Visit Wales – accolades for Tourist Attractions
 Gold – for attractions that achieve excellence for their facilities and customer service
 Best Told Story – for attractions that achieve excellence in conveying their ‘story’
 Quality Café – for attractions that achieve excellence for their food
 Hidden Gem – quality attractions/places of interest with visitor numbers under 20,000
visitors per year
Criteria for Gold Award
This accolade will go attractions that achieve excellence for their facilities
and customer service
 Attractions must score 85% + overall
 All aspects* of the attraction must score 80% +
*
pre-arrival, arrival, the attraction, cleanliness, toilets,
catering, retail and staff
Criteria for Best Told Story
This accolade will go to those attractions or tours which tell their story
effectively. Might be technical innovation but could easily be enthusiastic
and well trained staff and volunteers. It will be an interesting and
entertaining experience and will leave no loose ends
 Attractions must achieve a score of 5 (out of 5) in the following
areas:
 Visitor Attraction – interpretation and presentation of display
 Guided Tour – quality and delivery of commentary, quality of
content
Quality Café
This accolade will go to catering operations that are well managed, run in a
professional manner with skilled and friendly staff. Menus will be
Interesting and innovative and there will be very good standard of décor
and maintenance.
 Attractions must achieve a score of 4 or 5 (out of 5) in the following
areas:
 Score of 4 or 5 – Ambience and first impressions,
 Score of 4 or 5 - Food menus and range
 Score of 5 required – Food quality and presentation,
 Score of 5 required - staff across all catering elements (customer
care, efficiency and knowledge)
Hidden Gem
Accolade for smaller attractions/places of interest that offer a very good
customer experience.
 Attractions must score 85% + overall
 Attractions do not need to meet any of the minimum percentages
in any of the key areas