CALL FOR PRODUCTS: DIFFA’S GIFT FOR LIFE HOLIDAY POP UP SHOP
Make A DIFFArence This Holiday Season
December 2-6, 2015
New York, NY (September 2015) - DIFFA (Design Industries Foundation
Fighting AIDS) is seeking merchandise donations for the upcoming DIFFA Gift
for Life Holiday Pop Up Shop on December 2-6 from 9AM-5PM in the StockmanSiegel Showroom (126 West 25th Street, NY). All donated products will be on
display to hundreds of holiday shoppers and offered at retail value—with all sales
benefiting DIFFA.
The event is organized by the Retail Design Institute of NYC, which selected
DIFFA and partner Gift for Life as beneficiaries of its annual “Iron Design”
Student Competition. Six teams of students from top NY design schools will
create pop-up shops and the winning design will be built and showcased in
Chelsea this December to support DIFFA and Gift for Life. The winning team will
be announced on October 14 after the Iron Design Contest. Because the shop
will be open for just a few days, DIFFA is requesting limited quantities of between
six and twenty-four items.
Johanna Osburn, executive director at DIFFA, says, “The pop up shop is a great
way for us to bring our critical message to a wider audience. The shop is being
designed to remind others that the fight against HIV/AIDS is not over. We hope
more companies will donate products and join us in demonstrating the collective
power we have to combat this disease.” She added, “We’ve received an ideal
venue during the height of the shopping season and we are excited to see the
amazing store design by the “Iron Design” competition winner. All we need is the
help of generous manufacturers to stock our shelves with offerings.
Companies interested in participating should contact Steven Williams at
swilliams@diffa.org or 646-380-4202. More information on the pop up shop can
be found here: http://diffa.org/make-a-diffarence/special-events/diffas-gift-for-lifeholiday-pop-up-shop/
About DIFFA
DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to
organizations that fight HIV/AIDS by providing treatment and direct care services for people living
with or impacted by the disease, offering preventative education programs targeted to populations
at rick of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of
HIV/AIDS service and education programs in the United States, mobilizing the immense
resources and creativity of the design community. Since its founding in 1984, DIFFA has
emerged from a grassroots organization into a national foundation based in New York City with
chapters and community partners across the country that, working together, have provided more
than $41 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.
About Gift For Life and DIFFA
Gift For Life unites the gift and home industries against AIDS with more than $5 million raised
since its inception in 1992. In 2008, Gift For Life selected DIFFA: Design Industries Foundation
Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the
U.S., as its sole charity partner. Since its founding in 1984, DIFFA has mobilized the immense
resources of the design communities to provide more than $40 million to hundreds of AIDS
organizations nationwide. More information is available at www.giftforlife.org.
About The Retail Design Institute
The Retail Design Institute (RDI) is a collective of architects, interior designers, design students
and educators, store planners, lighting designers, graphic designers, visual merchandisers, brand
strategists and trade suppliers to the retail industry who promote the advance and collaborative
practice of creating selling environments.
Media Contacts:
Danielle McWilliams/Alexandra Zwicky
Novità Communications
Danielle@novitapr.com/alexandra@novitapr.com