Security Analysis: WMT Group 2 Team Members: Inez Boundurant Jessica Cannon Kelly Gibbons Casey Graves Ali Nasser I. Report Date S & P Value Last Price Intrinsic Value 11/29/2010 1,187.76 $53.85 60.93 Economic Moat Wide Recommendation Hold The Theme Wal-Mart was built to save people money so they can live better. Hints to their slogan: “Save Money. Live Better.” Their mission has allowed the company to grow around the world. The culture and the values of their employees help strive for success of Wal-Mart while serving over 200 million customers and members each week(Wal-Mart Annual). We strongly believe that Wal-Mart is the best- positioned global retailer and that they will continue to progress. Cost leadership is the corner stone of how Wal-Mart goes to market. Doing our analysis of Wal-Mart Stores, Inc., we gathered our information and different figures from the Hoover’s online through the Willis library’s website, Reuters.com, and Morningstar.com databases which gave us insight to several financial aspects of the firm, including its stock, cash flows, risk, dividends, sales, earnings, debt, and overall performance. II. Business Analysis Profile of the company “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” Wal-Mart founder, Sam Walton, summarized his vision back in 1962 for a new type of discount store that consumers would appreciate. As an owner of a much smaller discount store Walton had the experience, did the research, and then put up 95 percent of the startup costs for his new company in which he and 2 his wife truly believed in. The first store opened in Rogers, Arkansas and was incorporated as Wal-Mart Stores, Inc., on Oct. 31, 1969(Wal-Mart Corporate). The 1970’s and 1980‘s marked a period of rapid growth of the company. Wal-Mart had 38 stores in 5 states and 1,500 associates with sales of $44.2 million in less than a decade after opening. In the 70’s Wal-Mart had two 100 percent stock splits and expanded with the first distribution center being built in Bentonville, Arkansas. By the end of the 70’s Wal-Mart had became the first company to reach $1 billion in sales in such a short period of time by completing feats unheard of in that era. In 1983 Wal-Mart experienced a 100 percent stock split for the sixth time with a market price of $81.625; that same year a brand extension of the company was launched called Sam’s Club. Such success allowed them to purchase 16 MohrValue stores, Hutcheson Shoe Company, 92 Kuhn’s Big K stores, U.S. Woolco Stores, and many more. The expansion allowed for Wal-Mart to give variety to its name and add a full service auto center, pharmacy, 1-hr photo and jewelry store. Two more stock splits later and the company was in 29 states, with 1,198 stores, 200,000 employees and sales of $15.9 billion. From 1975 to 1983, Forbes magazine ranked Wal-Mart No. 1 among general retailers (Wal-Mart Corporate). The 1990’s saw Wal-Mart open international stores in Mexico City, Canada and expand into all 50 US states by 1995. Sam’s Choice brand items was introduced by Wal-Mart and sold successfully in Sam’s Clubs stores.. The company also had the ninth, tenth and eleventh 100 percent stock split allowing Wal-Mart to replace Woolworth on the Dow Jones Industrial Average. The 2000’s were marked with dozens of awards and achievements by Wal-Mart including recognitions of accomplishments in diversity, sustainability, patriotism, charity efforts, philanthropy and many more (Wal-Mart Corporate). 3 Today, Wal-Mart still serves customers and members with the philosophy to “Save Money, Live Better”. Sales have reached an astonishing $405 billion with the help of more than 2 million employees here in the US and in 15 other countries. Currently there are more than 8,650 Wal-Mart retail units and the company is expanding every day (Wal-Mart Corporate). Macroeconomics and industry analysis Compared to competitors in its industry, Wal-Mart has a business model that has made it dominant. Wal-Mart beat out their competitors, mainly smaller businesses by offering wider varieties of products at more competitive prices. This is a very simple business tactic, if you want to sell a lot of something cut your profit margin to beat the other competitors and you will sell more. It leads other firms in market capitalization by a wide margin. According to Yahoo! Finance, Wal-Mart leads its closest competitor, Target, by over 100 billion dollars in market capitalization due to its aggressive business model (Yahoo!). Statistics do show that Target is closing the gap on