Brandon Hall Group’s Human Capital Management Academy (HCMA)©
Brandon Hall Group’s Human Capital Management Academy (HCMA)
What is HCMA?
Brandon Hall Group’s Human Capital Management Academy (HCMA) is your answer to
improved and sustained business success. Each interactive, HRCI certified*, laboratory-type
workshop is a 1 or 2-day experience to explore mission-critical business imperatives and create
action plans to accelerate business results.
Open Enrollment and Private Workshops
 Our open-enrollment, public offerings provide an opportunity to join 15 or more likeminded leaders from a variety of industries for an in-depth exploration into the art and
science of organizational performance excellence.
 In our members-only private offerings, a company’s senior business and talent leaders
come together to explore enterprise-wide talent challenges in the context of their
unique culture, business lifecycle, and forward-looking business goals. Private offerings
are offered in both virtual and live, on-site formats.
Regardless of the format – open enrollment offered several times a year, or private offerings –
each HCMA experience provokes healthy debate, creative disruption, and stimulating
examination of the heartbeat of extraordinary and sustained performance.
Flexible Workshop Format
Workshops are offered in a variety of formats to fit organizations’ needs and budgets:
 2-day, in-person experience
 1-day, in-person inexperience
 8-hour, virtual experience – broken into 2-hour segments
 4-hour virtual experience – broken into 2-hour segments.
All formats for private offerings can be customized for the organization. All workshops present
research--based leading practices and benchmark data. All workshops longer than 4 hours also
include diagnosis of current-state talent practice health, and planning for a higher-impact talent
strategy through online assessment tools, small group work, large-group sharing, and panel
discussions. Workshop participants will leave with action plans to execute meaningful change
the first day back on the job.
What Do The 2-Day Workshop Agendas Look Like?
Each offering has a similar organizational structure with clearly stated learning objectives, but
adapted to the specific topic. Below are the modules and learning objectives that underscore
© 2015 Brandon Hall Group
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Brandon Hall Group’s Human Capital Management Academy (HCMA)©
each 2-day experience. Shorter workshops all some include elements of the 2-day agenda,
adjusted for time.
Day 1
Discovering Leading Practices, Defining Current State, and Planning for Future State
Time
a.m.
Module
1: Understanding What
Leading Practice Looks Like


Lecture


2. Assessing the Health of
Your Current Capabilities
Using Brandon Hall Group’s proprietary Framework,
Impact Model, and/or online diagnostic tool:
Independent Tool Work and
Table Top Discussion





p.m.
Define your organization’s strategic business
goals and priorities
Identify your current people resources
Identify current design of your processes
Identify your current culture, governance,
measurement, and technology solutions
Diagnose the maturity level of your current
state regarding people, process, culture,
governance, measurement, and technology
3. Planning For a HighPerformance Strategy
Using Brandon Hall Group’s proprietary Framework,
Impact Model, and/or online diagnostic tool:
Independent Tool Work and
Table Top Discussion





© 2015 Brandon Hall Group
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Objectives
Understand the science-based research
Learn leading practices of high-performance
organizations
Learn benchmark data of high-performance
organizations
Learn leading culture, governance,
measurement (metrics), and technology
practices of high-performance organizations
Define your desired state maturity level
Identify the level of change desired for people,
process, culture, governance, measurement,
and technology to move toward desired state
Identify actions for improving the impact of
each practice that is not high performance
Define the criticality of execution for each
action
Define the execution timeline (near-term, midterm, long-term) for each critical action
Brandon Hall Group’s Human Capital Management Academy (HCMA)©

4. Defining the Scope of The 
High-Performance
Transformation Effort

Independent Tool Work,
Table Top Discussion, Peer
Panel, Large Group
Discussion

Identify metrics to measure progress against
desired state
Create draft action plan to move current state
towards future state
Summarize the transformation effort needed to
move from current state to desired state
Validate the catalysts for desired change
Day 2
Executing on Future State Strategy
a.m.
5. Creating a Project Plan
to Ensure Execution


Lecture, Independent Tool
Work, Table Top Discussion 

6. Building the ROI
Business Case


Lecture, Independent Tool 
Work, Table Top Discussion 

p.m.
7. Designing Your Road
Map to Success



Lecture, Independent Tool
Work, Table Top Discussion 



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Understand a stage gate approach to action
planning implementation
Define the stage gates critical for implementing
your desired state action items
Define the timeframe and critical path to
execute on your action items/strategy
Assign responsibility and accountability for each
action step
Learn leading practices for developing ROI
Identify the essential elements of an effective
business plan
Identify your business case for desired state
Document your business case for desired state
Define your plan for socializing your desired
state business case with key stakeholders
Learn critical elements of a change process
Rate organizational readiness for change
Learn leading practices for stakeholder
identification
Learn leading practices for effective
communication
Learn leading practices for effective risk
management
Identify your key stakeholders for desired state
Define your communication plan for desired
Brandon Hall Group’s Human Capital Management Academy (HCMA)©


8. Getting Started

Lecture, Large Group
Discussion, Participant
Capstone Presentations to
Large Group




