Draft-Do not cite Early Learning and Academic Achievement Ellen Wartella and Alexis Lauricella Northwestern University It’s hard to believe that it has been nearly 45 years since planned educational television programs aimed at preschool children entered American life. The advent Sesame Street in 1969, the national distribution of Misterogers Neighborhood in 1968, and the many subsequent educational television shows has led to a considerable literature on the impact of planned educational programming on preschool viewers. Decades of research have demonstrated that for preschool age children quality educational television can have a positive effect on academic achievement both during the preschool years and beyond ( Anderson et al. 2001; Ready to Learn , Wright et al., 2001). Today children under 8 spend a substantial portion of their screen media time with screens that are not traditional television programs (Common Sense Media, 2011)., which leads to the question of whether these newer media platforms provide learning opportunities for young children. Secondly, since the advent of preschool educational programming in the 1960s, a whole new genre of screen media (including videos, television programs, APPs) have been developed for babies. In considering early learning from media, we will address the question of whether baby educational media fulfills marketing claims of educating these very young viewers. Thus, this review will examine the evidence regarding early learning from educational programming for children from birth to age 8 and will discuss what we know about the impact of newer digital platforms impact on their users academic skills. Draft-Do not cite Importance of the Research Area Sesame Street has become the iconic example of planned educational programming that can use the formal features of television to engage, interest and teach young children core academic concepts like numbers, letters and literacy. From the earliest research on Sesame Street (Ball and Bogatz 1972), evidence has amassed to demonstrate both the short term effects and the positive effect of such programming on other academic skills for young viewers as they grow older (Anderson, Huston, Schmitt, Linebarger & Wright, 2001). Other skills, such as prosocial behaviors of sharing and cooperation have been taught via television programming like MisterRogers Neighborhood (Friedrich & Stein, 1972). These early programs were part of a national effort to prepare preschool children for school and were developed simultaneously with other national initiatives such as Head Start (196?) to especially help close the achievement gaps between inner city and suburban, majority and ethnic minority and wealthy and economically disadvantaged youth. When they began, there was a real question of whether television could be used to teach young children academic concepts that would prepare them for schooling. And while the answer has been “yes” quality educational television can be successful in meeting its goal, the media landscape has changed considerably: today children are born into a world of varying media technologies that provide a broader range of content. It is important to understand how these newer platforms can be used to enhance early learning and academic achievement of both core academic concepts like literacy, math, science, but also how they enhance academic achievement by aiding in the development of additional academic related skills that are important for continued learning and success in a digital world. Draft-Do not cite However, the media landscape today is different from the time when Sesame Street was created in the late 1960’s (Common Sense Media, 2011) when public television programming was the primary media platform for young children. As a result, while there is solid evidence for preschoolers’ learning traditional academic content from educational television programs, there are many questions about is there are a range of questions that arise about learning from these newer technologies for children of all ages. The most recent national survey of young children’s media use found evidence of young children using a range of media products starting at 6 months of age (Common Sense Media, 2011). While TV still dominates children’s media use (74%), but time spent with new media devices is increasing. More than half (52%) of children have access to newer mobile devices (smartphones, video iPod, iPad or other tablet device) and 29% of parents have downloaded Apps for their children to use. Computers, which most parents (69%) think helps rather than hurts learning (Rideout & Hamel, 2006) are still used frequently among children ages 4-8 years old (Common Sense Media, 2011). Home isn’t the only place young children are using digital technology; schools are also using technology in their classrooms. Even though schools have increased their access to and use of digital technologies, especially computers with internet, in classrooms, there is still debate about the educational effectiveness of technology use in the classroom (National Education Association, 2008). A report by Draft-Do not cite Grunwald Associates (2009) found that K-12 teachers are using digital media often and Pre-K teachers (33%) use media in their classrooms with preschool aged children. Recently, the National Association of the Education of Young Children (NAEYC) and the Fred Rogers Center (2012) released a position statement encouraging the use of appropriate digital technology use in early child care settings. The decrease in cost of digital technologies together with an endorsement for proper use combined with teacher interest in technology is likely to continue to increase the use of digital technologies for learning outside of the home. And the range of content available for children from birth to age 8 is vast and growing. Through the Ready to Learn initiative on PBS, as well as the advent of such cable channels devoted to young children as Sprout, Nick Jr., Disney, Baby First TV there are more than 40 preschool television shows (most of which lay claim to some educational benefits) for child viewers. While for most of the last 45 years television was the major source of educational videos, that has changed in the past decade. Now children can access old and newer television content online via YouTube and other online video sites on demand. Moreover, newer digital content is being developed for mobile devices such as smartphones and tablet devices which seem to be especially successful with capturing the interest of very young learners. And parents beliefs that out of school educational media is important for their young children to prepare them for school has helped fuel the explosion of these educational products. Research, however, on these newer devices and on attempts to educated children beyond the core math and Draft-Do not cite literacy concepts has been slow to develop. The combination of increased digital technology use at home and at school combined with the recent surge in types of digital media products for young children and a wide array of child-directed content is resulting in a new range of questions about the potential of these digital media and their impact on academic achievement overall.