Wal-Mart. Recently Target prices were shown to be only four percent above Wal-Mart, compared to 14 percent above it two years before. Another major competitor, Kroger, has closed the gap with Wal-Mart, by finding efficient ways to lower their prices. Many other competitors in the industry are finding ways to do the same, but none have the power of WalMart to cut out the middlemen and shift costs and risks onto the manufacturer (Forbes). Also according to Forbes other companies have failed to keep up with Wal-Mart because Wal-Mart has always been in the fore front of warehousing, distribution and trucking in-house. Compared with other firms in its industry Wal-Mart has kept the competitive advantage by also leading and setting standards with technology advances. It gathers retail information through high-tech 4 barcode and product-tracking software, and revolutionized the relationship between merchant and vendor (Forbes). Analysis of the company and the prospects of its major products and services Wal-Mart is a common stop among many households because of its convenience to consumers; it is the largest retailer in the United States and is gaining ground internationally. The firm is divided into three segments: Wal-Mart U.S. (63% of revenue, 3,700 stores), international (24%, 4,100), and Sam's Club (12%, 600). Wal-Mart U.S. revenue consists primarily of grocery (49% of revenue), entertainment goods (13%), and hard lines (12%). The firm's various store formats are known around the world for providing a wide variety of consumer needs at low prices (http://www.morningstar.com). Wal-Mart has become a necessity in many homes and is added to a list of routine activities that isn't given a second thought. Sam Walton had many local successful businesses prior to opening the first Wal-Mart in 1962. Within a few years Wal-Mart became successful and expanded internationally (Wal-Mart Annual). Wal-Mart is looking at the future by focusing on three points: growth, leverage, and returns (Wal-Mart Annual). Growth: Domestically, Wal-Mart is planning to expand into metropolitan areas; internationally, they are expanding by purchasing internationally brands. Leverage: Wal-Mart is focusing on cutting their expenses at a rate that exceeds revenue growth so income will grow faster than revenues. Returns: Wal-Mart is looking to attract more investors and have a better chance to improve their investments. 5 III. Financial Analysis Common Size Analysis % 2006 Revenues Cost of Goods Sold Gross Profit Other Income/Expenses Taxable Income 2008 of Sales 2009 of Sales 2010 of Sales $315,654 100.0% $348,650 100.0% $378,799 100.0% $405,607 100.0% $408,214 100.0% 240391 76.2% 264152 75.8% $75,263 23.8% $84,498 24.2% 56,733 $18,530 Tax Expense 5,803 $11,231 18.0% 5.9% 0.4% 5.5% 1.8% 3.6% Inc./Loss from Disc. Oper (net) Other 64,001 $20,497 1,529 $18,968 6,365 $12,178 (894) $11,231 Earnings per Share % of Sales $17,358 Net Income % 2007 1,172 Income After Taxes % of Sales Operating Expenses Operating Income % $2.68 3.6% $11,284 18.4% 5.9% 0.4% 286,515 $92,284 70,288 $21,996 1,798 5.4% $20,198 1.8% 6,908 $13,290 3.5% -0.3% 3.2% (153) $12,731 $2.71 $3.13 75.6% 24.4% 18.6% 5.8% 0.5% 5.3% 1.8% 3.5% 0.0% 3.4% 306,158 $99,449 76,651 $22,798 1,900 $20,898 7,145 $13,753 146 $13,400 $3.39 75.5% 24.5% 18.9% 5.6% 0.5% 5.2% 1.8% 3.4% 0.0% 3.3% 304,657 $103,557 79,607 $23,950 (1,884) $22,066 7,139 $14,927 (79) (513) $14,335 $3.70 We began our analysis by performing a common size analysis presents each component of the income statement as it relates to one dollar of revenue. This allows us to compare years where there are different sizes of revenue. When performing a common size analysis upon WalMart’s income statement, we realized that the income growth is due almost completely to growth of sales. Their gross margins and operating margins have remained the same, showing no increase in efficiency over the past years. 