Slide 1 Department of Employment CabooltureSunshine Coast presentation 17 June 2014
Presentation given by Ivan Neville Branch Manager Labour Market Research and Analysis
Branch based on survey undertaken in March 2014 of the Caboolture-Sunshine Coast region.
Slide 2 Caboolture-Sunshine Coast region
Caboolture-Sunshine Coast region
The Caboolture Sunshine Coast region incorporates two Statistical Area level 4s (SA4):
• Sunshine Coast SA4 , which is situated wholly within the region
• Moreton Bay-North SA4, 72 per cent of its working age population lives in the region
The Caboolture-Sunshine Coast region incorporates 2 Local Government Areas (LGAs):
• Sunshine Coast LGA, which is situated wholly within the region
• Moreton Bay LGA, 40 per cent of its working age population live in Caboolture-Sunshine
Coast region.
The Statistical Local Governments (SLAs) of the Moreton Bay LGA situated in the region include:
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


Bribie Island
Burpengary-Narangba
Caboolture Central
Caboolture East
Caboolture Hinterland
Caboolture Midwest
Deception Bay
Morayfield
The SLAs that make up the Sunshine Coast LGA are:





Buderim
Caloundra Hinterland
Caloundra North
Caloundra South
Coolum-Mudjimba
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Glass House Country
Kawana
Maroochy Hinterland
Buderim
Mooloolaba
Nambour
Noosa Hinterland
Noosa-Noosaville
Paynter-Petrie Creek
Peregian
Tewantin
Slide 3 What has Changed? (since last survey, March 2012)
Labour Market signals
Sunshine Coast
Region
Moreton Bay-North
Region
Unemployment rate
Falling
Increasing
Employment growth
Growing
Growing
Demand for labour
Increasing
Increasing
Future recruitment expectations
Strong
Strong
Overall labour market conditions for the
Region
Improving
Improving
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, CabooltureSunshine Coast Priority Employment Area, March 2014; March 2013, ABS, Labour Force Survey,
April 2014.
Labour market conditions in the Caboolture-Sunshine Coast region have improved since
2013.



The unemployment rate in the Sunshine Coast decreased slightly from 6.6 per cent in
April 2013 to 6.4 per cent in April 2014. Over the same period, the unemployment rate
increased in Moreton Bay-North from 7.3 per cent to 8.9 per cent (ABS LFS, April 2014).
Employment growth over the five years to April 2014 was substantial in the Sunshine
Coast (19,700 jobs). Growth was more moderate in Moreton Bay-North (9,700 jobs) (ABS
LFS, April 2014).
The survey showed an increase in recruitment activity and expectations of future
recruitment were encouraging.
Slide 4 Population Profile
Adult Population
2012 (15 years+)
Population
growth
2007 to 2012
(15 years+)
Moreton Bay-North
180,400
15%
143,300
39
Sunshine Coast
264,200
12%
204,000
42
Queensland
3,658,500
12%
3,049,900
36
Australia
18,419,600
10%
15,198,300
37
SA4 Region
Working Age
Population 2012 Median Age 2011
(15-64 years)
Source: ABS, Estimated Residential Population, 2012 and 2007; ABS, Census of Population and
Housing, 2011
The adult population growth in the five years to 2012 in Moreton Bay–North (SA4) was
15 per cent, slightly higher than Queensland (12 per cent) and higher than Australia
(10 per cent). The sunshine Coast (SA4) had the same growth level than Queensland
(12 per cent)
The median age for the Moreton Bay–North (SA4) (39) and Sunshine Coast (SA4) (42) was
higher than both Queensland and Australia (36 and 37 respectively).
Slide 5 Age Distribution
Age Distribution
Sunshine Coast and Moreton Bay-North (SA4s)
8%
% of Total Population
7%
6%
5%
4%
Sunshine Coast
Moreton Bay - North
3%
Queensland
2%
1%
0%
0-4
5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85 and
over
Age (years)
Source: ABS, Estimated Residential Population, 2012
Source: ABS Census of Population and Housing, 2011
This graph shows the age distributions of the Sunshine Coast and Moreton Bay-North compared
to the age distribution of Queensland. The age distribution of these regions’ populations shows
that a smaller proportion of each population is made up of people aged between 20 and 39
years, when compared with Queensland.
