Not Cleaning Your Draft Beer System As Often As Necessary?
Think about this! Bacteria Mold and Yeast will grow & you will have Calcium build up in your
system and Draft Beer in Nine To Fourteen Days.
Your Draft Beer then becomes contaminated. Your waste & cost go up. Your sales decline.
How did this happen?
1. Your Draft Beer Has Poor Quality
a. Your Draft Beer will have from slight to extreme off taste.
b. Your Draft Beer will have a flat taste.
c. Your Draft Beer will have a flat appearance.
d. Your Draft Beer will darken in color.
e. Your Draft Beer will have visual mold, yeast and calcium flakes floating in it.
f. Your Draft Beer becomes undrinkable.
All of the above will make Your Draft Beer unappetizing and contaminated.
2. Your Draft Beer Sales Decline
a. Your Customer does not reorder.
b. Your Customer drinks elsewhere.
c. Your Customer returns the bad draft beer.
d. You have the reputation of serving bad draft beer.
3. Your Total Sales Decline
a. You lost Draft Beer Drinkers.
b. You lost the friends they brought that purchased liquor & wine.
c. You lost all of their food purchases.
d. You lost a lot of sales.
Quality Draft Systems 2009
4. Your Draft Beer System Has Poor Performance
a. The build-up dirt in your lines.
b. The build-up dirt in your couplers (taps).
c. The build-up of dirt in your faucets.
d. Vent holes become plugged in your faucets.
All of the above will cause excessive foam.
e. You are now pouring off foam from the glass.
f. You are now using 50% more beer for the same size pour.
g. You make a service call because “there must be something wrong”.
h. You are informed your system is dirty.
i. You have higher Draft Beer cost.
j. You have higher repair & maintenance cost.
5. Your Draft Beer Equipment Prematurely Wares Out.
a. The build-up of dirt in your system will eat away at all the brass & chrome components.
b. Your components become worn out.
c. Your components break easier.
All the above will cause excessive foam.
d. You are now pouring off foam from the glass.
e. You are now using 50% more beer for the same size pour.
f. You make a service call because something broke.
g. You can’t sell that Draft Beer until it is fixed.
h. You lose Draft Beer Sales.
i. You are informed the component broke prematurely because it wore out because your system is not
cleaned as often as necessary.
j. You have higher Draft Beer cost.
k. You have higher repair & maintenance cost.
Draft Beer System Cleaning Is Not An Expense.
It is a service you need to have to maintain or increase draft beer sales, assure draft beer quality, keep your
customers drinking Draft Beer, Keep your customers coming back, increase your overall sales, build your
reputation, limit draft beer waste and undue ware on draft beer system components. Lower your bar cost,
lower your R & M cost, Lower your overall cost and increase your PROFITS. Not only does it save you money,
it makes you money.
Quality Draft Systems 2009