WRIT 340
Advanced Writing for Business
Fall 2013
Professor: Daylanne Markwardt, Ph.D.
Office: ACC 228
Mailbox: ACC 400
Office Phone: 213-740-2803
E-mail: markward@marshall.usc.edu
Lecture Class
Tues./Thurs.
8:00 – 9:20 a.m. Room: HOH 410
Office Hours
Tues./Thurs.
9:30 – 11:50 a.m., or by appointment
COURSE DESCRIPTION AND GOALS
WRIT 340 offers instruction in writing for various audiences on topics related to a student's professional
or disciplinary interests, with some emphasis on issues of broad public concern. The prerequisite is WRIT
140 or its equivalent.
The business version of this course, Advanced Writing for Business, is designed not only to help you
write effectively in a business environment, but also to improve your general ability to research and
analyze complex ideas, to appreciate and develop the skill of effective argumentation, and to write clear,
grammatical, well-structured communication. Course work is designed to increase your capacity to
analyze audiences and tailor content and style to produce written documents that communicate
appropriately and effectively within their given context.
Building on the skills you gained in WRIT 140, this class explores specific business writing techniques
and strategies through in-class lectures and exercises, individual writing assignments, tutorial sessions,
and a group project. The topics covered range from word-, sentence-, and paragraph-level issues of
correctness, conciseness, coherence, and clarity, to more global considerations of argumentation and
organization, including a major unit on critical thinking.
Throughout the semester, the class will emphasize ways of differentiating relevant from inessential
information and then communicating what is relevant to a wide variety of audiences. You will learn to
regard effective business writing in terms of a series of strategic choices, including choosing from among
a repertoire of tones and styles appropriate in different situations and with different audiences. You will
also improve your editing and critiquing skills so that you can distinguish effective from ineffective
writing and help not just yourself, but others as well, to become better writers in a business context.
The course content of Advanced Writing for Business is practical today and long into the future. You will
begin using or improving many writing skills immediately—not just following graduation or in a future
career position. Bear in mind, however, that while an instructor can teach you much of what you need to
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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know to be a successful writer, no one can make you learn, practice, modify, polish, or strengthen your
writing skills. That part of the course is up to you.
LEARNING OBJECTIVES
This course focuses on improving your understanding of the basic principles of good writing and how you
may use these principles to write effectively in a wide variety of business-related contexts. You will learn
to communicate effectively in writing, using “Plain English” as well as traditional and new
communication media for different audiences.
Specifically, at the end of the course, you will be able to:
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Recognize and implement the qualities associated with effective business writing, particularly the
hallmarks of “Plain English” and its “4Cs”: conciseness, coherence, clarity, and correctness by planning,
outlining, and revising a variety of business documents.
Identify and evaluate diverse communication goals of different audiences and make effective choices
about the tone, style, and form the communication should take by recognizing and discussing how to tailor
communication to specific audiences.
Select and strategically utilize traditional and new communication media by learning about the
applications and preferred usages of those media.
Plan, create, and complete a variety of business documents—including, for example, memos, letters,
e-mails, blog posts, proposals, and reports—using appropriate headings, layout, and typography by
applying rules of document purpose and design.
Conduct research using a broad range of sources by applying secondary and primary methods of research,
such as utilizing databases and open sources, practicing key word searches, and conducting interviews.
Synthesize and evaluate the quality of collected information by critically analyzing the value, credibility,
and applicability of sources.
Support written claims with logical and persuasive reasoning, and critique the reasoning in the writing of
others by applying critical thinking guidelines of Western traditions of thought.
Understand the importance of business ethics and its implications for business and business
communication by discussing moral decision-making and approaches to ethics, such as utilitarianism, and
how they translate into business contexts.
Collaborate productively with others by completing writing and editing tasks.
Express your ideas and conduct yourself in a professional manner by creating written communication
under consideration of all objectives above.
All of the above apply not only to traditional business operations, but also to any professional
communication via electronic media. Arguably, business today functions primarily in a digital
environment, and proficient writers must be adept at using the internet and other tools of ecommunication.
TEXTS
Required
Oliu, Walter E., Charles T. Brusaw, and Gerald J. Alred. Writing That Works: Communicating Effectively
on the Job. 11th ed. Boston: Bedford/St. Martin’s, 2013.
