BUSINESS PLAN
Executive Summary
Smart (Intelligent) Traffic will address traffic congestions in largely populated Cities with the view of
reducing the amount of time motorists are exposed to toxic gas emitted from Cars, heavy duty trucks,
trains. Emissions from automobile engines contain both primary and secondary pollutants which is a major
cause of pollution in Cities and urban centres. Emitted fumes from cars contain dangerous gases such as
carbon monoxide, oxides of nitrogen, hydrocarbons and particulates which are harmful to both people and
the environment thus negatively impacting the climate change.
Smart (Intelligent) Traffic is a solution that will harness the power of ICT to inform road users of the
locations (junctions/towns/centers) with heavy traffic and also suggest alternative routes with less traffic
congestion to prefered destinations. The proposed solution will reduce the time motorist take on the road
thus the amount of gases emitted to the atmosphere. This will reduce the time motorists are exposed to
toxic gases as a result of spending many hours in traffic jams. We hope that this solution will ultimately
contribute to reduction/ slowing down of the effects toxic emissions have on road users and climate
change.
Smart (Intelligent) Traffic will use a network of cameras placed in strategic locations in the City including
roads, junctions, and highways in and out of the city. An image processing algorithm will be designed to
interpret the Images and videos captured by the camera with the view of determining the state of traffic
in real time.
A control centre will be established to manage the networks and camera feeds from a network of cameras.
Information received at the control centre will be relayed to the cloud based application from which the
road users will access real time traffic related information.
Up to 53,000 deaths have been attributed to toxic gases emitted by cars in the United states alone
(Caiazzo et al, 2013). Environmental protection agency estimates that and average car in the US emits as
follows in one month;
Hydrocarbons
2.80 grams/mile (1.75 g/Km)
77.1 pounds (35.0 kg)
Carbon monoxide
20.9 grams/mile (13.06 g/Km)
575 pounds (261 kg)
NOx
1.39 grams/mile (0.87 g/Km)
38.2 pounds (17.3 kg)
Carbon dioxide - greenhouse gas
0.916 pounds per mile (258 g/km)
11,450 pounds (5,190 kg)
Hydrocarbons
2.80 grams/mile (1.75 g/Km)
77.1 pounds (35.0 kg)
The emission levels are expected to be worse for cities in the developing nations with large numbers of
very old cars.
Smart (Intelligent) Traffic will address the challenge by;
 Reducing average time cars take on the road hence reducing the amount of exhaust gasses
emitted to the atmosphere by 20% and increase productivity for road users by at least 1 man
hours in the next 3 years

Reducing the time which motorists are exposed to toxic gases while in traffic jams by 1 hour in the
next 3 years.
The Initiative
Smart (Intelligent) Traffic is a solution that will harness the power of ICT to inform road users of the
locations (junctions/towns/centers) with heavy traffic and also suggest alternative routes with less traffic
congestion to preferred destinations. Smart (Intelligent) Traffic will enable motorists to access information
on traffic using their phones. Images from cameras will be processed from the control centre and relayed
to the cloud based portal from which users are able to access the state of traffic in real time. Users will
have access to information on state of traffic on specific routes and locations on cities. The proposed
solution will reduce the time motorist take on the road thus reduction in the amount of gases emitted to
the atmosphere and exposure to toxic gases. There are few Cities and towns in developing countries that
use smart intelligent traffic to manage traffic. Where Systems are in place, they are used to monitor
defaulting road users, monitor security and in some cases used by city management to plan for future
road network expansion. The novelty in Smart (Intelligent) Traffic is relaying of data to the cloud portal
and integration of mobile phones to enable users to access information city traffic.
Our Vision: “Greener Cities for sustainable development”
Mission: “Mitigating climate change through better traffic management”
Smart (Intelligent) Traffic has great potential for success especially in developing countries like Uganda
that is still grappling with challenges associated with traffic management. The solution will also be of
interest to Governments that are passionate about reducing green gas emission to the atmosphere.
Illnesses and deaths associated with exhaust gas emissions will be reduced thus the need for every city to
adopt the technology.
Being a new concept, some cities and governments may not be willing to take up the concept. Some
authorities may not be willing give third parties access to their infrastructures and systems including data
centres, Network and cameras. We therefore plan to involve key stakeholders in the initial planning and
development of the idea. This will help them to improve the idea and buy in to the project. We plan to
propose co-ownership to city projects so that we the implementers are looked as partners instead of being
looked at as third parties.
