United Way Email Campaign-Waukesha Specific Audience
5 Day Campaign
Instructions:
Thank you for running a United Way campaign this year. Please use the following emails to
educate your employees and/or colleagues about United Way and encourage them to be
involved in your company’s United Way campaign this year.
Please note: many of these emails contain links to Youtube and/or the unitedwaygmwc.org
website. If your company blocks either of these sites, the links will not work for your employees.
How to use the Email-a-day campaign:
Copy and paste the “Email Subject” into the subject line of a new email
Copy and paste the text below the “Email Subject” into the body of this new email
Write your name in the highlighted field under the body of the email
Insert your company’s “Donation Instructions” in the highlighted field at the bottom of the
email
5. Send to all employees
6. Repeat each day of your campaign (either 10 or 5 days)
7. At the end of your campaign, send out the quiz included after the emails in this
document. Give employees several hours to complete the quiz and instruct them to
email you their answers. Score quizzes using the quiz key in this document. The winner
can be announced via a group email and will receive a Live United t-shirt and/or any
other prize you would like to provide.
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For questions or concerns, please contact your United Way Loaned Executive or Katie Kuhn at
414-263-8132 or kkuhn@unitedwaygmwc.org
Day 1
EMAIL SUBJECT: We’re all in this together.
Let’s keep it simple: United Way of Greater Milwaukee & Waukesha County helps people - tens
of thousands of people in our community each year.
This short animation will show you how.
Your gift to United Way of Greater Milwaukee & Waukesha County’s Community Impact Fund is
the most efficient and powerful way to invest in our community.
What is the Community Impact Fund? The Community Impact Fund is a general funding pot
that allows United Way to oversee the dollars that are donated to support 220+ programs at
over 110 local agencies in the areas of Education, Income and Health. United Way leverages
these dollars strategically to address our community’s most pressing needs while making sure
that the funds used ensure results and are used efficiently.
Over the next week, you will receive one email per day with information about all the good that
United Way does in Waukesha, Milwaukee, Washington and Ozaukee Counties with your
donation. Each email (including this one!) will have a quiz question at the bottom. Complete the
quiz at the end of the campaign to win some fun prizes.
Change only happens if we all join together. I encourage you to join me in supporting United
Way’s 2015 Community Campaign.
Thank you for your generosity.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: How many programs does United Way support at over 110 local agencies?
Day 2
EMAIL SUBJECT: Community Success across County Lines
On February 1, 2015, United Way in Waukesha County and United Way of Greater Milwaukee
merged to create United Way of Greater Milwaukee & Waukesha County. The fundamental
reason for this merger is simple: together, we can make the most meaningful, lasting impact in
Education, Income and Health across our four-county region by sharing resources, talent,
relationships, best practices and developing stronger partnerships. We believe the merger will
help us to better address challenges facing our communities that do not recognize city
boundaries and county lines.
Thousands of individuals and families live in Waukesha and work in Milwaukee, as well as the
other way around. In fact, last year 11,361 of residents living in Waukesha County zip codes
traveled to Milwaukee to receive services from United Way programs, initiatives and partner
agencies.
United Way remains committed to identifying and focusing more dollars on the root causes of
Waukesha County community problems, including important initiatives such as Helping Kids
Succeed, Financial Stability and the Thriving Waukesha County initiative. It is our vision that our
collective community will generously raise more together thus increasing funding for all United
Way funded partner agencies during the 2015 campaign.
I urge you to join me and the 70,000+ United Way donors who LIVE UNITED - helping move the
needle on our community’s most pressing issues.
Thank you again for your generosity.
CEO or Ambassador Name
Insert donation instructions
For more information, click here to sign up for the monthly United Way newsletter
Quiz Question: What is the name of one initiative that United Way supports in Waukesha
County?
Day 3
EMAIL SUBJECT: What really matters?
What are you passionate about? Perhaps you feel that education is the cornerstone to individual
and community success, or that our neighborhoods will only prosper and grow if families are
financially stable. Maybe you realize that the health of an individual affects the health of the all.