Supplemental readings posted to Blackboard
Recommended
Alred, Gerald J., Brusaw, Charles T., & Oliu, Walter E. The Business Writer's Handbook. 10th ed.
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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Boston: Bedford/St. Martin's, 2012.
Other Requirements
 Adobe Reader (http://www.adobe.com/products/acrobat/readstep2.html)
 Microsoft Office, including Word, Excel, and PowerPoint 2010, or previous versions updated with
the Compatibility Pack (available free of charge at http://www.microsoft.com/downloads)
 Access to a laser printer or equivalent
 A working e-mail account that you check regularly
 A USB Flash Drive for saving your work in class or the computer lab
ASSIGNMENTS AND GRADING
Major assignments for this course are listed below. The Critical Thinking Analysis, Ethics Paper, Group
Project, and Portfolio assignments are mandatory for all sections of Writing 340 - Advanced Writing for
Business. Additional assignments, all in-class exercises, and homework are at the discretion of the
professor.
Your final grade in this course will be based on the following:
Individual Writing Assignments
Percentage of
Course Grade Points
Business Communication Boot Camp
Introduction to the three primary types of business communication
10%
100
Critical Thinking Analysis
A critical analysis of current media coverage relating to a business
or industry of your choice
15%
150
Corporate Social Responsibility Proposal
An analysis of a company’s current CSR efforts and
proposal for a new or additional program
15%
150
Business Ethics Paper
An analysis of an ethical dilemma facing a given business or
industry
15%
150
Final Portfolio
A substantial reworking of two individual "For Portfolio
Consideration" assignments
15%
150
15%
150
10%
100
For Portfolio Consideration (Three Major Assignments)
Group Writing Assignment
Collaborative revision and redesign of a Website for a start-up
business or nonprofit organization
Other
Class Participation
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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Quizzes and In-Class Exercises
5%
50
TOTAL
100%
1,000
EVALUATION AND GRADING CRITERIA
Grading
You will accumulate points throughout the semester, which will be posted to Blackboard so you may
keep track of your progress. Final grades will be based on your total points accumulated by the end of the
semester as a percentage of the 1,000 total points possible and will follow the guidelines issued by USC’s
Office of Academic Records and Registrar:
http://www.usc.edu/dept/ARR/grades/gradinghandbook/gradingpolicies.html#Definitions%20of%20Grad
es%20and%2.0Marks. I will also consider your active engagement, attendance, promptness, and level of
professionalism in determining your class participation score. Incompletes will only be considered under
extenuating circumstances.
Grading Rubrics
Your writing for this class will be evaluated on the basis of the USC Writing Program’s grading rubric.
Used for WRIT 340 sections across campus, this rubric covers the following: level of sophistication in
exploring issues set forth in assignment; cogency and insightfulness of argument and analysis; support,
organizational clarity, and logical force; professional maturity in syntax, grammar, and mechanics; and
cognizance of the academic, professional, and public issues attending to majors, disciplines, and
professions. Grading rubrics tailored to individual assignments will be posted to Blackboard well in
advance of the assignment due dates. These spell out how your work will be evaluated and allow for
detailed feedback as part of the grading process.
Grading Timeline
Please allow a minimum of ten working days for grading.
Posting of Final Grades
Final grades may be accessed on OASIS (https://camel2.usc.edu/OASIS/Login.aspx), or through USC’s
TouchTone Grades System at 213-740-9088.
Polished Drafts
Because good writing is really re-writing, your drafts must be polished (not rough). A polished draft is a
preliminary version of the assignment that has been meticulously proofread and "spell-checked." It must
also be the correct length—as specified by the "Guidelines" for each assignment. "Polished drafts" that
fail to meet these criteria will NOT be accepted. All drafts must be submitted at the beginning of class
(within the first five minutes) on the day they are due. You should retain copies of all drafts until the end
of the semester in case any question should arise.
Peer Review
An important part of this course is a series of writing workshops in which students critique peer drafts and
introductions for major assignments. Your absence on a peer review or “introduction pitch” day or your
failure to provide a polished draft or introduction will incur a 20 percent penalty for each infraction. This
means your final grade for each assignment can be reduced by as much as 40 percent. To maximize the
return on your investment in this aspect of your learning, I encourage you to plan accordingly and visit
me during office hours before major assignments are due.