Slide 6 Migration over 5 years - Working Age Population (15-64 years)
Migration over 5 years
Working Age Population (15-64 years)
68,900 people moved to the
region in the last 5 years
7500
Remainder of
Moreton Bay LGA
41,100 people moved out of the
region in the last 5 years
CabooltureSunshine Coast
14,000
Overseas
4500
New South
Wales
3100
Victoria
4500
Victoria
8900
New South
Wales
4700
Remainder of
Moreton Bay
LGA
10,900
Brisbane LGA
8900
Brisbane
LGA
Source: ABS Census of Population and Housing, 2011
Source: ABS Census of Population and Housing, 2011
In the five years to the 2011 Census, 68,900 people (26 per cent of the population) aged
between 15 and 64 have moved to the Caboolture-Sunshine Coast region.
The majority of people came from the following localities:
Region
People
% of people who moved to the
region
Overseas
Brisbane LGA
New South Wales
Remainder of Moreton Bay LGA
Victoria
14,000
10,900
8900
7500
4500
20%
16%
13%
11%
7%
Age breakup of those moving in
% of those moving in
15-24 years
25-39 years
40-64 years
17%
38%
45%
41,000 people moved out of the region in the last 5 years
Region
People
Brisbane LGA
New South Wales
Remainder of Moreton Bay LGA
Victoria
8900
4500
4700
3100
Age breakup of those moving out
15-24 years
25-39 years
40-64 years
% of people who moved to the
region
22%
11%
12%
8%
% of those moving out
28%
34%
38%
Slide 7 Migrating with a job?
Group
(age at
2011)
Number
of
People
Employed
Unemployed
Not in the labour
force
WAP
45,650
68% (72%)*
7% (5%)*
25% (23%)*
15-24
7360
58%
13% (10%)*
29%
25-44
22,440
77%
6%
17%
45-54
8010
74% (80%)*
7% (4%)*
18% (16%)*
55-64
7840
47% (55%)*
4%
49% (41%)*
1680
70%
8%
23%
Migrating from
Overseas
Note: *Numbers in brackets represent labour force status for the total working age population
of Sunshine Coast at the time of the 2011 Census
Source: ABS, Census of Population and Housing, 2011
People of working age (age at 2011) who had migrated into Sunshine Coast between 2006 and
2011 (45,650 persons) were more likely to be unemployed (7 per cent compared with 5 per cent
overall) and not in the labour force (25 per cent, compared with 23 per cent overall).
Unemployment for those migrating into Sunshine Coast was particularly high for youth aged
15 to 24 (13 per cent), those aged 45-54 (7 per cent) and those migrating from overseas
(8 per cent).
Slide 8 Where else do Sunshine Coast (SA4) residents work?
Where else do Sunshine Coast (SA4) residents work?
Occupations of those who work outside
Destinations of those who work outside*
Higher Skilled
Medium Skilled
Lower Skilled
14,300 people work outside
(12% of all employed residents)
64% Brisbane
*18,600 of employed
persons in Moreton
Bay-North
inadequately defined
their place of work so
are not included in the
data
Source: ABS Census of Population and Housing, 2011
Source: ABS Census of Population and Housing, 2011
• Of the $14,300 residents traveling outside of the region for work 41 per cent are Higher
Skilled workers, (Managers 17 per cent and Professionals 24 per cent).
• 36 per cent are Medium Skilled worker, (Technicians and Trade Workers 18 per cent,
Community and Personal Services Workers 8 per cent and Clerical and Administrative
Workers 10 per cent).
• 23 per cent of those travelling are employed in the Lower Skilled Jobs, (Sales Workers
6 per cent, Machinery Operators and Drivers 9 per cent and Labourers 8 per cent).
• The majority of those travelling outside for work (64 per cent) are going to Brisbane.
Slide 9 Unemployment rates beginning to rise
Unemployment rates beginning to rise
10.0%
8.0%
6.0%
4.0%
Moreton Bay - North SA4
Sunshine Coast SA4
2.0%
Queensland
Oct-13
Apr-14
Oct-12
Apr-13
Oct-11
Apr-12
Oct-10
Apr-11
Oct-09
Apr-10
Oct-08
Apr-09
Oct-07
Apr-08
Oct-06
Apr-07
Oct-05
Apr-06
Oct-04
Apr-05
Apr-04
0.0%
Source: ABS Labour Force, April 2014 (12 month averages)
Source: ABS Labour Force, April 2014 (12 month averages)
There has been a recent rise in the unemployment rate in both the Moreton Bay-North and
Sunshine Coast regions. This is especially the case for Moreton Bay-North where the
unemployment rate is well above the state average.
