Venetia C. Tiberi
79 3 6 NW 10 t h Str e et , P la n ta t io n , F L 9 54 - 5 4 7- 5 7 5 7
vc t i b er i @ ya h oo .c om ♦ L ink e dI n Pr of i l e: h tt p :/ / www. l i nk ed i n.c om /p u b/ v e ne t ia - c - t ib er i /1 6/ 2 72 / 35 3
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Marketing Director ♦ Communications Manager ♦ Community Relations ♦ Business Development
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Marketing Manager: General Growth Properties, Pembroke Pines, FL (5/12 – 5/13)
Pembroke Lakes Mall: regional mall, 1.1M square feet, $200K marketing budget, 6 anchors, 100 name brand stores
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Worked directly with General Manager, Director of Field Marketing, Leasing Representative, Operations Director,
Security Director and Housekeeping Supervisor
Responsible for marketing, branding, communication, special events, advertising and gift card program
Created annual marketing plan and budget to support platform programming and brand messaging; analyzed
monthly sales and budget reports, and prepared and submitted analysis to assist with meeting year end goals
Managed communication initiatives: maintained mall website and Facebook page, drafted and disseminated
press releases, uploaded special events onto local digital community websites, and created a tenant newsletter
Produced and coordinated special events to promote retailers with specific seasonal promotions
Conducted market research, and compiled the analysis to assist with short-and-long term objectives
Identified advertising campaign with ad agency: creative, production, media placement; coordinated leasing
brochures, collateral for visual signage, mall directory and special event posters
Promoted mall Email platform (Club) to retailers and secured promotions for retailer intensification strategies
Oversaw administration of gift card program/kiosk (Shop Etc.): B to B and B to C, with sales of $50K
Marketing, Communication & Sales: Free Lance/Consulting, Fort Lauderdale, FL (12/09 – 05/12)
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Automotive Group: Managed rebranding campaign including video production for commercials, media
placement, website development, Search Engine Optimization, public relations strategies, employee relations
orientation and newsletter, and human resources communications plan
National retail chain: Assisted with preparations of a new store opening, trained sales staff, conducted
community outreach, merchandising, opening and closing operations, daily floor schedule, and sales analysis
National jewelry manufacturer: Business to consumer, sales to existing clients and new business to prospects
Community sports publication: Proofread and edited a variety of articles
Director of Marketing & Business Development: Simon Property Group, South FL (8/07 – 11/09)
Town Center at Boca Raton, transferred to Sawgrass Mills
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TCBR: super-regional mall, 1.7M square feet, $1.8M marketing budget, 6 anchors, 200+ name brand stores
Sawgrass Mills: outlet center, 2.3M square feet, $2.3M marketing budget, 24 anchors, 350+ name brand stores
Worked directly with General Manager, Vice President of Marketing, Leasing Representative, Tenant
Coordinator, Operations Director, Security Director and Housekeeping Supervisor
Responsible for marketing, branding, communication, special events, advertising, business development and gift
card program
Created annual marketing plans and budgets to support platform programming and brand messaging; analyzed
monthly sales and budget reports, prepared and submitted analysis to assist with meeting year end goals
Managed public relations firm with media relations initiatives including a crisis communication strategy which
entailed local and national news coverage
Identified advertising campaign with ad agency: creative, production and media placement; coordinated leasing
brochures, collateral for visual signage, mall directory and special event posters
Produced and coordinated special events to promote retailers with specific seasonal promotions
Generated $700K in revenue through partnership development, on-mall advertising and sponsors for special
events, negotiated and executed contract agreements
Conducted market research, compiled analysis to assist with short-and-long term objectives
Oversaw administration of gift card program/guest services (Simon Visa and American Express): B to B and
B to C, with sales of $11M; and, tourism initiatives targeting feeder markets, attending trade shows
Venetia C. Tiberi
P ag e II
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Assistant Director of Communication: Severn Trent, Weston, FL (02/06 – 08/07)
City of Weston: contract city, population 66K, incorporated in 1996, developed by Arvida/JMB Partners
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Worked directly with City Manager, Commissioners, Chief of Police, Fire Chief, Parks Department/Public Works
Assisted with all communication aspects for a municipality: wrote and disseminated press releases, media alerts,
content for website, cable channel, radio station, E-mail responses to residents, articles for quarterly newsletter
“The Announcer,” annual reports and proclamations
Fielded media inquiries, identified appropriate department and contact for response
Produced presentations of bi-monthly commission meetings, managed special presentations
Served as PIO at Broward County Emergency Operations Center during county wide emergency activations
Marketing Director: Belmont Investment, Weston, FL (02/03 – 02/06)
Weston Town Center: REIT, d.b.a. Weston Leasing, developed by Arvida/JMB Partners in 2002, neighborhood
lifestyle center, 158K square feet, $100K marketing budget, 35+ local stores
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Worked directly with Owner, Vice President and Legal Counselor
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Responsible for marketing, branding, special events, advertising, public relations and business development
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Created an annual marketing plan and budget to support brand messaging; analyzed monthly sales reports
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Generated $70K in revenue through sponsors for special events; negotiated and executed contract agreements
Community Relations Manager: North Broward Hospital District, Weston, FL (09/00 – 11/01)
Weston Regional HealthPark: public healthcare organization: d.ba. Broward Health
Communications Manager: Arvida/JMB Partners, Weston, FL (07/98 – 09/00)
Real estate investment company, developer of master planned communities: Weston project, LLP.
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Bachelor of Arts / Communication: Florida Atlantic University, Boca Raton, FL
Internship / Reporter: NBC – WTVJ/Channel 6, Miami/Fort Lauderdale, FL
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COMPUTER PROFICIENCY: Microsoft Office: Word, Excel, PowerPoint, Publisher, Outlook; Lotus Notes; JD
Edwards; One World; SLIM; Venture Trek; BasWare; Extensity; Ceridian; UltraPos; Facebook; Twitter; Pinterest;
Instagram.
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LANGUAGES: English, proficient; Spanish: basic, currently enrolled in course; American Sign Language
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PROFESSIONAL ASSOCIATIONS & COMMUNITY ACTIVITIES
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Susan G. Koman Foundation: Broward Steering Committee 2003 – 2007
Public Relations Society of America - Gulfstream Chapter 2005 – 2007
Florida Government Communicators Association 2005 – 2007
Junior League of Greater Fort Lauderdale 2003 – 2006
Weston Business Chamber of Commerce: Board Member 2003 – 2006
Children’s Home Society: West Broward Auxiliary: Founding Member 2004 – 2005
United Way of Broward County: Loaned Executive 2002