United Way knows that you want a choice when it comes to your charitable giving. That is why
you can choose between the Education, Income or Health focus areas or give to all three
through the Community Impact Fund.
What can your dollar do?



Pat achieved a healthy work-life balance and found a strong support system for her
mom.
Teagan improved her physical, motor and language skills.
Jose gained financial stability, increased his income and was able to go back to school.
Thank you for joining the 70,000+ donors who are giving back and doing good through United
Way.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
For more information, click here to sign up for the monthly United Way newsletter
Quiz Question: What are the “three building blocks for a good quality of life” according to United
Way?
Day 4
EMAIL SUBJECT: Giving Makes You a Winner in More Ways than One!
Giving to United Way has many perks:
Challenge Grants
Learn how your donation to the Education, Income or Health focus areas can be matched to
create an even bigger impact in our community. Explore Challenge Grants.
Give & Win Sweepstakes
Win big by giving back with our Give & Win Sweepstakes! Giving a new or increased gift of $25
automatically enters you to win a $2,500 Boston Store Gift Card, a Cocoa Beach Dream
Vacation or $5,000 cash. A new or increased gift of $50 or more makes you eligible to win a
2015 Harley-Davison Motorcycle or a Milwaukee Bucks Ultimate Fan Experience. A new or
increased gift of $75 makes you eligible to win a 2015 Chevy Cruze.
Check out last year’s winners being surprised by the United Way prize patrol:
Stay involved all year: Volunteer!
Volunteers transform communities. Since 2010, United Way volunteers have built and
maintained 10 Born Learning Trails in Waukesha County parks, giving local children another
great opportunity to play, learn and grow.
Check out this video of volunteers coming together to build Born Learning Trails in Waukesha
County
There are lots of ways for you, your family or coworkers to volunteer any day of the week, doing
a variety of different projects in Waukesha County and beyond.
Learn more at UnitedWayGMWC.org/Volunteer or email us at volunteer@unitedwaygmwc.org
Don’t miss your chance to win big by giving back!
Sincerely,
CEO or Ambassador Name
Insert donation instructions
Stay in touch year-round - sign up for the monthly United Way newsletter.
Quiz Question: A new or increased gift of $50 makes you eligible for this prize (2 options).
Day 5
EMAIL SUBJECT: Great things happen when we Live United.
Team,
I’m amazed at the generosity and dedication of Company X employees. We rallied together to
meet a common goal and that goal is not just about a number, it’s about helping people in our
community.
As promised, attached is a quiz covering the past week of emails. Each person who completes
this quiz gets small prize and will be entered to win X.
Your gifts are going to strengthen and improve the lives of a child who was diagnosed with a
hearing impairment, a women seeking shelter from an abusive partner, medication for an elderly
person and so much more.
Thank you for your support and generosity. It’s truly remarkable what we have done for people
in our community through United Way.
Sincerely,
CEO or Ambassador Name
Insert donation instructions
For more information, click here to sign up for the monthly United Way newsletter
United Way 5-Day Email Campaign Quiz-Waukesha
1. How many programs does United Way support at over 110 local agencies?
2. What is the name of one initiative that United Way supports in Waukesha County?
3. What are the three “impact areas” you can give a gift to with to United Way?
4. A new or increased gift of $50 makes you eligible for this prize (2 possible answers).
Bonus Question: What is the name of the United Way fund that is the most efficient and
powerful way to invest in our community?
Quiz Key
1. How many programs does United Way support at over 110 local agencies?
Answer: 220+
2. What is the name of one initiative that United Way supports in Waukesha County?
Answer: Thriving Waukesha County OR Financial Stability OR Helping Kids Succeed
3. What are the three “impact areas” you can give a gift to with to United Way?
Answer: Education, Income and Health
4. A new or increased gift of $50 makes you eligible for this prize (2 possible answers).
Answer: A 2015 Harley-Davidson Motorcycle or a Milwaukee Bucks Ultimate Fan Experience
Bonus Question: What is the name of the United Way fund that is the most efficient and
powerful way to invest in our community?
Answer: The Community Impact Fund