Email Templates
Recruitment Copy:
Email Subject Line: This is an official Wear Plaid for Dad workplace!
I am happy to announce that our workplace is participating in Wear Plaid for Dad in
support of Prostate Cancer Canada. Leading up to Father’s Day, we are encouraging all
colleagues to wear plaid to work on Friday, June 19th to help raise awareness and funds
for prostate cancer. It’s going to be a fun day in the office, sharing our best plaid photos all
in the name of helping Dads across Canada!
We are asking everyone to make a small donation to get involved. We are suggesting a
minimum donation of $8 in recognition of the 1 in 8 men who will be diagnosed with
prostate cancer in their lifetime.
You can make a secure online donation now through our workplace campaign webpage
using your credit card. Click on the link below:
[Insert your company link here]
If you prefer to do it offline, I’ll be walking around the office signing people up over the next
couple of weeks. You can also just drop by my desk to make your donation.
If you have any questions about the event, just let me know.
Thanks – I’m looking forward to seeing you all in plaid on June 19th!
Your Wear Plaid for Dad Workplace Captain,
[Your name here]
P.S. Take a couple of minutes to check out the fun, celebrity videos at wearplaidfordad.ca!
It’ll give you a sense of why this is such a great new idea!
Day Before the Event (June 18th) Copy:
Email Subject Line: Don’t forget to Wear Plaid for Dad tomorrow!
Hi everyone,
Just a reminder that tomorrow is the big day to Wear Plaid for Dad in support of Prostate
Cancer Canada. Remember – anything plaid will do the trick! Whether it’s a full suit or just
a tie or scarf, as long as it’s plaid it’ll work!
If you haven’t already signed-up, there’s still time. You can give me your donation or
donate online through our workplace page at: [Insert Workplace Link] We’re trying to get
as many people involved so if you’ve been putting this off to the last minute, this is your
last chance!
I’m looking forward to seeing the workplace in plaid tomorrow! Thanks again to everyone
for showing great enthusiasm and helping make this event a success.
Your Wear Plaid for Dad Workplace Captain,
[Your name here]
Event Day (June 19th) Copy:
Email Subject Line: Let’s show the world we’re plaid!
Hi everyone,
It’s Wear Plaid for Dad day! Thanks to everyone for taking the time to pick out that extrasomething plaid this morning!
And to help raise more awareness of prostate cancer, we’re going to take this celebration
online! Wear Plaid for Dad is happening all across Canada today. As we head into
Father’s Day this weekend, we want to let everyone know that we’re doing this to protect
men from prostate cancer.
We’ll be coming around throughout the day to take pictures of everyone in plaid. Feel free
to post your own photos as well using #WearPlaidForDad – Take selfies or group pics
then tag and share on Facebook, Twitter and Instagram! As an added bonus, there will be
prizes available for the best plaid – so take your best shot!
Enjoy the day knowing that you’re helping to make a real difference for the 1 in 8 men and
their families who will be diagnosed with prostate cancer in their lifetime. It was a simple
wardrobe choice, but it’s so much more!
Have a great day!
Your Wear Plaid for Dad Workplace Captain,
[Your name here]
P.S. Don’t forget to visit wearplaidfordad.ca to check out the celebrity videos AND photos
of fellow plaid wearers from across Canada. You might even see someone you know!