United Way Email Campaign-Waukesha Specific Audience
10 Day Campaign
Instructions:
Thank you for running a United Way campaign this year. Please use the following emails to
educate your employees and/or colleagues about United Way and encourage them to be
involved in your company’s United Way campaign this year.
Please note: many of these emails contain links to Youtube and/or the unitedwaygmwc.org
website. If your company blocks either of these sites, the links will not work for your employees.
How to use the Email-a-day campaign:
Copy and paste the “Email Subject” into the subject line of a new email
Copy and paste the text below the “Email Subject” into the body of this new email
Write your name in the highlighted field under the body of the email
Insert your company’s “Donation Instructions” in the highlighted field at the bottom of the
email
5. Send to all employees
6. Repeat each day of your campaign (either 10 or 5 days)
7. At the end of your campaign, send out the quiz included after the emails in this
document. Give employees several hours to complete the quiz and instruct them to
email you their answers. Score quizzes using the quiz key in this document. The winner
can be announced via a group email and will receive a Live United t-shirt and/or any
other prize you would like to provide.
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For questions or concerns, please contact your United Way Loaned Executive or Katie Kuhn at
414-263-8132 or kkuhn@unitedwaygmwc.org
Day 1
EMAIL SUBJECT: We’re all in this together.
Let’s keep it simple: United Way of Greater Milwaukee & Waukesha County helps people - tens
of thousands of people in our community each year.
This short animation will show you how: https://www.youtube.com/watch?v=DWlaUgoIpfU
Your gift to United Way of Greater Milwaukee & Waukesha County’s Community Impact Fund is
the most efficient and powerful way to invest in our community.
What is the Community Impact Fund?
The Community Impact Fund is a general funding pot that supports 220+ programs at over 110
local agencies in the areas of Education, Income and Health. United Way leverages these
dollars strategically to address our community’s most pressing needs while making sure that the
funds ensure results and are used efficiently.
Over the next 2 weeks, I will be sharing information about what United Way does with your
donation. Each email (including this one!) will have a quiz question at the bottom. Complete the
quiz at the end of the campaign to win some fun prizes.
Change only happens if we all join together. I encourage you to join me in supporting United
Way’s 2015 Community Campaign.
Thank you for your generosity.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: How many programs does United Way support at over 110 local agencies?
Day 2
EMAIL SUBJECT: Community Success across County Lines
On February 1, 2015, United Way in Waukesha County and United Way of Greater Milwaukee
merged to create United Way of Greater Milwaukee & Waukesha County. The fundamental
reason for this merger is simple: together, we can make the most meaningful, lasting impact in
Education, Income and Health across our four-county region by sharing resources, talent,
relationships, best practices and developing stronger partnerships. We believe the merger will
help us to better address challenges facing our communities that do not recognize city
boundaries and county lines.
Thousands of individuals and families live in Waukesha and work in Milwaukee, as well as the
other way around. In fact, last year 11,361 of residents living in Waukesha County zip codes
traveled to Milwaukee to receive services from United Way programs, initiatives and partner
agencies.
United Way remains committed to identifying and focusing more dollars on the root causes of
Waukesha County community problems, including important initiatives such as Helping Kids
Succeed, Financial Stability and the Thriving Waukesha County initiative. It is our vision that our
collective community will generously raise more together thus increasing funding for all United
Way funded partner agencies during the 2015 campaign.
I urge you to join me and the 70,000+ United Way donors who LIVE UNITED.
Thank you again for your generosity.
CEO or Ambassador Name
Insert donation instructions
For more information, click here to sign up for the monthly United Way newsletter
Quiz Question: What is the name of one initiative that United Way supports in Waukesha
County?
Day 3
EMAIL SUBJECT: Multiply the impact of your gift!
Thanks to the generosity of local organizations, your gift to United Way can be matched though
Challenge Grants bringing additional dollars into the community and making the biggest
difference.
The Health Improvement Fund Match: Your new and increased gift to the Health
Improvement Fund will be multiplied five times by the Milwaukee Health Care Partnership. This
$1.7 million challenge grant is sponsored by Aurora Health Care, Children’s Hospital of
Wisconsin, Columbia St. Mary’s, Froedtert Health and Wheaton Franciscan Healthcare. The
funds will be used to connect vulnerable populations to high-quality medical, dental, behavioral
health and prevention services.
View all Challenge Grants.
