Consumer Awareness
Lesson 6 – Logos on Forest-Derived Products (Sr)
Course: SVN3M
Curriculum Expectations
B1. analyse social and economic issues related to an
environmental challenge, and how societal needs influence
scientific endeavours related to the environment
B1.1 analyse, on the basis of research, social and economic
issues related to a particular environmental challenge and the
efforts to address it
B1.2 analyse ways in which societal needs or demands have
influenced scientific endeavours related to the environment
Learning Goals
At the end of this lesson, students will
recognize symbols/logos that are
commonly found on forest-derived
household items (paper, toilet paper,
paper towels) and be able to create a
consumer awareness campaign to
share their knowledge.
B2.4 use a research process to investigate how evidence,
theories, and paradigms reflecting a range of perspectives have
contributed to our scientific knowledge about the environment
D1. evaluate the impact of agricultural and forestry practices on
human health, the economy, and the environment
D1.1 evaluate, on the basis of research, a variety of agricultural
and forestry practices with respect to their impact on the economy
and the environment
D2.5 use a research process to investigate environmentally
sustainable methods of managing and maintaining healthy and
productive agricultural zones and forests
Connections to Consumer Awareness and Education
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Environmental and social responsibility in shopping
Understanding what symbols on products mean – logo literacy
Active citizenship
Social, ethical, and environmental implications of financial decisions
Instructional Components and Context
Readiness
Materials
We are bombarded by logos and images all the time and everywhere.
1. Computers with internet connection (1
computer per 2 students)
In this lesson, you will learn what these logos mean and create a
consumer awareness campaign to share that knowledge. That is one
small way that we can act socially, environmentally, and ethically
responsible.
2. Rainforest Alliance Logos information
sheet
Terminology:
Responsible forestry, consumer awareness, ethics (production),
social responsibility
Minds On
Connections
Whole Class
Assessment as Learning
Being aware consumers!
You are what you buy! With so many choices available to us, how can we be sure
we're making the right decision? You’ve seen logos on forest-derived products and you
know what they mean. What do they mean?
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Activity name: Let’s remember…
Assessment for Learning
Description
Students will learn about the Rainforest Alliance CertifiedTM seal. Use the Forest
Logos information sheet for full information. Alternatively, you could provide the
information below on an overhead and explain. Allow them time to research details on
the internet.
This logo means that the businesses
comply with the rigorous standards of
the Forest Stewardship Council®
(FSC®).
This logo is a guarantee that the wood
and paper products you purchase
come from healthy forests and strong
communities.
Forest Stewardship Council® (FSC®)’s CoC (Chain of Custody) certification connects
consumers to healthy forests by tracking products from forest to shelf.
® Forest Stewardship Council and FSC Logo – Forest Stewardship Council used under license
Action!
Groups of 2
Assessment as Learning
Activity name: A Consumer Awareness campaign
Description
Students work in groups of 2 for this assignment. They could have 2 periods of 75
minutes to complete assignment.
With the knowledge that you gained on these logos, create an effective Consumer
Awareness campaign. In order to do this, you need to determine the following:
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Target audience
Advertising medium/method
Some suggestions for advertising medium/method are as follows:
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Develop a website
Develop a pamphlet that contains vital information about your product or
information that you want distributed
Do a power-point presentation at an elementary school, an office, etc.
Come up with a radio announcement
Make a video that could be a television commercial
Make a full-page ad in the newspaper
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Consolidation
Whole Class
Assessment of Learning
Strategy: Students share with one another their consumer awareness campaign.
Students will take one
period to share with class
what they have produced.
Description
Prompt discussion with the following questions:
● Was that an effective consumer awareness campaign?
● Did you learn something about the logos?
● Will you be looking for these logos in your next purchase?
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Lesson 6 - Logos on Forest-Derived Products (Sr)
Rainforest Alliance Logos
Logos or phrases
What do these symbols or phrases
suggest to you? What do you think
they mean?
Who are they? What do they really
mean?
The use of the frog might mean:
● It is a company that engages a
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Amphibious creatures
occupying two environments
●
State of biodiversity
forest products business in different
types of certification to make a
business stand out from the rest.
● The Rainforest Alliance works to
conserve biodiversity and ensure
sustainable livelihoods by
transforming land-use practices,
business practices, and consumer
behaviour.
● By having their logo, it also shows
that the company making the forest
products is committed to legal and
sustainable sourcing.
● Farms that meet the comprehensive
criteria of the Sustainable Agriculture
Network earn the right to use the
Rainforest Alliance Certified™ seal.
● Forestry businesses that are FSC
certified by the Rainforest Alliance
may use the Rainforest Alliance seal
in conjunction with the FSC logo
The use of the tree means that these
forests provide clean water, purify the
air, maintain biodiversity, provide
habitat for species, and play a central
role in reducing the impacts of climate
change.
FSC Logo – Forest
Stewardship Council
used under license
● The FSC logo is your guarantee
that the wood and paper products
you purchase come from healthy
forests and strong communities.
● The FSC ‘check-tree’ logo, the ‘FSC’
initials, and the name ‘Forest
Stewardship Council’ are registered
trademarks and may only be used
by FSC-certified companies as per
the relevant standard.
● Forest Stewardship Council is a
global, not-for-profit organization
dedicated to the promotion of
responsible forest management
worldwide.
● FSC facilitates the development of
standards, ensures monitoring of
certified operations, and protects the
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FSC trademark so consumers can
choose products that come from well
managed forests and other
responsible sources, such as postconsumer waste.
Forest Stewardship
Council® (FSC®)’s
CoC (Chain of
Custody)
● FSC Chain of Custody (CoC)
certification helps customers choose
products that contribute to global
conservation, community well-being,
and economic stability.
● Chain of Custody (CoC) certification
connects consumers to healthy
forests by tracking products from
forest to shelf.
● Candidates include sawmills,
furniture makers, printers and paper
merchants.
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