ENCORE TICKETS SUPPORTS LONDON TOURISM
WITH NEW STAFF TRAINING ACADEMY
Staff At Incoming Tour Operators Trained
In Selling London Theatre & Attraction Tickets
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Staff working at key incoming tourism agencies will be giving foreign visitors a
better informed view of in London’s theatreland in future, thanks to a new
training academy set up by Encore Tickets.
The staff members are given a “full day’s” training by Encore – the capital’s largest
supplier of theatre and attraction tickets – which concentrates on the stage shows
and many attractions available in London. Graduates who successfully complete the
course are presented with diplomas and are better equipped to promote the West
End product to their clients.
Said Yasmin Estaitih, Travel Trade Sales Manager: “With so much choice available
for visitors to London, and the huge success of our most popular West End shows
we felt it was important to give some training to those people on the frontline so they
are better able to help their customers have the best possible experience of the city”.
The training is not all desk-bound, as the participants get to meet the stars and go
back stage at a top London production, learn how to get the best value for their
customers from Encore’s booking experts and even experience a dinner in a West
End restaurant to see how a combined dinner and theatre ticket can add even more
value to an evening on the town.
The first set of graduates have just qualified from the newly setup Academy and
represent leading key incoming tour operators including companies such as: Angela
Shanley Associates, Axis and Globe, Golden Tours, Expedia and Travel
Connections who bring tourist into London from all over the world.
And it certainly seems to be working. Said one of the successful trainees, Zuzana
Zbrankova from ETS (European Travel Services Ltd): “This is a great new idea. I
have learnt a lot and I feel extremely confident to successfully promote theatre
tickets to my clients. It was great to meet the trade team at Encore Tickets and get a
tour around their office, they made us feel welcome. I thoroughly enjoyed our pretheatre meal at Creation restaurant where the staff was exceptional and the food
was delicious. And what better way to finish the evening than with We Will Rock You
and meet and greet with the cast. Very educational and an unforgettable
experience!”.
Added Yasmin Estaitih: “We are very pleased with the enthusiasm shown by all the
graduates on this first course and will be holding more of these throughout the year.
London’s West End theatre is a major tourism draw for the capital and its attraction
to foreign visitors can only increase if the people selling it are as well informed as
possible and understand the commercial opportunities the West End provides”.
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File: Encore Students Diplomas 1/2
Winners all….
Graduates from key incoming tourism operators show off the diplomas they have just
been awarded for successfully completing the first course at Encore Tickets’ new
Training Academy, set up to give staff a better insight into all that London’s
theatreland has to offer foreign visitors.
File: Encore Students We Will Rock You
On the job training…
It may look as if this group are having a great time meeting the stars of We Will Rock
You, but in fact the evening at one of London’s most popular musicals was all part of
their course at Encore Tickets’ new Training Academy, set up to give staff at key
incoming tourism operators a better insight into all that London’s theatreland has to
offer foreign visitors.
Ends.
For press information please contact:
Annabel Gower. Encore.
T: 020 7400 1261. E: agower@encoretickets.co.uk
John Sansom. Presslink.
T: 020 7831 0023. M: 07872 606024. john@presslinkgroup.co.uk