sunshine Elementary] teachers, students and parents
[Sunshine Elementary School] is holding a scrap metal fundraiser to raise money for new technology for classrooms. Accepted items include steel appliances, steel cans, bikes other metal materials. Individuals can contact the [Sunshine] pick-up team for help transporting large items at [phone] or [email].
WHEN: [Date]
[Time]
WHERE: [Sunshine Elementary School] Parking Lot
[Street]
[City] [State] [Zip]
WHY: [Sunshine Elementary School] needs new technology in classrooms, including computers and projectors. These tools will improve the quality of learning for students and allow teachers to create more effective lessons and units.
Through Friedland Industries’ “Be Green, Get Green” fundraising program,
[Sunshine Elementary] hopes to raise enough money to purchase this equipment and end the school year on a very bright note.
CONTACT: [Media/Point Person Contact]
[Cell Phone]
[Email]
###

FOR IMMEDIATE RELEASE:
[Date]
CONTACT: [Name]
[Email], [Phone Number]
[City], Mich. – [Insert] High School raised $XXX through a scrap metal drive held this past weekend. Students and volunteers collected nearly XXX pounds of scrap metal through the
Lansing-based Friedland Industries, Inc. “Be Green, Get Green” fundraising program. The funds will help support [insert cause].
“We’re so pleased with the success of the scrap metal drive,” said [insert spokesperson], [title] of
[insert] High School. “With the money raised through the fundraiser, we can purchase new technology for our classrooms and updated textbooks. Our students couldn’t be more thrilled.”
Friedland Industries worked closely with the high school to plan and execute the event, which received scrap metal donations from over XX individuals. A roll-off container to collect the scrap metal was dropped off on Friday and picked up on Monday after the fundraiser. The container was then weighed at Friedland’s facility, where a check was written to the high school based on the value of the scrap metal collected.
[Insert school] students formed a pick-up crew to help transport heavy scrap metal items that community members were willing to donate to the fundraiser. Over the weekend, students collected washers, dryers, refrigerators and farm equipment for the Friedland roll-off container placed in the school’s parking lot.
“The fundraiser wouldn’t have been nearly as successful without the students helping to promote it and picking up some of the heaviest, most valuable items,” added [spokesperson].
Though the scrap metal drive is complete, those interested in donating their scrap materials to benefit [insert] High School can still do so by dropping them off to Friedland Industries, Inc. at
405 E. Maple Street, Lansing, Michigan. The school has an ongoing fundraiser account, which allows Friedland to accept scrap materials on behalf of the school year-round and write a monthly check for its value.
###
Friedland Industries, Inc. is the original recycler located in the heart of Lansing’s Old Town. Friedland’s
“Be Green, Get Green” fundraising program makes it easy for schools, groups and organizations to raise money for their cause year-round. For more information on fundraising with Friedland, visit friedlandindustries.com/fundraisers .

It’s time to clean out your basements, garages, sheds and barns! Bring your sheet metal, bikes, metal shelving units, soup cans and various steel appliances.
If you can’t haul your larger scrap items, we’ll do it for you! Contact our volunteer pick-up team at XXX-XXX-XXXX.
PROHIBITED
ITEMS
Large metal items are accepted, including refrigerators, washers, dryers, lawnmowers, snow blowers and metal filing cabinets.
The more scrap metal we collect, the more money we raise! Friedland
Industries donates money based on the weight of the scrap metal collected.

Any items that contain petroleum-based or hazardous liquids such as metal barrels, drums or paint cans

Electrical devices containing PCBs, such as transformers, ballasts, capacitors and light bulbs

Any type of spray can
For a complete list of prohibited items, visit FriedlandIndustries.com.
Contact [name] for details on the scrap metal drive by emailing [email@address.com] or calling
[XXX-XXX-XXXX].
Sunshine Elementary School’s scrap metal drive is part of Friedland Industries’ “Be Green, Get Green” fundraising program. For more information, visit friedlandindustries.com/fundraisers.

 Create a Facebook event for the fundraiser and invite everyone in your network. Also designate other key individuals involved with the fundraiser as administrators on the event so they can invite their networks.
 Post about your fundraiser 2-3 times per week leading up to the event, with increased frequency right before – and throughout – the event.
 Use designated hashtags on Twitter, such as #begreengetgreen, #scrapforschool, and
#lovelansing, so that individuals can follow the tags and you can monitor conversations about it.
 If your group has a Twitter and Facebook account, make sure to tag it in your promotional posts. To tag it, simply insert the “@”sign before typing its name into the status or tweet box. On Facebook, a tagged account will show up highlighted in blue before the post is submitted. On Twitter, a tagged account will show up in red text before the tweet is submitted. Encourage others to tag the group in their posts about the event since it allows everyone who likes or follows the group to see the post.
 Frequently include the link to the Facebook event or a webpage with more information on the fundraiser when you post to make it easy for people to access. You can shorten links to meet the word limit for Twitter by using a free URL shortener like Google’s http://goo.gl/.

Ready for #springcleaning? Get rid of your extra scrap metal and support @[insert your handle] by donating your scrap on May 30!
Can’t carry all your scrap metal to donate to
@[insert your handle] on May 30? Tweet us and we’ll pick up your scrap items for you!
[shortened URL to Facebook Event]
Support @[insert your handle] and donate your old bikes, cans, metal filing cabinets and any steel appliances on May 30! #scrapforcash
Scrap metal weighing you down? Donate your scrap to @[insert your handle]! #scrapforcash
#lovelansing Details here:
[shortened URL to Facebook Event]
Looking for a good excuse to clean out your house, garage, shed or barn? Support [insert school/organization/etc.] and donate your scrap metal on Saturday, May 30! All steel appliances, cabinets, refrigerators and bikes are welcome! Visit [insert link] for more information.
Don’t forget to save up your scrap metal for our fundraiser on May 30! Visit friedlandindustries.com/recycling for a complete list of accepted and prohibited items.
We hope to see you there!
Want to get that old washer and dryer out of your basement? Or those beat-up old bikes out of your garage? Donate them to benefit [insert school/organization/etc.] on May 30! We’ll even come pick them up for you. Visit [insert link] for more information.