Slide 10 Regional Disparity
Unemployment Rate
SA4 Region
Participation Rate
(Working Age
Population)
April 2014
Change
(12 months)
Sunshine Coast
6.4%
-0.2 % pts
77.4%
Moreton Bay-North
8.9%
1.6 % pts
72.7%
Queensland
6.2%*
0.4 % pts
77.2%
Australia
5.8%*
0.3 % pts
76.3%
Source: ABS Labour Force, April 2014 (12 month averages) ABS, Labour Force, May 2014
(seasonally adjusted)
In April 2014, the unemployment rate in the Sunshine Coast was 6.4 per cent (a decrease of
0.2 percentage points in 12 months), a figure slightly higher than the state unemployment rate
(6.2 per cent) and nationally (5.8%).
In Moreton Bay-North, the difference with the Queensland and national unemployment rates is
more pronounced, being 8.9 per cent (an increase of 1.6 percentage points in 12 months).
Participation rate for the Sunshine Coast (77.4 per cent) is also on par with the Queensland and
national figures (77.2 per cent and 76.3 per cent respectively)
Slide 11 Strong growth in male full-time employment 2009 to 2014
Strong growth in male full-time employment
2009 to 2014
12000
12000
Males
10000
8000
Females
10,300
9400
7900
Males
Females
8000
6800
5800
6000
6000
4000
10000
4000
3500
1500
2000
2000
3900
3800
2100
2000 1800
0
0
Employed
full-time
Employed
Total
part-time Employment
Sunshine Coast SA4
Employed
full-time
Employed
part-time
Total
Employment
Moreton Bay-North SA4
Source: ABS Labour Force, April 2014 (12 month averages)
Source: ABS Labour Force, April 2014 (12 month averages)
Over the five years 2009 to 2014, Sunshine Coast has demonstrated strong employment growth
(19,700 jobs). Full-time job growth made up 58 per cent of all growth with 42 per cent being for
part-time jobs.
For males, full-time employment was strongest with 84 per cent of the growth, 7,900, in male
jobs being full-time. Some 52 per cent of all job growth was in female employment of which
66 per cent, 6,800, was in part-time employment. Total male jobs growth was 9,400 while total
female jobs growth was 10,300.
In Moreton Bay-North there was more moderate jobs growth (9,700 jobs). Some 61 per cent of
all jobs growth in Moreton Bay-North was in full-time employment and 39 per cent was parttime. For both sexes full-time employment growth was the strongest with male full-time
employment being 64 per cent of all growth (3,800) and for females 53 per cent of all growth
(2,000). Total male jobs growth was 5,800 while total female jobs growth was 3,900.
Slide 12 Largest employing Industries - Sunshine Coast & Moreton Bay-North SA4s
Largest Employing Industries
Health Care and Social Assistance
Retail Trade
Construction
9%
5%
Accommodation and Food Services
10%
7%
Manufacturing
9%
6%
6%
Education and Training
Transport, Postal and Warehousing
4%
Other Services
4%
4%
0%
16%
14%
12%
13%
15%
11%
10%
11%
8%
7%
Moreton Bay - North
8%
6%
Sunshine Coast
6%
Australia
5%
5%
10%
15%
20%
Source: ABS Labour Force data, February Quarter 2014 (4 quarter averages)
Source: ABS Labour Force data, February Quarter 2014 (4 quarter averages)
In Sunshine Coast, the Retail industry (14 per cent), Health Care and Social Assistance industry
(15 per cent) and Construction industry (11 per cent) were the largest employing industries.
In Moreton Bay North, the Health Care and Social Assistance industry (16 per cent), Retail
industry (13 per cent) and Construction industry (10 per cent) were the largest employing
industries.
