FRIENDS OF THE PEAK DISTRICT AND CPRE SOUTH YORKSHIRE
MEMBERSHIP RECRUITMENT OFFICER (part-time, 0.5 FTE)
JOB DESCRIPTION and PERSON SPECIFICATION
PURPOSE OF JOB
To recruit new members on behalf of the Friends of the Peak District by promoting
our work and selling membership directly to the public. This will include attending
a range of events, including local shows; working at supermarkets and other retail
outlets; and carrying out follow up calls. The post reports to the Fundraising and
Marketing Co-ordinator.
JOB SPECIFICATION
Our members are critical to the Friends of the Peak District. They provide our
political influence, a pool of opinion, intelligence, volunteers, knowledge and
skills, and also as a significant source of funds.
The Membership Recruitment Officer will be part of the public face of the Friends
and will play a key role in the task of growing and developing our membership and
in promoting more widely our work and campaigns.
The post will involve lone working and the post holder will be expected to work
autonomously for much of the time. Hours of work will include weekends,
especially during the summer months.
The post holder will be collecting and temporarily storing personal and confidential
data so a high level of responsibility will be required. The post holder must be well
organised and methodical in collection and management of this information and in
reporting their work.
In addition to the salary, successful performance will be rewarded through a
commission based pay scheme as detailed below.
SPECIFIC DUTIES AND RESPONSIBILITIES
(a)
Recruit new members to Friends of the Peak District by inspiring and
enthusing people about our work and campaigns.
(b)
Achieve agreed membership targets, including income levels.
(c)
Present a professional image of the Friends at all times.
(d)
Encourage existing members to increase their commitment to supporting
the Friends, for example by promoting volunteering opportunities, seeking
additional donations, or recruiting other members.
(e)
Develop and maintain a good knowledge and understanding of the work of
the Friends of the Peak District, CPRE South Yorkshire and, to a lesser
extent CPRE nationally, the Peak District and the Campaign for National
Parks (CNP).
(f)
Develop and maintain good working relationships with events co-ordinators
and venue managers in order to maximise recruitment opportunities.
(g)
Actively seek out and develop new opportunities for membership
recruitment opportunities.
(h)
Liaise with events co-ordinators and venue managers to book our presence
at events and venues.
(i)
Attend retail venues, Friends events and other community events to
promote our work, collect donations and primarily to recruit members.
(j)
Support FPD staff and trustees to improve internal membership
recruitment.
(k)
Accurately complete new members’ pledge forms; timesheets with details
of days and hours worked; and venue / event feedback forms and submit
to the Fundraising and Marketing Co-ordinator on a weekly basis.
(l)
Liaise with the Fundraising and Marketing Co-ordinator to agree priority
areas, venues and events for recruitment.
(m) Pass on any queries, which cannot be immediately dealt with, and liaise
with office staff to ensure a timely response to any such enquiries.
(n)
Work to and promote our charitable objectives, strategy, policies and
procedures and ensure all work is undertaken to relevant policies (eg.
equal opportunities and health & safety).
(o)
Work with the Fundraising and Marketing Co-ordinator to ensure all
membership recruitment and fundraising activities are carried out in
accordance with best practice standards promoted by the Institute of
Fundraising.
CPRE Peaks and South Yorkshire is a small charity. Staff members are expected to
work closely together, and to make the most of the skills and experiences of
volunteers. The duties of this post may be subject to adjustment from time to time
and the post holder may be required to carry out other reasonable tasks.
PERSON SPECIFICATION
1. Experience
 1-2 years relevant experience, ideally working in a
membership recruitment, sales or similar environment
involving direct public engagement and performance to
targets
 Experience of direct charity fundraising
 Experience of working for a charity
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2. Knowledge
 An understanding of how membership sales techniques work
and how high value members can be secured
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An understanding of the rules and regulations applying to
direct charity fundraising and good practice standards as
promoted by the Institute of Fundraising.
A good understanding of the work and campaigns of the
Friends of the Peak District
A basic knowledge of the Peak District National Park
Authority and the work of CPRE nationally and CNP
3. Skills
 Ability to enthuse and motivate others.
 Ability to ‘close the deal’
 Communicate verbally politely and clearly.
 Be numerate, accurate and consistent
4. Personal qualities
 An enthusiasm and personal commitment to the work of
Friends of the Peak District
 Able to maintain high levels of enthusiasm and selfmotivation
 A professional, positive and friendly approach
 Methodical approach to work
 Ability to work independently and on own initiative but coordinate with others
 Calm, tactful, diplomatic and courteous
 Smartly dressed
 Respect for confidentiality
 A clean driving licence to enable travel to venues and events
throughout the Peak District (if using your own vehicle,
mileage expenses will be paid)
 Work flexibly including unsociable hours eg. weekends and
evenings, especially during the summer months.
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TERMS AND CONDITIONS
This is a permanent appointment, unless terminated earlier as provided in the
notice provisions.
Salary: Salary will be £15,244.75 per annum pro rata, plus commission (see below).
Each day (or period of 7 hours) spent recruiting, the post holder is expected to
recruit membership with a minimum annual value of £120 (excluding gift aid). This
is equivalent to two members pledging £5 per month and will be averaged over a
fortnight.
Any recruitment over and above this minimum will be paid for on a commission
basis at 72% of the annual value secured.
At least one monthly payment must be received from each membership for it to
count towards this minimum.
If no payment is received from a new member and commission has already been
paid, FPD reserves the right to deduct the commission paid from future payments.
Salary payments will be paid on or around the 19th of each month.
Commission payments will be calculated before the payroll cut off each month and
will be paid in arrears.
Performance review: If the minimum fortnightly target is not met twice in any six
month period, the post holder will be required to attend a performance review
meeting with the Fundraising and Marketing Co-ordinator. Further disciplinary
procedures are set out in the Employment Handbook.
Payscales are adjusted annually for inflation. Any increases to your salary will be at
the discretion of the trustees and subject to the organisation’s financial situation.
Hours of work: 17.5 hours per week (0.5FTE based on a 35 hour week). In addition
to normal office hours, some evening and weekend work is required, as arranged
with the Fundraising and Marketing Co-ordinator. A flexi-time system is in place.
Pension: The post is eligible for a pension contribution of 6% of gross salary on
satisfactory completion of the six month probationary period.
Holidays: 25 days per annum pro rata, plus statutory holidays pro rata, increasing
by 1 day pro rata a year for each year of employment up to the equivalent of a
maximum of 30 days.
Notice: 6 weeks’ notice on either side
Equality and Diversity: Friends of the Peak District and CPRE South Yorkshire is
committed to eliminating discrimination and strives to be an equal opportunities
employer. Our aim is that all employees and volunteers feel respected and able to
give of their best.