Economic growth, density, and subjective well-being in Finnish regions: The paradox of affluence in geographic context Abstract: Several studies have shown that individual life satisfaction grows more slowly or even declines with urban density and economic performance. Contribution made to this thesis here is twofold; including several measures of subjective wellbeing and ask if individuals with different educational levels will respond differently. First, results indicate that populations with and without tertiary education experience similar negative effect in life satisfaction if residing in Helsinki-Uusimaa region. However, tertiary educated gain in ‘thick relationships’ measuring the quality of ‘bonding ties’ while non-tertiary educated show significantly low scores in reciprocity in social exchange, social trust and frequency of social contact if living in urban region. Sense of competence predicts high life satisfaction for tertiary educated in urban region, while nontertiary educated draw life satisfaction from several psychological domains. Overall, results suggest that urban life is more related to eudaimonic wellbeing consisting from active functioning rather than passive life satisfaction. Effects of urban environment are however not equally experienced in population as a whole. Mikko Weckrothα΅ Philip Morrisonα΅ α΅ Department of Geosciences and Geography, Division of Geography, P.O. Box 64 FI-00014 University of Helsinki α΅ School of Geography, Environment and Earth Sciences , Victoria University of Wellington , PO Box 600, Wellington, New Zealand 1 Introduction Governances around the world have started to recognize a need to look beyond economic indicators while defining the wellbeing of the residents (STIGLITZ, SEN and FITOUSSI, 2010). As the interest for obtaining better measures of well-being has been expressed mostly by national governments (OFFICE FOR NATIONAL STATISTICS, 2014), most of the research has been focused either on national accounts of wellbeing (SAAMAH and MICHAELSON, 2009,DIENER and TOV, 2012) or on international comparisons (HUPPERT, 2013,VEENHOVEN, 2009,HELLIWELL, RICHARD LAYARD and SACS JEFFREY, 2012). However, even though there is no reason to assume why subjective wellbeing would not have variance between subnational territories as well researchers have paid substantially less attention on regional differences (see MORRISON, 2014). A need to look at subnational patterns is however not purely academic as for example the regional policy of EU explicitly aims for reducing regional disparities on the domains of job creation, competitiveness, economic growth, and quality of life (EUROPEAN COMMISSION, 2014). Simultaneously, as the main interests of regional studies as a discipline are on spatial dimensions of above concepts and on policies shaping them, there exists a need for more detailed view on their variance at regional level. Thereby, this study focuses on interaction between different subjective wellbeing measures and economic growth and density on sub-national context. More explicitly, this study sets out to re-examine, validate and complement so-called localization of the paradox of affluence. This paradox derives from several studies indicating that that life satisfaction appears at lower level in economically thriving and growing urban regions (CAMPBELL, 1981,POWDTHAVEE, 2005,BERRY and OKULICZ-KOZARYN, 2009,KNIGHT and GUNATILAKA, 2010,MORRISON, 2011,BERRY and OKULIZC-KOZARYN, 2011,EASTERLIN, ANGELESCU and ZWEIG, 2011). This line of research can be seen as an extension to the original Easterlin paradox suggesting that even though richer countries are happier (i.e. more satisfied) than less rich countries there can be seen an decreasing utility from economic growth from cross sectional analysis between rich countries (EASTERLIN, 1974). The issue faced within countries hence is that “the geography of happiness” may not mirror the “geography of growth”. While the country as a whole might be better off, and average levels of subjective wellbeing might be higher on international comparison, average levels of wellbeing in growth centers themselves are lower compared to other regions. Most of the research has addressed this difference as urban-rural comparison (BERRY and OKULICZ-KOZARYN, 2009,BERRY and OKULIZC-KOZARYN, 2011). However, as the most densely urban regions are usually also the most productive ones, it inevitably becomes also an investigation on economic growth and subjective wellbeing (EASTERLIN, ANGELESCU and ZWEIG, 2011). In this study we concentrate on negative effect of Finland dominant engine of growth, Helsinki-Uusimaa region, to average life satisfaction with and without individual controls. We also test the effect of individual income to life satisfaction in urban and rural contexts. We are also interested on possibility of different negative and positive effects in different population groups. This study aims to contribute to existing literature through three routes; 1) placing analysis into national context with relatively homogenous population and culture and low regional differences and 2) including more precise and extensive measures of subjective wellbeing than usual life satisfaction measure 3) taking account possibility of different wellbeing gains of different population groups (tertiary and non-tertiary educated). We expect to find that, after validating the localization of paradox of affluence in Finnish context, some of the eudaimonic measures of subjective wellbeing, treating subjective wellbeing as active positive functioning instead of passive life satisfaction, might be at higher level in urban growth center. However, these benefits of residing in urban agglomerations might not be experienced equally among the whole population. Drawing from the ‘polarization of labor markets in the urban regions’ thesis (SASSEN, 1991), we 2 concentrate on population with and without tertiary education and possibility of unequal gains in different dimensions of subjective wellbeing. This paper argues that the reason wellbeing has been shown to fall at an increasing rate with population density is that ‘wellbeing’ has only been measured in one particular way – as life satisfaction. However, recently published 6th round European Social Survey data conceptualizing and measuring more extensive aspects from personal and social wellbeing than simple life satisfaction, enables us to analyze this paradox in with closer scrutiny. The paper is structured as follow. First, we make a brief overview the literature or urban-rural comparisons on life satisfaction. After this we present the exact research questions and the statistical model and the data we applied for answering them. What follows is description of Finland as a context and descriptive analysis based on simple life satisfaction measure. After validating localization of paradox of affluence in on life satisfaction account we examine different conceptualization and measures prevailed in participating disciplines in empirical happiness studies. Subsequently, we look at descriptive statistics based on social and personal wellbeing measures and apply multivariate regression model treating life satisfaction as dependent variable and socio-demographic variables predictors in two regional context. Eventually, the sample is divided into four groups, respondents with tertiary and non-tertiary education living in either Helsinki-Uusimaa or other regions, in order to reveal different gains from living on urban centers. Final stage of empirical analysis looks at personal value orientations to clarify and confirm the suggestions made on previous analysis of different wellbeing measures. We close with summary and discussion about possible links for policy making. Geography of happiness and regional wellbeing As empirical study of happiness has spread into wide range of disciplines inside social sciences, also geographer and regional analysis have offered to make their contribution. As the role of regional scientists is to argue that location and context matters, this study is focuses on the effect of two regional contexts, urban and rural, based on level of population density and difference in economic indicators. One of earliest summaries of urban-rural happiness differences was made by VEENHOVEN and EHRHARDT (1995) who concluded that in less-developed countries happiness (measured as life satisfaction) is greater in urban areas but urban-rural differential tends to disappear or even reverse with economic development. However, the first comprehensive study with worldwide focus and data was done by BERRY and OKULICZKOZARYN in (2009) who conducted a cross-sectional comparison between 80 countries drawing from World Value Survey data from around the year 2000. Results showed that even personal characteristics and level of development are still key driving forces for life satisfaction, in higher income countries life satisfaction decreases with big-city residence. Later on Berry and Okulicz-Kozaryn build on this thesis and repeated the analysis in the context United States using the data from General Social Survey from 1972 to 2008 (BERRY and OKULIZC-KOZARYN, 2011). This analysis revealed, after controlling for personal characteristics affecting individual happiness, an ‘urban-rural happiness gradient’ decreasing from greater life satisfaction in lower density areas towards lower levels in large central cities. Another comprehensive study revealing similar pattern was conducted by (EASTERLIN, ANGELESCU and ZWEIG, 2011) who conducted both across- and within-country regression analyses of 2005-08 data from Gallup Survey Poll. Their analysis suggested, after controlling gender, age, and marital status, economic variables of income, education and occupation to be main factors underlying urban-rural differences in life satisfaction. Yet another within-country analyses producing similar patterns were done by (POWDTHAVEE, 2005) in the context of South Africa and (KNIGHT and GUNATILAKA, 2010) who investigated the subjective wellbeing of rural-urban migrants in China. 