Slide 13 Structural change in industry employment
Structural change in industry employment
% of total employment 2004-2014
16%
14%
Sunshine Coast SA4
12%
10%
8%
12% 11%
6%
4%
10% 10%
8%
2%
11%
7%
7%
6%
5%
14%
13%
15%
4%
0%
Construction
Accommodation
and Food Services
Education and
Training
Manufacturing
February Quarter 2004
16%
Public
Health Care and
Administration and Social Assistance
Safety
Retail Trade
February Quarter 2014
14%
Moreton Bay-North SA4
12%
10%
8%
6%
14% 13%
16%
14%
9%
4%
12%
10%
2%
7%
5%
7%
5%
6%
6%
8%
0%
Retail Trade
Manufacturing
Construction
Public
Accommodation
Administration and and Food Services
Safety
Education and
Training
Health Care and
Social Assistance
Source: ABS Labour Force, February Quarter 2004 & 2014 (4 quarter averages)
Source: ABS Labour Force, February Quarter 2004 & 2014 (4 quarter averages).
The structural change in industry employment over the last 10 years has been quite different
between the two regions.
In the Sunshine Coast, the Retail industry and the Health Care and Social Assistance industry
have continued to grow. The Construction industry, Education and Training industry,
Manufacturing industry and Public Administration and Safety industry have all decreased in
importance.
In Moreton Bay-North, the real improver has been the Health Care and Social Assistance
industry. While the Retail industry continues to be a major employer it has decreased marginally
in the past 10 years.
Slide 14 Rising youth unemployment
Youth unemployment
(15-24 years)
Persons
Unemployment rate
Youth
unemployment to
population ratio
Sunshine Coast
4,000
11.9%
9%
Moreton Bay-North
3,900
18.5%
12%
Queensland
60,300
13.4%
9%
Australia
257,100
12.5%
8%
SA4 Region
Source: ABS Labour Force data, April 2014 (12 month averages)
Due to their lack of skills and experience, youth (15 to 24 years) participating in the labour
market can be particularly vulnerable during a labour market downturn.
In April 2014, the youth unemployment rate for the Sunshine Coast was 11.9 per cent, a
decrease of 4.2 per cent since the previous year.
In Moreton Bay-North, the rate was higher at 18.5 per cent, an increase of 2.3 per cent. The
youth unemployment rate for Moreton Bay-North was significantly higher than both
Queensland (13.4 per cent) and Australia (12.5 per cent).
Similarly, the youth unemployment to population ratio in the Moreton Bay-North (12 per cent)
was higher than Queensland (9 per cent) and Australia (8 per cent).
Slide 15 What are youth doing? Caboolture-Sunshine Coast region
What are youth doing?
Caboolture-Sunshine Coast region
Population
(18-24 years):
32,200
Studying:
9400
(29%)
Not employed:
5900
(19%)
Employed:
16,900
(52%)
Completed Year 12:
11,600
(36%)
Not
Studying:
22,800
(71%)
Did not complete Year 12:
5300
(16%)
Completed Year 12 :
2800
(9%)
Source: ABS, Census of Population and Housing, 2011
Source: ABS, Census of Population and Housing, 2011
Of the 18 to 24 year old cohort in the Caboolture-Sunshine Coast region, 29 per cent are
studying, this is much lower that the figure for Queensland (35 per cent) and nationally
(44 per cent).
Of these 18 to 24 year olds 71 per cent were not studying. Of these:

19 per cent were not employed at the time of census compared to 15 per cent for
Queensland o 9 per cent had competed Year 12 or equivalent, this figure is 8 per cent for
Queensland
o 10 per cent had not competed Year 12 study, compared to a figure of 7 per cent for
Queensland

52 per cent were employed at the time of the census, compared to 50 per cent for
Queensland
o 36 per cent had completed year 12 or equivalent, the same as the Queensland figure
o 16 per cent did not complete year 12. compared to 13 per cent for Queensland
Slide 16 High levels of disengagement amongst young adults (20-24 year olds)
High levels of disengagement amongst young adults
aged 20-24 years
30%
Not studying and…..
Not in the work force
25%
Looking for work
20%
20%
15%
10%
5%
6%
12%
9%
7%
Male
Female
8%
6%
10%
13%
7%
7%
5%
Female
Male
Female
0%
Sunshine Coast SA4
Male
Moreton Bay - North SA4
Queensland
Source: ABS Census of Population and Housing, 2011
Source: ABS, Census of Population and Housing, 2011
At the time of the 2011 Census, 15 per cent of young adults males (aged 20 to 24 years) in the
Sunshine Coast where neither studying nor employed (6 per cent not in the workforce and
9 per cent looking for work). In the Moreton Bay-North 18 per cent where neither studying nor
employed (8 per cent were not in the workforce and 10 per cent were looking for work). This
figure is higher than the Queensland figure of 13 per cent.
