DELIVERBILITIES
1.
2.
3.
4.
Flash animated based on movie-story.ppt
Landing page with Interactive version of the movie for tell-a-friend purpose
Banners
Tell-a-friend e-mail design
FLASH ANIMATED BASED ON MOVIE-STORY.PPT
OVERVIEW
We want to promote the “new” Expatica experience by means of a brand awareness campaign.
The story board of desired movie is described in the attached movie-story.ppt.
IMAGE FEELING
As you can see in the ppt file, the images we want is new and Idyllic. We do not want images that represent the
“common folk”. We want something to be inspired by. Images that radiates confidence, strength, knowledge,
beauty (artsy) and most important, INSPIRATION they received from knowing Expatica. Images of the modern
“international”.
We ask the production office to select and buy photos for us basing on our example selectiong.
MOVIE VERSIONS
Movie will be used as Flash Video for YouTube like sites and for – in interactive version – for campaing landing
page.
MOVIE SCENERIO
The bleow is a sum-up of movie-story.ppt conent.
SCENES 1-6
On pages 1 and 2 there is a scenece decription of a person, being on country related background. These scnerio
should be repated 6 times for 6 combinations fo person and coutnry background. The countries are: BE, NL, CH,
ES, FR, DE.
FINAL SCENE
After the 6 scenes the final scene will show our main characters aligned at the bottom of the screen, still with a
light white “aura” around them (being inspired, enlightened, knowledgeable, confident), against a darker
background.
On top of our characters, against the dark background, the following sentences appear, one by one (in
company style colors):
Be enlightened
meet us at Expatica.com
Then, fade text out. Final text appears, together with E-logo:
Expatica
for happy, healthy living abroad
LANDING PAGE WITH INTERACTIVE VERSION OF THE MOVIE
ELEMENTS OF LANDING PAGE





Shows the full Flash movie
Givies a short intro to what Expatica.com is all about.
Gieves possibility to send the e-mail flash viral to a friend
Contatins two advertorials
Tell-a-friend form as a creation wizard for tell-a-friend mowie
ADVERTORIALS
Advertorial 1: descriptive article of Expatica’s feautures.
Advertorial 2: emphasizing on the New Expatica (what’s new).
TELL A FRIEND FROM
Tell a friend form should allow user send a personlsied movie with his photo. It has following fields:





Name of the friend
Email of the friend
My name
My email
Photo to upload
In next step, a uploaded user photo is presented and user is asked to mark part of the photo that he would like
to display in the movie. It should work like masking tool in photoshop – overlayed photo with a
semitrasnparrent layer from which, user using a cursor, mark areas to present. Any other solution for
extracting only faces from photos by the user is welcome to achive desired effect.
In third step, the movie is generated and the mail is sent. Also user gets the link to the movie, so he can
distrbute it via IMs.
VIRAL EMAIL FROM TELL A FRIEND FROM
An e-mail that links to a page on which the receiver sees a Flash movie, personalised with his/her name.
CONTENT OF THE VIRAL MAIL
Dear [FRIEND NAME], [USER NAME] would
like to share a special message with you. To view it, please click the link below.
INTERACTIVE MOVIE
In the interactive version of the movie there should be possibility for the sender to upload their picture that
will be placed in the movie. The movie with such a photo will be send to a friend as a link. The receiver will
then view the movie of the sender being one of the enlightened people. To the movie will be added additional
scene.
ONE SCENE ONLY
Interactive movie will have the user photo on a general background similar for all users.
The scene is about presenting user uploaded photo, then the movie zooms in to get a closer look at their pic,
then the text (below) appears.
On top of our characters, against the dark background, the following sentences appear, one by one (in
company style colours):
Be enlightened
Meet me at expatica.com
Then, fade text out. Final text appears, together with E-logo:
Expatica.com
For Happy, Healthy living abroad.
BANNERS
OVERVIEW
Clicking on banners will lead to the campaign the landing page. Look and feel of the banners will be the same as
of the movie.
MESSAGE TEXT
I am not a tourist
Meet me at Expatica.com
[ E-Logo] Expatica. For happy, healthy living abroad.
BANNERS SIZES
To be specified.