Assessing Creativity & Innovation
Phases
Level 5
Level 4
Level 3
Process of Creativity & Innovation
Phase 1:
Generating
Ideas
*insightfully generates
concept, ideas, solutions
*perceptively showed
open mindedness
*effectively shared
meaningful ideas
*insightfully consider the
most effective intended
audience
*effectively generates
concept, ideas, solutions
*thoughtfully showed
open mindedness
*appropriately shared
meaningful ideas
*convincingly consider
the most effective
intended audience
*generates logical
concepts, ideas,
contexts
*showed some open
mindedness
*showed some willingness
to contribute ideas
*purposefully consider
intended audience
Phase 2:
Ask Questions
Connect to the
generated ideas (Phase
1) by asking questions
that:

offer insightful
perspectives

are unique and
outside the box

explore insightful
possibilities without
judgment “What if”

perceptively
consider intended
audience
Connect to the
generated ideas (Phase
1) by asking questions
that:

offer specific
perspectives

go beyond the
obvious

explore meaningful
possibilities without
judgment “What if”

thoughtfully
consider intended
audience
Connect to the
generated ideas (Phase
1) by asking questions
that:

offer some different
perspectives

are specific

*explore some
possibilities without
judgment “What if”

consider intended
audience
Ideas/Solutions:

create innovative
opportunities

offer unique
solutions

offer incredible
ingenuity

insightfully initiates a
new way of thinking
(outside the box)

precisely consider
intended audience
Ideas/Solutions:

create meaningful
opportunities

offer convincing
solutions

offer effective
ingenuity

are unique

initiates a new way
of thinking (outside
the box)

thoughtfully
consider intended
audience
Ideas/Solutions:

create some
opportunities

offer relevant
solutions

offer some
ingenuity

are somewhat
unique

somewhat initiates
a new way of
thinking (outside the
box)

consider intended
audience.
Phase 3:
Originality &
Imagination
Level 2
Level 1
*generates predictable
concepts, ideas,
contexts
*showed little open
mindedness
*showed minimal
willingness to contribute
ideas
*considers obvious
intended audience
Connect to the
generated ideas (Phase
1) by asking questions
that:

offer obvious
perspectives

are obvious

explore basic
possibilities “What if”

somewhat Consider
intended audience
*generates no concepts,
ideas, contexts or ideas
were irrelevant
*showed no open
mindedness or did not
share
*no ideas were shared
*did not consider
intended audience
Ideas/Solutions:

create a simple
opportunity

offer a solution

is simple and basic

attempts to initiate
a new way of
thinking

somewhat consider
intended audience
Ideas/Solutions:

little or no evidence
of a solution or idea

if there is evidence
of an idea, it is not
developed

attempt at
considering
audience is not
evident
Connect to the
generated ideas (Phase
1) by asking questions
that:

offer limited or no
perspectives

are unrelated

do not consider
intended audience
Level 5
Level 4
*thoughtfully
identifies/develops
needed skills and
knowledge
*appropriately sort &
combine ideas
*thoughtfully
choose/select/decide
on idea or solution
*skillfully assesses the
accuracy& bias of
resources (people,
online, etc.)
*thoughtfully consider
intended audience
Level 3
*appropriately
identify/develop
needed skills and
knowledge
*predictably sort &
combine ideas
*logically
choose/select/decide
on idea or solution
*assesses the accuracy&
bias of resources
(people, online, etc.)
*consider intended
audience
Level 2
Phase 4:
Evaluate
*precisely
identify/develop
needed skills and
knowledge
*perceptively sort &
combine ideas
*insightfully
choose/select/decide
on idea or solution
*effectively assesses the
accuracy& bias of
resources (people,
online, etc.)
*precisely consider
intended audience
*simplistically
identify/develop
needed skills and
knowledge
*partially sort & combine
ideas
*choose/select/decide
on an obvious idea or
solution
*partially assesses the
accuracy& bias of
resources (people,
online, etc.)
*somewhat consider
intended audience
Phase 5:
Elaborate
Implement idea/solution
by insightfully and
uniquely:
Implement idea/solution
by effectively:
Implement idea/solution
by appropriately:
Implement idea/solution
by simplistically:
producing, designing,
connecting, analyzing,
synthesizing, developing,
performing, solving
producing, designing,
connecting, analyzing,
synthesizing, developing,
performing, solving
producing, designing,
connecting, analyzing,
synthesizing, developing,
performing, solving
producing, designing,
connecting, analyzing,
synthesizing, developing,
performing, solving
The product uniquely:
*solves the defined
purpose
*is useful/valuable
*engages intended
audience
*blends personal touches
and knowledge
*takes risk and tried new
things
The product thoughtfully:
*solves the defined
purpose
*is useful/valuable
*engages intended
audience
*blends personal touches
and knowledge
*takes risk and tried new
things
The product
meaningfully:
*solves the defined
purpose
*is useful/valuable
*engages intended
audience
*blends personal touches
and knowledge
*takes risk and tried new
things
The product partially:
*solves the defined
purpose
*is useful/valuable
*engages intended
audience
*blends personal touches
and knowledge
*takes risk and tried new
things
Level 1
*somewhat
identify/develop
needed skills and
knowledge
*somewhat sort &
combine ideas
*logically
choose/select/decide
on idea or solution
*assesses the accuracy &
bias of resources
(people, online, etc.)
*consider intended
audience
Product, Solution, Presentation, Performance
Phase 6:
Showcase
Idea/solution showed
limited or no evidence of
production, design,
solution
The product does not/is
not:
*solves the defined
purpose
*is useful/valuable
*engages intended
audience
*blends personal touches
and knowledge
*takes risk and tried new
things