PRESS RELEASE
17 March 2015
“East Meets West”
Big names launch Longines FEI World Cup™ Jumping North
American League
The brand new Longines FEI World Cup™ Jumping North American League was launched in Miami (USA)
today by three of the biggest names in the sport – Beezie Madden, the most decorated US female equestrian
athlete of all time and currently the only woman in the top 10 of the Longines world rider rankings, American
Gold Cup winner and FEI Solidarity Ambassador Jessica Springsteen, and Hannah Selleck, team and individual
gold medallist at young rider level and one of the sport’s up-and-coming stars.
The trio, who all started riding almost as soon as they could walk, are already gearing up for the new league,
which kicks off in August 2015 across seven East and seven West Coast venues in three countries: the United
States, Mexico and Canada.
The North American League boasts a minimum of US $2.4 million prize money across the series, and offers the
best Jumping athletes from North America and around the world the chance to qualify for the jackpot of more
than US $1.4 million (€1.3 million) on offer annually at the Longines FEI World Cup™ Jumping Final.
Elegance is an attitude
“Longines’ motto is ‘elegance is an attitude.’ It’s true of their core business but it also rings true for equestrian
sport”, Beezie Madden said. “Our sport is about elegance and the harmony we achieve with our horses is
essential to success. Longines is the perfect partner for equestrian sport.”
“We are part of an exceptional sport because we get to rely on a very special partner: the horse”, Jessica
Springsteen said. “Our horses are so much more than an animal. They are hard-working talented athletes with
their own personalities. It’s an awesome sport and I’m so excited to share my passion for it with you today.”
“Horses are a great leveler”, Hannah Selleck said. “As riders we know that you can be winning one day, and on
the ground the next. Riders can have very long careers which last for many years. Some of the more mature
riders are old enough to be my father, but I quite like the one I’ve got!”
The 14 events* that will host legs of the Longines FEI World Cup Jumping™ North American League were
selected after a rigorous screening process from a long list of 25 applicants. Impressively, 11 of the events
featured in the recently published North American Riders Group Top 25 rankings.
The Longines FEI World Cup Jumping™ North American League will be showcased on a broad range of global
platforms, from live TV broadcasts to streaming on digital outlets and mobile, focusing on the drama of
equestrian sport with fascinating behind-the-scenes documentary-style coverage.
US passion
“The Longines FEI World Cup Jumping North American League is a massive boost to our sport and will
dominate the headlines in 2015,” FEI 1st Vice-President and Chair of the FEI Jumping Committee John Madden
(USA) said. “The new league is a huge opportunity for our athletes to shine on a North American stage and
showcase top-level equestrian sport to fans across North America and the world.
“This league is also ideally suited to wide-ranging global brands that want to reach out to North American and
international audiences, drawing very clear affinities with their own visions and values alongside Longines.”
Longines equestrian boost
Longines, the FEI’s Official Top Partner, Timekeeper and Watch of the FEI, is a major supporter of the Olympic
sport of Jumping around the world, and is already title partner of the Longines FEI World Cup™ Jumping
Western European League and Longines FEI World Cup™ Jumping China League.
Longines is now looking forward to supporting the further growth of Jumping across North America as the
official Title Partner and Watch of the Longines FEI World Cup™ Jumping North American League. In addition,
Longines will also provide a dedicated timekeeping team and data handling service for each of the 14 legs.
“We are proud to be partnering the Longines FEI World Cup™ Jumping North American League”, Juan-Carlos
Capelli, Vice President of Longines and Head of International Marketing said. “This association is part of our
long-term commitment with the FEI as we are its Top Partner, but also the Title Partner, Official Timekeeper
and Watch of the Longines FEI World CupTM Jumping Western European League, Chinese League and, as of
today, the North American League.”
The Swiss watchmaker’s timing heritage in the United States goes back to the 1870s, and by 1886 the
company’s popular chronograph engraved with a jockey and his mount was being used by most sport judges in
New York.
To celebrate this time-honoured legacy and the launch of the new league, the coveted Longines FEI World
Cup™ Jumping trophy will be showcased at Morays Jewelers boutique in Miami, before being transported to
Las Vegas for this year’s Longines FEI World Cup™ Jumping Final. The world’s best riders, including many of
those that will go on to contest the new season North American League, will be bidding to be crowned the
Longines FEI World Cup™ Jumping champion in Vegas (15-19 April).
Today’s launch was held at SPORTELAmerica, the annual sports media industry convention in the USA.
B-roll footage of today’s events, including interviews, for broadcast use is available for free download.
Please contact: press@fei.org
Images:
Free images for editorial purposes are available at the FEI Photo Catalogue: www.feiphotos.org
Photo caption: Horsepower! American Jumping superstars Jessica Springsteen and Beezie Madden arrived in
style for the launch of the Longines FEI World Cup Jumping™ North American League at SPORTELAmerica in
Miami (USA) today. (FEI/Mark Serota/AP)
Photo caption: Jessica Springsteen addresses the media at today’s launch of the Longines FEI World Cup
Jumping™ North American League at SPORTELAmerica in Miami (USA). (FEI/Mark Serota/AP)
Notes to Editors:
Athlete biographies (click on the links for more detailed information):
Beezie Madden (20/11/1963)
Elizabeth (Beezie) Madden is the most decorated US female equestrian athlete of all time and was the first
female Jumping rider to earn over US $1 million in prize money. The three-time Olympian’s long list of
accolades includes two Olympic team gold and an individual bronze medal, team and individual silver (2006)
and team and individual bronze (2014) at the FEI World Equestrian Games™, and two team gold and an
individual silver at the Pan-American Games. The four-time winner of the USEF Equestrian of the Year title and
2013 Rolex FEI World Cup™ champion, last year became the first woman to win the prestigious Longines King
George V Gold Cup at Hickstead (GBR) shortly after returning six weeks on the sidelines with a broken
collarbone.