3 One obvious method for looking at contextual effects in subjective wellbeing is the use of multilevel modelling. The results of this line of research, usually focusing on effect of income and unemployment, can be summarized as “life satisfaction rises less with income in areas with higher economic performance” (PITTAU, ZELLI and GELMAN, 2010,BONINI, 2008,ASLAM and CORRADO, 2012,HELLIWELL, 2008). Pittau, Zelli et al. (2010) interpret this evidence from perspective of Post-materialism where life satisfaction in rich societies is more related to non-materialistic issues. Accordingly, life satisfaction is more about economics in poor regions and more about ‘‘culture’’ in rich regions (PITTAU, ZELLI and GELMAN, 2010). As addition to test for contextual effects regional analysis needs to consider another important question for spatial dimension of life satisfaction: the question of selective migration. The possibility of selectivity in rural-urban migration was rised by (EASTERLIN, ANGELESCU and ZWEIG, 2011) who asked that since rural out migrants tend to be better educated than their peers out-migration would lower the rural life satisfaction average. Thereby, is has been suggested that people self-select their location in order to bring their life style and residence into harmony with personal subjective preferences and traits (MORRISON, 2014). This ‘spatial equilibrium’ theory suggests that people either more or adjust in order to balance their expectations versus realization. Although localization of paradox of affluence has been repeatedly confirmed in the developed countries no consensus exists for reasons behind it. Despite spatial equilibrium might at least partially explain small variance of life satisfaction in within country, it fails to offer explanation for negative effect of urban regions. It has hence been suggested though that people may be prepared to undergo short-term loss of life satisfaction caused by living in urban areas where the chances for upward social mobility are believed to be higher (MORRISON, 2014). This line of thought follows the general economic theory treating individual as rational agent looking for maximizing personal life satisfaction in long term. Another option is to look for answers from classic urban theories as was done in conceptual framework in (BERRY and OKULICZ-KOZARYN, 2009,BERRY and OKULIZC-KOZARYN, 2011) papers. These authors considered the possibility of cities negative effect in life satisfaction through writings of SIMMEL (1976) and WIRTH (1938). Georg Simmel addressed in his seminal essays (1976, originally 1903) possibilities of psychological correlates of urban life and suggested that steady pace of habitual behavior characterizing rural life was replaced by external stimuli of urban life, requiring continual and conscious responses from individual. Wirth (1938) later on built on Simmels writings saying that increased size, density and heterogeneity in urban life was due to lead into differentiation, formalization of institutions and sense of individual anomie. In Wirths perception of city, urban living could lead to social and economic opportunities but also on unhappiness and dissatisfaction. However, these classic theories on social and psychological dimensions of urban life have not made their way directly into empirical analyses. Instead, effects of urban life has been more typically analyzed, as addition to economic variables, against environmental factors such as commuting time (STUTZER, 2008), air quality (MACKERRON and MOURATO, 2009), presence of green areas (AMBREY and FLEMING, 2014) or satisfaction on availability of different services (MARANS and STIMSON, 2011). This research hopes to shed some additional light on urban-rural differences in subjective well-being connecting analysis back to mentioned classic theories about social and psychological characteristics of life in urban centers. The social and personal subjective wellbeing gains caused by living in dense, economically thriving regions are hoped to be detectable from extensive module of personal and social wellbeing included in 6th round European Social Survey questionnaire. The exact research questions in this analysis can thereby be formulated as follows; 4 1) Can the localization of the paradox of affluence be detected from the regional data of Finland in individual and aggregate levels and does this hold also after controlling socio-demographic variables? 2) If so, instead of focusing only on life satisfaction, might personal and social wellbeing be on higher level in more dense and growing economically thriving regions? 3) Are subcomponents of personal and social wellbeing contributing to overall life satisfaction differently in different regional contexts? 4) And finally, do different population segments with different education level and personal characteristics reweight the domains of subjective wellbeing similarly and do they gain similar benefits from residing in growing regions. In order to answer these questions we apply linear multivariate regression models. In these models sociodemographic variables which have been found to be a strong predictors for life satisfaction (age, gender, partnership, education, unemployment and income) are first entered to the model (1). After this we included stepwise the social (Model 2) and personal wellbeing (Model 3) indicators as operationalized in ESS wellbeing module (HUPPERT, et al., 2014). The equations for multivariate linear regression models used are formulated as follow πα΅’ = π½ 0 + π½α΅’π΄β + εα΅’ πα΅’ = π½ 0 + π½α΅’π΄β + π½α΅’π΅β (1) + εα΅’ πα΅’ = π½ 0 + π½α΅’π΄β + π½α΅’π΅β + π½α΅’πΆβ + εα΅’ (2) (3) Here, πα΅’ counts as predicted individual life satisfaction, π½ 0 as constant, π΄β for socio-demographic variables, π΅β for social well-being variables, πΆβ for personal wellbeing variables and ε for random error. This model is repeated for relevant contexts and educational groups. Data As general interest for subjective wellbeing measures has been increasing, more survey data including specific location indicators has also become available. One example of this is the latest 6th round European Social Survey (ESS) data released in late 2013 which includes regional level location indicator from respondents from all of the participating European countries. It also includes a comprehensive module on social and personal wellbeing aiming to capture more nuanced picture on multidimensional concept of subjective well-being (HUPPERT, et al., 2014). Thereby, the individual level data used in this study comes from Finnish sample in 6th round ESS survey collected in 2012.Indicators for regional growth and economic performance are from Statistic of Finland and Ministry of Employment and the Economy of Finland and are from either from years of 2011 or 2012. While the data for regional economic performance in is reported as aggregate of GDP/capita at market prices, the survey data for individual income in ESS is measured as “households total net income” and reported as deciles (on a scale of 1-10). The component for social and personal wellbeing are generated as described in wellbeing module in 6th round ESS data (HUPPERT, et al., 2014). As their subcomponents (for example competence, resilience and thick relationships) are results of separate survey items, combining different questions with different scales, they are presented and used in regression models as standardized Z-scores. 