Implementing Smart (Intelligent) Traffic will require the following skills;
● Systems Analysis and Design: identifying and articulating the requirements for the system
requires the services of systems analyst.
● Network Administration: Skills to design, deploy, manage and administer a network and related
communications between the cameras, data centres and the online portal.
● Programming Skills: These skills are required to support the development of Applications,
interfaces, algorithms to support the the system.
● Database Management: this will be required to facilitate the designing and relevant databases
for the system
● Managing Cameras: Technical skills to administer and maintain cameras
Partnerships and collaborations with the city authorities is a must if the project is to succeed. Other
connections necessary include manufacturers and or Suppliers of equipment (Cameras, Network and
communications equipment, data Centre equipment), and other authorities in charge of roads.
The intellectual property rights will only be applicable to the web and mobile applications. We hope to
consult on how best to acquire and safeguard the intellectual property rights.
A Head office will be setup in Kampala, Uganda. The head office will work will have a technical support
team that will support the deployment and Implementation of Smart (Intelligent) Traffic. The Head office
will establish working relationship with suppliers and manufactures of equipment that support Smart
(Intelligent) Traffic Applications. Smart (Intelligent) Traffic Application will be available at APPS store for
download by end users.
Marketing & Sales
Smart (Intelligent) Traffic is a solution that will harness the power of ICT to inform road users of the
locations (junctions/towns/centers) with heavy traffic and also suggest alternative routes with less traffic
congestion to preferred destinations. Smart (Intelligent) Traffic will enable motorists to access information
on traffic using their phones. Images from cameras will be processed from the control centre and relayed
to the cloud based portal from which users are able to access the state of traffic in real time. Users will
have access to information on state of traffic on specific routes and locations on cities. The proposed
solution will reduce the time motorist take on the road thus reduction in the amount of gases emitted to
the atmosphere and exposure to toxic gases.
There are few Cities and towns in developing countries that use smart intelligent traffic to manage traffic.
Where Systems are in place, they are used to monitor defaulting road users, monitor security and in some
cases used by city management to plan for future road network expansion. The novelty in Smart
(Intelligent) Traffic is in the relaying of data to the cloud portal and integration of mobile phones to enable
users to access information city traffic.
Smart (Intelligent) Traffic is a web and Mobile Application that makes use of a network of cameras placed
in strategic locations in the City including roads, junctions, and highways in and out of the city. An image
processing algorithm will be designed to interpret the Images and videos captured by the camera with the
view of determining the state of traffic in real time.
A control centre will be established to manage the networks and camera feeds from a network of cameras.
Information received at the control centre will be relayed to the cloud based application from which the
road users will access real time traffic related information through their mobile phones. The Application
informs road users of the locations (junctions/towns/centers) with heavy traffic and also suggests
alternative routes with less traffic congestion to preferred destinations. The proposed solution will reduce
the time motorist take on the road thus the amount of gases emitted to the atmosphere. This will reduce
the time motorists are exposed to toxic gases as a result of spending many hours in traffic jams. We hope
that this solution will ultimately contribute to reduction/ slowing down of the effects toxic emissions have
on road users and climate change.
Our Target market/groups are in two levels;
1) The City Authorities: We will work with the city authorities to provide deploy a centralised database
application to capture feeds from cameras. City Authorities will want to connect with city dwellers by
making services closer to them (Mobile Phones)
2) The end users: (Motorists/City Dwellers, Traffic controllers, and Planners): The Smart (Intelligent)
Traffic Mobile Application will be made available on the APPS store for end users to download.
We will need to collect data on the number of residents in each city, Number of cars and car ownership,
information on roads in cities, Traffic flow statistics in various routes in the cities, etc.
Some of our competitors in Uganda include Radio Stations that provide traffic updates on selected
locations in the city. I am not aware of any Mobile Application that provides real time traffic updates with
information on possible alternative routes.
Our marketing strategy is as follows;
Product: Smart (Intelligent) Traffic Mobile application is a unique product that will provide motorists
access to real time information on the state traffic in the city. The product will be the firsts of its kind in
Kampala City.
Price: The Smart (Intelligent) Traffic Application will cost approximately USD 2 on the Appstore. Our price
will be very competitive and our break-even will come with the large numbers of users downloading the
application.
Place: Our product will initially be available in Kampala after which it will be rolled out to other cities that
sign up.
Promotion: We hope to promote the solution on online platforms including social media, and Google. We
will also engage city authorities directly.
Social Purpose
Communities in Large Cities and Humanity in General which comes with mitigation of climate change will
benefit from this cause.