Check out how your gift changes lives in this video. Thank you for your generosity.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: Your gift can be matched up to $XX million dollars when you give to the Health
Improvement Fund through United Way.
Day 4
EMAIL SUBJECT: United Way donors are winners!
Imagine cruising down the highway on a brand new Harley-Davidson motorcycle, turning up the
stereo in your brand new car, spending an afternoon on a shopping-spree at Boston Store, or
cheering the Milwaukee Bucks to victory with your own ultimate fan experience. Sounds pretty
good, right? Each of those scenarios is possible with a gift to United Way.
Give & Win Sweepstakes
Win big by giving back with our Give & Win Sweepstakes! Giving a new or increased gift of $25
automatically enters you to win a $2,500 Boston Store Gift Card, a Cocoa Beach Dream
Vacation or $5,000 cash.
A new or increased gift of $50 or more makes you eligible to win a 2015 Harley-Davison
Motorcycle or a Milwaukee Bucks Ultimate Fan Experience.
A new or increased gift of $75 makes you eligible to win a 2015 Chevy Cruze.
Check out last year’s winners being surprised by the United Way prize patrol:
https://www.youtube.com/watch?v=MuOiY3z6S4M
Impact Coupons
Donors who give $100 or more to the Community Impact Fund qualify to receive Impact
Coupons. These coupons are on dining, activities, entertainment and services throughout the
four-county region. View full list of vendors.
Our campaign is almost over, so don’t miss your chance to win big by giving back!
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: If giving a NEW gift, how much do you have to give this year to be entered to
win the Harley-Davidson motorcycle?
Day 5
EMAIL SUBJECT: Volunteer: Do good, feel good!
Volunteers transform communities. Since 2010, United Way volunteers have built and
maintained 10 Born Learning Trails in Waukesha County parks, giving local children another
great opportunity to play, learn and grow.
Right from birth, children are constantly learning, and what they learn during those years
depends on the experiences they have each and every day. The Born Learning Trail contains
ten interactive signs for activities that adults can engage in with young children to turn an
outdoor trip into a fun learning experience.
Check out this video of volunteers coming together to build Born Learning Trails in Waukesha
County.
There are lots of ways for you, your family or coworkers to volunteer any day of the week, doing
a variety of different projects in Waukesha County and beyond.
Learn more at UnitedWayGMWC.org/ Born-Learning-Trail or email us at
volunteer@unitedwaygmwc.org
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: How many interactive signs does each Born Learning Trail contain?
Day 6
EMAIL SUBJECT: Does education still matter?
Education is the cornerstone of individual and community success. Strong, productive
communities are dependent upon a skilled workforce that can compete in a global economy. It’s
not enough to intervene in high school. It is critical to reach children early—even before they
start school.
Here are some statistics:


Of the children that participated in United Way-funded La Casa de Esperanza's Children
and Youth program: 96% exhibit age appropriate skills or progress toward age
appropriate skills.
Of the children that participated in United Way-funded YMCA of Central Waukesha
County, Inc.'s Child Care program: 82% displayed progress resulting in improved
listening skills and listening without interrupting others.
Bonus! Your gift to the United Way Education Impact Area will be doubled by Johnson
Controls, Inc.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
For more information, click here to sign up for the monthly United Way newsletter
Quiz Question: Of the children that participated in United Way-funded La Casa De Esperanza's
Children and Youth program: how many exhibit age appropriate skills or progress toward age
appropriate skills?
Day 7
EMAIL SUBJECT: Do you know someone struggling at the end of the month? They’re not
alone.
Meet Jose: https://www.unitedwaygmwc.org/Stories/Jose
Financial instability is a major concern for many individuals and families across our four-county
region. Our community will only prosper and grow if all families are financially stable. Fewer
financial stresses, like worrying about where money will come from to pay the electric bill, lead
to healthier lives, improved work performance and better education outcomes.
In 2014-15, United Way is investing in 49 Income programs across Waukesha, Milwaukee,
Ozaukee and Washington Counties. Your donation to the Community Impact Fund or the
Income focus area will help hard working individuals and families on their road to stability.
Bonus! Your gift to United Way’s Income focus area will be doubled by MillerCoors.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: Which United Way initiative did Jose use for help with his financial troubles?
Day 8
EMAIL SUBJECT: How are you feeling today?
