Name: __________________________________________ Class: _______________ Advertising Glogster Summary Directions: Use the following table to summarize how you used the persuasive strategies and technique in your Glogster book advertisement. Strategies Definition of Strategy Summary of How Strategy Was Used in Ad Technique Definition of Technique Summary of How Technique Was Used in Ad 1. 2. 3. 1. _____/8 Points Possible The Advertising Project Rubric Exemplary (20 pts.) Good (18 pts.) Fair (15 pts.) Poor (12 pts.) The work shows no evidence of new thought. The chosen advertising strategy is not followed or no advertising strategy exists. There is no evidence of a persuasive technique Originality The project shows significant evidence of originality and inventiveness. The project shows some evidence of originality and inventiveness. The work shows little evidence of new thought or inventiveness. Advertising Strategy The advertisement uses 3 advertising strategies. The advertisement uses 2 advertising strategies. The advertisement uses 1 advertising strategy. Advertising Techniques The advertisement uses the chosen advertising technique creatively and well. The advertisement is an aesthetically pleasing, creative, and original example of the assigned medium. The advertisement is a good example of the use of the chosen advertising technique. The advertisement is aesthetically pleasing/creative/or original and a good example of the assigned medium. The advertisement uses the advertising technique satisfactorily, but not creatively. The advertising is pleasing and is a satisfactory example of the assigned medium. Presentation Format Mechanics The writing is legible, The writing is legible clear, and and clear with few grammatically grammatical errors. correct. The writing is mostly legible and clear with some grammatical errors. Glogster Summary 3 strategies and 1 technique utilized, defined/summarized correctly 1 strategy and 1 technique utilized defined/summarized correctly 2 strategies and 1 technique utilized defined/summarized correctly The advertiseme nt is unoriginal and not an example of the assigned medium. The writing is illegible and/or unclear and full of grammatical errors. Lacking strategies and/or techniques Name: __________________________________________ Class: _______________ Oral Presentation Rubric “Book Sell” Category 4-Excellent 3-Good 2-Fair 1-Needs improvement Time Limit Presentation is 3-4 minutes long. Presentation is 2-3 minutes long. Presentation is 2 minutes long. Presentation is less than 2 minutes long. Delivery Holds attention of entire audience with the use of direct eye contact, seldom using notes. Consistent use of direct eye contact with audience, but still returns to notes. Displays minimal eye contact with audience, while reading mostly from the notes. Holds no eye contact with audience, as entire report is read from notes. Organization Provides 3 reasons to read the book and provides examples to support reasons. Demonstrates full knowledge by summarizing the plot and answering all class questions with explanations and elaboration. Convinces the audience to read the book with strong enthusiasm during entire presentation; presents a counterclaim with full elaboration. Speaks with fluctuation in volume and inflection to maintain audience interest. Completely prepared and has obviously rehearsed. Provides 2 reasons to read the book and provides examples to support reasons. Some summary of plot but is at ease with expected answers to all questions, without elaboration. Provides less than 3 reasons with little support. Provides less than 3 reasons with no support. Very little summary of book and is able to answer only rudimentary questions. Does not have grasp of book and cannot answer questions about the book. Somewhat convinces the audience to read the book with some enthusiasm during presentation; presents a counterclaim with little elaboration. Speaks with satisfactory variation of volume and inflection. Shows little enthusiasm during presentation which somewhat raises audience understanding of book; no counterclaim. Shows no interest in book presented and fails to convince audience; no counterclaims. Speaks in uneven volume with little or no inflection. Seems pretty prepared but might have needed a few more rehearsals. Somewhat prepared, but it is clear that rehearsal was lacking. Speaks in low volume and/or monotonous tone which cause audience to disengage. Does not seem at all prepared. Ties everything together and concludes with an appropriate recommendation. Somewhat ties everything together and makes a recommendation. Fails to tie everything together, but makes a recommendation. Content Enthusiasm/Audience Awareness Volume Preparedness Conclusion /32 TOTAL SCORE: No summary or recommendation. Independent Reading Project – Unit 2 Objective: To encourage, support, and motivate independent reading by appealing to various learning styles and offering students multiple choices when responding to books. The Plan: Choose any book of any genre that you wish. Make sure it is a “Just Right” book and get it approved by me. You will be expected to read 20-30 minutes every Monday through Thursday evening. Document the pages that you read as well as a summary/reflection on your reading log. This log must be signed by your parent/guardian on Thursday evening and returned to me every Friday. Books should be completed by December 22, 2015. The following project will be completed after reading the novel independently. Read and follow all directions to receive full credit. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Book “Selling” You will be presenting an oral book report in the form of a “book sell”. You are trying to sell your book and create interest in it. Imagine you are a publisher and the more people you can get to buy your book, the more money you will earn. You are really going to try to sell that book! You want people to know a little about the story, but mostly you want to create interest by telling them why it is such a good book to read. You will be sharing a short summary with the class (the book buyers) along with at least three reasons why they should go out and buy your book. There will always be someone in the audience who doesn’t want to read your book because: it’s too long, it’s about girly stuff, it’s boring, it’s not part of a series and as a sales rep – you need to be prepared for those negative naysayers. When you present your pitch, include one reason people might hesitate to read your book, but then respond to it with a well-developed argument that makes their hesitation seem like the wimpy excuse you know it to be! Win them over – make them want to read your book. Now for some specifics – You will have between 3-5 minutes to win your audience over to your way of thinking. At the end of your sales pitch, your audience will have a chance to ask you extra questions about the book, but those questions will not count as part of your time. You will be creating a glog in class which will be your advertisement of the book (more info on that to follow). You will use this as a prop along with the book you have read. Before you present your book to the class, you will need to fill out the outline of what you are going to say (back of this paper). After you have your outline, you should practice presenting your information. You will be graded according to an oral presentation and glog rubric. You will be graded on your presentation skills and the content of the book and advertisement glog. With knowledge of your book, an outline, a glog, and practice, you will be able to deliver a convincing pitch to sell your book. Name: __________________________________________ Class: _______________ Book Sell Outline Title of Book: __________________________________ Author:_______________________________________ Summary of Story (DO NOT GIVE AWAY THE ENDING): ________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Reason to read the book #1: ___________________________________________________________________ Provide an example to prove your point: ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Reason to read the book #2: ___________________________________________________________________ Provide an example to prove your point: ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Reason to read the book #3: ___________________________________________________________________ Provide an example to prove your point: ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Some people may not want to read this book because (counter-claim) _______________ ___________________________________________________________________ However, they should still read it because ____________________________________ ___________________________________________________________________ Summarize – tie everything together and make the audience want to buy your book immediately. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________