Of the young adult females in the Sunshine Coast, 19 per cent were neither studying nor
employed (7 per cent not in the workforce and 12 per cent looking for work). This figure is even
higher for Moreton Bay-North where 27 per cent of 20 to 24 year olds fall into this category
(20 per cent not in the workforce and 7 per cent looking for work). The figure is 18 per cent for
Queensland.
Slide 17 Low educational attainment – persons aged 25-34 years
Low educational attainment in Moreton Bay-North
persons aged 25-34 years
Moreton Bay-North SA4
63%
71%
Sunshine Coast SA4
Queensland
74%
36%
38%
32%
14%
Completed Yr 12
Attained Advance
Diploma, Diploma or
Certificate III/IV
22%
29%
Attained Bachelor
Degree or higher
Source: ABS, Census of Population and Housing, 2011
Source: ABS, Census of Population and Housing, 2011
At the time of the 2011 Census, the proportion of 25 to 34 year olds who had completed Year
12 or equivalent was 63 per cent in Moreton Bay-North and 71 per cent in Sunshine Coast, both
smaller than Queensland and Australia (74 per cent and 75 per cent respectively).
In the Moreton Bay-North only 14 per cent of 25-34 year olds had attained a Bachelor Degree or
Higher compared with 22 per cent in the Sunshine Coast, 29 per cent for Queensland and
35 per cent for Australia. However, a high proportion of 25-34 year olds in the Moreton BayNorth had attained an Advanced Diploma, Diploma or Certificate III and IV (36 per cent)
compared with Queensland and Australia (32 per cent and 30 per cent respectively). The figure
was even higher for the Sunshine Coast where 38 per cent of 25-34 year olds had attained this
level of education.
Job seekers who have not completed Year 12 and have limited experience in the workforce are
likely to lack many basic employability skills that employers value and look for in applicants,
particularly for lower skilled vacancies and entry level positions such as apprenticeships and
traineeships.
Slide 18 Educational attainment and labour market outcomes – CabooltureSunshine Coast region
Educational attainment and labour market outcomes
Persons aged 25-34 years - Caboolture-Sunshine Coast region
20.0%
18.0%
16.0%
87.5%
83.2%
10.0%
8.0%
15.2%
80.0%
70.0%
60.0%
50.0%
Participation Rate
5.5%
72.6%
68.0%
Unemployment Rate
6.0%
4.0%
90.0%
77.9%
14.0%
12.0%
100.0%
18.9%
88.8%
7.6%
6.0%
3.4%
2.0%
40.0%
30.0%
20.0%
10.0%
0.0%
0.0%
Bachelor
Advanced Certificate III Year 12 or Certificate I Below Year
Degree or Diploma and & IV Level equivalent & II Level
12
higher
Diploma
Level
Source: ABS Census of Population and Housing, 2011
Source: ABS, Census of Population and Housing, 2011
There is a strong relationship between educational attainment and employment outcomes. For
those aged 25 to 34 years in the Caboolture-Sunshine Coast region, there were high
unemployment rates for those who had completed Certificate I & II but had not completed Year
12 (18.9 per cent) and those who did not complete Year 12 without any further post school
qualification (15.2 per cent).
Unemployment rates are considerably lower for those who have completed a tertiary education
at the Bachelor degree, Advanced Diploma and Diploma Level. It should also be noted that
employment outcomes are better for those who have attained Certificate Levels III or IV. This
emphasises the importance of post school education in ensuring success in gaining
employment.
Slide 19 Improving Youth labour market outcomes
How can youth labour market outcomes improve?
Feedback from Caboolture-Sunshine Coast employers
60%
55%
• Attitude/motivation
• Job seeker expectations
50%
• Presentation
40%
33%
30%
• School based work experience
• Further education
• Apprenticeships/traineeships
20%
14%
10%
3%
0%
Improve
Experience/training
Government
employability/labour
incentives/vocational
market engagement
guidance
Employer based
initiatives
Source: Department of Employment, Survey of Employers’
Recruitment Experiences Caboolture – Sunshine Coast Priority Employment Area, March 2014
Source: Department of Employment, Survey of Employers’ Recruitment Experiences CabooltureSunshine Coast Priority Employment Area, February 2014
Employers in Caboolture-Sunshine Coast were asked for feedback on strategies to improve
labour market outcomes for youth.