6 74.6% 25.4% 19.5% 5.9% -0.5% 5.4% 1.7% 3.7% 0.0% -0.1% 3.5% Revenue Trend Analysis 600000 500000 in Billions 400000 300000 200000 100000 0 2006 2007 2008 2009 2010 2011 Year 2012 2013 2014 2015 Proforma Income Statement 2006 Revenues $315,654 Growth 0% Cost of Goods Sold Gross Profit 240391 Gross Margin Operating Expenses Operating Income Operating Margin Other Income/Expenses Taxable Income Tax Expense $75,263 23.84% 2007 2008 2009 2010 2011 2012 2013 $348,650 $378,799 $405,607 $408,214 $435,319 $464,225 $495,049 10.45% 8.65% 7.08% 0.64% 6.64% 6.64% 6.64% 6.64% 286,515 306,158 304,657 328,642 350,463 373,734 398,550 $99,449 $103,557 $106,678 $113,761 $121,315 $129,370 $137,960 25.37% 24.51% 24.51% 24.51% 24.51% 24.51% 264152 $84,498 24.24% $92,284 24.36% 24.52% 56,733 $18,530 5.87% 1,172 $17,358 86,819 92,584 2014 $527,920 98,731 2015 $562,974 6.64% 425,014 105,287 64,001 $20,497 70,288 $21,996 76,651 $22,798 79,607 $23,950 81,413 $25,265 $26,942 $28,731 $30,639 $32,674 5.88% 5.81% 5.62% 5.87% 5.80% 5.80% 5.80% 5.80% 5.80% 1,284 1,369 1,529 $18,968 1,798 $20,198 1,900 $20,898 (1,884) $22,066 1,058 $23,323 1,129 $24,872 1,204 $26,523 $28,284 $30,162 7,821 8,340 8,894 9,484 10,114 7,139 $14,927 $15,327 $16,345 $17,430 $18,587 $19,821 5,803 6,908 6,365 $12,178 $13,290 7,145 $13,753 (894) (153) 146 (79) (230) (245) (261) (279) Income After Taxes Inc./Loss from Disc. Oper (net) Other $11,231 Net Income $11,231 $11,284 $12,731 $13,400 (513) $14,335 $14,765 $15,745 $16,791 $17,905 $19,094 3.56% 3.24% 3.36% 3.30% 3.51% 3.39% 3.39% 3.39% 3.39% 3.39% $2.68 $2.7 1 $3.13 $3.39 $3.70 $3.84 $3.99 $4.14 $4.30 $4.46 Income Growth Earnings per Share (297) 7 Looking at the growth trend over the past years, we can predict that the growth will continue for at least the next five years. We have come up with a forward growth rate of 6.64%. Combining this forward growth rate and the data from the common size analysis we were able to predict the income for the next five years. The sustainable growth rate for Wal-Mart is 15.9%, this indicates that Wal-Mart is under performing and is not utilizing their resources. This rate is a rate where Wal-Mart “can be”, where they can sustain. Capital Market Analysis P/E Ratio (TTM) Dividend Yield Payout Ratio Price to Sales Ratio Price to Earnings Ratio Price to Cash Flow Ratio Market COST Wal-Mart TGT Industry 17 1.68 36.03 3.54 25.97 22.03 23.04 1.4 26.4 .38 23.04 10.79 13.23 2 29.03 .49 13.25 7.74 15.63 1.3 20.0 .64 15.63 7.52 20.09 1.47 18.19 .52 15.08 8.31 (Hoover’s) The Price Earnings (P/E) Ratio indicates that Wal-Mart is less risky compared to the market and industry. Although Wal-Mart is considered a low P/E, a lack of confidence or overlooked stock by the market could result in the low comparison. The dividend yield shows how much a firm pays out in dividends each year relative to its share price, and in this case, WalMart pays higher dividends giving the investors a better investment for their dollar, in other words, a “bang for your buck.” The Payout Ratio for Wal-Mart we believe is a healthy position due to the low economy during these past years. This also means that Wal-Mart has retained about 70% of its earnings which is understandable since they have been investing heavily in expanding and restructuring their operations domestically and globally. The Price to Sales Ratio measures the price of the stock as it relates to the firm’s sales; for example, for each dollar of sales the investor pays $0.49 for Wal-Mart’s stock. According to the price to earnings ratio, we 8 can see that for each dollar of earnings the investor pays $13.25 for the firm’s stock. We can also conclude that the payback period for the investment is around 13 years; after 13 years, everything is profit. The industry and market’s ratio result in a more expensive and riskier investment. The price to cash flow ratio measures the ability of the firm to bring in cash and since Wal-Mart’s ratio is lower, it is considered a better investment because for each dollar of cash the investor pays $7.74 for the firm’s stock. With this ratio, the payback period is less than 8 years; after 8 years, you would receive all profit in return. Liquidity Analysis Market Costco Wal-Mart Target Industry 1.33 .82 1.16 .60 .87 .28 1.63 .80 1.06 .53 Current Ratio Quick Ratio (Hoover’s) The current ratio is calculated by dividing the current assets by the current liabilities which measures the ability to pay for the firm’s obligations. Here, for each dollar of current liability, Wal-Mart has $0.87 of current assets. Compared to the industry and the market, WalMart is more likely able to pay off its debt. The quick ratio is used when inventory is slow to sell, using current assets (minus inventory) and dividing it by current liabilities, in order to measure the ability to pay our obligations using only current assets that can be made liquid quickly. Profitability Analysis Gross Margin Net Profit Margin Return on Assets Return on Equity Return on Investment Earnings per Share Market Costco Wal-Mart Target Industry 32.03 5.53 1.50 10.10 12.77 1.67 5.70 12.00 10.30 2.92 25.37 3.51 8.58 21.00 13.1 3.70 30.26 3.81 5.60 17.10 