The health of individuals is a strong indicator of the health of a community. To improve the
health of our community we must all become more aware of health risks, starting from before
birth. Whether it is a teen struggling to make the right decision, a senior in need of home health
care or a survivor of abuse seeking a safer environment, United Way is working to improve the
quality of life for all by investing in 83 Health support programs.
Make your gift work overtime! Your gift to the Health Improvement Fund will be multiplied five
times by the Milwaukee Health Care Partnership!
Another way United Way helps our community stay healthy is through volunteerism. A report by
UnitedHealth Group, Doing Good is Good for You: 2013 Health and Volunteering Study, found
that 76% of US adults who volunteer report that volunteering has made them feel physically
healthier, and 78% report that volunteering lowers their levels of stress.
Learn more at UnitedWayGMWC.org/Volunteer or email us at volunteer@unitedwaygmwc.org
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: United Way invests in how many Health programs?
Day 9
EMAIL SUBJECT: Reaching out a hand in Waukesha
United Way is a proud partner in two initiatives aimed at improving the quality of life in
Waukesha County: Financial Stability Initiative, which teaches families and individuals who are
struggling to meet their basic needs the skills needed to increase income, build savings, and
gain assets; the Helping Kids Succeed Initiative, which helps students achieve in school and life
by promoting positive parent involvement, mediation and increasing the graduation rate.
We have all known someone who has needed help. Perhaps that someone has even been us.
With a contribution to United Way this year, you are helping to write a happy ending to the
stories of so many in the Waukesha County community and beyond.
Thank you,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: What is the name of the United Way initiative that is addressing the issue of
student achievement in Waukesha County?
Day 10
EMAIL SUBJECT: Great things happen when we Live United
Team,
I’m amazed at the generosity and dedication of Company X employees. We rallied together to
meet a common goal and that goal is not just about a number, it’s about helping people in our
community, from the west side of Waukesha County to the shores of Lake Michigan.
As promised, attached is a quiz covering the past 2 weeks of emails. Each person who
completes this quiz gets a small prize and will be entered to win X.
Your gifts are going to strengthen and improve the lives of a child who was diagnosed with a
hearing impairment, a women seeking shelter from an abusive partner, medication for an elderly
person and so much more.
Thank you for your support and generosity. It’s truly remarkable what we have done for people
in our community through United Way.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
(Quiz Attached)
United Way 10-Day Email Campaign Quiz-Waukesha
1. How many programs does United Way support at over 110 local agencies?
2. What is the name of one initiative that United Way supports in Waukesha County?
3. Your gift can be matched up to $XX million dollars when you give to the Health Improvement
Fund through United Way.
4. If giving a NEW gift, how much do you have to give this year to be entered to win the HarleyDavidson motorcycle?
5. How many interactive signs does each Born Learning Trail contain?
6. Of the children that participated in United Way-funded La Casa De Esperanza's Children and
Youth program: how many exhibit age appropriate skills or progress toward age appropriate
skills?
7. Which United Way initiative did Jose use for help with his financial troubles?
8. United Way invests in how many Health programs?
9. What is the name of the United Way initiative that is addressing the issue of student
achievement in Waukesha County?
Bonus Question: What is the name of the United Way fund that is the most efficient and
powerful way to invest in our community?
Quiz Key
1. How many programs does United Way support at over 110 local agencies?
Answer: 220+
2. What is the name of one initiative that United Way supports in Waukesha County?
Answer: Thriving Waukesha County or Helping Kids Succeed or Financial Stability
3. Your gift can be matched up to $XX million dollars when you give to the Health Improvement
Fund through United Way.
Answer: $1.7 miillion dollars
4. If giving a NEW gift, how much do you have to give this year to be entered to win the HarleyDavidson motorcycle?
Answer: $50
5. How many interactive signs does each Born Learning Trail contain?
Answer: 10
6. Of the children that participated in United Way-funded La Casa De Esperanza's Children and
Youth program: how many exhibit age appropriate skills or progress toward age appropriate
skills?
Answer: 96%
7. Which United Way initiative did Jose use for help with his financial troubles?
Answer: Financial Stability
8. United Way invests in how many Health programs?
Answer: 86
9. What is the name of the United Way initiative that is addressing the issue of student
achievement in Waukesha County?
Answer: Helping Kids Succeed Initiative
Bonus Question: What is the name of the United Way fund that is the most efficient and
powerful way to invest in our community?
Answer: The Community Impact Fund