Julian Stone
202 (3F2) Morningside Road  Edinburgh  EH10 4QQ
0131 466 0403  07988 793781
julianoctaviusstone@yahoo.co.uk
PROFILE
A creative, influential and commercially-minded communications professional with
over twelve years experience within public, creative and private sectors.
KEY SKILLS & EXPERIENCE
Line management
Copy writing
Editing
Web content / SEO
Organising events
Social media presence
Planning and devising integrated advertiisng campaigns (outdoor, press, radio,
online, Google adwords, Facebook ads)
Art direction
Managing/brieifing agencies and suppliers (designers, creatives, printers, writers
etc)
Running market research programmes (qual, quant, online, focus groups)
Corporate literature
Project managing book publishing
Email marketing
PR
Public affairs
Freelance journalism
AWARDS
Wins
2007 Scottish Communicators in Business Awards, CiB Scotland
Won Best One-Off Publication: NLS Annual Review 2005-2006
Won Best Communications Team
2008 Charted Institute of Public Relations, CIPR Scotland Pride Awards
Gold Award for In House Communications Team
Silver awards for Discover NLS & 2006/07 Annual Review
2008 Communicators in Business Awards (UK)
Discover NLS given award of excellence in External Magazine category
2009 Scottish Magazine Awards
Discover NLS won Best Business & Professional Magazine and Best Design in
category
Commendations
2007 Charted Institute of Public Relations, CIPR Scotland Pride Awards
2007 Scottish Magazine Awards, Periodical Publishers Association
2006 Scottish Magazine Awards, Periodical Publishers Association
EMPLOYMENT
May 2005 – Present
Marketing Officer
National Library of Scotland, Edinburgh
Responsible for the Library’s budgeted and printed communications, branding,
advertising and digital marketing.
Key Achievements
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Editing and producing award-winning publications
Launching integrated advertising campaigns for seasonal exhibitions
Increasing public awareness by 140%
Producing over 40 publications annually
Re-launching the Library’s book publishing imprint
Evolving the Library’s brand and modernising its image
Increasing advertising effectiveness by 60%
Managing budgets of over £150,000 to achieve best value
Devising and implementing a new e-mail marketing strategy
September 2003 – May 2005
Web Development Manager
Holyrood Communications, Edinburgh
Responsible for the online presence
parliamentary communications company.
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of
Scotland’s
leading
political
and
Editing, proofing and uploading online publications
Responsible for weekly subscribers’ e-bulletins
Editing, devising and administrating all client micro sites
Ad hoc editorial support to print publications
June 2002 – September 2003
Marketing Officer
Scottish Sculpture Trust, Edinburgh
Responsible for the marketing activity of a national visual arts charity.
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Coordinating press and PR activity
Promotional marketing activity including direct mail, advertising, maintaining
the website and copywriting
Database management
Co-ordinating with design, print and fulfilment suppliers to deadline and within
very tight budgets
1997 – 2002
Business development roles with magazine publishers, insurance recruiters and
marketing agencies.
FREELANCE EDITORIAL EXPERIENCE
2004 onwards
The Scotsman/Edinburgh Evening News
Entertainment and lifestyle feature writing
2002 onwards
DM Business Magazine
Feature writing for a business marketing magazine
2003 onwards
The List Magazine
Arts and entertainment reviews and features
2002 onwards
Travel IQ Magazine
Feature and review writing for specialist business travel
magazine
EDUCATION
1995 – 1996
Postgraduate Studies in Radio Journalism
Farnborough College of Technology, Hampshire
1992 – 1995
BA (Hons) English Literature & Theatre Studies, 2.1
University of Kent at Canterbury, Kent