7.70 3.30 18.02 3.31 7.70 19.60 (Hoover’s) 9 The margin of net profit shows how much of each dollar earned by the company is translated into profits. Lower profit margins, Wal-Mart in this case, represent a pricing strategy. Wal-Mart has made “fortunes” for its shareholders while operating on net margins less than 5% annually. The return on assets ratio (ROA) gives an idea as to how efficient management is at using its assets to generate earnings. The higher the ROA ratio, the better, because the firm is earning more money on less investment; therefore, Wal-Mart is a good investment. Comparing Wal-Mart to its top competitors, we see that Wal-Mart is the only one that is higher than industry. Next looking at return on equity, we see that in the trailing twelve month numbers, Wal-Mart’s overall performance is considered superior compared to the industry, market and to its nearest competitors, Costco and Target. Additionally, Wal-Mart performed especially well in profit, assets utilization, and risk management. (See DuPoint model) Wal-Mart’s gross margin of 25.37 is strong compared to the average of the industry but its closest competitor Target’s is higher. This could be due to a difference in their pricing strategies. Activity Analysis Asset Turnover Accounts Receivable Turnover Inventory Turnover Market Costco Wal-Mart Target Industry .30 3.40 90.70 12.30 2.44 101.43 9 1.50 8.70 6.60 2.30 251.1 8.6 (Hoover’s) The asset turnover ratio measures the ability of the firm to manage its assets in order to produce sales. We can see that Wal-Mart is producing more sales with its assets as it compares to the industry and the market; more productivity is better. As we can see, Costco is slightly better at managing its assets while Target is almost 1% below the industry average. This ratio is useful to determine the amount of sales that are generated from each dollar of sales. Companies with low profit margins tend to have high asset turnovers (Wal-Mart) but companies with high profit 10 margins have a low asset turnover. The accounts receivable turnover ratio measures how effectively a firm uses its assets. Wal-Mart has a lower accounts receivable turnover compared to the industry. A high ratio indicates that the company operates on a cash basis or that its extension of credit and collection of accounts receivable is efficient. A low ratio indicates the company should reevaluate its credit policies (Investopedia). When you compare Wal-Mart to industry we see that Wal-Mart is not handling receivables as well as the industry, but they are better than their top competitors, particularly Target who has issues in the area. The inventory turnover ratio shows how many times a company’s inventory is sold and replaced over a period. A low turnover implies poor sales and excess inventory when a high ratio implies strong sales or ineffective buying. Wal-Mart and Costco is successful at turning over their inventory efficiently. Solvency Analysis Market Costco Wal-Mart Target Industry Leverage Ratio Debt Ratio Long-Term Debt to Equity 7.13 58 126.99 2.20 19.80 19.77 2.41 51.5 67 2.90 98.50 105.38 2.43 36 48.56 (Hoover’s) The leverage ratio measures the ability to pay back principal; the higher the ratio the more volatile and a higher chance to apply for bankruptcy, the lower the ratio the more conservative and less volatile. Here we can conclude that Wal-Mart is better compared to the industry and the market, making it a better choice for investors. Investors look at the debt ratio very closely because it compares the debt to their investment – for each dollar of equity there is $0.35 of Wal-Mart’s debt. Keeping the industry and market in mind, Wal-Mart has a lower ratio which in this case makes Wal-Mart a good investment. At long – term debt ratio, Wal-Mart has more debt as it relates to equity than the industry but less than the market. This shows two things: 1) Wal-Mart is investing which indicates they are investing large amounts and 2) 11 compared to the market, the market is in much more need of financing due to the down fall of the economy. It is worth noting that this is at a low financing cost, as interests are tax deductible. DuPoint ROE NPM TAT EM ROE Market Cost Co. Wal-Mart Target Industry 5.53% 1.67% 3.54% 3.81% 3.31% .30 3.4 2.4 1.5 2.3 2.37 1.20 1.53 2.10 1.57 .0393 .0681 .13 .12 .1195 Comparing each of the components to the ROE of the firm with that of the industry, we can conclude that the company, with a higher NPM is more efficient in managing for profit than the industry; it is