PRESS RELEASE
Love Me Tender, Patricia Urquiola
Full, rounded forms of incredible comfort visually defy gravity by the contrastingly light and
airy base. This new modular sofa by Patricia Urquiola shows off Moroso’s impeccable
tailoring capability with her signature trim detail. Frame is aluminum, round legs are of
wood. The design also features an abundance of cushions, tables and horizontal surfaces
with a few easily assembled and interchangeable parts. Covering is a soft wool jersey that
stretches in both length and width.
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Terreria, Archea Associati
Designed by Archea Associati, Terreria is a bookcase made of clay, at once modern yet
ancient, urban yet rustic. Four different modular block elements may be individually
stacked to create unique configurations up to 280 cm (110 ¼ in.) high and as wide as you
want. Various colored clays and glazed porcelain stoneware are offered. The first models
were created for an Archea Associati project, Cantina Antinori, representative of the firm’s
long-term interest in the use of so-called ‘poor’ materials. The project was headed up by
Marco Casamonti and furnished by Moroso.
Diatom, Ross Lovegrove
Diatom, designed by Ross Lovegrove, is a 100% aluminum stacking chair for indoor and
outdoor use. Its inspiration in both shape and name, a diatom, is a single cell organism
characterized by a silica shell of often intricate and beautiful sculpturing. The chair’s form,
more generally, displays the beauty and logic of naturally lightweight structures. Using
contemporary aluminum pressing technology from the automotive industry, Diatom has
undergone a series of developmental iterations resulting in a lightweight design able to
stack in virtually unlimited numbers, which is quite unusual for this genre.
Bull, Tomek Rygalik
This rugged stool is simple yet unusual in that the seat cantilevers over just two legs.
Support is provided by a single intersecting element which is both a foot rest and the
rear legs. Base is varnished steel in orange, black, oxidized red, yellow or ocean blue.
Seat is varnished steel or oak.
Husk, Marc Thorpe (prototype for launch later this year)
Around the city of Udine where Moroso is headquartered, corn punctuates the landscape
and thus becomes inspiration for a new chair designed by Marc Thorpe. Corn, used as a
resource globally, takes many forms, but for Thorpe it was the husk that provided
inspiration for the architecture of this chair woven in Dakar Senegal as part of Moroso’s
M’Afrique collection of outdoor furniture. Husk will also be a fully upholstered indoor chair
as well.
Double Zero, David Adjaye (prototype, launching later this year)
This collection is a study of form and an exploration of the primary composition required to
support the body in space. Beginning with two circular supports - ‘Double Zero’ – (the seat
and the back), the chair is enclosed in a series of metal loops that suspend the two elements
so that they appear to float.
Carpets
Golran will exhibit two collections at Moroso’s shop: Carpet Reloaded and Lake. Fem Home
will offer Colour Me and Perfect Match.
Carpet Reloaded revisits vintage hand knotted area rugs made in the 1900s, by decolorizing
and then recoloring them. In this way, Golran gives the rugs a new life with contemporary
hues that retain the ghostly shadows of their former selves. No two are identical.
Lake, designed by Raw Edges for Golran, is a series inspired by lenticular op-art; the carpet
visually changes depending on the angle and light source with which it is viewed. This
striped concept also gives the patterns iridescence. The patterns themselves are based on
traditional kilims, but woven in Nepal with varying pile heights. This collection won a
Wallpaper* Design Award 2015.
Colour Me, from Fem Home is a hand tufted carpet in any shape, pattern or size. Made of
100% eucalyptus, it can be produced in a custom color that combines 49 single color yarns/
Perfect Match from Fem Home combines 80% eucalyptus and 20% wool to create a hand
tufted rug with any pile height, shape, pattern or size. There are eight standard colors, but
custom colors can be combined using a palette of 79 yarns. Designed by Ulf Moritz.
Press:
US: Andrea Loukin; andrea@theloukincompany.com 718-230-8032
Moroso press director: Daria Triolo+39 33 5838 5302 daria.triolo@moroso.it