PRESS RELEASE
Cross-Tab Releases Upgrade to ctOSTM Livewire Research Technology Product
New Features and New Dashboards with a Click of a Button
Mumbai, India  July, 2015  Cross-Tab Marketing Services Pvt Ltd., a leading global market research
service provider, released a Version 2.1 upgrade to ctOSTM Livewire product part of ctOSTM suite aimed at
a new generation of business decision makers. The Version 2.1 ctOSTM Livewire is a powerful and
advanced research platform that enables clients to turn around research faster, better and with real time
access to data.
With the release of V2.1, field managers and researchers can maneuver all live studies on real-time basis,
set smart alerts on fieldwork milestones, run comprehensive data analytics on live data and publish richer
interactive dashboards. The newer version eases the researchers’ task by helping them draw qualitative
insights easily and customize reports at a granular level.
“We are pleased to announce significant upgrades to our ctOSTM Suite” said Mr. Ashwin Mittal, President,
Cross-Tab Marketing Services Pvt Ltd., “ Market researchers are invited to use ctOSTM Livewire Version
2.1 for free by enabling their demo login. With real-time smart alerts on quota updates and raw data trends
ctOSTM Livewire has hit a highly anticipated benchmark. On the research reporting solution for live studies
Version 2.1 upgrade is extensive, reflecting a deep thinking and reworking of the next-generation reporting
tool paradigm. The new reporting and tracking features give enhanced and easier user interface while
backed by core technology strength.
This integrated reporting solution for live studies, powered by rich visualization and DIY analytical
capabilities will empower users to achieve success.
ctOSTM Livewire enables market researchers to
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Save up to 30% of time in fieldwork
Accelerate report generation before fieldwork completes
Share rich interactive dashboards with end-clients
Eliminate communication lag with vendors
Freedom from platform dependency constraints
About ctOSTM Optimizer Suite
ctOS™ suite is the new age Operating System for market research. It develops and embeds as a custom
technology to fit into the puzzle of multiple enterprise level industry tools. Each component of the suite can
function independently and collectively rendering the benefit of consolidated eco-system of workflow
automation. ctOS™ suite serves as a platform to innovate and improve the basic market research
processes, such as, survey scripting, project management, data management, charting and others into a
cutting edge, live reporting and data warehousing solution. This facilitates quick information dissemination
and extends life of research data.
About Cross-Tab
For 15 years, Cross-Tab has ensured clients’ success and embraced their biggest challenges. To win in a
customer delight world, clients rely on Cross-Tab to deliver on their complex research requirements, global
reach and analytics to harness the data explosion. Cross-Tab delivers business insights that enable clients
to stay ahead in a competitive world and to improve operational efficiency. The global company uniquely
combines a market-leading research expertise and technology product portfolio with value-driven project
management and operational expertise. With close to 1000 Cross-Tab employees are serving clients
across the globe.
Cross-Tab: transforming market research
For more information, visit Cross-Tab at www.cross-tab.com.
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Cross-Tab’s Forward-Looking Statement
Copyright © 2015
All rights reserved. This document or any portion thereof may not be reproduced or used in any manner
whatsoever without the express written permission of the publisher except for the use of brief quotations in
a book review.
Media Contact:
Suchitra Pritesh
Tel: +91 22 4068 2822
E-Mail: suchitra.pritesh@cross-tab.com
PRESS RELEASE
Unit No. 201 B, 2nd Floor, Silver Metropolis, Goregaon (E), Mumbai 400063
www.cross-tab.com