5 Finland as a context and descriptive analysis The most distinctive feature in the development of Finland is its rapid transformation from rural periphery at the beginning of 20th century into modern knowledge intensive society and a global leader in the ICT sectors at the beginning of 21st century (OJALA, ELORANTA and JALAVA, 2006). This development proceeded simultaneously with labor and economy structure shifting from manufacturing and processing activities in the mid 1950´s to the dominance of service sector in the late 1970´s. The spatial dimension related to this “first wave” of structural shift, urbanization, occurred both later and more rapidly in Finland compared to continental Europe. The most significant deviation to Finland´s “rags to riches” narrative took place during the early 1990´s when the economy sank into its most severe recession of its recent history with the record unemployment of 18 % in 1993 (CONSOLI, VONA and SAARIVIRTA, 2013). However, a less than a decade later Finland had returned to a path of constant growth in GDP and low unemployment figures. This transition era described also as “Finnish miracle” (CASTELLS and HIMANEN, 2002) has been said to been fuelled by mixture of forward-looking industrial policies, public investments in higher education and research and development which stimulated and ICT-complementary clusters in manufacturing and service sectors (HONKAPOHJA, 2001). This revival process showing robust figures of growth in national scale from mid-1990´s onwards had a however a backdrop which is not as widely cited in the economic literature. The growth in innovative knowledge intensive industries during post 1990´s period has been concentrated to certain urban centers in Southern Finland and especially Helsinki-Uusimaa region (LOIKKANEN and LÖNNQVIST, 2007) and thereby rises up as a question of spatial equalities between skilled and unskilled labour. In other words, the jobs created by post 1990´s revival were created to ICT sectors and were not the same which were lost in the recession. Spatial dimension of this ‘second structural shift’ has been examined by (VAATTOVAARA and KORTTEINEN, 2003) in the context Helsinki metropolitan and it´s urban structure. The main interest of this paper lies however in the regional differences of wellbeing and more specific to interaction between objective (unemployment, income etc.) and subjective (life satisfaction, social and personal wellbeing) measures of well-being. And furthermore, the differences between Helsinki-Uusimaa region, by far the biggest urban concentration, and rest of the country. The initial question thereby is that if the residents of Helsinki-Uusimaa region, which has been biggest winner in net migration for last decades and having largest shares of national R&D expenditure and investments, are also showing higher figures in subjective wellbeing? We begin this investigation by looking at correlations between objective indicators in aggregate regional level and the most simplified measure of subjective wellbeing; overall life satisfaction. Map of Finnish regions is presented in Figure 1 and an overview of regional characteristics in the following Table 1. Figure 1. Regions of Finland 6 Table 1. Overview of Finnish regions 7 Map code 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Region Capital city GDP Uusimaa Varsinais-Suomi Satakunta Tavastia Proper Pirkanmaa Tavastia Päijänne Kymenlaakso South Karelia Southern Savonia Northen Savonia North Karelia Central Finland Southern Ostrobothnia Ostrobothnia Central Ostrobothnia North Ostrobothnia Kainuu Lappland Åland Islands Helsinki Turku Pori Hämeenlinna Tampere Lahti Kotka Lappeenranta Mikkeli Kuopio Joensuu Jyväskylä Seinäjoki Vaasa Kokkola Oulu Kajaani Rovaniemi Mariehamn Mean 46292 31838 32732 27969 33049 28486 30162 35382 25815 29466 27126 28569 28234 35759 33076 29360 24967 29329 41547 31535 (2011) €/resident at market prices Population 28,5 8,7 4,2 3,2 9,1 3,8 3,4 2,5 2,9 4,6 3,1 5,1 3,6 3,3 1,3 7,3 1,5 3,4 0,5 % of total Density Mean life satisfaction Unemployment rate 170,3 8,01 43,8 8,07 28,5 8,12 33,7 8,09 39,5 8,24 39,5 8,29 35,3 8,12 23,8 8,02 11,0 8,11 14,8 8,15 9,3 8,02 16,4 8,12 14,4 8,13 23,2 8,4 13,7 8,27 11,3 8,15 3,8 8,5 2,0 8,01 18,3 8,21 29,08 8,16 (2012) (2012) Residents/land km2 Inter-regional migration in out net 29920 26797 3123 9457 9162 295 4498 4860 -362 5646 5888 -242 13753 12118 1635 5912 5823 89 4045 4498 -453 3324 3539 -215 4481 5060 -579 6536 6565 -29 4102 4394 -292 8019 8043 -24 4122 4415 -293 3595 4158 -563 1727 1971 -244 9130 9703 -573 2126 2670 -544 4888 5718 -830 353 252 101 7,0 9,5 10,4 9,0 10,6 11,7 12,1 11,8 10,7 10,8 13,4 12,2 7,7 6,0 7,8 11,0 12,5 12,9 2,9 10,0 (2011) % of the labor force (2012) As expected, engine of economic growth is the nations largest urban agglomeration, Helsinki-Uusimaa, which shows GDP/capita figure 47 % percent above the regional average. It is also the biggest net winner in inter-regional migration, has most dense population/land area, counts more than a quarter (28,5 %) of total population, and has one of the lowest numbers in unemployment rate. Thereby, the localization of the paradox of affluence is confirmed from the Table 1 as Helsinki- Uusimaa region ranks to the bottom of together with Lappland at 8.011. In order to present more detailed picture of these regional figures, a bivariate correlation matrix is presented in Table 2. Table 2. Bivariate correlations between regional indicators from Table 1. GDP / Capita GDP / Population Unemployment Net Mean Capita density rate migration 'sflife' 1 Population density ,700** Unemployment rate -,683** -,294 1 Net migration ,673** ,890** -,285 1 Mean satisfaction to life -,146 -,268 -,188 -,185 1 19 19 19 19 N 19 **. Correlation is significant at the 0.01 level (2-tailed). 1 The strong correlation between regional GDP and population density (.700**) is what is expected based on standard theory of regional growth, as is the negative correlation between GDP and unemployment rate (.683**). However, the main interest here lies in the satisfaction to life variable and it´s bivariate correlations to the objective indicators. Thereby, also Table 2 confirms the localization of the paradox of affluence hypothesis with negative correlation between life satisfaction and population density (-.268) and regional GDP (-.146). The negative correlation between unemployment rate and life satisfaction (-.188) can be understood against both theories on regional economic growth and subjective wellbeing since unemployment has constantly been found as a strong predictor of low life satisfaction (ASLAM and CORRADO, 2012,PITTAU, ZELLI and GELMAN, 2010,BALLAS, 2012). The negative correlation between life 8 satisfaction and ‘net migration’ is however in strong contrast to assumption of mainstream economic theory assumptions about rationally behaving and locating individuals looking to maximize their personal utility and life satisfaction. In other words, why would the regions associated with lower life satisfaction be net winners in inter-regional migration as well drivers of economic growth? Thereby, based on these results it seems fair to suggest that paradox of affluence can be found in Finland as well based on a life satisfaction measure. The similar pattern was also confirmed from 6th round of ESS data also from other European countries. Corresponding values of mean life satisfaction in economically thriving regions vs. rest of the country were found as follows: Sweden: Stockholm region 7,64 < 7,94, Norway: Oslo and Akerhus region 8,02 < 8,17, France: Ile-de-France 6,00 < 6,24. First argument against this thesis would most likely be that the sample used in this study in HelsinkiUusimaa would have certain socio-demographic characteristics which would result as lower the mean value. Thereby, in order to separate regional effect socio-demographic variables need to be controlled. Thus, after controlling for individual characteristics (age, gender, partnered, education, income and unemployment) Helsinki-Uusimaa as dummy variable to the model results negative coefficient of -,227*** in linear regression model. Helsinki-Uusimaa is the only region which results as negative coefficient as a regional dummy. Thereby, results confirm the localization of paradox off affluence in Finland with both with and without controls. This thesis is however limited only to simple life satisfaction measure which is however not the only or unquestionably most valid measure of subjective well-being. Thereby, before moving on to descriptive analysis of other subjective wellbeing measures and proceeding regression models, next chapter offers an overview of different accounts in measuring subjective wellbeing. It includes also description on the “dynamic model of wellbeing” which the regression model treating life satisfaction as dependent variable is built on. Different accounts in measuring subjective wellbeing As stated earlier policy makers are showing an increasing interest for the measures of subjective wellbeing. The question on how exactly results of subjective wellbeing studies would turn into policy suggestions remains as unsolved and highly debated topic (see for example LAYARD, 2006,WILKINSON, 2007). Research based decision making in case of subjective wellbeing is problematic also because of competing measures and overlapping concepts being offered from different disciplines and traditions (DIENER and SELIGMAN, 2004,JAYAWICKREME, FORGEARD and SELIGMAN, 2012). This is at least partly due to the due lack of interdisciplinary discussions between different traditions, perspectives and measures in happiness-, quality of life- and subjective wellbeing studies. Encounters between different traditions have been examined for example by RYAN and DECI (2001) and KEYES, SHMOTKIN and RYFF (2002) and calls for more and deeper interdisciplinarity has been made by BALLAS (2013), JAYAWICKREME, FORGEARD and SELIGMAN (2012) and WEIJER, JARDEN and POWDTHATEE (2011). KRISTJANSSON (2010) has categorized different perspectives in empirical investigations of subjective wellbeing into three different accounts. First one (a) Hedonistic account defines happiness and well-being in terms of pleasure attainment, pain avoidance and overall satisfaction to life. Although there are few different self-reporting measurements of hedonistic accounts the threefold structure consisting from negative feelings, positive