KICK-OFF ANNOUNCEMENT 1
Dear Colleague,
Please mark <DATE> on your calendar and join our team to help kick-off <COMPANY>’s
annual United Way campaign.
<COMPANY> has long supported United Way of Allegheny County’s mission to help provide
basic health and human services to our friends and neighbors in need. Last year, we raised
<CAMPAIGN TOTAL> and I thank all of you who participated in this successful effort!
One of the many advantages of giving to United Way’s Impact Fund is the assurance that your
contribution is used in the most effective way possible in our community. United Way keeps
administrative costs to a minimum and local volunteers make funding decisions after a thorough
review of each agency's program goals, reach and impact.
United Way has also become a community change agent, working with its partners to provide
important resources to those in need, like PA 2-1-1 Southwest, an easy three-digit number
individuals can dial 24/7 to access health and social service information, and United Way is
there to address emerging community needs as they develop.
United Way is helping where help is needed most!
Last year, despite economic challenges, sixty thousand donors invested over $33 million in
United Way of Allegheny County, outpacing charitable donations for human services and United
Ways nationwide.
Plus, please remember that <Company> offers employees the convenience of giving through
payroll deduction, which makes contributing to United Way a little bit easier for all of us.
When one of our United Way Champions approaches you to ask for a contribution, please be
generous. United Way is the best opportunity we have to keep our community strong and
healthy. Thank you in advance for your consideration, and for helping <Company Name> LIVE
GENEROUSLY.
KICK-OFF ANNOUNCEMENT 2
Dear Colleague <OR PERSONALIZE>:
Please mark <Date> on your calendar as the kick-off for <Company’s> annual United Way
campaign. This year’s campaign will run from <Date To Date> and our Campaign Manager
<Name>, has put together a series of exciting events for us to participate in and support.
<Company> and its employees care. We care about our work, we care about each other, and
we care about our community. So does United Way. United Way is investing in what matters—
results! Investing in community impact helps everyone by making our community a better place
in which to live, work, and raise a family.
Through our contributions to the Impact Fund, we can make sure help is there for families, coworkers and friends. United Way assures that a broad range of services is available to help
local people become independent and self-sufficient. I believe that supporting United Way is a
sound decision. We will have a chance to learn more about United Way during our upcoming
kickoff rally.
<Company Name> is proud to LIVE GENEROUSLY by supporting United Way of Allegheny
County. See you all at the kickoff.
KICK-OFF ANNOUNCEMENT WITH GOAL
Dear Colleague <OR PERSONALIZE>:
<COMPANY NAME'S> United Way campaign kicks-off on <DATE>. It’s a great opportunity for
us to have a little bit of fun as we support United Way’s work in our community.
Last year, we raised < $AMOUNT> for the community. Thank you all for your generosity. This
year, the goal is <$AMOUNT>. We know we can make it with your help.
Please join me in supporting United Way. And I urge you to consider designating all or a portion
of your gift to United Way’s Work in our Community through the Impact Fund & Community
Initiatives. The Impact Fund supports a wide array of services that are:
- Providing seniors a wholesome meals and a friendly visit.
- Helping students improve academically and focus on a successful future.
- Ensuring families facing rough times can put food on the table and keep the utilities on.
- Connecting people with services through 2-1-1 Southwest, United Way’s 24/7 helpline.
- Helping local people affected by disasters like floods or a house fire.
Your gift helps them and many more.
<Company Name> is proud to LIVE GENEROUSLY by supporting United Way of Allegheny
County.
United Way also invites you to volunteer. Whether it’s once a week, a month or a year, your
time and talent are needed and appreciated. Visit unitedwaypittsburgh.org or call Christy Stuber
at 412-456-6783.
If you have any questions about the campaign, please contact <INSERT COORDINATOR
NAME AND CONTACT INFORMATION>.
KICK-OFF, REQUEST FOR IMPACT FUND CONTRIBUTION
Dear Colleague:
When you participate in <COMPANY NAME’s> United Way campaign, you have the personal
choice to direct your giving in one or several areas. You can give to an agency whose work and
mission you admire deeply. That is an important way to give back and I applaud you for doing
so.
However, I am asking you to also consider directing all or a portion of your gift toward United
Way’s Impact Fund.
WHY GIVE TO UNITED WAY’S IMPACT FUND? THINK H.O.P.E.
You can be a HERO in your community by giving back and making a difference; you can
OPTIMIZE your giving and be part of something far bigger than you could ever be alone; and
you can champion a PROGRESSIVE, innovative and collaborative organization that uses
EVALUATION to ensure measurable outcomes that inspire donor confidence.
Thank you for considering the United Way Impact Fund when you make your contribution.
<Company Name> is proud to LIVE GENEROUSLY by supporting United Way of Allegheny
County.
KICK-OFF ANNOUNCEMENT, STORY 1
Please mark <DATE> on your calendar and join our team to help kick-off <COMPANY>’s
annual United Way campaign.
<COMPANY> supports United Way of Allegheny County because of young students like
Tylicia.
Tylicia is a student at Arsenal Middle School and a participant of the Girl Scout’s Leaders In
Training For Tomorrow (LIFT) program. In December of 2012, the LIFT Facilitator challenged the
girls to work on a project that would help them become a better daughter, sibling, student, and Girl
Scout. After some reflection, and with a look of determined triumph, Tylicia shared, “I’m going to
stop being mean to my little brother. No, change that, I’m going to stop being mean to everybody
and I’m going to try and be a better person”.
Tylicia started the new year making a remarkable change in behavior and inspiring her fellow
classmates to do the same. She became the catalyst for an anti-bullying movement in her school.
In one instance, Tylicia proactively befriended a student who was often bullied and discouraged
others from treating this student poorly. When peers caught wind of Tylicia’s LIFT goal – to be
nicer – they joined in on the challenge!
Now, the school reports that even non-Girl Scout participants are gaining better marks for
behavior from their teachers. Some even stop by the LIFT program to share how good they have
been over the last week! Tylicia is certainly an example of how one girl’s leadership can inspire
change in an entire school community. Tylicia is just one of the 157 girls across Allegheny County
that participate in LIFT. Imagine the impact that 157 Tylicias can have!
Your support of United Way and the Impact Fund helps students like Tylicia gain the skills they
need to help themselves.
KICK-OFF ANNOUNCEMENT, STORY 2
Please mark <DATE> on your calendar and join our team to help kick-off <COMPANY>’s
annual United Way campaign.
<COMPANY> supports United Way of Allegheny County because of veterans like Joe.
Joe’s life has had its ups and downs, but lately, it had been mostly downs. He was feeling like
life wasn’t worth living anymore when he passed a billboard advertising PA 2-1-1 Southwest and
decided to call for help.
The Resource Navigator listened patiently while he shared his frustration about losing
everything in a house fire. Although he had tried to get assistance from some local agencies, he
was unable to provide the proper forms needed from his military experience (as they were lost
in the fire) so they weren’t able to help him.
Homeless, and with no money for transportation, he had really given up hope. When he shared
he story with PA 2-1-1 Southwest, they suggested he call the Urban League. It was there he
met a fellow veteran who helped him obtain the military forms he needed, and also took him to
the Veterans Affairs Medical Center. He was thrilled when they helped him get bus tickets and
gave him a gift card for a local grocery store. Joe’s outlook these days is much better.
Veterans Leadership Program is assisting him with employment and assigned him a housing
case manager to help him find stable, affordable housing.
Your support of United Way and the Impact Fund helps veterans like Joe get back on their feet.
<Company Name> is proud to LIVE GENEROUSLY by supporting United Way of Allegheny
County.