There is a need for a social enterprise because Climate Change affects all humanity hence the need for
collective action to combat its effects
Smart (Intelligent) Traffic will meet the identified need through provision of a platform for city dwellers to
contribute to the reduction of gases emitted to the atmosphere by spending less hours on the road. it also
reduces the time people are exposed to toxic gasses while in traffic jams. The time saved will be utilized
productively.
We intend to measure the social impact by monitoring the number of illnesses and deaths associated with
exhaust gas emissions. The quantities of gases emitted to the atmosphere after deploying Smart
(Intelligent) Traffic will be compared with emission levels in the previous years before implementing Smart
(Intelligent) Traffic.
Support is essential for the success of every idea. There will be need work with health agencies to
determine the number of illnesses and deaths resulting from toxic gases emissions. There will also be
need to for technologies to measure pollution levels. We will need to work with the relevant authority to
make it possible.
Growth
Smart (Intelligent) Traffic has great potential for success especially in developing countries like Uganda
that is still grappling with challenges associated with traffic management. The solution will also be of
interest to Governments that are passionate about reducing green gas emission to the atmosphere.
Illnesses and deaths associated with exhaust gas emissions will be reduced thus the need for every city to
adopt the technology.
Being a new concept, some cities and governments may not be willing to take up the concept. Some
authorities may not be willing give third parties access to their infrastructures and systems including data
centres, Network and cameras.
We plan to involve key stakeholders in the initial planning and development of the idea. This will help
them to improve the idea and buy in to the project. We plan to propose co-ownership to city projects so
that we the implementers are looked as partners instead of looking at them as third parties.
Our growth will be determined by the number of City Authorities signed up and the number of Application
downloads from the App Store.
Finance
Your forecast financial figures such as expected turnover and profit. Include details such as equipment,
expenses, etc.
Details of funding strategy or funding secured
We hope to source for grants to support the initiative. We will also engage City Authorities to fund some
aspects of the initiative.
Details of any additional finance required/aimed for and methods of raising finance.
How long will it take to achieve sustainability?
3 years
Implementation Plan
Key milestones/timelines targeted and associated activities.
We hope to pilot the idea in Kampala City. We envisage to achieve the following milestones.
Activity
Milestones
Timelines
Initial consultations with
Key strategic actors:
Partnerships established with Kampala Capital City
Authority.
2 Months
System analysis and
design
System development
●
●
System Requirements Document(SRD)
System Design
Fully Developed Smart (Intelligent) Traffic System.
1 Month
3 Months
System testing
System tests conducted
1 Months
System deployment
System deployed
2 Months
Monitoring and Evaluation
System monitored and evaluated.
Iterative
Costs and personnel requirements
Requirements
Units
Qty
Unit costs
Totals
System Designer
Weeks
4
140
560
System programmer
Weeks
12
150
1800
Database administrator
Weeks
4
140
560
CCTV Camera & Cabling
Pcs
2
500
1000
Consultative meetings
Meetings
10
30
300
Transport (Fuel)
Liters
194
1.44
280
Communication (Air Time)
Airtime
200
200
Stationary
Pcs
300
300
Personnel Costs
Administrative Costs
TOTALS
Your Biography
I am a software developer and designer with a passion and enthusiasm for quality in whatever I do. I
always strive for the best and am a good learner as well. This has enabled me to develop some simple but
effective tools like the document tracker, a tool used to effectively track your documents in Small and
Medium Enterprises. I possess a number of skills and knowledge required to have this idea rolled out;
these include but not limited to Network Administration, Systems Analysis, Design and Development,
Software Engineering Techniques, Database Management and Software project management skills.
In Kampala (Uganda), we tend to experience heavy traffic especially during rush hours. As a result, there
is emission of toxic gases that are detrimental to both individuals and the environment. As a developer,
this is important for me because I love to come up with solutions that address real life challenges. My
passion and desire is to see the world a better place.
Originating from a computer science background, I intend to use my expertise to design ICT Solutions to
solve development challenges. Climate change is one of those areas that that i feel i should make a
contribution to thus the development of an innovative solution like Smart (Intelligent) Traffic. Winning will
provide me a platform to network, be mentored by some of the best in the sector, and open possible
funding opportunities to see to it that Smart (Intelligent) Traffic is realized. I believe mentorship and
networks with some of key players in the sector will push the idea forward. I am young and selfmotivated; choosing me will open great opportunities for me to contribute to wider audiences i haven’t
reached out too.
Any additional information you want to provide.