feelings and overall satisfactions is common for all. Closely related to hedonistic account is the (b) Life satisfaction account which is concerned only on the overall life satisfaction. Thereby, the measurement is formulated into single item question such as “Taking all together, how satisfied you currently are with your life as a whole?” scaling from 0 to 10. Because of its 9 apparent simplicity and cost efficiency as a survey item life satisfaction is the most frequently used measure in social sciences. The critiques of hedonistic and life-satisfaction accounts are arguing them being inevitably relative and sensitive to both cultural context and personal traits while determining the gap between expectations and experienced reality (RYAN and DECI, 2001,HUPPERT, et al., 2014). There has also been concerns on how well hedonistic and life satisfaction measures capture psychological wellbeing and human potential for optimal living (RYFF and SINGER, 2008). Thereby, in contrast to previous two, eudaimonic account (c) promotes that happiness can and should be measured objectively. For archiving this, it offers “objective lists accounts” (see also SEN 2009 and NUSSBAUM and SEN, 1993) for evaluations on happiness drawing from classical writings of Aristotle and especially his Nicomachean Ethics (ARISTOTELES, 2011). Accordingly, eudaimonic well-being focuses on meaning, and self-realization and defines wellbeing in terms of living and functioning according to ones individual potential and mental capacities (RYFF and SINGER, 2008). Also eudaimonic account has formulated different measures for wellbeing. One of the recent ones is the instrumentalization used in 6th round of European Social Survey combining different measures and concepts into one dynamic model of well-being (HUPPERT, et al., 2014). It understands sustainable well-being resulting from active positive functioning instead of relying only on passive life satisfaction or other evaluations pleasantness and pleasure. By combining different measures (including life satisfaction) into one dynamic model it also utilizes a procedure which has been suggested for creating room for interdisciplinary discussion; by integrating competing measures into one model the discussion can move forward empirically instead of arguing on optimal measures of phenomena (in this case for subjective well-being) (STROBER, 2011). Inside the ‘geography of happiness’ literature it is also recognized that there is no commonly agreed measure for subjective wellbeing and happiness (MARANS and STIMSON, 2011,MORRISON, 2014).For some reason, however, the current research on geography of happiness has been limited itself mainly to (b) life satisfaction account. For example in their seminal book ‘‘Investigating Quality of Urban Life’’ delivering a detailed overview of empirical case studies of quality of life of cities around the world for last 50 years Marans and Stimson (2011) formulate their conceptual frameworks as follow: “in early studies [of happiness and quality of life] , the focus seemed to be on happiness which could be viewed from either eudaemonistic or hedonistic philosophical perspective.[…] The eudaemonistic view of happiness was certainly a normative view prescribing what “should be done” to be happy and lends itself to moralistic approaches. However, the hedonistic view focusing on satisfaction is a “positive” view asking “what is” that makes one satisfied and this lends itself to empirical approaches. Consistent with the latter [hedonistic] view, most of the QOL literacy investigating subjective Quality of Urban Life has tended to adopt an empirical positivist methodology. While aiming for objectivity is surely a virtue in scientific method, the contradictory between Quality of Life and eudaimonic objectivity requires some discussion. In order to avoid any normative or moralistic approaches Quality of Urban Life tradition understand to have solved this issue by dividing overall satisfaction to different life domains (satisfaction to home, location, neighborhood, or even a rather loose concept of region) each measured with separate questions while the overall life satisfaction is then assumed to count as a sum or average of these evaluations. This can be seen problematic firstly due to the method being used. Surveys are based on closed standardized questions and answers and are thereby limited set to issues to be evaluated by the respondents. They also give respondents a little a chance to address whether they sees suggested domains as important part of wellbeing itself on whole. Thereby, through this reductionist method, and offering hand-picked life domains to be evaluated the domain satisfaction surveys inevitably become prescriptive 10 and normative as well. Another concern on life (and domain) satisfaction accounts is related to their pleasantness bias making them insensitive to important life processes and not capturing processes involved in the realization of important life projects and the engagement in long term goals and challenging activities (HUPPERT, et al., 2014). To sum up, quality of urban life and other regional or geographical analysis of subjective wellbeing have treated conceptual framework as “case closed” and empirical analysis of single variable life satisfaction have dominated the field on the expense of thorough conceptual framework. The debate of different measures and their objectivity will surely go on in broader field of happiness studies. However, it seems fair to suggest that as the existing literature on geographical and regional analysis of subjective wellbeing has been inspired and steered by economic geography (MORRISON, 2014), it has overlooked other traditions in empirical happiness studies such as eudaimonic wellbeing. Finally, it is important to stress that regional studies and geography should not be claiming on expertize over the concept of wellbeing itself but to create added value to analysis by looking at its spatial behavior. And thereby it is restricted to using the most up to date instrumentalizations and measures offered by disciplines such as psychology and sociology. Otherwise, as regional studies are eager to learn from other disciplines, there is a risk of falling into trap of parasitic behavior by using concepts and theories from other disciplines that we do not fully understand (SOTARAUTA, 2013). In order to avoid this, this study follows the conceptual framework and dynamic model of well-being as is presented in the module description of 6th round European Social Survey from which the subjective wellbeing data is derived from. In this model this model, functioning well (eudaimonic well-being) results from a combination of enabling material conditions and psychological resources. Enabling conditions include opportunities and obstacles, inequalities, social norms and culture, while psychological resources include such characteristics as resilience, optimism and self-esteem. In turn, functioning well feeds back into enabling conditions and determines one’s experience of and cognitive judgments about life (e.g. overall happiness or life satisfaction), and experience of life in turn feeds back into psychological resources. A full contextual framework of the components as well as the dynamic model of wellbeing is offered in ESS module description (HUPPERT, et al., 2014). Returning now to empirical analysis the, below Table 3 presents the descriptive overview of sociodemographic-, social- and personal wellbeing variables in urban (Helsinki-Uusimaa) and rural (Other regions) context. Table 3. Descriptives of dependent (life satisfaction) and independent (socio-economic measures and personal and social wellbeing) variables Helsinki-Uusimaa Variable Dependent variable Sftlife Socio- demographic variables Age Mean Other regions SD 8,01 1,46 47,08 17,68 Mean SD 8,15 1,37 50,71 19,21 Male (dummy variable) 0,46 0,50 0,50 0,50 Partnered (dummy variable) 0,62 0,49 0,61 0,49 Tertiary education (dummy variable) 0,18 0,39 0,35 0,48 Unemployed (dummy variable) 0,04 0,20 0,07 0,26 Household's total net income 6,46 2,73 5,59 2,63 11 Social well-being variables Thick relationships 0,064 0,65 -0,019 0,63 Thin relationships -0,026 0,56 0,016 0,55 Active involvement -0,026 0,99 0,009 1,00 Meaning and purpose 0,034 0,75 -0,011 0,83 Autonomy and control -0,021 0,80 0,008 0,78 Engagement 0,033 0,76 -0,003 0,78 Vitality 0,055 0,96 -0,020 1,01 -0,001 0,60 -0,004 0,80 0,057 0,67 -0,018 0,71 Personal well-being variables Resilience Competence N 542 1429 First, table confirms the observations made from aggregate level data in Table1; residents of HelsinkiUusimaa are slightly younger and better educated, have higher income and are less likely to be unemployed but are still showing lower level of life satisfaction than rest of the country. While these results are showing robust evidence on paradox of affluence based on life satisfaction account, we now turn into look at the subcomponents of social and personal wellbeing drawing from eudaimonic tradition. In the broader concept of social wellbeing, consisting from thick relationships, thin relationships and active involvement, H-U scores higher average in thick relationships. Thick relationship is described as a core part of social element in good functioning including received support and