COMING OF AGE: Survey reveals over 55s are the most sexually satisfied age group Golden oldies show 55 is when we really come of age sexually With Helen Mirren recently being crowned the world’s sexiest woman, new research has revealed that the older generations are now experiencing better sex. The 69-year-old recently divulged that she has a wonderful sex life, and it seems she’s not the only one refusing to slow down anytime soon. She joins a plethora of oldsters, including the likes of Mick Jagger, Michael Douglas and Jane Fonda, all of whom aren’t shy in explaining that sex does improve with age. A new survey has taken a closer look under the covers to reveal that it really is the 55’s and over who are having all the fun. 85% of men and women aged 55+ were either ‘satisfied’ or ‘extremely satisfied’ with their current sex lives - significantly higher than any other age group 55+ year olds are more confident (50%) talking to their partners about what they want in the bedroom than 18-35 year olds (15%) 1 in 4 (25%) of over 55 year olds admit to improving their sex lives with the introduction of sex toys and role play 1 in 5 (21%) of over 55s would choose a naughty weekend away over a relaxing holiday with their partner In conjunction with it’s ‘Sex Not Stigma’ conversation – an invitation to the global population to talk more honestly and openly about sex – award-winning British sex toy brand Hot Octopuss has conducted an in depth survey unveiling the older market as the most sexually satisfied age group on the planet. With age comes confidence. Results showed that the 55-year-old and plus age group is the most self assured when it comes to talking to partners about what they’re looking for behind closed doors. The least satisfied age group was found to be those aged 18-25 (18%), suggesting that perhaps practice really does make perfect. Growing older doesn’t mean growing less adventurous either. The figures revealed that a quarter (25%) of over 55 year olds felt their sex lives had improved as a result of introducing sex toys to the bedroom and 15% of those over 55 would be open to a threesome. The findings also uncovered that 21% would prefer a naughty weekend away than a relaxing beach holiday with their partner. Adam Lewis, Hot Octopuss co-founder and designer of PULSE, said: “Since the launch of our original PULSE toy back in 2013, we’ve seen a continued increase in demand from the older market and I can’t see that changing any time soon. It comes as no surprise to me that the older generation are getting their rocks off at the tender age of 70 - so they should be!” Hot Octopuss has also been found to help boost confidence for those among the older generations suffering from anxiety and/or affected by sexual issues such as erectile dysfunction. Adam continued: “We’re selling more of our products to the over 55s than ever before. Aiming to keep customers needs and wants in mind, all of our products are designed based on medical research. Our collection can provide a welcome solution for men and couples suffering with the likes of erectile dysfunction, which is actually far more common than you think, especially amongst the older generation.” The Hot Octopuss PULSE II Collection utilises cutting edge technology to address the importance of sexual health alongside pleasure. The state of the art sex toys can be used with an erect or flaccid penis to induce orgasm, therefore providing a potential solution for men suffering with erectile dysfunction, and helping to reinvigorate couples’ sex lives. All Hot Octopuss products are available to purchase via the Hot Octopuss website, and through various retailers worldwide. Pricing information is listed below: PULSE II DUO - £99/$139/€129 PULSE II SOLO - Priced at £69/$99/€89 - Ends - Editor’s notes: The PULSE II collection is the second product launch from Hot Octopuss, compromising PULSE II SOLO – for solo use – and PULSE II DUO, for couples. PULSE II DUO is the first sex toy ever to feature two independently-controlled motors for the tailored please of both partners. Hot Octopuss is a British founded company changing the way sex toys are perceived. Hot Octopuss sits at the cutting edge of sex toy design, creating next generation toys for men, women and couples, which are designed to fit in with people’s lifestyles, not just their bedrooms. About Hot Octopuss Press contacts: Gemma Russell & Milly Jones Manifest London Email: Hotoctopuss@manifestl.london Phone: 0203 1379 270