generating higher net income per dollar of sales. The same happened with the TAT, having the firm’s ratio higher than that of the industry; this shows that the firm is doing better in managing its assets where it’s generating higher sales per dollar of assets. Finally, the EM, the last component, is lower for the firm than that of the industry; this shows that the firm utilizes debt less than the industry which is good. The ROE which combines all three components shows the overall performance of both the firm and industry where as expected, the firm performed better than the industry as a whole. This just confirms that Wal-Mart is more profitable, manages their assets better in generating sales, and is doing good in managing sales. In additionally, comparing Wal-Mart to Cost Co and Target, Wal-Mart is not the most efficient in some areas but in the DuPoint, Wal-Mart shows an overall good performance compared to these two competitors. Summary Opinion 12 We conclude that Wal-Mart’s stock was lower in price and therefore, less risky which is better for the investors. We could also see that the firm was more successful at bringing in cash flow than the industry and the market, and has a higher dividend yield; all of this being good news to investors as well. In addition, Wal-Mart’s numbers showed a better utilization of assets and resources which can be translated into capturing more of the market share and of course promoting a better image; we are gaining customers and improving our image. We can confirm this with the higher earnings per share (EPS) growth rates. Wal-Mart has been investing heavily in expanding its operations, domestically and globally. The company has been working hard in the restructuring of its U.S. organization, creating new divisions to better handle its global operations, consolidating some of its functions, strategically closing existing stores and opening new ones, working to improve their private label, acquiring and negotiating deals with new product lines, changing its packaging and labeling, and becoming more environmental, expanding its products and services in its virtual store, redid its logo, and more. This of course, with the intent of becoming better than it is already, it is more profitable for its shareholders. Finally, Wal-Mart has less debt as it relates to equity than the industry and the market, which means they are using mostly their own resources and borrowing less than others. When they do borrow, they do so at a low financing cost as interest are tax deductible. IV. Stock Valuation The next step in evaluating Wal-Mart as an investment opportunity is to determine the intrinsic value of their stock. 13 We will first look at Wal-Mart as it compares to other companies within the industry and to the industry average. The most common means of comparing companies within an industry is using the Price to Earnings (P/E) ratio. We will compare Wal-Mart’s P/E ratio to two of its P/E ratios: Discount, variety Stores Price to Earnings 23 20.09 13.81 WMT 14.9 TGT COST Industry competitors, Target and Costco’s. (MorningStar) Figure 1 P/E ratio chart 14 For this chart we can see that Wal-Mart is lagging behind both its two main competitors and the industry as a whole. This could be an indication that Wal-Mart is priced lower than other companies within the industry. The above analysis is very subjective and based on how WalMart is perceived by investors when compared within the discount store industry. We will next determine the intrinsic value of the stock using the dividend discount model. We have decided to use a multi-stage model to evaluate Wal-Mart’s stock. Our financial analysis of Wal-Mart show that they are in a period of aggressive growth, they are growing at a rate of 3.81% per year with a dividend growth rate of 15%. Our projections for the future show this trend continuing for at least 5 more years. Historically periods of high growth do not last more than 5 years. We believe that after 5 years Wal-Mart will still be growing, but believe that the growth rate will begin to slow. We will use a 3 stage model with a second two year dividend growth stage of 7% before settling into a permanent dividend growth rate of 3%. After we determined what growth rates to use, we had to choose a discount rate. We looked into using the CAPM model but felt that it was problematic in this instance. We believe that Wal-Mart’s very low beta does not fully measure the risks that investors face. We have chosen instead to use a discount rate of 6.5%. This rate is