Sandy Yeung
Research Question: Does the potential for growth in the local food market benefit today’s
society?
Weiping Chen
Perceived
value of a
community
supported
agriculture
(CSA)
working
share
Clear
Labelling
“I grow
vegetables
entirely on my
own. The
vegetables are
100% naturally
grown without
pesticides or
fertilizers so it
is definitely
safe to eat.
(Informant
20)”
This informant
trusts his own
produce
because he
knows what is
inside his
ingredient,
without having
to worry about
the possibly of
something bad/
toxic/ posion.
Dir. Robert Bates
Perf. Chef Alice
Waters, Peter
Hoffman, Kathy
Whims, and Greg
Higgins
Ingredients
“Slow Food USA3
has a few tips to
help you slow
down and build
your relationship
with real food,
which I have
summarized
below. This is not
much different
from what I have
been advocating
for years—
returning to a
whole food diet
and eliminating
processed foods.”
“Buy, cook, and
eat real food with
whole ingredients.
Avoid processed
food with long
ingredient lists
and GE
ingredients.”
Jules Pretty
Some Benefits
and
Drawbacks of
Local Food
Systems
“Although
organic products
have long been
clearly labelled
for consumers, it
is only recently
that there has
been an expansion
in the range of
`eco-labels’ on
food. The
question
consumers
are increasingly
asking is: can the
food on the
shelves be
trusted? Ecolabels are
important, as
they tell
consumers
something about
the way that the
food was
produced.”
You can tell what
is used based on
the label, realtes
to the ingredients
and the true facts.
Neil Reid
Local Food
Systems in Old
Industrial
Regions
Heidi MarttilaLosure
The disappearing
middle: Midsized farms that
once supported
rural communities
are fading away
Sandy Yeung
Research Question: Does the potential for growth in the local food market benefit today’s
society?
Slow Food
systems
Reconnect with
your food by
learning where is
comes from.
Every food has a
story, cultural
dishes,
Help others to
understand and
appreciate the
food.
“The idea of slow
and distinctive
food,
resonant of place
and people, has
been taken up by
local authorities
with
commitments to
increase
pedestrian zones,
reduce traffic,
encourage
restaurants to
offer local
products,
directly support
local farmers,
increase green
spaces in cities,
and conserve
local aesthetic
traditions.”
“Slow food and
cities have given
regionalised food
systems and
policies a name
and a vision, and
the cities are
known as
Citta del Buon
Vivere
– it is all about
creating a good
Life”
Sandy Yeung
Research Question: Does the potential for growth in the local food market benefit today’s
society?
Builds a strong
relationship
with consumer
All natural, Seeds
are being saved,
local economies.
Continued to be a
decrease around
10%,
Develops loyalty
and tends to
develop a good
reputation,
delivering a
combination if
high- quality
products and
services.
Effective controls
over the business.
“Part of that value
chain of trust is
having a
relationship with
the person behind
the product.
Farmers markets
have boomed in
recent years in
part because they
give consumers
an opportunity to
connect with the
person who grew
their food.
Chipotle Mexican
Grill is an
example of a
company that is
doing all it can to
tell the story of
the food it serves
to its customers,
even listing on its
website the names
and locations of
some of the
farmers that raise
their pork,
chicken and beef
and describing
their farming
practices.”
As the demands
of “real food”
increases
manufacturers,
processors
“Communityfocused business
operate at local
scales, source from
local suppliers, and
deliver a diversity of
products and
services to local
customers.”(30)
Have a system of
control and high
quality product.
Thus the business
can also see the
products and present
it to local customers.
“ This critical
combination of
scale, sourcing,
deliverables tends to
provide localized
business ecosystems
with high economic
multipliers” (30)
Sandy Yeung
Research Question: Does the potential for growth in the local food market benefit today’s
society?
Opportunity
Cost
and retailers also
increase.
“Farmers sell the
basic commodity,
and others add the
value. As a result,
less
money gets back
to rural
communities, and
they in turn suffer
economic decline.
A typical
US wheat farmer,
for example,
receives six cents
of each dollar
spent on bread,
about the
same as for the
wrapping. But if
farmers are
receiving such a
small proportion
of the food
pound and dollar,
what options do
they have to
increase incomes
without causing
further
damage to the
environment?”
Not many are willing
to take this difficult
job, there are much
risk, and the decrease
of the workforce has
decrease 20 percent
in 72 years. Since the
percentage are so
low, the demands of
food is high. Thus
industrialized food is
made to compensate
with demands.
“The percentage of
the workforce
employed in
agriculture in the
United States
declined from 22
percent to 2 percent
from 1930 to 2002,
and since then it’s
fallen still further, to
something less than 1
percent.”
Through about
2000, the trendlines
of farm size and the
number over farms
over the last century
neatly mirror one
another: As the
number farms went
down, the size of the
average farm went
up.
Sandy Yeung
Research Question: Does the potential for growth in the local food market benefit today’s
society?