CULTURAL CONCEPT IN TEACHING ENGLISH Yezhitskaya Svetlana Mikhailovna Kazakh-American Free University Kazakhstan, Ust-Kamenogorsk Nowadays learning a language through culture is considered to be very efficient. All the needs and demands of the society determine the aim of teaching, renovate educational system, and the content of education. Some years ago the strategic aim of teaching was to develop students’ communicative competence. These days the goal widens. According to the Program of Development of Education, one of the main aims of teaching English today is developing students’ cultural competence, i.e. ability to behave appropriately in different sociocultural situations. This aim should be realized through including cultural concept in the educational process. A well-known methodologist Marianne Celce-Murcia states that the most important long-term benefits of teaching culture may be to provide learners with the awareness and the tools that will allow them to achieve their academic, professional, social, and personal goals and become successful in their daily functioning in foreign language environments. (5, p.446) James P.Lantolf emphasizes that learning the culture is an integral part of language learning and education because it crucially influences the values of the community, everyday interaction, the norms of speaking and behaving, and the sociocultural expectations of an individual's roles. He further notes that those who do not follow the norms of appropriateness accepted in a community are often placed in a position that exacerbates social disparities and inequality. A teacher may vacillate about what culture, cultural concepts are and what should be included into learning process to develop students’ cultural competence. The term culture includes many different definitions and considerations that deal with forms of speech acts, rhetorical structure of texts, people’s sociocultural behavior, and ways in which knowledge is transmitted and obtained. Culture may find its manifestations in body language, gestures, concepts of self, time, responsibility, hospitality customs, and even expressions of friendliness. Chris Rose defines culture as “a way of life, a set of social practices, a system of beliefs, a shared history or set of experiences. A culture may be synonymous with a country, or a region, or a nationality or it may cross several countries or regions”. Moreover, it is "the shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people." (1, p.38) Culture is not static. Cultural beliefs and behaviours are always being influenced by new information and new experiences. Therefore, culture is fluid and dynamic, not something about which can reach understanding in a single experience. Rather, learning about others’ cultures is a lifelong process – a journey with many destinations Culture includes visible and invisible dimensions. When asked about the native culture, many L2 learners and ESL/EFL teachers alike would undertake to describe the history or geography of their country because these represent a popular understanding of the term culture. In addition, some definitions of culture can include style of dress, cuisine, customs, festivals, and other traditions. These aspects can be considered the visible culture, as they are readily apparent to anyone and can be discussed and explained relatively easily. Yet another far more complex meaning of culture refers to sociocultural norms, world-views, beliefs, assumptions, and value systems that find their way into practically all facets of language use including the classroom, and language teaching and learning. The term invisible culture applies to sociocultural beliefs and assumptions that most people are not even aware of and thus cannot examine intellectually. The culturally determined concepts of what is acceptable, appropriate, and expected in one's behavior is acquired during the process of socialization and, hence, becomes inseparable from an individual's identity. The teachers should take into consideration both subjective and objective sides of culture in teaching. Kohls L. defines subjective culture includes different institutions and facts of culture, such as economic system, social norms, political structure, and processes, kinds of Arts, and other. Objective culture consists of psychological traits of character, such as values and patterns of thoughts. Learning of these two sides of culture is very complicated and difficult. In many cases, the students face with misunderstanding and vagueness. The people try to judge about different things comparing with the behavior patterns that belong to their own culture. Sociocultural competence is made by the following attitudes and skills: - observing, identifying and recognizing; - comparing and contrasting; - negotiating meaning; - dealing with or tolerating ambiguity; - effectively interpreting messages; - limiting the possibility of misinterpretation; - defending one's own point of view while acknowledging the legitimacy of others; - accepting difference. Chris Rose considers that raised awareness of what we do and of the vital importance of these skills already makes crosscultural communicative competence a more attainable goal. Moreover , intercultural awareness skills can be developed by designing materials which have cultural and intercultural themes as their content. Heusinkveld urges that culture should be taught as a process. They describe in detail an interactive process that relates target and native languages, cultures, and perceptions. It also integrates the teaching of culture and the teaching of language. The process incorporates the following eight basic stages, the first five of which are primarily teacher-directed and the final three, studentdirected: 1. Identification of a cultural theme 2. Presentation of cultural phenomena 3. Dialogue (target/native cultures) 4. Transition to language learning 5. Language learning 6. Verification of perceptions (target/native culture) 7. Cultural awareness 8. Evaluation of language and cultural proficiency (2, p.133). Educators suggest developing cultural understanding through process skills. They propose organizing instruction around four basic categories: Convention, which provides students with information about the common everyday behavior of people; Connotation, which helps students develop their skills to recognize that the meaning of a word is determined by each individual's frame of reference; Conditioning, which helps students develop observational and interpretive skills and understand that the actions of individuals reflect an already established cultural frame of reference; Comprehension, which helps students develop the skills of analysis and hypothesis formation, thereby recognizing that the behavior of one person does not necessarily reflect the behavior of society as a whole. Through learning culture the students form all their cultural competence, develop their personality qualities that help in accomplishing of cross-cultural communication. Therefore, cultural concept should be widely used in teaching of all the international languages. It makes the students ready to the spontaneous communication in the foreign language. References: 1. Chris Rose (2007) British Council, Italy Intercultural learning. teachingenglish.org.uk 2. Heusinkveld, Paula R.(1994) Pathways to Culture. Yarmouth. 768p. 3. Kohls L.R. (2006) Developing Intercultural Awareness. Yarmouth. 365p 4. P.Lantolf, James. (2000). Sociocultural Theory and second Language Learninng. Oxford. 5. Marianne Celce – Murcia. (2002) Teaching English as a Second or Foreign Language. Thomson Learning. 584p.