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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ONE-ON-ONE WRITING CONFERENCES
In addition to my office hours, we will meet, one-on-one, at least two times during the semester. These
sessions will offer you an opportunity to discuss specific difficulties you may have in the writing process;
they are not intended to be discussions about your grades. Be certain to bring your last graded assignment
as well as your in-progress writing so we have something to work with. Also, pay close attention to any
special requirements for each conference that I might mention in class. Failure to attend a scheduled
conference, or showing up late to one, counts the same as an absence or lateness in a regular class
session.
PROFESSIONALISM: POLICIES AND PROCEDURES
Attendance and Punctuality
Consider the classroom a professional environment. With this in mind, you are expected to attend all
scheduled class sessions and to be in your seat, ready to learn, at the start of class. More than two
absences will negatively affect your final grade. If you are absent or consistently late three or more
times prior to November 15 (the last day to withdraw without a “W”), you will be asked to withdraw.
Being absent does not excuse you from work due or completed in class that day. You should contact a
classmate (or, as a final resort, your professor) to find out what you missed and obtain a copy of any notes
he or she may have taken.
Absences may be excused for compelling personal reasons (death in the family, hospitalization, etc.).
However, this is strictly at the discretion of the professor, and you must present documentation for such
consideration. You will be marked absent for the day if you are more than ten minutes late to class, or if
you leave before class is over without proper notification. (This means that, just as you would do in a
professional setting, you should keep me apprised of all unavoidable schedule conflicts). All attendance
issues must be resolved within 24 hours of their occurrence. This means you cannot wait until the end of
the semester to decide that an absence earlier in the semester should have been excused.
Writing Labs and In-Class Assignments
We may meet in the computer lab intermittently throughout the semester, depending on its availability.
Lab assignments must be completed during the lab and cannot be made up. Similarly, from time to time,
I may ask you to prepare something during a lecture or workshop. These in-class assignments cannot be
made up.
Participation and Classroom Demeanor
Part of your grade is based on your participation. This means you are expected to be an active contributor
to the class, not a passive listener. Volunteer answers to the questions I ask; ask questions yourself;
request clarification if something is not clear; challenge me if you disagree with something I have
presented; contribute useful and relevant comments. Your active participation can help determine whether
our class atmosphere will be dull and pedantic or energetic and engaging.
Technology Use
Communication devices, such as cell phones and Blackberries which are capable of sending and/or
receiving electronic communication, and all entertainment devices, such as iPods or other MP3 players,
should be turned off and kept off throughout the class session. Receiving or sending communication
during class disrupts the learning environment. Laptops and tablets are not allowed in this class without
the instructor’s permission. While you are in class, you are expected to conduct yourself professionally.
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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This includes being focused exclusively on WRIT 340, not on extraneous matters. It also includes treating
everyone else in the room with the same respect and consideration you would like to receive.
Preparation
You are expected to come to class fully prepared, with all required written assignments and reading
completed, even if you were unable to attend a previous class meeting.
Assignments and Due Dates
Assignments must be turned in at the beginning of the class period. Two submissions are required for
each major paper: (1) an electronic copy to Turnitin.com on Blackboard and (2) a printed copy to be
submitted in class for scoring. You are responsible for ensuring the integrity of your electronic
submissions. Papers that are not printed or submitted electronically in the acceptable file formats will
not be scored. Moreover, inappropriate submissions will be subject to the appropriate penalties.
Any draft or assignment turned in late, even if by only a few minutes, will be subject to a grade
deduction and forfeit comments and conferences to review. If you are unable to attend class on the day
a major written assignment is due, please make arrangements for it to be in my mailbox (ACC 400) or
submitted by a classmate by the start of the class period. If later than one week, the assignment will
receive 0 (zero) points. Late or not, however, you must complete all assignments to pass this course.
WRITING CONSULTANT AND THE USC WRITING CENTER
You may schedule 30-minute appointments with writing consultants trained to assist you in planning,
organizing, correcting, and revising your assignments. The Writing Center (WC) provides two options for
meeting with writing consultants: Stewart Grace, an Advanced Writing for Business Consultant, is
available to assist you on Mondays and Wednesdays in Hoffman 418, from 6:30 to 9:30 p.m. You may
also schedule an appointment with the USC Writing Center, located in Parking Structure D (street level),
Room 101. Both writing consultation options are excellent resources for students who want to improve
their writing. Some WC consultants have special skills in working with students for whom English is a
second language.
