EMBARGOED: Wednesday, July 29
The KEEN “Live Monumental™” Tour Stops in CITY to Advocate for the Protection of
Public Lands & to Celebrate the Places We Play.
KEEN RV makes stop on national tour to bring more than 100,000
petition signatures to Capitol Hill
YOUR CONTACT
YOUR CITY (MONTH XX, 2015) -- On July 29, a bright yellow, renovated 70s RV will hit
the road for a two-month cross-country trip with two goals: raising awareness for
preserving public lands and celebrating the places we play. As a focus stop along the
Live Monumental™ tour, the community of CITY is thrilled to be involved! Come out and
celebrate on DATE at TIME/LOCATION when the KEEN RV rolls in.
Live Monumental™, is a national campaign to create lasting change and rally support for
the protection of places millions of people play. As part of this campaign, KEEN aims to
collect more than 100,000 signatures on a petition to demonstrate massive support
from around the country for the designation of new national monuments. The KEEN
team will personally deliver the signatures to the Obama Administration in Washington,
DC in September on a giant scroll to encourage the Obama Administration to protect 3
million acres of land for the enjoyment of all. The Live Monumental campaign seeks to
protect public lands through the designation of five new national monuments: Mojave
Desert, CA, Owyhee Canyonlands, OR, Birthplace of Rivers, WV, Boulder-White Clouds,
ID, and Gold Butte, NV.
Getting the wheels rolling in KEEN’s hometown of Portland, OR, the RV will make its way
down the west coast, across the Rockies, through the Midwest, and onward to the
Southeast and Washington, DC, stopping in [YOUR CITY HERE] along the way to raise
awareness, gather signatures, and celebrate.
How can you help?
CELBRATE | Join KEEN when the RV visits CITY. XXX event details here.
SIGN | Help KEEN meet its goal of 100,000 signatures by attending the event and signing
the “monumental scroll,” or signing the online petition here.
SHARE | Share the Live Monumental campaign and upcoming event details with your
constituents through your agency e-blasts and newsletters. We can supply you with any
campaign assets you need.
SOCIAL MEDIA | Share the #LiveMonumental campaign with your online community.
Write your own, share one of ours, or visit XXX site for posts and photos. For daily
updates, you can find us on Facebook, Twitter, and Instagram; #LiveMonumental.
National monuments comprise some of America’s most celebrated icons – from
California's Giant Sequoia National Monument to New York's Statue of Liberty to
Wyoming’s Devil’s Tower – the country’s first national monument. Through the
Antiquities Act created by President Theodore Roosevelt in 1906, with the stroke of a
pen, the president of the United States can protect natural, historical, and cultural
wonders by designating them as national monuments.
Come out and sign the petition to protect the places you play. Live Monumental!
For more info on Live Monumental, please visit www.livemonumental.com .
About KEEN
Inspired by a love of the outdoors, KEEN Inc., manufacturer of hybrid outdoor and
casual products, including footwear, clothing, and accessories, is dedicated to creating
quality products that support the lifestyles and outdoor adventures of active people
around the world. KEEN products can be found online and through more than 5,000
retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the
U.S., Europe, and Asia, where fans can enjoy the branded experience. The company
operations and culture reflect a stand-out commitment to building a strong community
and a healthier planet so that all can create, play, and care. Learn more at
http://www.keenfootwear.com.