appreciation from people close to you. Thin relationships consists from social exchange (feeling supported and appreciated by those in one’s wider circle and helping or supporting them) and social trust (expecting fairness from and trusting others. However in thin relationship and in active involvement ´Other regions´ are performing slightly better. Thin ties measuring the equality of “bridging ties” includes reciprocity in social exchange, social trust, sense of local belonging and frequency of social contact. Active involvement’ which is a simple measure of formal volunteering does not show much variance between regions. The most significant differences between the areas lies in several subconcepts of personal well-being. Helsinki-Uusimaa performs better in all of the subconcepts of personal wellbeing except in autonomy and control which measures perceptions of being free of others control and being able to shape ones daily life and activities. The subconcepts of resilience (consisting from stress resistance and bouncing back from difficult times and disturbing experiences), vitality (consisting from feeling full of energy in daily activities), competence (consisting from sense of accomplishment and competence and a opportunities to demonstrate it), engagement (consisting from experiences of learning and engagement during everyday life) and meaning and purpose (consisting from orientation to future, sense of direction and significance in overall life) are at considerably higher level in ‘Helsinki-Uusimaa’ than in ‘Other regions’ This descriptive analysis thereby suggests that residing in thriving urban region seems to be more linked to several positive human functioning contributing to eudaimonic wellbeing rather than resulting directly as higher life satisfaction. Interest of this study however was also so see whether these subconcepts are effecting differently to overall life evaluations in different regional contexts. Thereby, testing the effect socioeconomic and eudaimonic variables in in ‘ Helsinki-Uusimaa’ and ‘ other regions’ to life satisfaction is the focus of following explanatory analysis. 12 Table 4. Regression coefficients of life satisfaction in two regional contexts Helsinki- Uusimaa Model 1 Other regions Variable B Model 2 B Model 3 B Socio-demographic variables Age -,004 -,001 -,003 Male (dummy variable) -,210 * -,034 -,122 Model 1 B ,001 -,287 *** Model 2 B ,002 -,142 ** Model 3 B ,001 -,207 *** Partnered (dummy variable) ,138 ,135 Tertiary education (dummy variable) -,138 -,187 -,173 -,127 -,164 ** -,185 ** Unemployed (dummy variable) -,405 -,594 ** -,483 * -,567 *** -,443 *** -,514 *** ,097 *** ,066 *** ,044 *** ,689 *** ,433 *** ,312 *** ,039 ,022 Household's total net income, all sources ,136 *** ,266 ** ,082 *** ,039 ,674 *** ,535 *** ,254 *** ,091 ,010 ,151 ** Social well-being variables Thick relationships Thin relationships Active involvement -,074 ,274 *** -,061 ,223 *** Personal well-being variables Meaning and purpose ,373 *** ,262 *** Autonomy and control ,228 *** ,263 *** Engagement ,076 ,126 *** Vitality ,198 *** ,079 *** Resilience ,267 *** Competence ,092 Constant Adjusted R square N ,239 *** -,041 7,373 7,503 7,840 8,520 7,503 7,919 0,071 0,223 ,367 0,121 0,232 ,333 581 581 581 1616 1616 1616 * Statistically significant at 0.10 level; **Statistically significant at 0.05 level; ***Statistically significant at 0.01 level Note: Model 1; Only socio-demographic variables included to the model, Model 2; Socio-demographic and social well-being variables included, Model 3; Socio-demographic, social- and personal well-being variables included . First, age appears to have only marginal effect to life satisfaction in both contexts. This is consistent with previous research (REALO and DOBEWALL, 2011). Being a male is however strong predictor for low life satisfaction in ´other regions´ and this result hold even after including social and wellbeing variables in models 2 and 3. Furthermore, being partnered (living with a spouse) has substantially higher effect to life satiasfaction in Helsinki-Uusimaa than in ’Other regions’ after including social and personal wellbeing variables. Being unemployed has stronger negative and statistically more significant effect in the context of ‘Other regions’. However, the main interest of this analysis is in two variables associated closely to economic growth, education and income and their performance in different regional contexts. Based on standard economic theory level of education (often defined as human capital) is seen as proxy measure predicting higher income and accordingly higher subjective well-being. First of all, significant feature is that ‘tertiary education’ has negative effect to life satisfaction in both contexts. However, it is statistically significant only in ‘other regions’. Other indicator with economic 13 relevance, households total net income’ behaves more as expected as it has small but positive effect to life satisfaction. However, after adding social and personal well-being variables decreases it´s effect in both contexts and it is thus not significant predictor in model 2 in ‘Helsinki-Uusimaa’ context. These results, together with overall framework of this study, suggests us to take closer look at both of these variables. The relationship between education, income and life satisfaction has naturally been controversial and highly debated issue in the literature of happiness economics (STEVENSON and WOLFERS, 2008,FRANK, 2009). However, as noted earlier these discussions and empirical analyses have been operating mostly on national and international level. The negative effect of tertiary education found in this data is interesting feature geographically especially against recent study arguing that human capital (i.e. education level) is significant predictor in “happiness of cities” but not in other regional contexts (FLORIDA, MELLANDER and RENTFROW, 2013). This thesis is highly relevant to framework of this study and the results presented this far are in sharp contrast to “happiness of the cities” thesis. Thereby, the bivariate relationship of levels of human capital and households income against the life satisfaction is presented in Figures 2 and 3. Figure 2. Measured and predicted values life satisfaction ‘stflife’ in ‘other regions’ against ‘households total net income’. Figure 3.Measured and predicted values of ‘stflife’ in Helsinki-Uusimaa against households total net income. 14 Note. Predicted values from socio-demographic variables of ‘age’, ‘male’, ‘partnered’, ‘unemployed’ and ‘highest level of education’. Figure 3 shows that relationship between income and life-satisfaction appears more linear in other regions. Also the predicted and reported values are closer in in the context of ‘Other regions’ indicating better fit of the model. Overall, the model seems to predict ‘sflife’ better in the context of ‘Other regions’. Interesting remarks is that there is a significant drop at the levels of 2nd and between 8th and 9th deciles in ‘HelsinkiUusimaa’. Threby, these figures are supporting the results of previous studies indicating that income is better predictor of ‘stflife’ in areas with lower economic performance (PITTAU, ZELLI and GELMAN, 2010,ASLAM and CORRADO, 2012). Next, figure 4 takes a closer look at relationship between different levels of education and ‘stflife’ in two different contexts ‘Helsinki-Uusimaa’ and ‘Other regions’ after controlling other socio-demographic variables. Figure 4. Measured and predicted values of ‘stflife’ in ‘Other regions’ against highest level of education 15 Figure 5. Measured and predicted values of ‘stflife’ in ‘Helsinki-Uusimaa’ against highest level of education 16 Note. Predicted values from socio-demographic variables ‘age’, ‘male’, ‘partnered’, ‘unemployed’ and households total net income’. First of all, figure 4 does not suggest strong positive relationship between education and life satisfaction in either contexts. Instead, in the context of ‘Helsinki-Uusimaa’ human capital seems to be far weaker predictor for life satisfaction whereas in ‘Other region’ measured values seem to follow closely to predicted values. Furthermore, in ‘Other regions’ measured values are slightly higher than predicted, whereas in ‘Helsinki-Uusimaa’ relationship is reversed which is a similar pattern to income levels in Figure 3. These results underline the observation that ‘Helsinki-Uusimaa’ seems to hold some latent characteristic associated with low life satisfaction. Even though these results strongly suggest rejecting the ‘happiness of the cities’ argument (FLORIDA, MELLANDER and RENTFROW, 2013) 2it leaves us with some relevant and important questions concerning spatial interaction of education and subjective wellbeing. Even though education performs as poor predictor of life satisfaction in this data it is reason to suspect that social and personal wellbeing have variance in different educational groups. Negative effect of dummy variable ‘tertiary education’ to life satisfaction observed from Table 4 as well as significantly lower levels of life satisfaction reported by respondents with ‘doctoral’ or ‘licentiate degree’ give support to studies suggesting that increasing aspirations are likely to mediate the effect between education and life satisfaction (CLARK and OSWALD, 1994,FREY