HUNTER LEWIS NAMED EXECUTIVE EDITOR OF SOUTHERN LIVING
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North Carolina Native to Lead Food Coverage and Manage Test Kitchen Staff
at the Nation’s Seventh-Largest Monthly Paid Consumer Magazine
New York, NY – August 2, 2012 – Hunter Lewis has been named Executive Editor of Southern Living, it was
announced today by M. Lindsay Bierman, Editor-in-Chief of Southern Living. Lewis will oversee the brand’s
extensive food content in print and online and manage the Test Kitchen staff, which tests 6,000 recipes
annually and publishes between 40 and 140 each issue. Lewis will also collaborate with Oxmoor House on the
development and execution of the brand’s many cookbooks. He will be based in Birmingham, AL and will
report directly to Bierman. Lewis will assume his new role on September 10.
Lewis comes to Southern Living from Bon Appétit, where he was Food Editor since January 2011. He
developed, edited, and supervised recipe testing for the print, online, and tablet editions, wrote regular food
features, and hosted online cooking videos. Prior to that, Lewis was Kitchen Director at Saveur from February
2008 to December 2010. He also researched for The Lee Bros. Southern Cookbook and cooked in
restaurants from New York City to Sonoma County.
“Hunter's talents as a storyteller, food stylist, editor, and cook will help us build on the excitement of today's
Southern food movement," said Bierman. "There’s also no doubt that his hands-on expertise with recipe
development will make the hundreds of dishes we publish each year taste that much better."
This move represents a return to the South for Lewis. A North Carolina native and graduate of the University of
North Carolina at Chapel Hill, Lewis began his career as a reporter at the Herald-Sun in Durham.
"I'm thrilled about this opportunity to work with Lindsay and his team at this stalwart brand and to get back
down South," said Lewis. "The region boasts the best home cooks and raw ingredients in the country, hands
down. It's a bounty to be celebrated."
Single copy sales for Southern Living increased 6.5% in 1H12 vs. 1H11, according to ABC Rapid Report.
Southern Living is also attracting younger consumers, showing a 1.6% increase in the 18-34 age group. (2012
Spring MRI and 2011 Fall MRI).
Southern Living has garnered many recent industry awards for editorial excellence, including: three Folio Eddie
& Ozzie Awards, a MIN Editorial & Design Award, and MIN Best of the Web Award. The brand was a 2012
finalist for a James Beard Foundation Award for Journalism in the Cooking, Recipes, or Instruction category.
Media Contacts:
Jennifer Zawadzinski, 212.522.9046, jennifer_zawadzinski@timeinc.com
Megan Levinson, 212.522.3773, megan_levinson@timeinc.com
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and
travel. Reaching more than 16 million consumers each month, Southern Living connects consumers with the region’s rich
culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly
expanding Southern Living brand is part of Time Inc., one of the largest content companies in the world and the largest
publisher in the United States. Time Inc. is a Time Warner company.
Oxmoor House is an imprint of Time Home Entertainment Inc., a Time Inc. company, and publishes books and special
edition magazines for Time Inc. brands such as Southern Living, Cooking Light, Health, and Sunset. Oxmoor House
publishing partnerships also include Weight Watchers, Gooseberry Patch, and Weber. With more than 300 back-listed
titles, it is recognized as one of the leading lifestyle publishers in the country. Oxmoor House books are distributed to the
trade by Hachette Book Group and are available wherever books are sold.
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