In addition to one-on-one consultations, both Stewart and the WC will offers a series of Writing Modules
designed to help non-native speakers develop the skills they need to succeed in WRIT 340. The WC
offers daily workshops on troublesome language and grammar issues, open to all students. The USC
Writing Center Web site is located at: http://dornsife.usc.edu/writingcenter/. You may also find two other
online resources helpful:
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Purdue University’s Online Writing Lab (OWL):
http://owl.english.purdue.edu/handouts/general/gl_edit.html
Online Resources for Writers: http://webster.commnet.edu/writing/writing.htm
It will usually be up to you to take advantage of the resources that Marshall and the Writing Center offer.
On occasion, however, I will require visits to Stewart or the Writing Center—sometimes on a regular
basis—if I believe there is a need.
SOME OTHER ADMINISTRATIVE MATTERS
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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To maintain the integrity of the academic process, only original work created for WRIT 340 during the
Fall 2013 semester is eligible for grade consideration. Thus, if you have written or are writing a paper for
another course, you MAY NOT use it in WRIT 340.
Plagiarism
Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another individual. It
is considered a grave violation of academic integrity, and the sanctions against it are correspondingly
severe. Sanctions recommended by the university range from a grade of “F” in the course to suspension
from the university. Most simply, plagiarism can be characterized as “academic theft.”
As defined in the University Student Conduct Code (published in the current SCampus), plagiarism
includes:
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“The submission of material authored by another person but represented as the student’s own
work, whether that material is paraphrased or copied in verbatim or near verbatim form;
“The submission of material subjected to editorial revision by another person that results in
substantive changes in content or major alteration of writing style; or
“Improper acknowledgment of sources in essays or papers.”
The Student Conduct Code applies these standards to any written work submitted by a student, whether a
draft or a final version:
Because of the serious penalties for plagiarism, you should insure that any writing you
submit represents your own assertions and abilities and incorporates other texts in an
open and honest manner . . . In academic assignments, writing is assumed to be the
original words and thoughts of the student unless [the reader is] told otherwise (i.e.,
material from other sources is clearly and properly cited).
From Trojan Integrity: Guide to Avoiding Plagiarism
(USC Office for Student Conduct, http://www.usc.edu/scampus )
Documenting Sources
In partial fulfillment of the Academic Integrity policy, you must properly document all sources following
either American Psychological Association (APA) or Modern Language Association (MLA) Guidelines.
Both are available in the Business Writer’s Companion. You may also download guidelines from the
Web sites of each organization, http://www.apastyle.org or http://www.mla.org, from the MyMarshall
Web portal (Academic Tab; scroll down and click on Marshall Library; click on Library Resources; click
on Citations & Academic Integrity) or from the USC Writing Center’s Web site (listed above). MLA is
preferred for business writing.
Assistance with Papers
In this course we encourage peer review, since it’s almost always helpful to have “another set of eyes”
take a look at your paper and offer comments and suggestions. But where exactly is the boundary between
helpful advice and illegitimate collaboration? Where should you draw the line?
The following guidelines from the Writing Program answer this question explicitly:
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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The Writing Program encourages collaboration with your instructor, with Writing Center
consultants, and with your classmates; such interactions constitute one of the most
important and effective means by which writing is taught. In undertaking collaborative
interactions, however, remember that you are finally responsible for guaranteeing that the
resulting text represents your abilities and authority, not those of the persons assisting
you, however well-meaning they may be. A simple guideline may help: Never allow
someone else to construct a section of your text longer than one or two sentences that
you would not be able to produce on your own, and never allow anyone to copy-edit
more than the first page of your paper.
Students with Disabilities
Any student requesting academic accommodations based on a disability is required to register with
Disability Services and Programs (DSP) each semester. You may obtain a letter of verification for
approved accommodations from DSP. Please be sure the letter is delivered to me as early in the semester
as possible. DSP is located in STU 301 and is open 8:30 AM – 5:00 PM, Monday through Friday. The
phone number for DSP is (213) 740-0776.
The Portfolio
To be eligible for the Portfolio assignment, you must complete all of the assignments listed under the
syllabus section titled "For Portfolio Consideration" before the portfolio is due. You cannot pass WRIT
340 without completing the three major assignments and the portfolio. Consider the portfolio your final
exam equivalent.
