WS 168B Dr. Shah Week 6 Thursday, 11/7/13 Key Terms & announcements: Key Terms: Announcements: Ideology of separate spheres Principle of conspicuous waste Principle of vicarious consumption Principle of conspicuous leisure Commodity fetishism Group 4 presenting next Thursday. Tracy Chapman, “Moutnain o’ Things”: http://www.youtube.com/watch?v=OdF-oiaICZI The Victorian Period (1837-1901) Consumption Production Consolidation of fashion industry The emergence of the commodity as subject Separation of spheres (Veblen, pp. 344-5) • “Angel in the house” • Invisibility of female labor Debates over luxurious consumption centered on figure of woman and later, homosexual man Group 3 Presentation The rise of industrialization Demographic shifts: rural to cities Shifts in labor relations, mechanization Shift toward home production (destruction of Indian indigenous textile industries) Raw materials and tax revenues coming from colonies Manchester Cotton: The Victorian Era and Industrialization: http://www.youtube.com/watch?v=MllrnSZxTkY “dress as an expression of the Pecuniary culture” Thornstein Veblen (339) “Consumption as communication thesis” – fashion most radical expression • Veblen’s principles of consumption demonstrate a shift in thinking about what constitutes civilization, taste, and beauty: • Commodity cultures has thoroughly transformed attitudes: • Principle of conspicuous waste (340-2) • Perceptions of modernity (342-3) • Read pp. 342-344 (old motives no longer make sense) • Read pp. 344-346 (women’s fashionable dress confirms the economic status of women) “the fetishism of the commodity and its secret” Karl marx (345) 1760: French philosopher, Charles de Brosses, coined term “fetishism” to speak of “primitive religion” (McClintock, 181) • Comte: stage prior to polytheism and then monotheism • fetishism is the attribution of inherent value or powers to an object Fetishism 1867: Marx uses term commodity fetishism to express the obfuscation of labor and social relations – objects’ value is determined in their relation to one another (value as a social hieroglyphic) 1905: Freud uses the term to express the displacement of sexual desire onto alternative objects or body parts (eg. a foot fetish or a shoe fetish), caused by the subject's confrontation with the castration complex (http://www.cla.purdue.edu/academic/engl/theory/psychoanalysis/freud4.html ) Reading Marx: With a partner, find passages and/or quotations that can help us understand the following concepts: • Commodity • Fetishism • Labor • Value • From where does the mystical character of the commodity arise? • How do we measure social relations in a commodity culture? Anne McClintock’s definition of fetishism (185) Social contradiction experienced at an intensely personal level The displacement of the contradiction onto an object or person, which becomes the embodiment of the crisis in value The investment of intense passion (erotic or otherwise) in the fetish object The repetitious, often ritualistic recurrence of the fetish object in the scene of personal or historical memory Kim Wood, “On My Knees”: http://www.kimwood.org/onmyknees/