still much lower than average, but better indicates the risks inherent in the industry and those risks created by our current economy. The following chart illustrates the values we used to determine the intrinsic value of WalMart’s stock. Stock WMT growth rate of first stage(g1) 15% number of years for first stage 5 Growth rate of second stage(g2) 7% number of years for second stage 3 Permanent growth rate after second stage(g3) 3% discount rate (k) 6.5% 15 Figure 2 Values used in 3 stage dividend growth model Scheduling out the cash flows from dividends for each year within the super growth period, and then determining the cash flow from the permanent growth stage using the constant growth model Year Dividends Terminal Value Present Value of dividends Cumulative Present value of dividends Present Value of Terminal value Intrinsic Value (P0) $ 0 1.21 $ 1 1.39 $ 2 1.60 $ 3 1.84 $ 4 2.12 $ 5 2.44 $ 6 2.62 $ $ 1.31 $ 1.41 $ 1.53 $ 1.65 $ 1.78 $ 1.79 $ $ $ 7.68 53.24 $ 60.93 7 2.80 $ $ 1.80 $ 8 9 2.99 $ 3.08 88.12 1.81 Figure 3 3_stage growth model calculations We determined that the intrinsic value of Wal-Mart’s stock is $60.93. When we compare this value with market value of $53.35, we believe that Wal-Mart’s stock is slightly undervalued. V. Bulls vs. Bears For those who do not spend a lot of time on Wall Street, bulls and bears is a simple but essential concept that refers to opposite trends in the stock market. According to InvestorWords.com, a bull market is "a prolonged period in which investment prices rise faster than their historical average." Conversely, a bear market means "a prolonged period in which investment prices fall, accompanied by widespread pessimism." So, in short bulls mean good, and bears mean bad (Yahoo!). When an investor is looking to buy in the stock market they tend to analyze the trend the company is showing and look for a positive trend. They focus on the consistency of the company and look at the history of the stock. Stocks depend on the relationship between the buyer and the seller. Both parties analyze the trends of that company in 16 the stock market. Based on the trends, buyers and sellers form their opinion. There are a few basic concepts in understanding when to buy and when to sell stocks. Ideally the buyer is interested in purchasing stocks when the price isn’t high; the seller thrives when the stock is sold at an all time high price. This doesn’t mean there are no other conditions in which a buyer would be interested in stocks; stocks are purchased when there is personal gain whether it is an easy investment or a higher rate of return. The seller sells the stocks when the stocks have reached a high peak in the stock market and buyers interested in that stock purchase it in hopes that the trends stay constant and the stock prices continue to peak. After researching Wal-Mart and analyzing their stock, it’s obvious that the stock will have impact from bulls and bears under many different conditions. BULLS: Wal-Mart is the most famous and biggest in the retail store in the world. It is well known by the majority of the United States, and a common household stop. Wal-Mart is a bargain; consumers get the best value for their money. Wal-Mart is not only a national success but has expanded internationally with stores in South America, Europe, and Africa. Wal-Mart international is in15 countries outside of the United States. Overall reputation of Wal-Mart is good with many awards and a stable business history. BEARS: Wal-Mart is a monster in the retail industry and it doesn't allow small businesses to flourish. 17 Wal-Mart is a bargain that provides for all types of consumers, but there are rival companies such as Target, which advertises high quality products. From an environmental point of view Wal-Mart has continued to grow and use natural resources but does very little to fund them back to the Environment. VI. The Moat Wal-Mart definitely has a cost advantage moat because of its ability to acquire products at a lower price than its competition, therefore allowing them to sell it to the consumer for a price that other firms cannot match. The reason Wal-Mart has such a wide moat over other firms it competes with is because “it would take decades of successful expansion for any firm to match Wal-Mart's tremendous size and scale,” (Investopedia). Wal-Mart’s scale lets them control their purchasing from suppliers which makes them more effective (Morningstar). This allows WalMart to create low prices which easily hurt and sometimes put competitors out