and STUTZER, 2002). However, even if education does not have direct positive effect at increasing life satisfaction is likely to have indirect association to subjective wellbeing though social relations and capital as suggested by HELLIWELL (2003). Thereby, is likely that the variable of education is significant part of the analysis when it comes to other measures of social and personal wellbeing and their regional variance between different educational groups. Thereby, we might ask if the residents of ‘Helsinki-Uusimaa’ with tertiary education have gains 17 from their location through some other measures of subjective wellbeing which would explain residing in region associated with lower life satisfaction? And subsequently, drawing from global city thesis originally posed by (SASSEN, 1991), suggesting the polarization of labor markets in economically driving urban regions, are people without tertiary education experiencing the same benefits in their social and personal well-being? In other words, what is the role of spatial inequalities in the geography of subjective wellbeing based on eudaimonic account? In order to answer these questions, the sample is further divided into tertiary and non-tertiary educated segments living in ´Helsinki-Uusimaa´ and ´Other regions´. The regression model used in Table 4 is then repeated for the resulting four subgroups. Descriptive statistics from this analysis are first presented in Table 5. Table 5. Descriptives of dependent (life satisfaction) and independent (socio-economic measures and personal and social wellbeing) variables in two regional contexts for population with tertiary and nontertiary education. Non tertiary education Variable Dependent variable Sftlife Helsinki - Uusimaa Tertiary education Other Regions Helsinki-Uusimaa Other regions 7,96 8,14 8,09 8,18 Age 48,01 51,96 45,16 45,19 Male (dummy variable) 0,48 0,51 0,43 0,47 Partnered (dummy variable) 0,55 0,59 0,75 0,72 Unemployed (dummy variable) Household's total net income 0,04 0,08 0,03 0,07 5,91 5,28 7,49 6,87 Thick relationships ,024 -,035 ,139 ,054 Thin relationships -,088 ,003 ,090 ,074 Active involvement -,146 -,057 ,207 ,300 Meaning and purpose -,023 -,031 ,146 ,075 Autonomy and control -,001 ,012 -,055 -,009 Engagement -,022 -,043 ,128 ,167 Vitality ,090 -,039 -,005 ,064 Resilience -,040 -,027 ,079 ,136 Competence -,063 -,074 ,283 ,228 379 1318 200 298 Socio- demographic variables Social wellbeing variables Personal wellbeing variables N First, the table confirms once more the pattern where residents in ‘Helsinki-Uusimaa’ report lower level of life satisfaction than residents in other regions. In the variables of ‘age’ and ‘male’ there is no significant difference between regional groups, but the respondents with tertiary education are much more likely to be partnered and even more so if residing in ‘Helsinki-Uusimaa’. In ‘unemployment’ variable both groups benefit from residing in ‘Helsinki-Uusimaa’ region. And finally, both group benefit economically from residing in ‘Helsinki-Uusimaa’ region through higher average in ‘Household's total net income’. 18 However, once again the most significant differences in this comparison can be found from social and personal well-being measures. The group with ‘tertiary education’ gains significantly in ‘Thick relationships’ if residing in ‘Helsinki-Uusimaa’ region whereas the group with ‘non-tertiary education’ has also positive but much smaller effect. This difference is most likely related to higher rate of ‘partnered’ respondents in the group of ‘tertiary education’. On ‘Thin relationships’ the group with ‘tertiary education’ gains from residing in ‘Helsinki-Uusimaa’ while on ‘non-tertiary educated’ the situation is reversed rather dramatically . In other words, ‘non-tertiary educated’ who reside in Helsinki-Uusimaa are reporting much lower reciprocity in social exchange (feeling supported and appreciated by those in one’s wider circle and helping or supporting them) and social trust (expecting fairness from and trusting others) than the corresponding group residing in ‘other regions’. And finally, both groups show lower levels of ‘active involvement’ if residing in ‘Helsinki-Uusimaa’. When it comes to the subcomponents of personal well-being, the same pattern of ‘tertiary educated’ gaining more from residing in ‘Helsinki-Uusimaa’ is observed in ‘Meaning and purpose’ but the relationship is reversed in ‘Autonomy and control’. The variable of ‘Engagement’ does not hold much difference but the group with ‘non-tertiary education’ shows significantly higher levels of ‘Vitality’ if residing in ‘HelsinkiUusimaa’ whereas in ‘tertiary education’ group the situation is reversed. If residing in Helsinki-Uusimaa’ both groups show higher levels of average ‘Resilience’ measuring stress resistance and ability to bounce back from difficult times and disturbing experiences .Finally, as the group with ‘tertiary education’ have in both regions significantly higher average on variable ‘Competence’, consisting from opportunities to demonstrate and sense competence, they also benefit significantly more from residing in ‘HelsinkiUusimaa’ region.The results of corresponding regression models are presented in the Table 6 below. Table 6. Regression coefficients predicting life satisfaction in two regional contexts for respondents with tertiary education and non-tertiary education Non tertiary Helsinki-Uusimaa Other regions Model 1 Model 2 Socio-demographic variables Age -,003 -,001 -,005 Male (dummy) -,158 ,036 -,100 Partnered (dummy) Unemployed (dummy) Household's total net income Social wellbeing Thick relationships ,165 -,194 ,151 *** ,119 -,386 ,082 ** ,657 *** ,637 *** -,100 Thin relationships Active involvement Personal wellbeing Meaning and purpose Autonomy and control Engagement Vitality Resilience Competence Constant N Adjusted R square Model 3 ,002 -,318 *** ,212 ,014 -,260 ,055 * -,495 *** ,103 *** ,185 ,339 ** -,123 * ,431 ,238 ,175 ,233 ,264 ,012 7,213 Model 1 Model 2 Model 3 ,002 ,001 -,180 ** -,013 -,239 *** ,134 * -,357 *** ,071 *** -,422 *** ,048 *** ,602 *** ,230 *** ,512 *** ,030 ,317 *** ,009 *** *** * *** *** ,225 ,263 ,123 ,076 ,249 -,012 7,816 7,711 379 7,493 379 7,912 1318 7,795 1318 379 0,07 0,24 0,38 0,05 0,22 0,32 *** *** ** ** *** 1318 19 Tertiary Helsinki-Uusimaa Other regions Model 1 Model 2 Socio-demographic variables Age -,007 -,001 ,001 -,001 -,001 ,000 Male (dummy) -,263 -,131 -,125 -,139 -,012 -,108 ,023 ,149 ,326 Partnered (dummy) Unemployed (dummy) Household's total net income -,919 ,115 ** -,935 * Model 3 -,911 * Model 1 ,324 * -,888 *** ,062 * Model 2 ,159 -,885 *** ,081 * ,014 ,035 Thick relationships ,733 *** ,386 ** Thin relationships ,326 * ,159 ** 1,085 *** ,104 ,001 ** ,097 * Model 3 ,323 ** -1,023 *** ,003 Social wellbeing Active involvement -,063 ,645 *** -,148 ,087 * Personal wellbeing Meaning and purpose ,253 * ,353 *** Autonomy and control ,162 ,266 *** Engagement -,192 ,177 Vitality ,152 * ,102 Resilience ,267 ** ,216 ** Competence ,342 ** Constant N Adjusted R square -,113 7,682 7,389 7,567 7,705 7,826 200 200 200 298 298 7,959 298 0,07 0,22 0,33 0,08 0,34 0,47 * Statistically significant at 0.10 level; **Statistically significant at 0.05 level; ***Statistically significant at 0.01 level Note: Model 1; Only socio-demographic variables included to the model, Model 2; Socio-demographic and social well-being variables included, Model 3; Socio-demographic, social- and personal well-being variables included . Again, the variable ‘age’ does not seem to hold much significance as predictor of life satisfaction. The ‘male’ variable however reveals interesting difference between regional contexts; being a non-tertiary educated male living in ‘other region’ seems to be strongly associated to low life satisfaction. The positive effect of being ‘partnered’ seems to strengthen after including personal and social wellbeing variables and being especially important in the group of ‘tertiary educated’. The comparison on the effects of ‘unemployment’ reveals significant differences regarding both education groups and contexts. Overall, the negative effect of unemployment is much stronger on the group of ‘tertiary educated’ as expected based on previous studies (CLARK and OSWALD, 1994). However, for ‘tertiary educated’ it appears to be roughly similar in both regional context, whereas for the group of ‘non-tertiary-educated’ effect is much less significant in HelsinkiUusimaa region. In other words, the negative effect of unemployment in much more place bind in the group of ‘non-tertiary educated’. This can be understood against research on the role of local labour markets (MORRISON, 2005,CONSOLI, VONA and SAARIVIRTA, 2013). Thereby, the negative effect of unemployment of ‘non-tertiary educated’ is smaller in a region which more low-wage employment 20 opportunities at reasonable commuting cost available (Helsinki-Uusimaa) compared to context of ‘other region’. Whereas, for ‘tertiary educated’ labour market is less restricted to local regional context. And finally, as expected the positive effect ‘Household’s total net income’ fades when adding social and personal wellbeing variables to the model. This effect is especially clear for the group of ‘tertiary educated’ and even more so if residing in ‘Helsinki-Uusimaa’. Overall, these