Digital Marketing Officer (Level 5)
Background
Created in 2007, the Canadian Partnership Against Cancer (“the Partnership”) is an independent
organization funded by the federal government to accelerate action on a national cancer control
strategy. The Partnership collaborates with a variety of experts, organizations and stakeholders across
the country to harness the best of what is working well to control cancer and to effectively implement
this strategy coast to coast. We share with our partners the common goals of reducing the risk of
cancer, lessening the likelihood of Canadians dying from cancer and enhancing quality of life for those
affected by cancer.
This position is part of the Strategy Division which is responsible for overseeing and integrating
Strategy, Evaluation and Analysis, Knowledge Management, Corporate Communications and Public
Outreach and Engagement functions to support and drive the Partnership’s overall effectiveness
against its key goals and outcomes. The division includes advancing progress of the First Nation, Inuit
and Métis strategy through active engagement and involvement with key partners and stakeholders.
Overview of Role
Reporting to the Manager, Digital Strategy & Services, the Digital Marketing Officer is responsible for
contributing to and implementing the organization’s digital marketing strategy. The focus of this
strategy will be to increase awareness in organizational knowledge, resources and tools for Canadian
health professionals. This individual will work collaboratively with internal stakeholders to proactively
identify digital marketing opportunities for key portfolio content.
Mandate-Specific Accountabilities
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Contribute to the development of digital marketing strategies to promote and drive traffic and
interest to our websites, resources and tools, including:
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Support the development and implementation of search engine optimization and paid
search marketing activities
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Assist with ensuring all web content is consistent with SEO best practice
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Proactively identify new digital marketing opportunities for the organization (e.g. via
professional association digital communications channels)
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Work with the Digital Engagement and Outreach Specialist to ensure all digital
marketing efforts complement organizational social media strategy
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Responsible for digital media and content performance reporting in collaboration with
other team members
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Coordinate the uploading and posting of organizational website content. Responsibilities
include:
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Act as main point of contact for website content requests
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Streamline the process for posting website content from program areas
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Ensure all internal stakeholders have a strong understanding of how to request
website content updates
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Publish web content in a format that meets the organization’s standards as laid out in
the digital brand and style guide
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Ensure all website content posted meets Accessibility of Ontario Disability Act
requirements
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Perform regular quality control checks to ensure all website content is accurate and upto-date
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Support the development and creation of digital projects within the organization as required
(includes infographics, videos and web content)
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Contribute to the development, implementation and evaluation of a fully integrated digital
strategy for the organization
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Maintain an interest in new developments in the digital sphere, identify new digital
opportunities and be a champion for digital at the organization
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Assist the Manager, Digital Strategy and Services, Director of Knowledge Mobilization and Vice
President, Strategy as required
General Accountabilities
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Be accountable for driving digital marketing successes
Drive innovation and culture change by delivering accelerated impact and reinforcing a
collaborative culture
Responsible for the development and maintenance of strong relationships with internal and
external partners
Support Manager/Director Accountabilities, strategic priorities and core enabling functions
Be responsible for supporting division strategy and goals, allocating resources and delivering
results on time and within budget
Division of Time by Area of Accountability
Delivering Core Mandate: 50%
Driving Collaboration: 20%
Building external relationships: 20%
Supporting Manager/Director: 10%
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September 2015
Essential Skills and Attributes
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Strong understanding of digital marketing, trends, tools and tracking
General understanding of best practices of user experience
Ability to exercise excellent judgment
Excellent verbal and written communications skills; ability in both official languages an asset
Ability to proactively manage and respond to change
Strong internal and external relationship management skills; ability to professionally interact
with and establish solid working relationships with key internal and external stakeholders,
executives and health experts, vendors and colleagues
Service oriented, self-motivated and takes initiative
Excellent organizational, project management and problem-solving skills; detail oriented
Adaptability, flexibility, diplomacy and tact
Ability to prioritize and multi-task within a fast-paced environment
Experience and Education
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University or college degree/diploma in Communications, Marketing, Public Relations,
Journalism, Digital Media or related field
At least five years developing and implementing digital marketing strategies
At least 3 to 5 years experience working with web-based content management systems (e.g.
WordPress)
Experience setting up and optimizing Google AdWords campaigns
Experience in developing and delivering creative digital projects
Experience writing, editing and drafting content for the web
Experience developing engaging content for social media platforms, including Facebook and
Twitter
Knowledge of and demonstrated experience in health sector issues and challenges; preferably
cancer
Experience in not-for-profit sector is an asset, particularly communications or web-based
experience in the health care and/or cancer areas
September 2015
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