FOR IMMEDIATE RELEASE - Viewfinder Travel Blog

FOR IMMEDIATE RELEASE
Expedia and Egencia Study:
Millennials Spend More Freely, Complain More Loudly
and Crave Mobile Devices for Business and Leisure Travel
24-Country Study Conducted by Harris Interactive Examines “Future of Travel”
By Comparing Business and Leisure Travel Habits and Preferences Across Generations
Bellevue, Wash., October 14, 2013 – “Millennial” travelers – defined as those between 18 and
30 years old – have sharply different business and leisure travel habits and expectations than do
their older peers, according to a global study released today by Expedia.com® and Egencia®, the
business travel company of the Expedia, Inc. group (NASDAQ: EXPE). The Future of Travel study
was conducted across five continents, asking 8,535 employed adults in 24 countries about how
they conduct business and leisure travel – their likes, dislikes, preferences and pet peeves. The
study aims to discover how millennials will impact the travel landscape as they gain decisionmaking power at work and purchase power in their personal lives.
The Future of Travel Study was conducted online between August 20 and September 12, 2013
by Harris Interactive on behalf of Expedia. Full details on the Future of Travel Study can be found
on the Expedia® Viewfinder Blog here: viewfinder.expedia.com.
Sharp differences emerged in the Future of Travel analysis, particularly the differing value that
younger travelers place on mobile and on loyalty. Millennials are far likelier to embrace loyalty
programs while en route; half of millennials find loyalty programs important when booking
flights (48%) or hotels (51%), versus only three in ten of travelers aged 46-65 (31% & 30%
respectively). Mobile and other form factors are clearly important to the future of travel. In fact,
for booking business travel, 32% of those 30 and under report using a smartphone and 20%
report booking on a tablet. That’s compared to just 12% for smartphone and 9% for tablet for
those over 45. And 18-30 year-olds are far likelier than 46-65 year-olds to use mobile devices to
enhance their travel experience.
The study found that younger travelers were freer with their company’s money when
traveling. Globally, business travelers aged 18-30 more frequently report that they will spend
more of their company’s money on high-end meals (42%) than they would their own money
compared to those aged 46-65 (26%).Millennials are also fans of room service: 37% would spend
more of their company’s money on room service, versus only 21% of 46-65 year-olds.
Younger Americans (34 and under) are slightly more likely to spend company money on a flight
upgrade to business- or first-class than are their older peers (35 and older). They are also slightly
more likely to spend company money on high-end meals, room service and wine/alcohol,
although not significant.
Millennials have more opportunities to order room service than any other age demographic,
because they travel slightly more on business. Worldwide, 30-and-unders report traveling 4.7
times per year on business, versus 3.6 times per year among 30-45 year-olds, and 4.2 times per
year among 46-65 year-olds. Millennials take more leisure trips as well, at 4.2 trips a year, versus
2.9 for 31-45 year-olds and 3.2 for 46-65 year-olds.
Among Americans, 45% of respondents aged 34 and younger claim to work fewer hours when
they travel than they do at the office, versus 24% of Americans aged 35 and older.
American and Canadian millennials travel more frequently of any age group across any nation,
reporting that they take a full 7.8 leisure trips per year. On the contrary, European respondents
aged 31-45 take 2.7 leisure trips per year.
“Together, Expedia.com and Egencia help many millions of business travelers book travel each
year,” said Dara Khosrowshahi, chief executive officer, Expedia Inc., of which Expedia.com and
Egencia are a part. “As millennials increase their decision-making power at work and at home,
they’ll be increasingly disruptive in both areas of travel and our aim is to have the right mix of
technology, supply and programs to make the most of every trip they take.”
“Business travelers are early adopters of technology—millennial travelers even faster—and all
on the move from device-to-device, from online to offline and back again,” said Rob Greyber,
president of Egencia. “We realize that keeping pace with millennials and future generations of
corporate travelers demands significant focus on mobile in order to sustainably engage them
with the right information.”
Greyber added that with the company’s upcoming global launch of Egencia® TripNavigator, a
smart travel companion iPhone app, corporate travelers of today and tomorrow will be well
equipped when on the road. The app helps travelers better navigate their in-trip experience by
displaying a contextual, actionable view of the itinerary and integrating real-time trip alerts to
reduce agony as travel plans change, expectedly or unexpectedly.
On the whole, the study found that:

Millennials are more comfortable mixing business with pleasure. They are more likely
to extend a business trip into a personal vacation than older employees are. 62% of 1830 year olds have done so, vs. 51% of 31-45 year olds and 37% of 46-65 year olds.
Younger Americans and Canadians are more likely to do this (70%), than those age 3145 (50%) or 46+ (31%).
39% of all business travelers report that they work more hours when they travel than
they do at the office. Europeans (45%) are more likely than Asia-Pacific (35%) and North
American (32%) travelers to say that they work more hours than normal when traveling.