results offer support for suggestions that education (and income) turn into subjective wellbeing through indirect linkages such as social capital (HELLIWELL, 2003), or in this case social and personal well-being. However, this effect is not identical for different educational groups and regional contexts. When looking at the effect of social wellbeing, the first notion is that different components of social wellbeing appear to be weighted differently between education groups in different region. Briefly, the ‘life satisfaction of the group of ‘tertiary educated’ is strongly effect by ‘thick relationships’ whereas the life satisfaction of ‘non-tertiary’ group is more affected by ‘thin relationships’. The life satisfaction of ‘non-tertiary’ educated is derived rather equally from all of the components of personal wellbeing except ‘competence’ in both regional contexts. The life satisfaction of ‘tertiary edycated’ is mostly affected by ‘resilience’ and ‘competence’ and to some extent by ‘meaning and purpose’. The most distinctive feature for this group in ‘other region’ is the fact that ‘competence’ results a negative, although not significant coefficient. Final part of this empiric analysis is asking if personal characteristic and value orientations play role in difference between urban and rural regions. And furthermore could they be linked to interpretations made from analysis of personal and social wellbeing measures. Values orientations Final part of the analysis offers a descriptives on the measures of universal value orientation included in the ESS survey based on well-established Shwartz´s Human Value Scale. Results of this analysis are presented in below in Table 7 Table 7. Value orientations in two regional contexts for respondents with tertiary education and nontertiary education Non tertiary education Variable Power Helsinki - Uusimaa Tertiary education Other Regions Helsinki-Uusimaa Other regions 2,83 2,76 3,05 2,99 Achievement 3,35 3,37 3,66 3,47 Hedonism 4,17 3,99 4,15 4,03 Stimulation 3,79 3,59 3,80 3,73 Self_direction 4,60 4,56 4,65 4,72 Universalism 4,98 4,92 5,08 4,99 Benevolence 5,05 5,05 5,03 5,01 Tradition 4,00 4,18 3,78 3,84 Conformity 3,92 4,16 3,86 3,97 Security 4,52 4,65 4,23 4,40 N 379 1318 200 298 21 This analysis confirms the difference of value orientations associated with regional contexts; ‘other regions’ score higher of values domain of ‘Conservation’ (tradition, security and conformity) whereas value orientation of ‘Helsinki-Uusimaa is more related to domains of self-enhancement and ‘Openness to change’. One particular detail, related to framework of this study, is that average of ‘achievement’ is higher for ‘tertiary-educated’ is residing in Helsinki-Uusimaa but for ‘non-tertiary’educated’ this is not the case. And finally, similar reversed effect of ‘self-direction’ is most likely to be connected to behavior of the ‘autonomy and control’ in variable in Table 5. Summary and discussion The contribution of this study to the existing literature is threefold; first, it places the paradox of affluence originally suggested at country level into a regional context, secondly by adding more precise measures of subjective wellbeing into the analysis it offers new routes for understanding the paradox, and finally results raises up a question of spatial inequalities of eudaimonic wellbeing since the benefits of living in urban agglomerations are nor experienced identically between educational groups. However, when it comes to objective measures of wellbeing, both educational groups experience gains in higher income and lower unemployment if residing in Helsinki-Uusimaa region. They also both show similar negative effect from life satisfaction residing in dense ‘economically thriving region.They however respond differently to dimensions of social and personal well-being. Population with tertiary education gains significantly in ‘thick relationships’ if residing in urban region. These relationships are also strong predictor for overall life satisfaction. Population without tertiary education experiences also slightly in form of ‘thick relationships’ if residing in urban region but in ‘thin relationships’ situation is reversed. This results hence suggests that it is mostly the non-tertiary educated which are experiencing the effects of social isolation and sense of anomie of urban life (Simmel 1974; Wirth 1938). Whereas the population with tertiary education have better psychological resources to counter nervous stimulation, psychological overload and alienation associated with fast paced and more complex urban life. On dimensions of personal well-being, tertiary educated again are, again, the biggest beneficiaries of urban environment. They gain significantly from residing in nations biggest urban agglomeration through higher sense of meaning and purpose in life and also on possibilities to show and experience competence. Non tertiary educated fail to experience similar benefits in any of the areas of personal wellbeing except vitality which measures subjective experience of energy in daily activities. Both educational groups however show a drop in sense of autonomy and control if residing in urban growth center. This effect is significant among tertiary educated. This can be interpreted as a trade-off between for a chance to show and experience competence and hence reflecting the adaptation to the requirements of bureaucracy, efficiency and institutional rationality of urban life as suggested by Weber (1922). This interpretation receives support also from fact that ‘self-direction’ was the only value of the otherwise urban set of values which scored lower mean in Helsinki-Uusimaa among tertiary educated. Finally, the sense of competence is the most significant predictor for life satisfaction in urban areas for tertiary educated, while non-tertiary educated draw life satisfaction from several components of personal well-being. Overall, results of this study underline that focusing only on life satisfaction, while trying to understand the spatial patterns and dynamics of subjective wellbeing, might leave some serious flaws and blind spots to the analysis. Regional analysis of happiness, currently inspired and steered by economic though, could thereby sharpen its vision through recognizing the progress and results made by neighboring disciplines on conceptualizing and measuring subjective wellbeing. 22 From this remark merges also the possible contributions of this study to policies in regional development. The literacy of ‘economic of happiness’ has been struggling with some awkward realities and the mismatch between life-satisfaction and economic growth being the most central one. And especially, policy implications based on this pattern. It is not likely to find a form of government of governance who would not have their citizens being satisfied with their lives. However, during the present austerity era calls for better economic performance and resilience are as timely as ever. The framework and results of this study suggests than economic activity, either in regional or national level, results from people functioning actively, not passive states of feeling satisfied. It is thereby plausible to suggest that urban life is more related to eudaimonic wellbeing consisting from active functioning and doing, rather than passive state of being and feeling satisfied. As stated in ESS module description used in this study, life satisfaction measures are both predictive of and responsive to more passive activities and to episodes characterized by routine and familiarity (HUPPERT, et al., 2014). These are mainly characteristics of rural rather than urban life. As also seen from on value orientations presented in Table 7. Thereby, we could claim that more rural environment has some contextual feature causing individual report higher life satisfaction, all other thing being equal, than individuals in urban environment. As Campbell suggests “metropolitan people are most inclined to believe that they have not had their full share of happiness if life’ (Campbell 1981, 150). In other words, unsatisfied people. Thereby, the measures of eudaimonic wellbeing might be better instrument for policy making than life satisfaction which can be increased simply through lowering the expectations of individuals. To conclude, this study is naturally subject to several limitations and deficiencies. First, due to the nature of cross sectional survey data available it was not possible to do any longitudinal analysis. Thereby, also any interpretations made about selective migration cannot be empirically confirmed as there exists no available data on subjective well-being of migrants at both origin and destination. Another object for criticism might be in dichotomatization of the sample into urban and rural regions and threating rural as homogenous entity which is naturally not the case. The main interest of the study however lied on the specific characteristics of urban life and hence the comparison of biggest urban agglomeration against rest of the county seems justified. And finally, as multilevel modelling has almost become a standard in regional analysis using hierarchical data one could argue it should have used here as well. However, as the research framework was controversial as such (using other measures