DIFFA’s 4th Annual Picnic by Design
August 5, 2015 at Ramscale Studios
New York, NY (June 2015) DIFFA (Design Industries Foundation Fighting
AIDS) Picnic by Design is serving up several new treats for its four-year
anniversary. The fundraising event, which celebrates great design and engages
emerging and young designers to support DIFFA’s work in the fight against
HIV/AIDS, will now take place at Ramscale Studios on Wednesday, August
5th from 6:00-9:00PM. The landmark building, located in the West Village and
Highline district, has indoor and outdoor space with awe-inspiring views of
Manhattan, the Hudson River and the New York Harbor. Guests will be able to
sample gourmet picnic fare from fabulous restaurants at tables stationed
throughout the venue, enjoy a delicious selection of cocktails and wine, and have the
opportunity to bid on show-stopping picnic baskets conceived by top designers-all for a good cause. Notable judges in the design and culinary industry will vote for
their favorite creations, which will be highlighted on Interior Design magazine’s
website.
Taking Picnic by Design to another level, DIFFA is launching an exciting social media
campaign around the event, encouraging people across the country and globe to
host their own picnics to raise awareness. Participants are invited to share
snapshots of their gatherings with the hashtag #MakeaDIFFArence .
Sponsorship opportunities are available now. Those interested in getting in on the
action can contact Dawn Roberson: droberson@diffa.org. Sponsors to date include:
Bolon, Robert Allen, Interior Design Magazine, Poggenpohl, the New York Design
Center, STK Restaurants, Cliffton Dry, Harlem Brewing Company, Fika and Baked by
Melissa.
Tickets are now available at https://www.eventbrite.com/e/diffas-picnic-bydesign-cocktail-party-2015-tickets-17498548630. The early bird ticket price is
$125 and will increase to $150 the week prior to the event.
For real-time information and inspiring images, follow the event on Facebook
(@diffanational), Twitter (@diffanational), Pinterest (@diffa), and Instagram
(@diffanational). Event hashtag is #picnicbydesign.
MEDIA CONTACT:
Alexandra Zwicky (alexandra@novitapr.com), Chris Abbate (chris@novitapr.com).
Media can download the press release at www.diffa.org. Interviews with
organizers can be arranged prior to, during, or after the event.
DIFFA: Design Industries Foundation Fighting AIDS raises and grants funds to
organizations that fight HIV/AIDS by providing treatment and direct care services for
people living with or impacted by the disease, offering preventative education programs
targeted to populations at risk of infection, or supporting public policy initiatives. Since its
founding in 1984, DIFFA has granted over $40 million to hundreds of organizations
throughout the United States.
EGE® is a world of textile flooring, where fashion, interior design, and architecture are
fused into an exciting flooring collection. As a
trendsetting design
company, EGE® doesn’t follow fashion, they create it. They put their heart and soul into
each collection and take pride in their “lush minimal” design identity.
Robert Allen was founded in 1938 and is one of the world’s largest designers of fine fabrics
for the interior design trade and is recognized as a brand leader in its field. Based in the
USA, the company sells its products under the Robert Allen, Beacon Hill, Robert Allen
Contract, and Robert Allen @ Home brands, and is renowned for the Robert Allen Color
Library, recognized as the first fine fabric collection to be designed by color. The Robert
Allen Group has showroom locations throughout the United States, Canada, and the United
Kingdom, and an extensive worldwide agent showroom network.
Interior Design Media is the global, industry-leading design publication, website, and
events company serving the interior design, architectural, and facility management
audiences. For 80 years, Interior Design magazine—published by SANDOW, a leader in
multichannel brands that meet at the intersection of luxury and design—has been the
essential design authority for every professional, on all projects, throughout the design
process. Its digital companion, interiordesign.net, has become the go-to site for relevant and
real-time content for the industry's largest and most engaged design audience. Launched in
2011, Interior Design Events connects the industry, promoting creative leadership,
innovation, and collaboration across a wide range of practice areas and platforms. For more
information, visit interiordesign.net.
Poggenpohl is the world’s leading luxury kitchen cabinet brand with 35 kitchen design
showrooms across the United States. Poggenpohl presents the latest trends in European
kitchen design in contemporary and classic styles, including creative solutions for
maximizing space and ergonomically-designed kitchens. Poggenpohl offers over 70 cabinet
fronts in a variety of finishes, such as: wood veneers, laminates, lacquers, acrylics, glass,
metals, and custom RAL colors. Established in 1982, Poggenpohl manufactures custom
made cabinetry in its factory in Herford, Germany. The product line is available globally in
70 countries. www.poggenpohl.com twitter.com/PoggenpohlUS.
New York Design Center, which is located at 200 Lexington Avenue, is the industry’s
premier resource for fine furnishings. Built in 1926 as the New York Furniture Exchange,
the NYDC was the dream of visionaries in the furniture industry. Today, the New York
Design Center’s rich history enhances its reputation as a respected resource for imaginative
solutions to any design challenge. Representing avant-garde, contemporary innovations as
well as classic creations, the NYDC is committed to remaining at the forefront of design. The
Design Center houses over 33,000 square feet of antiques and 20th century design from
1stdibs® dealers as well as Access to Design™, a program that assists consumers in
navigating the design process. To learn more, visit www.nydc.com.
STK Restaurants is the primary restaurant brand in The ONE Group portfolio. It’s a unique
concept that artfully blends the modern steakhouse and a chic lounge into one, offering a
dynamic, fine dining experience with the superior quality of a traditional steakhouse. Every
venue has a DJ to create an infectious, high-energy atmosphere and the sleek environment
is designed to encourage guests to interact and mingle. Ultimately, STK® aims to define the
modern dining experience complete with incredible food, world-class service and the
perfect ambiance.
Cliffton Dry Sparkling Apple Wine is a wonderfully delicate and pure, organically
produced beverage that celebrates today’s health driven consumer that is looking for an all
natural, sustainably farmed, high quality product. Cliffton Dry offers a low alcohol (5.5%),
low-calorie and low sugar (0.05%), gluten-free sparkling wine that serves as the perfect
standalone refreshment, a finest farm-to-table meal, or your favorite champagne cocktail.
Cliffton is politely dry, well balanced, with a fresh bouquet nose, with a taste that is clean,
elegant and refined with pear and citrus notes, with a slight, apple note to the finish.
Harlem Brewing Company, New York City based, was founded in 2000. It brews Sugar Hill
Golden Ale, a closely guarded home brew recipe that originated in Harlem's supper clubs
and speakeasies and has been passed down through generations.
FIKA is a Swedish coffee break, a social institution in Sweden that dates back to the 1700s.
Swedes have always been big coffee drinkers: in fact they drink more coffee than almost
anyone, anywhere in the world. Fika is all about taking time during the day to indulge in the
simple pleasure of life, like coffee and good company.
Baked by Melissa is a bakeshop based in Soho, New York City. Ever since she was a little
girl, Melissa has loved to bake. So when she was fired from her job in advertising in 2008,
Melissa decided from that moment on she was going to do what she loved. Drawing on
inspiration from the care-free rock 'n roll culture of the 60's and 70's and the idea that
people should be able to taste more flavors without that post-dessert guilt trip, Melissa
engaged the help of some key people in her life, and opened the first Baked by Melissa shop
in 2009.
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