Elected Officials Breakfasts
Government Domain - Annual Work Plan
March 2014-December 2014
Archived version can be accessed HERE.
COI Strategic Plan Goal(s) and Objective(s): 1,2,3
Government Domain
Action Plan Strategies and/or Overarching Strategy: Government – I, P, X; Overarching Strategies: SSB & SR2HP
Project description
& estimated
completion date
Describe your overall project including project goals.
Host two biannual elected official breakfasts on topics related to obesity prevention, resulting
in increased awareness about the role of elected officials in setting policy to enhance access
to healthy foods and opportunities for physical activity. Our goals include:
1) At least 1 of the breakfasts will educate on topics directly relating to overarching
strategies;
2) At least 8 elected officials or staff will attend each breakfast; and
3) At least 75% of attendees will agree that the information presented will be useful in
their work, that they came away with new information and ideas about how to play a
role in enhancing local policy.
Identify a timeline for completion of the project.
Both breakfasts will be completed by March 2014. This project is on-going.
How does this project impact health equity?
We will extend invitations to elected officials who represent jurisdictions with large numbers
of residents suffering health disparities; we will also endeavor to hold at least one of the
breakfasts in a disproportionately impacted neighborhood / district.
Population(s)
served
Describe the primary population impacted by project activities.
Population impacted depends on the policies being addressed and the area where those
policies go into effect.
Do any of these activities affect children aged 0-5? If so, please describe.
Depends on policy, but the global policies involved, such as hunger and nutrition, almost
always impact this age group.
Lead person &
partners involved
Updated October 2014
Identify the lead person & any other primary partners involved in the project.
Lead: Cheryl Moder
Other partners: Hunger Advocacy Network
Level of COI Staff
Involvement and
support activities
Please check the option that most closely describes the required level of COI staff
support:
Minimal (e.g., domain partners primarily lead and conduct work)
Intermediate (e.g., administrative support, technical assistance, resources, etc.)
Significant (e.g., COI staff manage or are highly involved in project
implementation)
Please specify anticipated COI staff support activities: COI staff will be responsible for
leading and producing these events, including coordinating all arrangements, developing
program and agenda, inviting speakers, finding a location, leading collaborations with
partners, inviting participants, executing evaluation.
Other domains
involved
Identify any other domains involved in the project.
Project activities &
estimated
completion date(s)
List the specific activities/tasks you will undertake to complete your project and list an
estimated completion date for each one.
Evaluation
measures
Specify how you plan to measure your project’s success, including activities. Refer to
your project activities to organize your information.
None at this time.
1. First event is scheduled for June 21, 2013, in collaboration with Hunger Advocacy
Network.
2. Second event will be developed (see COI support activities), partners identified,
policymakers identified and invited, and the event hosted in October / November
2013.
Track number, identity, jurisdictions of officials / staff.
Conduct event evaluation to determine level of usefulness of information.
Track subsequent contacts with officials by COI; follow policy change participation.
Updates
Provide an update on progress towards or completion of project activities and
overall project goal. Refer to your project activities and evaluation measures to
organize your update.
Current update:
10/1/2014 Update:
Elected Officials’ Breakfast: A Discussion about Safe Routes to School was held on Friday,
September 19, 2014 in collaboration with HHSA. Over 60 individuals attended the event,
including elected officials and/or representatives from County Board of Supervisors; Cities of
Coronado, Lemon Grove, Oceanside, Chula Vista; Senator Barbara Boxer’s office; CA
Speaker Toni Atkins’ office; and several school boards including San Ysidro, Vista, Alpine,
Updated October 2014
Lakeside. The keynote speaker was Mark Fenton and panelists included Lemon Grove City
Manager Graham Mitchell, Brian Gaze of Circulate San Diego, and Michelle Lieberman of the
Safe Routes to School National Partnership. Event evaluations were very positive, with 100%
of respondents indicating that the information presented was useful in their work and that they
came away with ideas about how they can play a role in enhancing safe routes to school in
their communities.
3/28/14:
Activity 1. Complete. (6/21/13)
"Hunger in San Diego" was held on 6/21/13 with the Hunger Advocacy Network (HAN). The
keynote speaker was George Manolo-LeClair, ED of California Food Policy Advocates. He
spoke about the root causes of hunger and policies that can be enacted to address the
challenges faced by those experiencing food insecurity. The breakfast was attended by 50
people, including 11 elected officials and/or their staff members representing County Board Of
Supervisors, State Assemblymembers, State Senator, US Senator, US Congressman).
Attendess reported that the breakfast helped them better understad HAN, food insecurity in
San Diego, anti-hunger legislation, and make new contacts.
Activity 2. Complete (12/11/13)
A breakfast was held on December 11, 2013 to discuss the intersection between
transportation, business, and health. Event partners included San Diego County HHSA,
Supervisor Dave Roberts, Supervisor Bill Horn, Walk San Diego, Move San Diego, and
Palomar Health. The keynote speaker was Hilary Norton, Executive Director of FAST (Fixing
Angelenos Stuck in Traffic). Panel presentations were also given by Nick Macchione, D. Todd
Phillips with the North County Chamber of Commerce, and Barbara Hamilton with Palomar
Health. The breakfast was attended by 75 people, including 7 elected officials and/or their
staff members.
New 3rd Activity. In progress.
A third breakfast was scheduled for 2013, but has been postponed to September 2014. This
breakfast will focus on safe routes to school. The domain plans to partner with Walk San
Diego, SRTS Taskforce, and Circulate San Diego (formerly Move San Diego and
WalkSanDiego). The State Secretary of Transportation has been invited to discuss the state’s
new SRTS rules and funding structure; the domain has not been able to identify a date that
works his schedule yet. The breakfast will include a panel presentation moderated by Elise
Lowe that focuses on one model school-city SRTS partnership. The Safe Routes to School
National Partnership was invited to present on the new SRTS toolkit for elected officials on
accessing SRTS dollars. The domain is finalizing the date of the breakfast and the keynote
speaker. The breakfast is tentatively planned to take place at Caltrans. The domain will
conduct an event evaluation and meet with two elected officials and/or staff to determine the
event’s impact on elected officials developing plans to implement policy or activities related to
the event topic.
Archived updates:
Updated October 2014
Update of previous activities may be found in archived version.
Barriers
Explain any difficulties/challenges to implementing your project. Be specific. If an
activity or the overall project was cancelled, explain the circumstances.
Priorities of elected officials often make it difficult to gain their time and attention. The current
political environment often does not support additional policy development.
3/28/14 Update: The Domain has had difficulty getting a hold of the State Secretary of
Transportation’s office.
Promotion/ PR
opportunities
Identify any promotional or public relations opportunities you see might arise from the
project or might assist the project.
Recognizing officials who collaborate and engage in successful policy change process.
3/28/14 Update: Recognize the city-school SRTS model partnership team at the September
2014 elected officials breakfast with a certificate.
Desired recognition
Identify any specific recognition you would like to see either for the project or the
people involved in implementing the project.
[Above re: Promotion/PR]
5210 Campaign
Please describe how you have used the 5210 campaign as a part of workplan activities
(If you have not, please so indicate). If you have used the 5210 materials, please
specify which materials, languages, target audience(s), approximate # of people
reached, geographic region(s), dates:
Do you plan to incorporate the 5210 campaign into workplan activities in the future? If
so, please describe:
We will continue to ensure we share the 5210 message by providing 5210 materials at every
event for elected officials.
Updated October 2014