of subjective wellbeing rather than conservative life satisfaction) we wanted to first gain deeper understanding about ‘dynamic model of wellbeing’ in different contexts before moving into more sophisticated spatial modelling. All of these issues are something which need to be addressed in future research. Thereby, the results of this study is hoped to work as inspiration for future research as they subject the negative relationship between life satisfaction and regional growth to closer scrutiny. The difference in mean life satisfaction between Helsinki-Uusimaa and other regions is statistically significant in independent sample T-test. Although, we see several details of deficiency in the paper (FLORIDA, MELLANDER and RENTFROW, 2013) the most severe one is placing objective (for example body mass index BMI, housing value, and days absent from work) and subjective (life evaluations and emotional health) indicators of wellbeing to both sides of equation and referring to them loosely as measures of happiness, subjective wellbeing, quality of life. It also fails to offer any insight on relationships between these sub-indices used in the data. 23 References: AMBREY C. and FLEMING C. (2014) Public Greenspace and Life Satisfaction in Urban Australia, Urban Studies 51, 1290-321. ARISTOTELES,. (2011) Aristotle's Nicomachean Ethics, Chicago University Press, Chicago. ASLAM A. and CORRADO L. (2012) The geography of wellbeing, Journal of Economic Geography 12, 627-49. BALLAS D. (2012) Happy People or Happy Places? A Multilevel Modeling Approach to the Analysis of Happiness and Well-Being, International Regional Science Review 35, 70-102. BALLAS D. (2013) What makes a ‘happy city’?, Cities 32, Supplement 1, S39-50. BERRY B. and OKULIZC-KOZARYN A. (2011) An urban-rural happiness gradient, Urban Geography 32, 87183. BERRY B. J. L. and OKULICZ-KOZARYN A. (2009) Dissatisfaction with city life: A new look at some old questions, Cities 26, 117-24. BONINI A. (2008) Cross-national variation in individual life satisfaction: effect of national wealth, human development, and environmental conditions, Social Indicators Research 87, 223-36. CAMPBELL A. (1981) The sense of wellbeing in America, McGraw Hill, New York. CASTELLS M. and HIMANEN P. (2002) The information society and the welfare state : the Finnish model, Oxford University Press, Oxford. CLARK A. E. and OSWALD A. J. (1994) Unhappiness and Unemployment, The Economic Journal 104, 648-59. CONSOLI D., VONA F. and SAARIVIRTA T. (2013) Analysis of the Graduate Labour Market in Finland: Spatial Agglomeration and Skill–Job Match, Regional Studies 47, 1634-52. 24 DIENER E. and SELIGMAN M. (2004) Beyond money: toward and economy of well-being, Psychological Science in the Public Interest 5, 1-31. DIENER E. and TOV W. (2012) National accounts of Wellbeing, in K. LAND, A. MICHALOS and J. SIRGY (Eds) Handbook of Social Indicators and Quality of Life Research, pp. 137-157. EASTERLIN E. (1974) Does economic growth improve the human lot: Some empiricial evidence., in P. DAVID and M. REDER (Eds) Nations and Households in Economic Growth; Essays in honor of Moses Abramowitz, pp. 89-125. Academic Press, New York. EASTERLIN R. A., ANGELESCU L. and ZWEIG J. S. (2011) The Impact of Modern Economic Growth on Urban– Rural Differences in Subjective Well-Being, World Development 39, 2187-98. EUROPEAN COMMISSION. (2014) Overview of regional policy 2014. FLORIDA R., MELLANDER C. and RENTFROW P. J. (2013) The Happiness of Cities, Regional Studies 47, 61327. FRANK R. H. (2009) The Easterlin Paradox revisited, HAPPINESS, ECONOMICS AND POLITICS: TOWARDS A MULTI-DISCIPLINARY APPROACH, 151-7. FREY B. and STUTZER A. (2002) Happiness and economics : how the economy and institutions affect wellbeing, Princeton University Press, Princeton. HELLIWELL J. (2008) Life satisfaction and quality of development. HELLIWELL J., RICHARD LAYARD and SACS JEFFREY. (2012) World Happiness Raport. HELLIWELL J. F. (2003) How's life? Combining individual and national variables to explain subjective wellbeing, Economic Modelling 20, 331-60. 25 HONKAPOHJA S. (2001) The economic crisis of the 1990s in Finland, 52-101. HUPPERT F. A. (2013) Flourishing Across Europe: Application of a New Conceptual Framework for Defining Well-Being, Soc Indic Res 110, 837. HUPPERT F. A., MARKS N., SIEGRIST J., VAZQUEZ C. and VITTERSO J. (2014) ESS6th round rotating module; Personal and social well-being 2014. JAYAWICKREME E., FORGEARD M. and SELIGMAN M. (2012) The Engine of Well-Being, Review of General Psychology 16, 327-42. KEYES C., SHMOTKIN D. and RYFF C. (2002) Optimizing Well-Being: The Empirical Encounter of Two Traditions, Journal of Personality and Social Psychology 82, 1007-22. KNIGHT J. and GUNATILAKA R. (2010) Great Expectations? The Subjective Well-being of Rural–Urban Migrants in China, World Development 38, 113-24. KRISTJANSSON K. (2010) Positive Psychology, Happiness, and Virtue: The Troublesome Conceptual Issues, Review of General Psychology 14, 296-310. LAYARD R. (2006) Happiness: lessons from a new science, Penguin Books, London. LOIKKANEN H. A. and LÖNNQVIST H. (2007) Metropolitan Housing Markets: a case of Helsinki, in Å ANDERSSON, L. PETTERSON and U. STRÖMQVIST (Eds) European Metropolitan Housing Markets, pp. 63-81. Springer, Berlin. MACKERRON G. and MOURATO S. (2009) Life satisfaction and air quality in London, Ecological Economics 68, 1441-53. MARANS R. and STIMSON R. (2011) Investigating quality of urban life: Theory, methods and empirical research Springer, Netherlands. 26 MORRISON P. S. (2005) Unemployment and Urban Labour Markets, Urban Studies 42, 2261-88. MORRISON P. S. (2011) Local Expressions of Subjective Well-being: The New Zealand Experience, Regional Studies 45, 1039. MORRISON P. S. (2014) The Measurement of Regional Growth and Well-Being, in M. FISCHER and P. NIJKAMP (Eds) Handbook of Regional Science Springer. NUSSBAUM M. C. and SEN A. (1993) The quality of life, Clarendon Press, Oxford. OFFICE FOR NATIONAL STATISTICS. (2014) Measuring National Well-being programme. OJALA J., ELORANTA J. and JALAVA J. (. (2006) The road to prosperity : an economic history of Finland Gummerus, Jyväskylä. PITTAU G., ZELLI R. and GELMAN A. (2010) Economic Disparities and Life Satisfaction in European Regions, Social Indicators Research 96, 339-261. POWDTHAVEE N. (2005) Unhappiness and Crime: Evidence from South Africa, Economica 72, 531-47. REALO A. and DOBEWALL H. (2011) Does life satisfaction change with age? A comparison of Estonia, Finland, Latvia, and Sweden, Journal of Research in Personality 45, 297-308. RYAN R. M. and DECI E. (2001) On happiness and human potentials: a review of research on hedonic and eudaimonic well-being, Annu Rev Psychol 52, 141. RYFF C. and SINGER B. (2008) Know Thyself and Become What You Are: A Eudaimonic Approach to Psychological Well-Being, Journal of Happiness Studies 9, 13-39. SAAMAH A. and MICHAELSON J. (2009) National Accounts of Well-being. SASSEN S. (1991) The global city : New York, London, Tokyo, Princeton University Press, Princeton, N.J. 27 SEN A. (2009) The idea of justice, Belknap Press of Harvard University Press, Cambridge (Mass.). SIMMEL G. (1976) 'The metropolis and mental life', Free Press, New York. SOTARAUTA M. (2013) Constant Flux Makes Regional Studies ‘Amoeba’ Strong: Evolution of Regional Studies in Tampere, Finland, Regions Magazine 291, 3-4. STEVENSON B. and WOLFERS J. (2008) Economic Growth and Subjective Well-Being: Reassessing the Easterlin Paradox. STIGLITZ J. E., SEN A. and FITOUSSI J. (cop. 2010) Mismeasuring our lives : why GDP doesn't add up, New Press, New York. STROBER M. H. (2011) Interdisciplinary conversations: challenging habits of thought, Stanford University Press. STUTZER A. (2008) Stress that Doesn't Pay: The Commuting Paradox, Scandinavian Journal of Economics 110, 339-66. VAATTOVAARA M. and KORTTEINEN M. (2003) Beyond Polarisation versus Professionalisation? A Case Study of the Development of the Helsinki Region, Finland, Urban Studies (Sage Publications, Ltd.) 40, 212745. VEENHOVEN R. (2009) Measures of Gross National Happiness., Psychosocial Intervention / Intervencion Psicosocial 18, 279-99. VEENHOVEN R. and EHRHARDT J. (1995) The cross-national pattern of happiness; Test of predictions implied in three teories of happiness., Social Indicators Research 34, 33-68. WEIJER D., JARDEN A. and POWDTHATEE N. (2011) Promoting research on wellbeing, International Journal of Wellbeing 1, 1-3. 28 WILKINSON W. (2007) In Pursuit of Happiness Research: Is It Reliable? What Does It Imply for Policy? 2014. WIRTH L. (1938) Urbanism as a way of life, The American journal of sociology 44, 1-24. 1 The difference in mean life satisfaction between Helsinki-Uusimaa and other regions is statistically significant in independent sample T-test. 2 Although, we see several areas of deficiency in the paper (FLORIDA, MELLANDER and RENTFROW, 2013) the most severe one is placing objective (for example body mass index BMI, housing value, and days absent from work) and subjective (life evaluations and emotional health) indicators of wellbeing to both sides of equation and referring to them as measures of happiness, subjective wellbeing, quality of life or overall wellbeing. It also fails to offer any insight on relationships between these sub-indices used in the data. 29