The majority of employers (55 per cent) believed that employability and labour market
engagement were the most important factors in improving youth labour market outcomes,
most particularly:
• Attitude/motivation
• Job seeker expectations
• Presentation
A substantial proportion of employers (33 per cent) believed that experience, further education
or training were most important for improving youth labour market outcomes, in particular:
• School based work experience
• Education
• Traineeships
Government incentives and vocational guidance was mentioned 14 per cent and Employer
based initiatives was mentioned 3 per cent of the times.
Slide 20 Signs of a strengthening labour market
Caboolture-Sunshine Coast
All regions
surveyed
Indicators
March 2014
March 2013
(12 months to
March 2014)
20
16
16
Increased staff
19%
18%
16%
Decreased staff
19%
21%
22%
Annual vacancies per 100 staff
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, CabooltureSunshine Coast Priority Employment Area, March 2014; March 2013; All regions surveyed in the
12 months to March 2014
The survey results indicate a strengthening in labour markets conditions across CabooltureSunshine Coast region over the last year. Recruitment activity has increased over the year (from
16 vacancies to 20 vacancies per 100 staff). Additionally, a slightly larger proportion of
employers had increased staff and a smaller proportion had decreased staff when compared to
the results from a year earlier.
Slide 21 Competition for vacancies high
…yet competition for vacancies high
within industries
22.9
Retail Trade
3.5
21.3
Education and Training
3.3
21.0
Manufacturing
2.8
15.1
Transport, Postal and Warehousing
3.7
15.0
Health Care and Social Assistance
3.0
13.4
Construction
4.4
6.9
Accommodation and Food Services
2.7
3.4
2.1
Other Services
18.4
All Industries Caboolture-Sunshine Coast (March 2014)
3.2
10.6
All regions surveyed (12 months to March 2014)
2.7
0.0
5.0
10.0
15.0
20.0
25.0
Average number of applicants per vacancy
Average number of applicants interviewed
Source: Department of Employment, Survey of Employers’
Recruitment Experiences, Caboolture-Sunshine Coast Priority Employment Area,
March 2014; March 2013; All regions surveyed in the 12 months to March 2014
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, CabooltureSunshine Coast Priority Employment Area, March 2014; March 2013; All regions surveyed in the
12 months to March 2014
Competition for Retail Trade positions, Education and Training positions and Manufacturing
positions was the strongest. There was less competition for Accommodation and Food Services
positions and Other Services positions.
The greatest competition was for Clerical and Administrative Workers (69.5 applicants per
position), Sales Workers (22.4 applicants per position) and Managers (19.9 applicants per
position). Employers depended heavily on formal methods of recruitment, especially internet,
to find these workers which would explain the large number of applicants.
Slide 22 Informal recruitment popular
Informal recruitment popular
….and much less competition for informal vacancies
Caboolture-Sunshine Coast region
Used a formal method
28 applicants, 4 interviewed
Main reasons applicants did
not qualify for interview
• Lack of experience
• Poor job application
Used an informal method only
5 applicants, 2 interviewed
• Applicants availability
for work (hours)
• Lack of experience
Employers who used informal only
• 63% used word of mouth
• 32% were directly approached by job seeker
Source: Department of Employment, Survey of Employers’
Recruitment Experiences Caboolture – Sunshine Coast Priority Employment Area, March 2014
Source: Department of Employment, Survey of Employers’ Recruitment Experiences Caboolture –
Sunshine Coast Priority Employment Area, March 2014
Employers in the Caboolture-Sunshine Coast region relied on informal recruitment methods
only, such as word of mouth and being approached by job seekers, slightly less often
(42 per cent) than formal methods, (58 per cent) such as newspapers, the internet and
recruitment agencies. Nevertheless, vacancies for which employers used informal recruitment
methods attracted less than one fifth the numbers of applicants than when the employers used
formal methods.
This highlights the value of job seekers actively approaching employers when looking for work.
Formal method attracted an average of 28 applicants of which an average of 4 individuals was
interviewed. Informal method attracted an average of 5 applicants of which an average of
2 individuals was interviewed.