of the market. Wal-Mart's huge market capitalization was a result of its cost controls and low price advantage over competing firms. According to Chris Gallant of Investopedia, “Competition cannot easily recreate the brand recognition, economies of scale and technical marvel that is Wal-Mart's distribution network.” This moat has allowed Wal-Mart to produce huge profits making it the envy of competing smaller businesses. We believe Wal-Mart’s ability to sustain this moat forever is not likely because other firms such as biggest competitor Target, have figured out ways to somewhat duplicate Wal-Mart’s cost effectiveness model. VII. Risk 18 There are several areas of risk that an investor should consider before buying stock in WalMart. One area of risk is public perception. Wal-Mart has had negative publicity in the past about their employment practices, as well as their impact on the economic well being of markets to which they are new entrants. Do to this publicity some people choose not to do business with Wal-Mart. As the discount store industry becomes more completive, this image problem could translate to loss of sales to competitors. Another risk facing Wal-Mart investors is their litigation problems. Wal-Mart is facing several lawsuits. If Wal-Mart loses any of these lawsuits it would create a liability and impact their net profits. Wal-Mart, because of their size, has been able to demand concessions from venders that are in part how they keep their prices low. There is a risk that this tactic could backfire on them. Vendors could become alienated and as new pipelines for their products become available, they could choose to stop doing business with Wal-Mart. If a large enough number of suppliers leave it could ultimately impact Wal-Mart’s sales. Wal-Mart is at this time dependent on international expansion for their growth. International business is risky for any company. Whenever a company does business internationally there is always the risk of running afoul of international laws or politics. There is also the risk of misunderstandings do to cultural differences in the new markets. The last major risk that investors should consider when looking at Wal-Mart is their increased diversification. This includes both the entering of new markets, and offering new services. If a company is not careful, they can end up focusing too much effort on the new services, and allow their core business to erode. The other fear is that they will not have enough 19 understanding of the new business/service, and losses caused by this lack of knowledge will eat into their bottom lines. VIII. Investing Strategy As an investor, we recommend that current investors hold but do not recommend buying more stock. For those investors that do not currently own Wal-Mart stock we would recommend buying the stock, while the intrinsic value of the stock is only 12% under the current sales price, the strength of the company makes it an attractive long term investment. If Wal-Mart’s stock goes up more than $10 within the next year we suggest no longer buying the stock. We do not recommend Wal-Mart as a day trade stock IX. Notes: 9/28/2010 Wal-Mart bids to purchase South African retail chain Massmart, allowing for expansion into Africa 9/29/2010 South African labor unions oppose Wal-Mart’s purchase of Massmart. 9/29/2010 Wal-Mart gets a new chief financial officer, Charles Holley. He was promoted from treasurer and executive vice president. 10/12/2010 Wal-Mart announced that they will partner with Apple to sell the iPad. 10/19/2010 Wal-Mart issued $5 million bond offering. This bond offering has lowest interest of any 3 to 5 year bond offering on record. 20 10/21/2010 Wal-Mart announced that they will partner with Barnes and Nobles to market the Nook e-reader. 11/1/2010 Wal-Mart announced that they would publish their first every Christmas toy catalog and companion website. 11/29/2010 Wal-Mart completes bid for South Africa based Massmart, for 51% of shares at the price of $2.32 billion. (Opposed to purchasing the whole company at $4.25 billion) The Wall Street Journal Reference Page Forbes Financial. Forbes.com LLC 2010 Web. 17 Oct. 2010. (http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=wmt&tab=searcht abquotesdark) Investopedia. Investopedia ULC 2010. Web. 13 Oct. 2010. (http://www.investopedia.com/terms/w/wide-economic-moat.asp) InvestorWords.com. Web Financial Inc. 2010. Web. 15 Oct. 2010 Morningstar. Morning, Inc. 2010 Web. 11 Oct. 2010. 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