Retention of Graded Papers
Returned papers may be discarded four weeks after grades are posted by the University, and hence, will
not be available should a grade appeal be pursued following receipt of your course grade.
Blackboard/E-mail
Please check Blackboard/Announcements and your University e-mail regularly.
Add/Drop Process
To comply with Marshall’s policies, WRIT 340 classes are open enrollment (R-clearance) through the
first week of class. All classes are closed (switched to D-clearance) at the end of the first week. This
policy is designed to minimize the complexity of the registration process for students by standardizing
across classes. I can drop you from my class if you do not attend the first two sessions in classes that meet
two or three times a week or if you do not attend the first session of a class that meets once a week.
Please note: If you decide to drop, or if you choose not to attend the first sessions without notifying
me and are dropped, you risk being unable to add another WRIT 340 course this semester, since sections
are usually full and professors will not be inclined to add students after the first week.
These policies maintain professionalism and ensure a system that is fair to all students.
Emergency Preparedness/Course Continuity
In case of a declared emergency if travel to campus is not feasible, USC executive leadership will
announce an electronic way for instructors to teach students in their residence halls or homes using a
combination of Blackboard, teleconferencing, or other technologies.
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
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****
This syllabus is our contract for the semester. However, because students have different learning styles, I
reserve the right to adjust the syllabus at any time throughout the semester. Such adjustments will be
announced in advance and posted to Blackboard. Remember that flexibility is a virtue, especially in a
professional setting. Thus, if I determine that the class needs more (or less) emphasis on a particular area,
I will adjust the syllabus accordingly, to the extent that I am allowed to do so within the constraints of the
overall requirements for Writing 340.
Welcome to the class!
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is
subject to change based on needs and progress of the class. Any changes will announced in advance and
posted to Blackboard.
WRIT 340: Advanced Writing for Business
Professor: Daylanne Markwardt
Daily Schedule of Classes
Date
Readings and Class Preparation
Due Today and Bring to Class
In-Class Topics and Activities
Introduction to course and to each other
Syllabus review
Writing diagnostic
Tues.,
Aug. 27
Thurs.,
Aug. 29
WTW Chapter 1, Part 1 (“Writing
Systematically”)
Tues.,
Sept. 3
WTW Chapters 1 (remainder) and 8
Evergreen Markets case
Rough draft of Boot Camp Task l (hard copy)
Quiz 1 (covering 8/29 - 9/3 readings)
“You” attitude
Writing and formatting memos
Thurs.,
Sept. 5
WTW Chapter 9
Rough draft of Boot Camp Task 2 (hard copy)
Laptop for in-class activity
Writing and formatting letters
Introduction to Critical Thinking Assignment
Locating current business sources
Tues.,
Sept. 10
WTW Chapter 10
Rough draft of Boot Camp Task 3 (hard copy)
Quiz 2 (covering 1/28 - 2/4 readings)
Analyzing media sources
Writing informal reports
Thurs.,
Sept. 12
WTW Chapter 2
Preliminary plans for Critical Thinking
Analysis (be prepared to present in class)
Critical Thinking Analysis pitches
Planning and organizing your draft
Tues.,
Sept. 17
WTW Chapter 3 and Chapter 6, Part 3
(“Evaluating, Recording, and Acknowledging
Research Sources”)
Final Drafts of All Boot Camp Tasks (hard
copies for scoring)
Source documentation and repurposing in
business documents
Strategizing routine business messages
Introduction to Business Writing Boot Camp
Writing and formatting e-mails
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is subject to change based on needs and
progress of the class. Any changes will announced in advance and posted to Blackboard.