Jessica Springsteen (30/12/1991)
Jessica Springsteen may have one of the most iconic surnames in the international rock music scene, but the
accolades and titles she has earned in the show ring are all her own. Spurred on by her parent’s passion for
horses, the Duke University graduate won multiple national titles in her junior and young rider career, and has
continued to excel in the senior ranks of the sport. The FEI Solidarity Ambassador, who trains with Olympic
gold medallists Laura Kraut (USA) and Nick Skelton (GBR), enjoyed a banner year in 2014. She was a member of
the winning US team in the Furusiyya FEI Nations Cup™ in Dublin (IRE), won the American Gold Cup at the New
York venue in North Salem, and was one of 10 riders to be long-listed for the Alltech FEI World Equestrian
Games™ in Normandy (FRA) with Vindicat W. She was also declared leading rider at the Washington
International Horse Show in October. This season she has already notched up eight top-10 finishes with her
string of horses, headlined by Vindicat W, Lisona, and Davendy S.
Hannah Selleck (16/12/1988)
Actor Tom Selleck's daughter, Hannah has her sights set firmly on the Rio 2016 Olympic Games. She began
riding at the age of four and achieved great success during her years as a Young Rider. She had a standout year
in 2008, winning team and individual gold at the North American Young Riders Championship and the United
States Equestrian Federation Talent Search Finals West. In 2013, Selleck was third in the Showpark Summer
Festival Grand Prix with the mare Barla. In 2014, the pair cruised to a fifth-place finish in the Amalaya
Investments Trophy class at the Longines Los Angeles Masters. Olympians Will Simpson, Leslie Burr Howard,
and Ian Millar have all supplemented her training over the years.
Longines FEI World Cup™ Jumping North American League calendar*
East Coast
August 2015
Bromont, QC (CAN) - International Bromont
September 2015
New York, North Salem (USA)
October 2015
Washington, DC (USA) - Washington International Horse Show
Lexington, KY (USA) – National Horse Show
November 2015
Toronto, ON (CAN) – Royal Agricultural Winter Fair
February 2016
Wellington, FL (USA)
Ocala, FL (USA) – Live Oak International
West Coast
August 2015
Langley, BC (CAN) – Thunderbird
September 2015
Rancho Murieta, CA (USA) – Sacramento International Horse Show
October 2015
Del Mar, CA (USA) – Del Mar International
Calgary, AB (CAN)
November 2015
Las Vegas, NV (USA) – Las Vegas National
February 2016
Valle de Bravo (MEX)
Thermal, CA (USA) –HITS Thermal
Longines FEI World Cup™ Jumping North American League
A total of 14 athletes from the new North American league will qualify for next year’s prestigious Longines FEI
World Cup™ Jumping Final, which will take place in Gothenburg (SWE) on 23-28 March 2016.
The top seven athletes from the East Coast US, top three from West Coast US, and the two best-placed
athletes from Canada and Mexico, will qualify for next year’s Final, alongside winners of 15 leagues around the
world.
About Longines
Longines, the FEI's Top Partner, Official Timekeeper and Official Watch of the FEI, has a long equestrian sports
tradition: www.fei.org/hub/longines/longines-equestrian-sports.
About FEI
The FEI, founded in 1921, is the world governing body for Jumping, Dressage & Para-Equestrian Dressage,
Eventing, Driving & Para-Driving, Endurance, Vaulting and Reining. Recognised by the International Olympic
Committee (IOC), the FEI celebrated 100 years of equestrian sport in the Olympic movement at the London
2012 Olympic Games.
www.fei.org
About Sportel
SPORTEL is the most influential business convention for the sports content and media industry.
Only at SPORTEL a high density of broadcasters, TV networks, international sports federations, sports and
marketing agencies, production companies, content distributors, rights owners, satellite providers, technology
and new media providers come together to determine the future of sports media.
SPORTEL conventions are twice a year, with the flagship SPORTELMonaco held every October in Monaco and
the spring convention, held every March targeting strategic territories as SPORTELAsia or SPORTELAmerica.
Visit our website : www.sportelamerica.com
Media Contacts
At FEI:
Grania Willis
Director Press Relations
grania.willis@fei.org
+41 78 750 61 42
Ruth Grundy
Manager Press Relations
ruth.grundy@fei.org
+41 78 750 61 45
At Longines:
Longines International Public Relations
2610 Saint-Imier, Switzerland
publicrelations@longines.com
www.longines.com
At SPORTEL:
Virginie Zeghdar
Press & Communication Manager
press@sportelmonaco.com
+377 93 30 41 38