THE UNIVERSITY OF MISSISSIPPI MEDICAL CENTER
The Faculty Senate
2500 North State Street
JACKSON, MISSISSIPPI, 39216-4050
Debbie Konkle-Parker, PhD, President
Facsen-president@umc.edu
Tonia Taylor, PhD, Secretary
Facsen-secretary@umc.edu
Faculty Senate Meeting, March 15, 2013, D502, 1:00 PM
Wimba Phone Access: (866)570-0908
Wimba PIN code: 30370196
ATTENDANCE:
Dentistry:
None
Medicine:
Charles Bishop, Ken Butler, Molly Clark, Tibor Fulop for Harriet Jones, Debbie KonkleParker, Ed Manning, Kenneth Vick
Nursing:
Wanda Cooper, Jill White
SHRP:
Angie Garner, Tonia Taylor
UMC Division: Alternate for Michael Garrett, Patrick Kyle, Stephen Stray
A. DETERMINATION OF QUORUM AND CALL TO ORDER
A quorum was determined and the meeting was called to order by Dr. Konkle-Parker, President.
B. GUEST SPEAKERS
Rondah Marks, UMC Chief Marketing Officer explained marketing procedures and provided an update of
plans for the coming year. Marketing focus has been to strengthen UMC’s image in the community
based on consumer feedback survey data collected for several years. Specific image issues identified
were consumer misunderstanding of the definition of an Academic Medical Center, misunderstanding of
the quality of services provided and consumers not associating Batson as part of the medical center. Ms.
Marks highlighted positive consumer feedback as “best doctors”, newer facilities and availability of
advanced technology. Initial market strategies to target consumer knowledge and understanding of
UMC resulted in “modest” improvement by marketing standards.
Current UMC marketing strategies are focused on selective and internal marketing. Discussed was a
purposeful move to only advertise in “old school” venues that consumers can rely on and understand,
such as US News and World Reports. Ms. Marks cautioned that saturating the consumer with award ads
that lack meaning can result in satiation and confusion since reporting agencies vary greatly. There was
some discussion that lack of award publicity may lead consumer to underestimate UMC quality. Ms.
Marks suggested that access to the entire report, in some cases, may not be beneficial.
Direct mail, newspaper ads and tv/radio continue to be utilized to announce new services (i.e., pediatric
heart), and service growth or change (i.e., Grants Ferry, UMC Women’s). At that time it may also be
beneficial to advertise for a specific physician, if the physician will be pertinent to the new service.
Several comments (Senators Vick and Fulop) were made regarding UMC employees seeking services
outside of UMC. Senator Vick suggested that improved employee service will strengthen word of mouth
support which can be the greatest form of advertisement. Ms. Marks agreed that improvement is crucial
in this area. She reported that internal focus groups reveal UMC employees seek outside physicians for
perceived confidentiality, perceived competency, and customer service issues. She reported that there is
a Quality Campaign targeted directly at improving UMC ‘employees as consumers’ retention. Senator
Fulop added that perhaps improving the online directory to link a medical condition (i.e. tachycardia or
shortness of breath) to a certain physician or group of physicians (i.e. cardiac or respiratory) may help
consumers find the physician they need on this campus.
C. REVIEW AND APPROVAL OF MINUTES
Moved-M Clark, seconded-E Manning that the minutes of the February 2013 meeting be accepted as
distributed. Approved.
D. UPDATE ON EXECUTIVE COMMITTEE MEETING
No meeting was held this month.
E. OLD BUSINESS
1. Dr. Parker discussed adding the webmaster duties to the secretary position for this year. The
secretary –elect, Senator Molly Clark, agreed to assume this responsibility for the year 2013-2014 and
will later inform the Senate if the duties of webmaster should be a separate position.
2. The following suggestion for amendment to the constitution was rescheduled for vote due at the
next meeting: Proposed Amendment to the Constitution of the Faculty Senate of the University of
Mississippi Medical Center to be inserted at the end of Section 2-2 e: The term of office of each alternate
shall be one (1) year. Alternates shall be eligible for election as full members at the following election.
F. NEW BUSINESS
The election will proceed for the period of 4 weeks following distribution of nominees to campus
faculty. The following candidates were certified as eligible and accepted the nomination for Faculty
Senate for the 2013-2014 term:
School of Medicine – CLINICAL (9 positions – 7 Senators and 2 alternates)
1. Abusaa, Taysir, MD – Pediatric Emergency
2. Aggarwal, Avichal, MD – Pediatrics
3. Barnes, Arti, MD – Infectious Diseases
4. Friedrich, Christopher, PhD, MD – Genetics
5. Fulop, Tibor, MD – School of Medicine, Nephrology
6. Gains, Michele, MD – Adolescent Medicine
7.
8.
9.
10.
11.
12.
13.
14.
15.
Jones, Jonathan S., MD -Emergency Medicine
Lerant, Anna, MD – Anesthesiology/Academic Affairs
McDonald, Sharon, MD – Department of Pediatrics, Heme Oncology
Mena, Leandro, MD – Infectious Diseases
Ojeda, Norma, MD – Neonatology Research
Parker, Collette C., MD – Pediatric Neurology
Rodriguez, Ray, MD – Pediatric Allergy
Samdarshi, Tandaw, MD, MPH –Jackson Heart Study
Shankar Giri MD,FACR,FASTRO – Radiation Oncology
School of Medicine – BASIC SCIENCES & Academic Information Service Department (4 positions – 2 replacing
Stephen Stray [resigned] & Anwer Siddiqi [no longer at UMC], plus 2 alternates)
1.
2.
3.
4.
Liu, Hua (Neal), MD – Pediatric Gastroenterology Research
Robinson, Chamek, MLIS - Academic Information Service
Wallace, Kedra, PhD – OBGyn Research
Wirschell, Maureen , PhD - Biochemistry
School of Nursing (2 positions)
1. Harrington, Marilyn, PhD
2. Macsorley, Robyn, MSN, RN
School of Health Related Professions (2 positions)
1. Slaughter, Janet, DPT – Physical Therapy
2. Wilkins, Renee’, PhD – Medical Laboratory Sciences
School of Dentistry (2 positions)
1. Alicia A. Rose Hathorn, DMD, Clinical Assistant Professor
G. ANNOUNCEMENTS
Dr. LouAnn Woodward is schedule to address the Senate for the April 19th meeting.
H. ADJOURNMENT
Moved: S Stray, seconded P Kyle, that the meeting be adjourned. Approved.