11
Day
Readings and Class Preparation
Thurs.,
Sept. 19
Due Today and Bring to Class
In-Class Topics and Activities
Draft introduction to Critical Thinking
Analysis, plus one analysis section (submit to
Blackboard)
NO CLASS MEETING TODAY
Attend one-on-one conferences instead
Full rough draft of Critical Thinking Analysis
(submitted to Blackboard and electronic copy
for review in class)
Laptop for in-class activity
Quiz 3 (covering 9/12 - 9/24 readings)
Peer review of Critical Thinking Analysis
drafts
Use of electronic review tools
Tues.,
Sept. 24
WTW Chapter 4
Thurs.,
Sept. 26
Business writing style guides (links posted to
Blackboard)
Tues.,
Oct. 1
WTW Chapter 13
CSR readings (posted to Blackboard)
Final draft of Critical Thinking Analysis
(submitted to Blackboard and hard copy for
scoring)
Writing external proposals
Understanding corporate social responsibility
Introduction to CSR Assignment
Thurs.,
Oct. 3
WTW Chapter 7
Draft introduction and statement of need for
CSR Proposal
Quiz 4 (covering 10/1 - 10/3 readings)
CSR introduction “pitches”
Document design and visuals
Full rough draft of CSR Proposal (submitted to
Blackboard and hard copy for peer review)
Peer review of CSR proposal drafts
Tues.,
Oct. 8
The Four “Cs”
Revision workshop: clarity and plain English
Thurs.,
Oct. 10
Excerpt from Revising Business Prose
(posted to Blackboard)
Revision workshop: conciseness
Tues.,
Oct. 15
WTW Chapter 5 and Chapter 14, Part 4
(“Conducting Productive Meetings”)
Quiz 5 (covering 10/10 - 10/15 readings)
Introduction to Website Revision Assignment
Formation of teams and initial meeting
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is subject to change based on needs and
progress of the class. Any changes will announced in advance and posted to Blackboard.
12
Day
Readings and Class Preparation
Due Today and Bring to Class
NO CLASS MEETING TODAY
Teams meet to select Websites and draft
Rhetorical Analyses
Thurs.,
Oct. 17
Tues.,
Oct. 22
Business ethics readings (posted to
Blackboard)
Thurs.,
Oct. 24
WTW Chapter 15
Tues.,
Oct. 29
WTW Chapter 14, Part 1 (“Preparing and
Delivering Presentations”)
Thurs.,
Oct. 31
Tues.,
Nov. 5
“The Language Rules that Matter” (posted to
Blackboard)
Draft Rhetorical Analysis (hard copy for
instructor review)
Final draft of CSR proposal (submitted to
Blackboard and hard copy for scoring)
Introduction to Business Ethics Assignment
Analysis of business ethics case
Writing for the Web and social media
Principles of Web design
Finalized Rhetorical Analysis (hard copy for
scoring)
Partial draft of Business Ethics Paper (hard
copy for instructor review)
Quiz 6 (covering 10/29 – 10/31 readings)
Developing effective presentation slides
Progress check on Business Ethics Paper
Website Revision Plan (hard copy for
instructor review)
Consultations with teams on Website Revision
Plans
Full draft of Business Ethics Paper (submitted
to Blackboard and hard copy for review)
Peer review of Business Ethics Paper
Revision workshop: correctness
NO CLASS MEETING TODAY
Attend one-on-one conferences instead
Thurs.,
Nov. 7
Tues.,
Nov. 12
In-Class Topics and Activities
Finalized presentation slides (submit to
Blackboard)
Teams present proposals
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is subject to change based on needs and
progress of the class. Any changes will announced in advance and posted to Blackboard.
13
Day
Readings and Class Preparation
In-Class Topics and Activities
Final draft of Business Ethics Paper (submit to
Blackboard and hard copy for scoring)
Teams continue work on Websites
Preparation for usability testing
Tues.,
Nov. 19
Scored copies of Assignments 1 and 2
Discuss plans for Portfolio Assignment
Revision strategies and planning
Thurs.,
Nov. 21
Web pages ready for usability testing
Teams conduct Website usability testing
Portfolio revisions in progress
Revision workshop: cohesiveness
Thurs.,
Nov. 14
Tues.,
Nov. 26
Reading on usability testing (posted to
Blackboard)
Due Today and Bring to Class
Handbook sections on cohesiveness (posted
to Blackboard)
NO CLASS MEETING TODAY
Thanksgiving Holiday
Thurs.,
Nov. 28
Tues.,
Dec. 3
Thurs.,
Dec. 5
Excerpts from Elements of Style (posted to
Blackboard)
Finalized team Websites (link submitted to
Blackboard)
Revision workshop: style
Final Portfolios due
Course evaluation and wrap-up
ENJOY YOUR WINTER BREAK!
Key: WTW = Writing That Works: Communicating Effectively on the Job (11th ed.). Please note that this schedule is subject to change based on needs and
progress of the class. Any changes will announced in advance and posted to Blackboard.