Slide 23 Personality Traits and Employability Skills employers in Caboolture –
Sunshine Coast viewed as essential
Personality traits and employability skills
employers in Caboolture – Sunshine Coast viewed as essential
Employability Skills
considered most essential
Personality Traits
considered most essential
Communication
Attitude & Motivation
Interpersonal/Social
Skills
Reliability, Honesty &
Work Ethic
Customer Service Skills
Presentation
Source: Department of Employment, Survey of Employers’
Recruitment Experiences Caboolture – Sunshine Coast Priority Employment Area, March 2014
Source: Department of Employment, Survey of Employers’ Recruitment Experiences Caboolture –
Sunshine Coast Priority Employment Area, March 2014
There were a range of general employability skills and personality traits that employers in the
Caboolture – Sunshine Coast commonly viewed as essential for the position they recently
recruited for.
Employability skills commonly considered essential included:
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Communication
Interpersonal/Social Skills
Customer Skills
Personality traits commonly considered essential included:
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Attitude and Motivation
Reliability, Honesty and Work Ethic
Presentation
Slide 24 Employers moderately positive about future recruitment
Employers positive about future recruitment
Caboolture-Sunshine Coast region
decrease
Manufacturing
increase
4%
28%
Construction
8%
Other Services
8%
26%
25%
Retail Trade
2%
24%
Health Care and Social Assistance
2%
24%
Accommodation and Food Services
0%
All industries Caboolture-Sunshine Coast (2013)
All regions surveyed (12 months to March 2014)
23%
3%
All industries Caboolture-Sunshine Coast (2014)
4%
6%
27%
24%
19%
Source: Department of Employment, Survey of Employers’
Recruitment Experiences, Caboolture-Sunshine Coast Priority Employment Area,
March 2014; March 2013; All regions surveyed in the 12 months to March 2014
Source: Department of Employment, Survey of Employers’ Recruitment Experiences Caboolture –
Sunshine Coast Priority Employment Area, March 2014
27 per cent of employers interviewed expected to increase staff in the 12 months following the
survey, compared to 24 per cent when the region was last surveyed in 2013 and 19 per cent for
all surveyed regions combined.
Only 3 per cent of employers interviewed expected to decrease staff in the 12 months following
the survey, compared to 4 per cent when the region was last surveyed and 6 per cent for all
surveyed regions combined.
Slide 25 Opportunities exist across occupations
Many opportunities exist across occupations
49 per cent of employers in Caboolture-Sunshine Coast anticipate recruiting in the 12 months
following the survey, most commonly for:












Bar Attendants and Baristas
General Clerks
Sales Assistants (General)
Waiters
Registered Nurses
Real Estate Sales Agents
Truck Drivers
Cabinetmakers
Carpenters and Joiners
Aged and Disabled Carers
Child Carers
Chefs *
*Occupations employers commonly considered difficult to fill over past 12 months
Source: Department of Employment, Survey of Employers’ Recruitment Experiences Caboolture –
Sunshine Coast Priority Employment Area, March 2014
Other occupations found difficult to fill in our survey were:
•
•
•
•
•
Sheetmetal Trade Workers
Early Childhood (Pre-primary School) Teachers
Motor Mechanics
Construction Managers
Sales Representatives
Slide 26 Conclusion
The labour market is mixed in the region…
•
Unemployment rate has risen over the past 12 months in the Moreton Bay region while
decreasing in the Sunshine Coast region
•
Recruitment conditions strengthening
•
Strong employment growth over the past five years, specifically in Health Care and Social
Assistance and Retail Trade
Disadvantaged groups/challenges:
•
Vulnerable and disengaged youth, persons with lower levels of education specifically in the
Moreton Bay region
•
Demographic change: ageing population, young people leaving the area
•
Future labour supply
•
Very strong competition for jobs, particularly jobs advertised formally
Many opportunities exist
•
Major growth industries (Health)
•
Almost half employers expect to recruit for a broad range of occupations and many difficult
to fill including lower skilled
•
Improved chances of getting a job for job seekers who actively approach employers
Job seekers need to be engaged in the labour market
•
Employability skills a must
Continued employer engagement
Slide 27 Contact slide
If you have any questions about the presentation please contact the Employer Surveys Section
or Recruitment Analysis Section on:
Tel: 1800 059 439 or
Email: recruitmentsurveys@employment.gov.au
More information on labour market conditions and other research on small areas can be found
on these web sites
•
www.employment.gov.au/LMIP
•
www.employment.gov.au/SkillShortages
•
www.employment.gov.au/RegionalReports
•
www.employment.gov.au/australianjobs
•
www.joboutlook.gov.au
Slide 28 Australian Government Department of Employment