SIP Trunking GTM Brochure
SIP Trunking GTM Brochure
SIP Trunking
A cost effective and future proof alternative to your PSTN/ISDN
trunks giving your business more flexibility, business
continuity, and a choice of hosted applications.
What is SIP Trunking?
Our SIP Trunks connect your existing Private Branch
Exchange (PBX) to our converged IP network, replacing
your legacy PSTN/ISDN trunks. Once you’re connected
to our network you gain access to a flexible service,
offering a suite of hosted applications regardless of your
premises equipment, at a fraction of the cost of upgrading
your PBX.
You will benefit from:
 Reduced Costs
 Improved Business Continuity and Disaster
Recovery
 Increased Flexibility and Scalability
 Access to a Suite of Value-add Hosted
Applications
What Customer Premises Equipment (CPE)
is supported?
As we use the BroadSoft SIP Trunking platform, our
service is compliant and certified to work with a wide
range of IP-PBX’s from vendors including (but not limited
to) Avaya, Alcatel-Lucent, Cisco, Microsoft, Mitel,
Samsung and Siemens IP-PBX and access routers from
vendors such as AdTran, AudioCodes, and OneAccess.
Who benefits from SIP Trunking?
SIP Trunking is suitable for any business currently using
more than 3 voice channels to connect their key system
or PBX to the PSTN. Here are some typical examples of
how SIP Trunking is helping our customers.

Companies with single or multiple sites looking
to reduce their communication costs

Companies needing a disaster recovery solution
to cope with any natural disaster, such as fire or
flood damage, or man-made such as network
failures.

Companies with a mobile workforce with a need
to improve communications and control mobile
call costs.

Companies with a traditional PBX who need
advanced applications such as mobility, unified
communications and collaboration.

Companies looking to change location but keep
their local area numbers without paying for
expensive call forwarding services.

Companies with seasonal requirements– where
additional trunks can quickly and easily be
provisioned with no long term commitments.
SIP Trunking network illustration
This diagram shows our SIP trunking service connecting
directly to a SIP compliant IP PBX and via an access
router to a non-SIP PBX. The diagram also depicts a
back-up disaster recovery site as well as support for
remote and mobile workers.
9737 W ashingtonian Blvd., Suite 350
•
Gaithersburg, MD 2087 8
www. broadsof t.com
•
SIP Trunking GTM Brochure
How will my business benefit from SIP Trunking?
Reduce costs
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Improve business continuity
and disaster recovery

Increase flexibility and
scalability
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A suite of hosted
applications to choose from
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Consolidate all your voice, video, and data traffic over one converged network
Benefit from free internal calls between employees wherever they are located
Buy only the exact amount of trunks for your requirements (SIP trunks can be
purchased in increments of one).
Centrally manage and aggregate trunks to increase trunk utilization and reduce
total trunks required.
No expensive call-forwarding costs are required should you relocate or need to
divert calls to other numbers in the event of a disaster.
Simplified administration helps make it easier for you to track your telephony
usage, billing and manage calling capacity at a company-wide level.
Continue to receive calls no matter what happens with the ability to pre- configure
automatic re-routing to any other number to keep your business connected.
Number re-routing can be setup at the company level and end user level.
Choose numbers based on your business needs rather than what numbers are
available in your local office area. Retain the same numbers even if moving out of
the local area so customers continue to get through to you.
Scale your total trunk capacity up and down depending on your business needs.
Reserve additional trunk capacity for those periods when normal call volumes are
exceeded.
Hybrid solutions are available so you can combine SIP Trunks with hosted
PBX/UC for extra flexibility and enhanced applications. Implement a common dial
plan across your mixed estate of SIP trunk connected PBXs and hosted UC/PBXs.
Dynamically allocate un-used network bandwidth for other applications
Alongside SIP Trunking, you have access to a suite of value-add applications to
future proof your investment with functionality either missing or too costly to
implement from your current PBX vendor. Hosted applications include auto
attendant, call center, CRM integration, mobility, UC and Collaboration.
Work Anywhere
Employees can work anywhere with the appearance that they are working from their desks. Mobility options enable
employees to use their mobile device as an extension to their business communications service. In event of an unforeseen
or planned business communications service outage, incoming calls can be diverted to your employees mobile devices.
Evolve to Unified Communications and Collaboration
Our Unified Communications and Collaboration (UC&C) applications will help you to expedite projects and improve
customer service by rapidly sharing information and ideas between colleagues, customers, partners and suppliers.
Applications include instant messaging and presence, voice and video calling, desktop sharing, conferencing and web
collaboration. We have UC&C clients for desktops, laptops and smartphones to ensure your people are easily contactable
from practically whatever device they use and from wherever they need to work.
9737 W ashingtonian Blvd., Suite 350
•
Gaithersburg, MD 2087 8
www. broadsof t.com
•
SIP Trunking GTM Brochure
Why choose our SIP Trunking service?
We provide you with an innovative, cost-effective and flexible alternative to ISDN trunks for routing voice and video calls.
Powered by BroadSoft, we provide you with advanced SIP trunking capabilities to help ensure you’re always open for
business.
9737 W ashingtonian Blvd., Suite 350
•
Gaithersburg, MD 2087 8
www. broadsof t.com
•