Millennials are also more likely to voice their displeasure. 18-30 year old business
travelers are likeliest to post a negative review online, as it relates to their experience
with hotels, restaurants, flights, public transportation, taxis and rental cars. Negative
reviews are still relatively rare, however; 67% of travelers worldwide have never done
so. Reviews themselves are considered highly important for both business and leisure
travel, particularly among Millennials as; eight in ten (77% and 82% respectively) 18-30
year olds worldwide consider travel reviews to be “very important” or “somewhat
important.” This sentiment holds true across a majority of all age groups and regions.
o
Americans under the age of 34 more frequently posted negative reviews of
hotels (26%) within the last year, versus 14% of their older peers. Hotels
received the most negative reviews among American business travelers,
narrowly edging out restaurants. 66% of older Americans would not expect a
response from the business they had negatively reviewed online, a skepticism
shared by 65% of their younger peers.

Mobile devices are nearing ubiquity for business travelers across all regions and all
demographics, but more so for millennials than any other group, unsurprisingly. 75% of
travelers surveyed worldwide use smartphones and tablets for both personal and
business reasons when traveling.

Location, location, location. Location matters over everything when business travelers
book hotels, with travelers most frequently citing it as the most important feature
(53%). The price of the hotel room (44%) narrowly edged out travel time to the city in
question (42%) as next most-important features. Airfare price, at 36%, ranked fourth. Inflight Wi-Fi was not a high priority among business travelers worldwide, though in every
region, the importance of in-flight Wi-Fi declines as travelers aged.

For leisure travelers, hotel room price was among the top three most important
features (63%).Hotel location and air fare price were tied, at 50%. On-board Wi-Fi was
less important for leisure travelers than for business travelers, across all age groups and
regions.

When traveling on business, 83% of respondents worldwide feel that they should be
personally entitled to travel reward points. Globally, workers under the age of 45
surveyed tend to feel more entitled to their points than older employees.

A majority (68%) of employees are compensated for their business trips on nights and
weekends, either with extra money or with additional compensation days. Across all
regions surveyed, 18-30 year olds are more likely to be compensated with either money
or added vacation time (78%).

A majority of employees (67%) do tend to save some type of personal information
online to streamline the booking process, however, one-third (33%) still prefer not to
save any personal data online. Of the majority of respondents who save personal
information online, millennial employees tend to be more comfortable doing so than
their older counterparts.
Survey Methodology
This Expedia survey was conducted online from August 20, 2013 to September 12, 2013 across
Europe, North America, South America and Asia Pacific by Harris Interactive among 8,535
respondents over the age of 18. In order to qualify to take the full survey, respondents had to be
employed full time, part time or self-employed. For complete survey methodology, including
weighting variables, please contact: expediapr@hlgrp.com.
The survey examined business and leisure travel attitudes and behaviors among the residents of
Europe (United Kingdom, Denmark, France, Austria, Germany, Ireland, Italy, Spain, Sweden, the
Netherlands and Norway), Asia Pacific (India, Japan, Malaysia, Hong Kong, Thailand, Singapore,
South Korea, Australia, and New Zealand), North America (United States, Canada, and Mexico),
and Brazil.
About Expedia.com
Expedia.com is the world’s leading online travel site, helping millions of travelers per month
easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to
provide the latest technology and the widest selection of vacations, cheap flights, hotels, car
rental, cruises and in-destination activities, attractions, and services. With the Expedia Best Price
Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia, Expedia.com and the Airplane logo are either registered trademarks or trademarks of
Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names
mentioned herein may be the property of their respective owners. © 2013 Expedia, Inc. All
rights reserved. CST # 2029030-50
About Egencia, an Expedia, Inc. company
Egencia is a leading full-service travel management company delivering innovative corporate
travel solutions and expert local service to more than 10,000 clients in nearly 60 countries
around the world. As part of the Expedia, Inc. group, the world's largest travel company, Egencia
provides forward-looking companies with the ability to drive compliance and cost savings in
their travel programs, while meeting the needs and requirements of the modern business
traveller. For more information, please visit www.egencia.com or follow us on Twitter
@Egencia.
Egencia and the Egencia logo are either registered trademarks or trademarks of Expedia, Inc. in
the U.S. and/or other countries. All other trademarks are the property of their respective
owners. © 2013 Egencia, LLC. All rights reserved. CST # 2029030-50; CST # 2083922-50.
For more information, please contact:
Sarah Gavin
Devon Nagle
Expedia.com
HL Group (for Expedia)
(425) 679-8917
(646) 460-8911
sgavin@expedia.com
dnagle@hlgrp.com
###
Kristin Treat
Egencia
(425) 214-6026
ktreat@egencia.com