Presenters’ Guide to the Slides for Tobacco 101
We provide a suggested script for each slide. This script is not written in stone. We do not ask
you to learn the script by heart, and certainly we do not want you to read it to the trainees.
We do urge presenters, however, to become thoroughly familiar with the material, to know the
history of tobacco control without having to refer to the script, to know which states and which
populations have high rates of tobacco use, and to know where to look for and find data on
tobacco use. In other words, become completely at home with the material, and present it in your
own words and style.
The script is in a large black font. Instructions for the presenters are in a smaller blue font.
Slide 1
Tobacco 101
Introduction
Introduction
to the fieldtoof Tobacco
Prevention
and Control
of Tobacco Use
Prevention
and Control
Good morning and welcome.
We are excited to have you with us for the next two days for Tobacco 101—a training to give
you the tools and knowledge you need to implement successful tobacco control programs in your
own states or communities.
First let us tell you something about ourselves.
Introduce yourselves by name. In three or four sentences, describe your professional experience,
including your experience with tobacco control. Say why you’re engaged in tobacco control.
During the next two days, you will learn about the who, what, and why of tobacco use and the
how of tobacco use prevention and control.
You’ll find that Tobacco 101 is robust and engaging. We use a variety of learning techniques to
provide information and to help you link the knowledge you get here with the work you do in
your community.
We have a full agenda for both days, so let’s get started.
Slide 2
Our Learning Environment
First let’s cover the basics.
Provide information on logistics: location of bathrooms, drink machines, snack bars.
Emphasize your commitment to honoring established times for the training.
Introduce the ground rules by referring to the ground rules on a flip chart. Ask participants if they
would like to add to the list. Tape the ground rules to the wall (see page 4 of Presenter’s Guide).
Introduce the question board or parking lot as a way to honor time commitments and to ensure
that all questions are answered. The parking lot can be a flip chart where you write questions you
do not have time to answer or questions that are off topic. At the end of the day, go through these
questions, see how many got answered during the day, answer as many of the others as you can.
If there is an important new topic that is relevant to the group, you may want to search the
internet for a good fact sheet and provide copies and an explanation on Day 2.
Go over the agenda for the day. Have it written on a flip chart so trainees can see what is coming
up. Refer to the agenda in the trainees’ package of materials.
Go around the room and have trainees introduce themselves and share the following:
 Name, where they work, and title,
 How long they have worked in tobacco control,
 The biggest surprise or challenge they have faced since being in tobacco control.
 One question or burning issue they would like to see addressed during this training.
Write the questions on a flip chart and tape to the wall, so you can refer to them throughout the
training. If do not know the answer to a question, and it is not covered during the training, try to
find it through an Internet search or by asking a colleague.
Slide 3
Training Topics
Evolution of Tobacco Control
Prevalence of Tobacco Use
Impact of Tobacco Use
Factors that Influence Use
To fully understand the need for tobacco control, we must first understand the history of tobacco
control, who uses tobacco and why, and the physical, economic and societal effects of tobacco
use.
This information is the foundation on which we build and sustain tobacco control programs in
our state or community.
So, these are the topics we will talk about today:




The evolution of tobacco control. We will point out some pivotal events during the last
century.
Prevalence of tobacco use in the United States.
Effects of tobacco use: the physical, psychological, and societal effects that using tobacco
has on individuals and on the population as a whole.
Factors that influence tobacco use. We will take an in-depth look at why people continue
the use tobacco and why tobacco continues to be a huge health concern.
Slide 4
Learning Objectives
Evolution of Tobacco Control
•
Describe the evolution of the tobacco control movement.
•
Understand how events in U.S. history affected tobacco
use.
•
Show you understand how tobacco use emerged as a
public health problem.
First, our learning objectives for today:
Our first set of learning objectives are about the evolution of the field tobacco control.
At the end of today, you should be able to —
• Describe the evolution of the tobacco control movement.
It did not happen overnight. It evolved over time. We’ll take a close look at how that
happened during the past century.
• Understand how events in U.S. history affected tobacco use.
Certain events had a profound effect on tobacco production, tobacco advertising,
tobacco prevalence, and social norms related to tobacco use.
• Show that you understand how tobacco use emerged as a public health problem.
As research into the effects of tobacco use grew, so too did awareness of the adverse
health effects of tobacco on the body. We will look at how research expanded and
knowledge increased during the last century.
Slide 5
Learning Objectives
Prevalence of Tobacco Use
•
Look at the problem of tobacco use from a national
perspective.
•
Obtain data on the prevalence and effects of tobacco use.
•
Understand the importance of local data.
Our second set of learning objectives are about the prevalence of tobacco use:
At the end of the day, you should be able to —
• Look at the problem of tobacco use from a national perspective.
Our nation’s tobacco prevalence has declined during the last 20 years. However, the
current prevalence estimate of slightly below 20% is still extremely detrimental to our
society. We will talk about the specifics of the problems associated with tobacco use.
• Search for and find credible data on the prevalence and effects of tobacco use.
Knowing where to find reliable data is important. We count on national, state, and
local organizations to supply us with up-to-date and reliable data. Today we will learn
which sources of data are the most respected and accepted and where you can access
those data.
• Understand the importance of local data.
Local data are vital to understanding the problem of tobacco use where you live. We
will talk about where you can obtain local data and steps for using those data
effectively.
Slide 6
Learning Objectives
Impact of Tobacco Use
•
Discuss the health effects and health risks associated with
tobacco use.
•
Discuss the health effects of exposure to secondhand
smoke.
•
Understand and explain the economic effects of tobacco
use.
Our third set of learning objectives involves the effects of tobacco use.
At the end of today, you will be able to —
• Discuss the health effects and health risks associated with tobacco use.
We all know that tobacco use has detrimental health effects for the user— heart
disease, stroke, and cancer. We will talk about what using tobacco does to our bodies.
• Discuss the health effects of secondhand smoke.
Secondhand smoke is harmful to anyone in the vicinity of smokers, and the tobacco
control movement includes secondhand smoke as a risk factor for cardiovascular
disease and cancer. We will talk about the latest research on this topic and why
tobacco control is now focusing on reducing exposure to secondhand smoke.
• Explain the economic effects of tobacco use.
The costs in this country alone are billions of dollars a year. Healthcare costs and lost
productivity are two economic effects of tobacco use.
Slide 7
Learning Objectives
Factors that Influence Use
•
Discuss the physiological and psychological effects of
tobacco.
•
Describe how the tobacco industry influences tobacco
use.
•
Discuss the government’s role in tobacco control.
Our fourth set of learning objects are about the factors that influence people to use tobacco.
By the end of today, you will be able to —
• Discuss the physiological and psychological effects of tobacco use.
The nicotine in tobacco is addictive and affects nearly every organ in the body. Addiction is
physical and psychological. We will look at why addiction is so powerful.
• Describe how the tobacco industry influences tobacco use.
The tobacco industry, like any other industry, wants to make a profit. We will look at how
the industry targets certain populations and markets differently to people of various races and
ages.
• Discuss the government’s role in tobacco control.
With the FDA’s new regulations and the legislation that requires workplaces, restaurants,
bars, housing communities, beaches, and parks to be smoke-free, federal, state, and local
governments take on the responsibility for controlling tobacco industry practices and
protecting people from secondhand smoke. We will look at the laws in place, the FDA
regulations, and the plans of the tobacco control movement.
Ask trainees if they have questions about the objectives.
Remember that learning objectives set the stage for the training. Begin a discussion by
asking trainees to say which objective they want to spend the most time on.