Radio news release
What is a radio news release and why do I need to use it? The purpose of the radio
news release is to inform the radio media members of an upcoming event, announcement,
or any newsworthy item that could lead to story placement. It is very similar to a press
release, but it is typically shorter and geared toward the radio in terms of length and sound
bites. This is a beneficial tool used by many public relations professionals that, if timed
correctly and used effectively, can lead to media coverage providing you, your club, event,
etc., publicity at virtually no cost to you.
Who gets the radio news release? Radio news releases can be sent out to your local
radio stations. They can be mailed, faxed, or e-mailed to the sports or managing editor. If
you are not familiar with the local radio stations in your area, you can find most contacts
online or by calling your local stations.
What should a radio news release look like? Below is a sample radio news release. For
the purposes of this sample, announcing the 2014 USPTA World Conference is the topic, but
as mentioned before, it can be used for a variety of announcements and events. It will differ
from the press release because there is a word count and read time provided, there are
sound bites and it is much shorter in length. It is wise to put the release on professional
letterhead whether it is your own or your club's.
May 1, 2014
READ TIME: 100 WORDS/45 SECONDS
CONTACT: John Doe 123-555-1234
USPTA 2014 World Conference
The United States Professional Tennis Association's 2014 World Conference will be
held Aug. 22-25, for the first time ever in New York City. (Tennis balls bouncing in
the foreground and then under the announcer) (ALWAYS STATE THE PERTINENT
INFORMATION SUCH AS EVENT, DATE AND LOCATION IF APPLICABLE IN THE FIRST
SENTENCE AND INCLUDE ANY SOUND BITES.)
The event, held annually by the USPTA is the premier educational event for the
tennis industry. It will have several general sessions, seminars and specialty courses,
as well as industry meetings, parties, buying show, silent auction, awards
presentation and much, much more. (LIST THE ORGANIZATION ASSOCIATIED WITH
THE EVENT AND ANY OTHER DETAILS OF THE EVENT IN THE SECOND PARAGRAPH.)
If you are a tennis-teaching professional or part of the tennis industry, you don't
want to miss this! Find out more and register today at www.uspta.com or call 800877-8248. (The sound of tennis balls and shoes squeaking on the court under the
announcer) (PROVIDE ANY OTHER BRIEF BACKGROUND INFORMATION, CONTACT
INFORMATION DETAILS AND SOUND BITES IN THE LAST PARAGRAPH.)
Founded in 1927, USPTA strives to raise the standards of the tennis profession while promoting
greater awareness of the sport. USPTA offers more than 60 professional benefits to its more than
15,000 members worldwide, including certification and professional development. With more than
300 days of educational opportunities throughout the year, USPTA offers the most
comprehensive continuing education program in the tennis industry. For more information, call
800-877-8248 or visit www.uspta.com. (THIS LAST PARAGRAPH IS A BOILER PLATE - IT IS A
BRIEF DESCRIPTION OF THE ORGANIZATION. THIS INFORMATION CAN BE USED WHEN
NECESSARY TO BE DETERMINED BY THE RADIO STATION USING THE RADIO NEWS
RELEASE.)