Helly Hansen Odin Flow Hiker HT Offers Unprecedented Temperature Regulation OSLO, Norway (Fall/Winter 2014-15) — Long hikes and light backpacking trips can be a grind with the wrong footwear. Helly Hansen takes an aggressive step forward in hiking boot performance with the men’s and women’s Odin Flow Hiker HT, a highly technical boot built for recreational and advanced hikers. The all-new Odin Flow Hiker HT offers unprecedented temperature control thanks to its dual-layer lining featuring the innovative H2Flow™ technology. The unique design’s positive and negative spaces trap air, adding substantial, weightless warmth. Hikers can self-adjust the ankle opening to funnel heat out of the foot box and up through the boot’s ankletall shaft. The result: feet stay warm and dry, keeping athletes’ body temperatures optimally regulated from the ground up. “Moisture management and temperature control is of foremost importance in footwear designs. It’s at the core of comfort and sustained physical performance in high-intensity activities,” said Kristoffer Eidsgaard, footwear category manager for Helly Hansen. The Odin Flow Hiker HT offers superb waterproof breathable protection with its Helly Tech® construction. Other smart features include a full-length rigid midsole-plate for increased stability and to minimize torsion, a seamless upper for lightweight support, and a luggy, purpose-built outsole for extra traction. Helly Hansen’s proprietary Helly Grip rubber compounds ensure a solid grip on rocks, roots, and slick trails while the boot’s dual-compound EVA midsole provides the perfect blend of cushioning, comfort, and stability. Odin Flow Hiker HT and W Odin Flow Hiker HT The Odin Flow Hiker is the ultimate hiking boot for recreational and advanced hikers. Warmer, Cooler, Lighter: The H2Flow™ temperature regulation technology in the interior features positive and negative spaces, making the boots warm and ventilated without adding extra weight. Hikers can self-adjust the ankle opening to funnel heat out of the foot box and up through the boot’s ankle-tall shaft. The result: feet stay warm and dry, keeping athletes’ body temperatures optimally regulated. The sturdy, lightweight toe and heel cap combined with the fulllength footbed plate keep feet stable and well protected from the elements. The midsole features C-Zone+ cushioning in the forefoot to help athletes find the extra toe-off energy needed during long hikes. Helly Tech® Performance Helly Wear Protection H2Flow™ temperature regulation technology Swift Frame Dual-density premium EVA midsole with added medial support C-Zone C-Zone+ Helly Grip outsole About Helly Hansen Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.