PostWorkshop
(Optional)
9. Earning Your Strategy
Planning &
Implementation
Certification



state
Define your risks and risk mitigation plan for
desired state
Build your “elevator pitch” for change/for
desired state
Define the common barriers to implementing
desired state
Define common success factors to
implementing desired state
Define 2-4 critical learnings in moving towards
desired state
Present business cases/success roadmaps for
immediate execution
Ask questions
Discuss real-time challenges and obstacles
hindering the effective implementation of your
Business Case
Define workarounds or alternative actions to
avoid stalling the implementation of your
Business Case
Earn your Brandon Hall Group certification for
effective Strategy Planning & Implementation
Who Facilitates the Workshops?
Brandon Hall Group senior leaders, analysts and consultants facilitate workshops. With more
than 100 years of collective experience in facilitating senior-level workshops and subject matter
expertise in each facet of human capital management, you can count on discussions to be
thought provoking, insightful and actionable.
Most facilitators hold master and/or doctoral level degrees, have earned a PHR, SPHR, or GPHR,
and will share their first-hand stories of human capital and talent strategy implementation
success (and failure) over the last 20+ years.
For more information on our facilitation team, please visit their individual biographies here:
(insert link here from www.brandonhall.com). I think it may be time to update bios
Why HCMA?
Our workshops prepare leaders to evolve their talent practices for measurable business impact
-- enough reason on it own to sign up now. Our modules, regardless of workshop title or
© 2015 Brandon Hall Group
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Brandon Hall Group’s Human Capital Management Academy (HCMA)©
format, are research-based repositories from which executives, other business leaders, HR and
talent leaders can pull content chunks to inform critical talent decisions and actions.
Whether building a business case for acquisition of talent technology, establishing talent
governance, communicating about the health of your current talent management, defining the
measurement strategy for talent processes, offering benchmark data for comparison against
high-performance organizations, or executing on a new onboarding approach to optimize the
long-term performance of your organization, our sessions arm you with analytics-based leading
practices, toolkits to enable straightforward execution, and a network of peers to serve as a
perpetual resource. In short, leaders leave our sessions with the tools they need just when they
need them the most.
What’s My Investment?
The standard pricing schedule for open enrollment and private offerings is:
OPEN ENROLLMENT – 2-day program
# of attendees from same
company
1-2
3-5
6-9
10+
Brandon Hall Group Member
Non-Member
$2950
$2750
$2450
$2250
$3350
$3150
$2850
$2650
OPEN ENROLLMENT – 1-day program

# of attendees from same
company
1-2
3-5
6-9
10+
Brandon Hall Group Member
Non-Member
$2250
$2050
$1850
$1550
$2650
$2450
$2250
$1950
PRIVATE CORPORATE OFFERING -- 2-day format
© 2015 Brandon Hall Group
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Brandon Hall Group’s Human Capital Management Academy (HCMA)©
# of attendees
C-Suite Executive (1)
1-5
3-5
6-9
10+
Brandon Hall Group Member
Complimentary
$2950
$2750
$2450
$2250
Non-Member
Complimentary
$3350
$3150
$2850
$2650
**Price does not include travel, food and lodging for Brandon Hall Group facilitators
Note: Earning your Strategy Planning and Implementation Certification from Brandon Hall
Group is a separate investment. Please click here for more information.
What Workshops Are Offered?
The Academy officially launches in July 2015 with “Accelerating Business Performance Through
Leadership Development” available as a public enrollment offering in Chicago.
Several other workshops will be available later this year and next in different cities across the
US –exact dates and locations to be announced. If you are interested in hosting an open
enrollment session, please contact us < insert email address here >. Hosting organizations
receive complimentary registration for up to five participants and discounted registration for up
to three more.
Month
July 2015
Open Enrollment Calendar
Workshop
Location
Accelerating Business
July x-x
Performance Through
New York City
Leadership Development
Click here for detailed location information.
Download course brochure.
November 2015
Technology Selection
Download course brochure.
September?
Click here for detailed location information.
January 2016
Helping Leaders Improve Team
Performance
Download course brochure.
Fort Lauderdale
Click here for detailed location information.
Onboarding
Download course brochure.
© 2015 Brandon Hall Group
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Brandon Hall Group’s Human Capital Management Academy (HCMA)©
March 2016
Talent Acquisition
Download course brochure.
TBD
Click here for detailed location information.
How Do I Sign Up?
To ensure the collaborative and productive peer-with-peer interactive laboratory-style
approach, session seating is limited. Please go to www.brandonhall.com/HCMA
(insert proper link) to register for the sessions of your choice.
Who Do I Contact To Answer Questions I Still Have?
We encourage your questions and comments! Please contact us at success@brandonhall.com
(insert proper email address here). You can expect our response within 1 business day, usually
sooner!
*For those HR and talent leaders who require recertification credits toward PHR, SPHR, GPHR,
or similar standing, our sessions are your answer. Each session is accredited by HR Certification
Institute (www.hrci.org) and offers those successfully completing credit hours with some
offerings as much as 10 hours or more.need to work on language here. Don’t think we can
guarantee certification
© 2015 Brandon Hall Group
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