Director of Campaign Communications
Institutional Advancement
Institutional Advancement Mission
We believe that alumni, parents, and friends of Occidental are critical partners in the College’s current
success and future excellence. As a result, our mission is to create a strong community of alumni,
parents, and friends who are engaged with the college and each other as investors who support the
College’s mission and strategic plans.
Summary of Responsibilities
Reporting to the Vice President for Institutional Advancement and working close partnership with the
Associate Vice President for Marketing and Communications, the Director of Campaign Communications
leads a team of communications professionals to design and execute a multi-year, comprehensive
campaign communications plan. The Director will provide strategic leadership and work with internal
and external creative partners to develop on- and off-line communications to help Occidental achieve
ambitious participation, fundraising, and visibility goals. S/he will support the Vice President in
integrating private and public phase campaign communications.
Essential Functions
The following statements are intended to describe the general nature and level of work being
performed by an individual assigned to this job. Other duties may be assigned.
Campaign Communications Plan Development & Management (approx. 80%)
 Develop a strategic comprehensive campaign communications strategy for I.A. and the College
in close partnership with the Marketing and Communications department.
 Education the Institutional Advancement team about all campaign communication strategies
and provide templates and tools for the IA team to use when executing their work (including,
but not limited to major gift proposal templates, campaign collaterals, guidelines for campaign
communications in e-mail and letter correspondence, etc.)
 Develop a campaign communications stewardship plan in partnership with the Director of
Donor Relations and the AVP for Marketing and Communications which outlines how and when
major gifts to the campaign are featured in Occidental College communication materials (print,
web, and social media).
 Develop creative briefs for each campaign project/priority.
 Partner with in-house (Marketing and Communications) and any outside creative firm(s) to
develop campaign content and collaterals.
 Lead the inter-departmental Campaign Launch Team (which will eventually morph into the
Campaign Celebration Team) to plan and implement the Campaign Launch experience, including
invitation, program, and event follow-up.
Management and Supervision (approx.. 20%)
 During Campaign periods, serve as part of the Campaign Planning Team or the Campaign Team
as appropriate.
 Partner with the College Marketing and Communications Office to develop multi-year and
annual goals and operational plans for Campaign Communications that are grounded in the
institutional strategic plan and the vision and goals of institutional advancement.
 Establish and maintain a culture of performance management, including effective onboarding
and training of new staff, coaching and mentoring of all staff, and formal mid-year and annual
performance reviews.
 Conduct effective searches in partnership with the Office of Human Resources with an emphasis
on recruiting a diverse applicant pool for all positions.
 Supervise the Development Writer; Manage the Development Writing team, including in-house
and freelance writer(s).
 Serve as project manager for all campaign communications.
Required Skills
 Bachelor’s degree, preferably in marketing or communications.
 5+ years of related work experience in marketing and communications; ideally in fundraising or
philanthropy.
 Proven track record in developing campaign and fundraising-related communications – both
online and offline.
 Experienced at setting strategic goals and objectives, tracking progress toward those goals and
objectives, and reporting on that progress.
 Excellent writing (from copy to correspondence to strategic documents and briefs) and
presentational skills.
 Comfortable and conversant with digital and social media, with an understanding of their use in
philanthropic marketing, stewardship, and communications.
 Seasoned manager – of teams (influencing them to achieve desired results), and of strategic and
executional processes.
 Demonstrated success at motivating creative teams (internal and external) to develop effective,
on-target communications in a timely manner that instill pride and inspire action among the
target audience.
 A self-starter who prides her/himself on his/her ability to take the initiative and has an
entrepreneurial spirit.
 Diplomatic, sensitive to organizational dynamics and demands, creative, flexible, and persuasive.
To apply, please submit a resume, cover letter, and salary history to: resumes@oxy.edu