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Sophie-Claire Hoeller
---------------------------------------------------------------------------------------- -----------------------------------------------------------------------------------------------------------------------------------------------------------------------Education:
New York University, New York City, NY, December 2010, Master of Arts, Magazine Journalism
Boston University, Boston, MA – School of Communications, May 2009, Magna Cum Laude, Bachelor of Science
Major: Journalism, Minor: Sociology, Concentration: French language and literature
Munich International School, Germany, 1993-2004, International Baccalaureate (IB) Bilingual Diploma
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------Experience:
Thrillist.com New York City, NY – Associate Travel Editor
November 2013—Current
• Write, research and publish multiple articles every day; meet regular submission deadlines and juggle multiple projects at once
• Conduct in-depth research and interviews
• Build articles, slideshows and polls on CMS; provide media (photos, videos, etc.) to accompany copy
• Create relevant, engaging and shareable content as assigned -- evergreen and news -- editing for appropriate tone and conciseness
• Brainstorm and generate multiple ideas for new content topics/pitch stories daily; use social media to find stories
• Work on social media outreach and SEO; study Chartbeat and Google Analytics to see what does and does not work to inform pitches
• Manage editorial calendar; oversee two editorial assistants
• From January to December 2014 readership grew from 3 million a year to 19 million
Budget Travel, New York City, NY – Contributor, Product Pages
• Brainstorm concepts for product pages; write concise and engaging copy
• Source products and maintain relationships with PR
May 2014—Current
GO Magazine, Brooklyn, NY – Associate Editor, Managing Editor
June 2012—October 2013
• Conceived, commissioned, edited and produced monthly “On The Town Section,” a 15-page lifestyle/culture section spanning travel,
style, food and drink.
• Conceived, reported, wrote and edited Front of Book pages, including the monthly events calendar
• Brainstormed monthly magazine concepts and themes, as well as individual page concepts and subject matter
• Worked with our sales team to maintain editorial calendars and come up with seasonal content and sponsorships
• Wrote monthly Local Fashion page, which involved finding local fashion bloggers and boutiques, designers and products
• Conceived stories for the feature well, as well as cover and headlines; wrote and reported feature stories
• Kept copy tight and succinct; copy edited entire magazine to fit assigned space
• Oversaw and inputted fact checking changes and copy edits on final colors/proofs for editor-in-chief; developed Go’s house style
• Created deadlines for the year as well as a monthly production calendar; lead weekly production meetings
• Worked closely with art department
• Voted one of the world’s 12 best airline magazines by CNN.
GO Magazine, Brooklyn, NY – Assistant Editor, Copy Editor
August 2011—July 2012
GO Magazine, Brooklyn, NY – GO Guides Editor, Copy Editor
• Managed 68 freelancers and copy edited and fact checked over 600 “eat, sleep and stay” entries each month
EnViva Aerobus, Brooklyn, NY – Copy Editor
• Sole copy editor of the Spanish magazine’s English translations. Ensured AP style, oversaw copy edits on final
colors/proofs for editor-in-chief, proofread and inputted corrections on all pages
Shecky’s Nightlife, New York, NY, sheckysnightlife.com – Freelancer
• Visited bars and clubs, wrote succinct, informative and engaging web-length reviews about them
June 2011—August 2011
June 2011—June 2014
February 2011—February 2012
The New York Times Local East Village Blog, eastvillage.thelocal.nytimes.com – Founding Member September 2010—December 2010
• Pitched and produced articles and slideshows about nightlife, culture and fashion
• Created a bi-weekly East Village Street Style fashion slideshow with Final Cut Pro
My Secret Boston, Boston, MA, mysecretboston.com – Editorial Intern/Founding Member
October—December 2008
• Wrote web reviews about the people, places and events that make Boston special
----------------------------------------------------------------------------------------------------------------------------- ------------------------------------------Skills and Interests:
Languages: German (native speaker), French (proficient), Spanish (just started lessons!)
PC and Mac proficient; Illustrator, Photoshop, Final Cut Pro, CSS, InDesign, InCopy, CMS, SEO, Google Analytics, Chartbeat
PADI certified scuba diver; licensed ski instructor in Austria
Information about previous internship experience at Time Out New York, Time Out Sydney, ELLE Magazine and InStyle Germany upon request.