Calendar listing
What is a calendar listing and why do I need to use it? The purpose of the calendar
listing is to primarily inform the public of a specific upcoming event in their area to increase
awareness, attendance and participation. This is a useful tool that if timed correctly can lead
to increased attendance at your event and possibly publicity for your event at virtually no
cost to you.
Who gets the calendar listing? Calendar Listings can be sent out to your local daily and
community newspapers, local and regional magazines, recreational publications and
television stations. They can be mailed, faxed, or e-mailed to the calendar or events
calendar editor. They are typically placed in the events or calendar section. If you are not
familiar with the local newspapers in your area, you can find most contacts online or by
calling your local daily newspaper.
What should a calendar listing look like? Below is a sample calendar listing. For the
purposes of this sample, announcing a Tennis Across America clinic is the topic, but as
mentioned before, it can be used for a variety of upcoming events. It is wise to put the
calendar listing on professional letterhead whether it is your own or your club's.
USPTA's Tennis Across America™ offers free tennis clinic in Dallas
-- National USPTA program in its 25th year -WHAT: Tennis is a great way to get fit and the United States Professional Tennis
Association continues to bring tennis to potential players through the Tennis Across
America™ program. USPTA-certified tennis-teaching professionals offer free tennis clinics in
more than 350 cities nationwide, including Dallas. (ALWAYS STATE AND DESCRIBE
WHAT THE EVENT IS IN THIS FIRST SECTION)
WHO: More than 1,000 USPTA Professionals and Recreational Coaches, along with
volunteers offer free clinics to the public throughout the spring and summer months. Clinics
can be directed towards adults, children or both, and may include new, current and former
players. (PROVIDE INFORMATION ABOUT WHO IS HOSTING THE EVENT AND WHO
THE EVENT IS OPEN TO)
WHEN: Saturday, April 5, 2014
WHERE: Dallas Tennis Center, Dallas, TX 75230
CLINIC CONTACT: John Doe, 123-555-1234 call for clinic time and to confirm attendance
(PROVIDE ALL SPECIFIC EVENT INFORMATION HERE, SUCH AS DATE, LOCATION,
DIRECTIONS, AND ANY CONTACT INFORMATION)
WHY: Established in 1990 by the United States Professional Tennis Association, Tennis
Across America is the original, free, grassroots lesson program. The goal of the program is
to get people out on the court, playing tennis. The multicultural segment was added later
with the goal of reaching various communities and potential players who have special
needs. The program is supported by the following honorary co-chairs: the world No. 1ranked men's doubles team of Mike and Bob Bryan, and former touring professionals Peter
Burwash, Cliff Drysdale, Pam Shriver, Billie Jean King, MaliVai Washington, Patrick McEnroe,
Tony Trabert and Tom Gullikson. They also include the following USPTA members: former
President George Bush, sports science expert Jack Groppel, Ph.D., touring coach Rick Macci,
touring coach and former top-ranked ATP tour player Harold Solomon, and Wayne Bryan,
father of Mike and Bob Bryan.
(PROVIDE BACKGROUND INFORMATION ABOUT THE EVENT OR THE PROGRAM)
Founded in 1927, USPTA strives to raise the standards of the tennis profession while promoting greater
awareness of the sport. USPTA offers more than 60 professional benefits to its more than 15,000
members worldwide, including certification and professional development. With more than 300 days of
educational opportunities throughout the year, USPTA offers the most comprehensive continuing
education program in the tennis industry. For more information, call 800-877-8248 or visit
www.uspta.com.
(THIS LAST PARAGRAPH IS A BOILER-PLATE - IT IS A BRIEF DESCRIPTION OF
THE COMPANY AND IT TYPICALLY DOES NOT CHANGE FROM CALENDAR
LISTING TO CALENDAR LISTING)
CONTACT:
John Doe
123-555-1234