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Valentina Madinabeitia
COM 315: Writing for Public Relations
Professor: Dr. Ted Gournelos
News Stories
Informational Story: A New Angle on Construction
Target: Green Source, A Magazine of Sustainable Design
Pitch: World Housing Solution works to create sustainable structures that can be used in
emergency situations like natural disasters and shelters for the army. Yet, these
structures can innovate the entire industry because of their many advantages that include
a resistant and ecofriendly building strategy.
Story:
A New Angle on Housing
World Housing Solution is located in
Edgewater, Florida and was founded
in 2011 by Ron Ben Zeev as a way of
helping with critical natural disasters
like the Earth Quake in Haiti. These
structures are made out of Structural
Insulated Composite Panel which are
extremely strong and resistant, long
lasting and, thermally superior making
it adaptable to any environment.
Adding to all of these, these
innovative panels are also green and
eco-friendly.
At the time, the organization has built
8 structures for the U.S Military as
shelter structures, which have been successful in their function of protecting the soldiers
and have provided a green lifestyle while they are living in the building.
The structures come ready to use, including electrical conduit, plumbing supply lines and
pultruded embedded items already installed. The fast set up of the structures have as a
consequence a energy efficient building process because the structures come ready to be
assemble, whereas the technique used now a days that require months of machines and
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energy to build a home. The World Housing Solution’s structures need of a few men to
carry the light panels and about six hours to assemble all the pieces.
Analyzing this technology creates the aspiration of building with this technique and
therefore creating a new, efficient and green way of building homes. Since one of the
characteristics of these structures is their adaptability, it is only fair to think that we could
follow this futuristic approach and leave behind the environmentally harmful structures
we have today.
Founded by Ron Ben-Zeev in 2011, World Housing Solution was inspired by the earthquake
in Haiti in 2010. Located in Edgewater, Florida, World Housing Solution is an innovative and
sustainable organization seeking to create efficient and long lasting constructions with
Structural Insulated Composite Panels for victims of natural disasters or for military troops.
For more information please visit http://worldhousingsolution.com
###
Talking Points and Sound Bytes:

There is a new green way of building homes with Structural Insulated Composite
Panel


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Strong structures
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Resistant structures
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Long Lasting
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Thermally Superior
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Environmentally Friendly
World Housing Solution has built 8 structures for the US Military
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The structures adapt many environments
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Have been successful as shelter
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The technology guarantees protection
This building technique saves energy!
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Provides green lifestyle during the use of the structure
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Saves energy in the building process
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Only few men are needed to assemble
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No need for machines
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Average of six hours to build
Justification: Reading Green Source, A Magazine of Sustainable Design, I realized how
they write in an explanatory style. They want to explain every detail that makes an idea
green. Since World Housing Solution has as one of their top advantages that their
structures are green and eco friendly, I wanted to write and environmental and innovative
piece. Including articles in these types of media will make their audience bigger since
they aren’t targeting them right now. Also, having a story like these can catch the
attention of big investors that are looking for environmentally friendly solutions. This
magazine even has a section for “Solution of the month”.
I explained in the story how the lack of machinery use makes these structures more green
and how even though they are very fast and easy to build, this does not change their
strong and long lasting resistance. I also included that the US Military is using the
structures to create a sense of credibility in the organization when potential investors are
reading the informational story. I included the image because their website is very
graphic oriented, so a picture would only make the story fit better in their magazine.
Feature Story: Haiti under tents
Target: UN Chronicle, The Magazine of the United Nations
Pitch: Four years after the earthquake in Haiti, victims are living in tents. A solution that
was supposed to be short-term has become a way of life and it is urgent to solve their
living situation.
Story:
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Haiti under tents
Haiti suffered a 7.0 magnitude
earthquake in 2010. One of the
biggest issues regarding the cause
of all the damages was the lack of
strong structures in the country;
this is why they all went
crumbling down. Four years after
this tragic disaster, more than
170,000 civilians are still living in
tents. Tents were supposed to be a
short-term solution to give shelter
to the victims of the earthquake,
yet, this short term solution has
become a long-term solution and
families are living in unbearable situations. Tents don’t provide protection from hot or
cold weather and they don’t offer plumbing or electricity. They are very small in size but
they are serving as housing to large families.
Many invested in helping Haiti overcome the natural disaster, but they are still living the
consequences of it, and the truth is that no one provided them with a long lasting solution.
There are new technologies capable of providing a better life for these victims, like
World Housing Solution’s Structural Insulated Composite Panel, which are easy to
assemble and offer strong and long lasting structures that can serve as homes. It is hard to
think that we are living in a technological advanced world and the best we can offer
civilians victims of a natural disaster is a piece of fabric that is supposed to protect them
and serve as a roof. Haiti is in need of a better solution and it is our responsibility to stand
up and give them one that will actually help them overcome the disaster they are still
experiencing.
Founded by Ron Ben-Zeev in 2011, World Housing Solution was inspired by the earthquake
in Haiti in 2010. Located in Edgewater, Florida, World Housing Solution is an innovative and
sustainable organization seeking to create efficient and long lasting constructions with
Structural Insulated Composite Panels for victims of natural disasters or for military troops.
For more information please visit http://worldhousingsolution.com
###
Talking Points and Sound Bytes:

Haiti’s earthquake destroyed homes
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The structures were not strong enough
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


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The entire city was destroyed
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Aid was provided
170,000 civilians are still living in tents
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Tents are providing protection for drastic weather
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Large families are living in small tents
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Tents don’t provide electricity or plumbing
A short-term solution became a way of life
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Many countries invested in helping Haiti
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Haiti is still suffering
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No long-term solution was provided
Technology can solve the issue
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World Housing Solution’s Structural Insulated Composite Panel
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We are in a technological advance society
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All we offered were tents
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Haiti needs a solution
Justification: I choose the UN Chronicles because this is the magazine of the United
Nations that approaches people wanting to help societies in difficult situations. Since one
of the goals of World Housing Solution is to help third world countries with housing
problems, I thought that reaching to a different audience that might be looking for a
solution to the problem is a good idea.
The style of writing was very dramatic; because when reading other articles from the
magazine I realized that they follow a sentimental and worrying writing style. I wanted to
communicate that feeling through this story. Yet, I wanted to offer a solution and not
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only explain the problem, and this is when World Housing Solution comes into the
narrative. The organization is the technological solution I am offering, and this is how I
promote the organization without making the story about them. I also included a picture
because it creates more drama and worry. I also end with a call for responsibility to help
Haiti, and since the answer to the problem is WHS, I end the story inviting people to
research more about the company.
“On my honor, I have not given, nor received, nor witnessed any unauthorized assistance
on this work.” Valentina Madinabeitia
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